2026-08-07T10:59:10-05:00 2025-09-30 731413977 HOGANTAYLOR LLP 1225 N BROADWAY AVENUE SUITE 200 OKLAHOMA CITY OK 73103 990 2024-10-01 510165798 OKLAHOMA BEEF COUNCIL OKLA 4058403777 3140 W BRITTON ROAD SUITE B OKLAHOMA CITY OK 73120 HEATHER BUCKMASTER EXECUTIVE DIRECTOR 4058403777 2026-08-04 1 0 MARISA N GIBBS P01258800 4058482020 2026-08-04 2024 2025-03-06 01:10:19Z HEATHER BUCKMASTER 3140 W BRITTON ROAD SUITE B OKLAHOMA CITY OK 73120 6426269 0 X WWW.OKLABEEF.ORG X 1991 OK THE VISION FOR THE OKLAHOMA BEEF COUNCIL IS TO BE A POSITVE DIFFERENCE FOR OKLAHOMA'S FARMING AND RANCHING FAMILIES AND THE GREATER BEEF COMMUNITY. THE MISSION OF THE OKLAHOMA BEEF COUNCIL IS TO STRENGTHEN BEEF DEMAND IN THE DOMESTIC AND GLOBAL MARKETPLACE. 9 9 5 15 0 0 0 0 5057664 4886849 84492 75494 6169 4296 5148325 4966639 0 0 0 0 306081 292515 0 0 0 4640195 4555269 4946276 4847784 202049 118855 2355621 2644044 743503 924639 1612118 1719405 X STRENGTHEN BEEF DEMAND IN THE DOMESTIC AND GLOBAL MARKETPLACE. 0 0 932484 961226 IN OKLAHOMA, INVESTMENTS IN E-COMMERCE PARTNERSHIPS WITH MAJOR RETAILERS GENERATED SIGNIFICANT RESULTS, INCLUDING MORE THAN 3 MILLION IMPRESSIONS AND $9.477 IN ATTRIBUTABLE BEEF SALES. THE IN-STATE DIGITAL MARKETING CAMPAIGN EXTENDED THE NATIONAL "BEEF. IT'S WHAT'S FOR DINNER." MESSAGE TO OKLAHOMA CONSUMERS DURING KEY SEASONAL MOMENTS, INCLUDING HOLIDAYS AND SUMMER GRILLING. OVERALL, THE CAMPAIGN DELIVERED MORE THAN 10 MILLION AD IMPRESSIONS AND GENERATED 1.7 MILLION VIDEO VIEWS. ADDITIONALLY, A PARTNERSHIP WITH THE OKLAHOMA SECONDARY SCHOOL ACTIVITIES ASSOCIATION PROMOTED BEEF AS A NUTRITIOUS PROTEIN FOR STUDENT ATHLETES. MESSAGING REACHED MORE THAN 240,000 ATTENDEES AT STATE SOFTBALL, FOOTBALL, AND BASKETBALL CHAMPIONSHIPS THROUGH SIGNAGE, VIDEOBOARDS, PUBLIC ADDRESS ANNOUNCEMENTS, AND ON-SITE ACTIVATIONS. 374498 386041 THE OBC INVESTS IN NATIONAL PROGRAMS DESIGNED TO DRIVE AND ENHANCE THE DEMAND FOR BEEF. FUNDING HELPS ENSURE BEEF CHECKOFF DOLLARS ARE INVESTED IN HIGH POPULATION CENTERS WHERE THE LARGEST BASE OF CONSUMERS LIVE. AS AN EXAMPLE, THE OBC HELPED FUND TWO INTEGRATED SUMMER DIGITAL MARKETING INITIATIVES IN KEY POPULATIONS CENTERS WHERE BEEF ADS WERE SEEN MORE THAN 13.58 MILLION TIMES ACROSS ALL DIGITAL PLATFORMS. FUNDING ALSO PROVIDED SUPPORT FOR STATE SERVICES SUCH AS DESIGN AND IT SERVICES FOR STATES WITH SMALLER BUDGETS. FINALLY, THE OBC PROVIDED CO-FUNDING SUPPORT FOR BEEF QUALITY RESEARCH IN 2025. 203484 209756 EXPORT MARKET DEVELOPMENT REMAINS CRITICAL TO PRODUCER PROFITABILITY, WITH INTERNATIONAL MARKETS CONTRIBUTING MORE THAN $400 PER HEAD TO FED CATTLE VALUE. IN 2025, THE ORGANIZATION SUPPORTED INTERNATIONAL BEEF PROMOTION AND MARKET DEVELOPMENT EFFORTS IN JAPAN, SOUTH KOREA, AND EMERGING MARKETS THROUGH PARTNERSHIPS WITH THE U.S. MEAT EXPORT FEDERATION. IN JAPAN, FUNDING SUPPORTED A NATIONWIDE RETAIL SWEEPSTAKES WITH 12 MAJOR RETAILERS, FEATURING PROMOTIONAL LABELING ON SELECT U.S. BEEF CUTS. THIS CAMPAIGN CONTRIBUTED TO THE SALE OF APPROXIMATELY 3.6 MILLION POUNDS OF U.S. BEEF, DEMONSTRATING MEASURABLE IMPACT AT THE CONSUMER LEVEL. THE ORGANIZATION ALSO SUPPORTED A TWO-DAY TRADE SEMINAR IN ACCRA, GHANA, WHICH BROUGHT TOGETHER U.S. RED MEAT REPRESENTATIVES AND BUYERS FROM 12 WEST AFRICAN COUNTRIES. THESE EFFORTS HELPED BUILD RELATIONSHIPS AND EXPAND OPPORTUNITIES IN A RAPIDLY GROWING REGION. 3230258 3334122 AS A QUALIFIED STATE BEEF COUNCIL, THE OBC COLLECTS ASSESSMENTS OF WHICH FUNDS ARE PASSED THROUGH TO THE STATE OF ORIGIN AND FIFTY CENTS IS REMITTED TO THE CATTLEMENS BEEF BOARD FOR CONDUCTING NATIONAL AND INTERNATIONAL CHECKOFF PROGRAMS. 3230258 3334122 4740724 0 0 0 1 0 0 0 0 0 1 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 13 0 1 5 1 0 0 0 0 0 0 0 0 0 0 0 0 X 9 9 0 0 0 0 0 1 0 1 1 0 0 1 1 1 1 1 1 1 1 0 OK X HEATHER BUCKMASTER 4058403777 3140 W BRITTON RD SUITE B OKLAHOMA CITY OK 73120 MELODY VARNER CHAIRMAN 2.00 X 0 0 0 LEANNE ROBISON VICE CHAIRMAN 2.00 X 0 0 0 CHUCK COFFEY SECTRETARY/TREASURER 2.00 X 0 0 0 RUSSELL BOLES MEMBER 2.00 X 0 0 0 NIKKI CALLISON MEMBER 2.00 X 0 0 0 JORDAN DAVIS COOK MEMBER 2.00 X 0 0 0 JESS KANE MEMBER 2.00 X 0 0 0 PAUL JACKSON MEMBER 2.00 X 0 0 0 ALAN JETT MEMBER 2.00 X 0 0 0 HEATHER BUCKMASTER EXECUTIVE DIRECTOR 40.00 X 112033 0 24608 112033 0 24608 1 0 0 0 0 ASSESSMENT REVENUE 900999 4886849 4886849 4886849 75494 75494 1459630 1459630 0 RECOVERIES 900999 4296 4296 4296 4966639 4891145 0 75494 140608 111080 29528 115017 90863 24154 6974 5509 1465 12439 9827 2612 17477 13807 3670 245 194 51 91250 72087 19163 95437 91825 3612 308787 308787 27203 21639 5564 39747 31400 8347 61335 57768 3567 113814 113814 347 347 3658547 3658547 6482 5686 796 8159 6445 1714 EDUCATION 53215 53215 HIGH POP/LOW CATTLE 47645 47645 RETAIL FOOD SERVICE 20660 20660 BUYERS CARDS 8124 8124 14272 11455 2817 4847784 4740724 107060 0 525755 459808 1198815 1347665 579473 624988 24586 18220 33300 21384 5571 11916 21421 181447 2355621 2644044 721660 741424 21843 183215 743503 924639 X 1612118 1719405 1612118 1719405 2355621 2644044 118855 -11568 0 X 0 1 X 1 0 1 1 0 3851 3851 0 29449 17533 11916 11916 LEASE LIABILITY 183215 183215 1724812 -11568 -11568 1736380 3230259 3230259 4966639 1617525 0 1617525 3230259 3230259 4847784 PART XI, LINE 4B - OTHER ADJUSTMENTS: REMITTANCE TO AFFILIATES REPORTED AS CONTRA REVENUE ON AUDIT REPORT 3,230,259. PART XII, LINE 4B - OTHER ADJUSTMENTS: REMITTANCE TO AFFILIATES REPORTED AS CONTRA REVENUE ON AUDIT REPORT 3,230,259. FORM 990, PART VI, SECTION A, LINE 7A OKLAHOMA SECRETARY OF AGRICULTURE HAS THE POWER THROUGH A SELECTION PROCESS TO APPOINT TWO MEMBERS TO ITS BOARD. ADDITIONAL MEMBERS ARE APPOINTED BY OCA, OK FARM BUREAU, AFR, OCW, LMA AND DAIRY. FORM 990, PART VI, SECTION B, LINE 11B THE OBC EMAILS THE 990 TO ALL BOARD MEMBERS AND THEN THE BOARD REVIEWS IT FOR APPROVAL AT A MEETING. FORM 990, PART VI, SECTION B, LINE 12C BOARD MEMBERS AND STAFF ARE REQUIRED TO FILL OUT AN ANNUAL DISCLOSURE FORM. FORM 990, PART VI, SECTION B, LINE 15 BOARD REVIEWS EXECUTIVE DIRECTOR AND EXECUTIVE DIRECTOR REVIEWS KEY EMPLOYEES OF THE ORGANIZATION. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ALL APPLICABLE DISCLOSURES (FORM 990, AUDITED FINANCIAL STATEMENTS) AVAILABLE FOR PUBLIC INSPECTION UPON REQUEST.