2026-08-05T13:02:50-05:00 2025-09-30 742920819 ATCHLEY & ASSOCIATES LLP 1005 LA POSADA DRIVE AUSTIN TX 78752 990 2024-10-01 742437837 TEXAS BEEF COUNCIL TEXA 5123352333 8708 N FM 620 RD AUSTIN TX 78726 MOLLY MCADAMS EXECUTIVE VP/SECRETARY/TREASURER 5123352333 2026-08-05 1 1 TRACY CALAHAN P01548795 5123462086 2026-08-04 2024 2025-03-06 01:10:19Z MOLLY MCADAMS 8708 N FM 620 RD AUSTIN TX 78726 8258868 0 X WWW.BEEFLOVINGTEXANS.COM WWW.TEXASBEEF.ORG X 1986 TX TO PLAN, IMPLEMENT AND CONDUCT PROGRAMS OF PROMOTION, RESEARCH, CONSUMER INFORMATION AND INDUSTRY INFORMATION DESIGNED TO STRENGTHEN THE BEEF INDUSTRY'S MARKET POSITION IN TEXAS AND NATIONALLY AND TO MAINTAIN AND EXPAND DOMESTIC AND FOREIGN MARKETS AND USES FOR BEEF AND BEEF PRODUCTS. 20 20 23 24 11420 0 0 0 4903837 4763786 192200 189242 15581 25807 5111618 4978835 7397 6251 0 0 724579 743732 0 0 0 3524729 3671385 4256705 4421368 854913 557467 7524140 8360950 2918342 3194951 4605798 5165999 X TO PLAN, IMPLEMENT AND CONDUCT PROGRAMS OF PROMOTION, RESEARCH, CONSUMER INFORMATION AND INDUSTRY INFORMATION DESIGNED TO STRENGTHEN THE BEEF INDUSTRY'S MARKET POSITION IN TEXAS AND NATIONALLY AND TO MAINTAIN AND EXPAND DOMESTIC AND FOREIGN MARKETS AND USES FOR BEEF AND BEEF PRODUCTS. 0 0 DOMESTIC MARKETING - TO EXPAND CONSUMER BEEF KNOWLEDGE THROUGH PROGRAMS DESIGNED TO PROMOTE ITS NUTRITIONAL BENEFITS AND TO HELP BUILD STRONG MARKETS FOR BEEF PRODUCTS BY DEVELOPING AND COORDINATING THE USE OF AVAILABLE PROMOTION RESOURCES. EXPORT MARKET DEVELOPMENT - TO BUILD STRONG AND PROFITABLE MARKETS FOR BEEF PRODUCTS, DOMESTIC AND FOREIGN, BY DEVELOPING AND COORDINATING THE USE OF AVAILABLE PROMOTION RESOURCES. PRODUCER COMMUNICATION - TO EDUCATE PRODUCERS AND OTHER ORGANIZATIONS IN THE BEEF INDUSTRY OF CURRENT DEVELOPMENTS INVOLVING BEEF AND BEEF PRODUCTS AND THE BEEF CHECKOFF PROGRAM. BEEF QUALITY - TO PROMOTE AN EFFECTIVE BEEF QUALITY IMPROVEMENT PROGRAM AND TO INCREASE THE INVOLVEMENT AND COOPERATION OF ALL SEGMENTS OF THE INDUSTRY IN THIS PROGRAM. 0 0 0 0 0 0 0 0 0 1 0 0 0 1 1 0 1 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 61 0 1 23 1 1 1 0 0 0 1 1 0 0 0 X 20 20 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 X MOLLY MCADAMS 5123352333 8708 N FM 620 RD AUSTIN TX 787263503 AMY KIRKLAND DIRECTOR 1.00 0.50 X 0 0 0 BRANDALYN RICHARDS VICE CHAIRMAN 1.00 0.50 X X 0 0 0 BRANDON CUTRER DIRECTOR 1.00 0.50 X 0 0 0 BRIAN MALAER DIRECTOR 1.00 0.50 X 0 0 0 DANE ELLIOTT DIRECTOR 1.00 0.50 X 0 0 0 FRED SCHUETZE DIRECTOR 1.00 0.50 X 0 0 0 GEORGE HARRISON DIRECTOR 1.00 0.50 X 0 0 0 GILLY RIOJAS DIRECTOR (UNTIL 12/2024) 0.50 0.50 X 0 0 0 JOHN CONNAWAY DIRECTOR 1.00 0.50 X 0 0 0 JOHN VAN DE POL DIRECTOR 1.00 0.50 X 0 0 0 KARA DUDLEY DIRECTOR 1.00 0.50 X 0 0 0 KERRY WIGGINS DIRECTOR 1.00 0.50 X 0 0 0 KLAZINA DE BOER DIRECTOR 1.00 0.50 X 0 0 0 LESLIE CALLAHAN DIRECTOR 1.00 0.50 X 0 0 0 LESLIE KINSEL DIRECTOR (UNTIL 11/2024) 1.00 0.50 X 0 0 0 MARK SUSTAIRE DIRECTOR (UNTIL 11/2024) 1.00 0.50 X 0 0 0 MARSHA SHOEMAKER DIRECTOR 1.00 0.50 X 0 0 0 NEIL DUDLEY DIRECTOR 1.00 0.50 X 0 0 0 PAT MCDOWELL DIRECTOR (UNTIL 11/2024) 1.00 0.50 X 0 0 0 PAT SHIELDS CHAIRMAN 1.00 0.50 X X 0 0 0 RICHARD WINTER DIRECTOR 1.00 0.50 X 0 0 0 SARAH MCKENZIE DIRECTOR 1.00 0.50 X 0 0 0 SHANNON TREICHEL DIRECTOR 1.00 0.50 X 0 0 0 JAMES UHL DIRECTOR 0.50 0.50 X 0 0 0 MOLLY MCADAMS EXECUTIVE VP, SECRETARY/TREASURER 48.50 X 287909 0 36182 JASON BAGLEY VP BEEF RESOURCES 46.80 X 173180 0 20563 RACHEL CHOU DIRECTOR, CONSUMER MKTG 39.70 X 145373 0 37848 MICHAEL LOEFFLER VP FINANCE & OPERATIONS 43.70 X 212773 0 23112 JENNIFER MATISON VP MARKETING 47.20 X 169797 0 38930 NANCY ALLENDER CONTROLLER 42.10 X 122102 0 18455 1111134 0 175090 7 0 1 0 TEXHAHN MEDIA INC 4200 MARATHON 300 AUSTIN TX 78756 PUBLIC RELATIONS 1063880 AXXELUS 3300 BEE CAVES RD 650-165 AUSTIN TX 78746 MEDICAL OFFICE RELATIONS/INFORMATION DIS 835964 SWANSON RUSSELL 1202 P STREET LINCOLN NE 68508 PUBLIC RELATIONS 248415 ZEE SOURCE 7548 PRESTON RD STE 141 1262 FRISCO TX 75034 MEDICAL OFFICE RELATIONS/INFORMATION DIS 231825 4 CHECKOFF ASSESSMENTS 900099 4763786 4763786 4763786 189859 189859 3253000 3253000 617 0 -617 -617 -617 37836 26416 11420 11420 REGISTRATION FEES 900099 14387 14387 14387 4978835 4778173 11420 189242 X 6251 115494 477805 21234 87612 41587 2956 6617 552201 335979 86419 38953 53562 97360 51801 2367000 55403 8934 AGENCY SERVICES 11730 DUES & SUBSCRIPTIONS 2470 4421368 1306921 3986858 1911035 2588129 286888 202625 98834 479371 3837359 2733392 1297237 1103967 2623225 7524140 8360950 1265692 1547844 1652650 1647107 2918342 3194951 X 4605798 5165999 4605798 5165999 7524140 8360950 557467 2730 4 0 X X 0 1 X 1 0 287418 287418 1802710 1491554 311156 446088 260730 185358 1301143 981108 320035 1103967 BEEF PROMOTION AND RESEARCH BOARD PAYABLE 891873 PAYABLE TO OTHER STATE BEEF COUNCILS 165984 NATIONAL PROGRAM INVESTMENTS PAYABLE 589250 1647107 X PART X, LINE 2: THE COUNCIL FOLLOWS FASB ASC 740-10, ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES, WHICH PRESCRIBES A MINIMUM RECOGNITION THRESHOLD AND MEASUREMENT METHODOLOGY THAT A TAX POSITION TAKEN OR EXPECTED TO BE TAKEN IN A TAX RETURN IS REQUIRED TO MEET BEFORE BEING RECOGNIZED IN FINANCIAL STATEMENTS. IT ALSO PROVIDES GUIDANCE FOR DE-RECOGNITION, CLASSIFICATION, INTEREST, AND PENALTIES, DISCLOSURE, AND TRANSITION. TBC'S TAX RETURNS FOR THE YEARS ENDED SEPTEMBER 30, 2022 THROUGH 2025 ARE OPEN TO EXAMINATION BY FEDERAL, STATE, AND LOCAL AUTHORITIES. 1 TEXAS CATTLEWOMEN INC PO BOX 295 BELLEVUE TX 76228 751448626 501(C)(5) 6251 0 FUND PROGRAMS TO PROMOTE BEEF 0 1 PART I, LINE 2: GRANTEES SUBMIT A REQUEST FOR FUNDING TO CONDUCT PROGRAMS TO PROMOTE BEEF. OF THE TOTAL APPROVED FUNDING, 25% IS ADVANCED AT THE BEGINNING OF THE FISCAL YEAR; ACTUAL EXPENSES INCURRED BY THE GRANTEE ARE REIMBURSED ON A QUARTERLY BASIS, AND THE ADVANCE IS APPLIED TO THE FINAL REIMBURSEMENT DUE. EXCESS ADVANCES ARE RETURNED TO TEXAS BEEF COUNCIL. ORIGINAL DOCUMENTATION FOR ALL EXPENDITURES IS PROVIDED. THE GRANTEE PROVIDES A WRITTEN EVALUATION OF THE PROGRAM AT THE END OF EACH YEAR DETAILING THE INFORMATION ON PARTICIPANTS, CONSUMERS REACHED, ETC. X X 0 0 0 MOLLY MCADAMS EXECUTIVE VP, SECRETARY/TREASURER 287459 0 450 0 0 0 14654 0 21528 0 324091 0 0 0 MICHAEL LOEFFLER VP FINANCE & OPERATIONS 212323 0 450 0 0 0 10800 0 12312 0 235885 0 0 0 JENNIFER MATISON VP MARKETING 169347 0 450 0 0 0 8957 0 29973 0 208727 0 0 0 JASON BAGLEY VP BEEF RESOURCES 172730 0 450 0 0 0 8659 0 11904 0 193743 0 0 0 RACHEL CHOU DIRECTOR, CONSUMER MKTG 144923 0 450 0 0 0 7875 0 29973 0 183221 0 0 0 PART I, LINE 3 SEE SCHEDULE O DESCRIPTION FOR FORM 990, PART VI, SECTION B, LINE 15A. FORM 990, PART VI, SECTION B, LINE 11B THE COUNCIL'S FORM 990 IS PREPARED BY OUTSIDE ACCOUNTANTS, WHO ARE CPA'S, USING INFORMATION PROVIDED BY THE COUNCIL. THE COMPLETED FORM 990 IS REVIEWED IN DETAIL BY THE COUNCIL'S VICE PRESIDENT-FINANCE & OPERATIONS, WHO IS A CPA. THE FORM 990 IS THEN REVIEWED AND SIGNED BY THE COUNCIL'S EXECUTIVE VICE PRESIDENT. A COPY OF THE FORM 990 IS PROVIDED TO THE FULL BOARD PRIOR TO FILING. FORM 990, PART VI, SECTION B, LINE 12C ALL COUNCIL DIRECTORS AND EMPLOYEES ARE REQUIRED TO REVIEW AND SIGN A WRITTEN CONFLICT OF INTEREST POLICY FORM NOTING ANY POTENTIAL CONFLICTS OF INTEREST. THE COUNCIL'S EXECUTIVE VICE PRESIDENT MONITORS THE COLLECTION OF FORMS TO ENSURE THAT A FORM HAS BEEN COMPLETED BY ALL PERSONS. THE COMPLETED FORMS ARE REVIEWED BY THE COUNCIL'S EXECUTIVE VICE PRESIDENT AND VICE PRESIDENT-FINANCE & OPERATIONS MAKING NOTE OF IDENTIFIED CONFLICTS, IF ANY. THE NAMES OF ENTITIES THAT REPRESENT A POTENTIAL CONFLICT ARE INCLUDED IN A LIST PROVIDED TO THE COUNCIL'S ACCOUNTING DEPARTMENT, WHICH COMPARES PAYMENT REQUESTS TO THE NAMES ON THE LIST. ANY PAYMENT REQUESTS TO AN ENTITY ON THE LIST ARE FORWARDED TO THE EXECUTIVE VICE PRESIDENT FOR FURTHER INVESTIGATION. FORM 990, PART VI, SECTION B, LINE 15 LINE 15A - THE COUNCIL'S EXECUTIVE VICE PRESIDENT IS GIVEN AN ANNUAL PERFORMANCE EVALUATION BY THE COUNCIL'S EXECUTIVE COMMITTEE, AND HER COMPENSATION IS ESTABLISHED BY THIS COMMITTEE. THE EXECUTIVE COMMITTEE IS USUALLY COMPRISED OF INDIVIDUALS WHO SERVE AS DIRECTORS FOR OTHER NON-PROFIT ORGANIZATIONS SERVING THE CATTLE INDUSTRY IN TEXAS. AS SUCH, THEY ARE ABLE TO COMPARE AND BASE COMPENSATION PROVIDED BY THE COUNCIL TO COMPENSATION AT COMPARABLE ORGANIZATIONS. THE EXECUTIVE VICE PRESIDENT'S COMPENSATION IS DOCUMENTED ON A COMPENSATION APPROVAL FORM, WHICH IS PREPARED AND SIGNED BY THE COUNCIL'S CHAIRMAN. LINE 15B - ALL OF THE COUNCIL'S EMPLOYEES ARE GIVEN AN ANNUAL PERFORMANCE EVALUATION BY THE EMPLOYEE'S SUPERVISOR. EMPLOYEE COMPENSATION IS DETERMINED BY THE COUNCIL'S MANAGEMENT TEAM, WHICH IS COMPRISED OF THE COUNCIL'S VICE PRESIDENTS, USING A COMPENSATION ANALYSIS PREPARED BY A THIRD PARTY FOR COMPARABLE POSITIONS. AN EMPLOYEE'S COMPENSATION IS DOCUMENTED ON A COMPENSATION APPROVAL FORM, WHICH IS PREPARED BY THE COUNCIL'S VICE PRESIDENT-FINANCE & OPERATIONS AND SIGNED BY THE EMPLOYEE, THE EMPLOYEE'S SUPERVISOR AND THE EXECUTIVE VICE PRESIDENT. FORM 990, PART VI, SECTION C, LINE 19 THE GOVERNING DOCUMENTS, CONFLICT OF INTEREST AND FINANCIAL STATEMENTS OF THE ORGANIZATION ARE AVAILABLE UPON REQUEST. FORM 990, PART IX, LINE 11G OTHER PROFESSIONAL FEES 552,201. FORM 990, PART XII, LINE 2C: THE ORGANIZATION HAS A COMMITTEE THAT ASSUMES RESPONSIBILITY FOR THE OVERSIGHT OF THE AUDIT OF THE FINANCIAL STATEMENTS AND THE POLICY HAS NOT CHANGED FROM THE PRIOR YEAR. BEEF PROMOTION AND RESEARCH COUNCIL OF TEXAS 8708 N FM 620 RD AUSTIN TX 78726 471568889 BEEF PROMOTION TX SEE PART VII FOOTNOT N/A N/A 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 SCHEDULE R - PART II BEEF PROMOTION AND RESEARCH COUNCIL OF TEXAS (BPRCT) IS STRUCTURED AS A STATE GOVERNMENT ENTITY ACCORDING TO SECTION 41.152(B) OF THE TEXAS AGRICULTURAL CODE. TEXAS BEEF COUNCIL AND BPRCT SHARE BOARD MEMBERS, EMPLOYEES, AND OTHER EXPENSES. THE TEXAS BEEF COUNCIL AND BPRCT FINANCIAL STATEMENTS ARE REPORTED ON A COMBINED AUDITED FINANCIAL STATEMENT. THE FILING ORGANIZATION'S FORM 990 REFLECTS ONLY THE ACTIVITY OF TEXAS BEEF COUNCIL.