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THROUGH FREE, EXPERT-VETTED RESOURCES, DIGITAL TOOLS, AND SUPPORT, WE SERVE MORE THAN 20 MILLION PEOPLE EACH YEAR, INCLUDING FAMILIES, EDUCATORS, AND INDIVIDUALS, WITH THE GOAL OF HELPING PEOPLE WHO LEARN AND THINK DIFFERENTLY THRIVE IN SCHOOL, AT WORK, AND IN LIFE.UNDERSTOOD WAS FOUNDED BY FRED AND NANCY POSES AFTER THEY EXPERIENCED FIRSTHAND HOW DIFFICULT IT WAS TO FIND CLEAR INFORMATION, TRUSTED GUIDANCE, AND COMMUNITY SUPPORT FOR THEIR CHILD WITH LEARNING AND THINKING DIFFERENCES. THEY CREATED UNDERSTOOD TO HELP OTHER FAMILIES ACCESS THE RESOURCES AND COMMUNITY THEY HAD STRUGGLED TO FIND.OUR WORK INCLUDES DIGITAL EXPERIENCES, CONTENT, ONLINE COMMUNITIES, AND MEDIA INITIATIVES DESIGNED TO INCREASE UNDERSTANDING, REDUCE STIGMA, AND DRIVE POSITIVE BEHAVIOR CHANGE FOR PEOPLE WHO LEARN AND THINK DIFFERENTLY. THIS WORK IS GROUNDED IN RESEARCH, EXPERTISE, AND INSIGHTS FROM PEOPLE WITH LIVED EXPERIENCE, AND WE MEASURE ITS IMPACT THROUGH OUR SPARC FRAMEWORK, WHICH EVALUATES SELF-CONCEPT, PURPOSE, AUTONOMY, RELATIONSHIPS, AND CAPACITY. OUR RESEARCH AND EVALUATION EFFORTS HELP GENERATE INSIGHTS AND MEASURE OUTCOMES RELATED TO HEALTH LITERACY, HOPE, WORKPLACE INCLUSION, AND CHILD THRIVING.KEY INITIATIVES:- THE UNDERSTOOD.ORG CONTENT LIBRARY, WHICH OFFERS THOUSANDS OF ARTICLES, PRINTABLES, AND OTHER RESOURCES IN ENGLISH AND SPANISH FOR PARENTS, EDUCATORS, AND OTHERS NAVIGATING LEARNING AND THINKING DIFFERENCES.- THE UNDERSTOOD PODCAST NETWORK, WHICH FEATURES 12 SHOWS THAT OFFER PERSONAL STORIES AND PERSPECTIVES FROM AND FOR PEOPLE WHO LEARN AND THINK DIFFERENTLY. THESE INCLUDE THE AWARD-WINNING PODCASTS ADHD AHA! AND CLIMBING THE WALLS. OUR PODCASTS HAVE EARNED RECOGNITION FROM THE SIGNAL AWARDS, WOMEN WHO PODCAST AWARDS, RADIO TELEVISION DIGITAL NEWS ASSOCIATION, AND THE WEBBY AWARDS.- DIGITAL TOOLS AND INTERACTIVE EXPERIENCES THAT HELP USERS BUILD AWARENESS AND DEVELOP PRACTICAL STRATEGIES TO MANAGE CHALLENGES. THESE INCLUDE ADHD UNSTUCK, CREATED WITH NORTHWESTERN UNIVERSITY'S LAB FOR SCALABLE MENTAL HEALTH, THE AI-POWERED UNDERSTOOD ASSISTANT, AND THROUGH MY EYES, AN IMMERSIVE EXPERIENCE THAT HELPS PARENTS AND EDUCATORS EXPERIENCE WHAT EVERYDAY LIFE FEELS LIKE FOR KIDS WITH ADHD, DYSLEXIA, AND DYSCALCULIA- MEDIA CAMPAIGNS THAT REDUCE STIGMA, INCREASE UNDERSTANDING OF LEARNING AND THINKING DIFFERENCES, AND IMPROVE BRAND DISCOVERABILITY, INCLUDING OUR AWARD-WINNING "BE THE REASON" CAMPAIGN. - SOCIAL MEDIA AND NEWS CONTENT ACROSS INSTAGRAM, FACEBOOK, LINKEDIN, PINTEREST, TIKTOK, AND YOUTUBE, WHICH PROVIDES COMMUNITY, CREDIBLE INFORMATION, AND PRACTICAL RESOURCES FOR A VARIETY OF AUDIENCES.- PARTNERSHIPS WITH COMPANIES, NONPROFITS, AND OTHER MISSION-ALIGNED ORGANIZATIONS TO ADVANCE SUPPORT AND DRIVE IMPACT FOR PEOPLE WHO LEARN AND THINK DIFFERENTLY THROUGH CO-CREATED CONTENT, CAMPAIGNS, AND RESEARCH.- THOUGHT LEADERSHIP, AWARENESS, AND STIGMA REDUCTION EFFORTS TO PROMOTE NEUROINCLUSION IN THE WORKPLACE. 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