2026-05-26T14:34:30-04:00 2024-12-31 273263553 GALLEROS ROBINSON 488 MADISON AVE RM 2005 NEW YORK NY 10022 990 2024-01-01 208875698 EFFIE WORLDWIDE INC EFFI 2129139772 1 WORLD TRADE CENTER NEW YORK NY 10007 ALLISON M KNAPP WOMACK CHIEF OPERATING OFFI 2129139772 2026-05-26 true DEREK FLANAGAN P00396383 6469210400 2026-05-26 2024 2025-03-06 01:10:19Z X ALLISON M KNAPP WOMACK 10059828 false X WWW.EFFIE.ORG X 2008 NY EFFIE WORLDWIDE CHAMPIONS AND IMPROVES THE PRACTICE AND THE PRACTITIONERS OF MARKETING EFFECTIVENESS. 23 23 39 23 0 390000 305000 9526210 9756428 23030 26993 43887 -28593 9983127 10059828 0 0 5883293 6250069 0 0 5414466 4760557 11297759 11010626 -1314632 -950798 4585744 3531917 2465224 2275782 2120520 1256135 X EFFIE WORLDWIDE CHAMPIONS AND IMPROVES THE PRACTICE AND THE PRACTITIONERS OF MARKETING EFFECTIVENESS. false false 9690566 9756428 UNITED STATES EFFIE AWARDS: THE UNITED STATES EFFIE AWARDS IDENTIFIES EXAMPLES OF MARKETING COMMUNICATION EFFECTIVENESS VIA COMPETITIONS REQUIRING THE SUBMISSION OF DETAILED MARKETING COMMUNICATIONS CASE STUDIES BY COMPANIES. JUDGING IS DONE BY SENIOR EXECUTIVES WITHIN STRICT GUIDELINES. THE CASES ARE THEN USED TO EDUCATE THE INDUSTRY ON WHAT WORKS AND WHY. EDUCATION: EFFIE RUNS A NUMBER OF DIFFERENT EDUCATION PROGRAMS UNDER THE EFFIE ACADEMY. THE ROLE OF THE ACADEMY IS TO PROVIDE EDUCATION TO MARKETING PROFESSIONALS THROUGHOUT DIFFERENT POINTS IN THEIR CAREER. COLLEGIATE IS FOR UNDERGRADUATES, BOOTCAMP FOR YOUNG PROFESSIONALS 4-7 YEARS INTO THEIR CAREER, AND CUSTOMIZED LEARNING SESSIONS ARE FOR ORGANIZATIONS WHO WOULD LIKE TO UPGRADE AND IMPROVE THEIR MARKETING EFFECTIVENESS CAPABILITIES. INTERNATIONAL LICENSING: EFFIE WORLDWIDE, BASED IN NEW YORK CITY, IS THE GLOBAL BRAND OWNER OF THE EFFIE AWARDS COMPETITION AND CURRENTLY LICENSES IT IN MORE THAN 46 MARKETS GLOBALLY. ALL LICENSED EFFIE PROGRAMS WORLDWIDE OPERATE ACCORDING TO THE GLOBAL EFFIE AWARDS BRAND STANDARDS TO HONOR THE YEAR'S MOST EFFECTIVE MARKETING COMMUNICATIONS CASES IDEAS THAT WORK. 9690566 true true false false false false false false false false true false false false false true true true false true true false false false false false false false false true false false false false false false false false false false false false false true false false false true 29 0 true 39 true false true CH false false false false false false false false false false false false X 23 23 false false false false false false false true true false false true true true true true true true true false NY X X ALLISON M KNAPP WOMACK 9172821071 1 WORLD TRADE CENTER NEW YORK NY 10007 TRACI L ALFORD CHIEF EXECUT 40.00 X 451500 0 14861 SARA J PRESTON CHIEF REVENU 40.00 X 296773 0 32998 MONICA M HARE CHIEF INNOVA 40.00 X 285000 0 58248 ALLISON M KNAPP WOMACK CHIEF OPERAT 40.00 X 260000 0 10914 LUCA LORENZI CHIEF FINANC 40.00 X 205000 0 8372 LAUREN C EBERHARDT VICE PRESIDE 40.00 X 160000 0 19707 KEITH M HASKINS VICE PRESIDE 40.00 X 160000 0 6811 LYONISHA STEPHEN VICE PRESIDE 40.00 X 123500 0 32652 ERICA STOPPENBACH VICE PRESIDE 40.00 X 120000 0 20019 STEPHANIE PULNER VICE PRESIDE 40.00 X 115000 0 20037 STEPHANIE J NACHMAN SENIOR VICE 40.00 X 28282 0 0 JAE GOODMAN CHAIRMAN 1.00 X X 0 0 0 KARINA WILSHER SECRETARY 1.00 X X 0 0 0 JACK BAMBERGER TREASURER 1.00 X X 0 0 0 MARCEL MARCONDES DIRECTOR 1.00 X 0 0 0 ANDREA BRIMMER DIRECTOR 1.00 X 0 0 0 CLAUDINE CHEEVER DIRECTOR 1.00 X 0 0 0 KHARTOON WEISS DIRECTOR 1.00 X 0 0 0 VINEET MEHRA DIRECTOR 1.00 X 0 0 0 SELMAN CAREAGA DIRECTOR 1.00 X 0 0 0 MICHAEL HOUSTON DIRECTOR 1.00 X 0 0 0 MATHILDE DELHOUME-DEBREU DIRECTOR 1.00 X 0 0 0 DAVE HOHMAN DIRECTOR 1.00 X 0 0 0 ANN MUKHERJEE DIRECTOR 1.00 X 0 0 0 CARLA SERRANO DIRECTOR 1.00 X 0 0 0 MICKY ONRUVAL UNTIL 324 DIRECTOR 1.00 X 0 0 0 LUIS DI COMO DIRECTOR 1.00 X 0 0 0 FREDDIE COVINGTON DIRECTOR 1.00 X 0 0 0 BHARAT ANAND DIRECTOR 1.00 X 0 0 0 KATRIN ZIMMERMAN DIRECTOR 1.00 X 0 0 0 GREG WALSH DIRECTOR 1.00 X 0 0 0 JEAN LIN DIRECTOR 1.00 X 0 0 0 STEPHANIE REDISH HOFMAN DIRECTOR 1.00 X 0 0 0 ASMIRH DAVIS DIRECTOR 1.00 X 0 0 0 HARJOT SINGH DIRECTOR 1.00 X 0 0 0 2205055 224619 10 false true false GREAT BELIEVER LLC 210 CLINTON AVENUE 3C BROOKLYN NY 11205 WEBSITE DEVELOP 231900 DEELCOM 4325 1ST STREET SAN FRANCISCO CA 94105 CONSULTING 230634 BE -GOOD 5 GODALMING BUSINESS CENTER LONDON LONDON UK 99999 PROGRAM SERVICE 150098 BE BETTER CONSULTANCY 8 CONISTON ROAD LONDON LONDON UK 99999 CONSULTING 123643 HAYLEY SPURLING 1 WINSCOMBE CRESCENT LONDON LONDON UK 99999 CONSULTING 117584 5 305000 305000 ENTRY FEE 900099 3832632 3832632 SPONSORSHIPS 900099 2855811 2855811 LICENSING FEE 900099 1526881 1526881 PROGRAM EVENT FEES 900099 1421633 1421633 SUBSCRIPTIONS 900099 81700 81700 37771 37771 9756428 26993 26993 OTHER INCOME 34676 34676 CURRENCY EXCHANGE LOSS -63269 -63269 -28593 10059828 9756428 -1600 X 1651948 1547445 104503 3585226 3374191 211035 37960 35959 2001 459825 431934 27891 515110 483502 31608 214664 214664 70479 70479 1447643 1255472 192171 204715 204715 399478 152652 246826 166838 70838 96000 271641 271641 1644369 1588024 56345 6740 6740 42868 4698 38170 INCOME AND DIVIDEND TAXES 159618 159618 TROPHIES & AWARDS 98231 98231 EQUIPMENT RENTALS 14750 14750 DUES & SUBSCRIPTION 12030 12030 6493 4906 1587 11010626 9690566 1320060 0 1983572 1593585 3 15000 1047609 789791 193134 301823 991376 846177 8312 145199 1338114 701519 4585744 3531917 1131151 860794 1334073 1414988 2465224 2275782 X 2120520 1256135 2120520 1256135 4585744 3531917 -950798 97798 -11385 X X false true X true false X 45000 345000 330000 390000 305000 1415000 1460851 8256238 8119023 9526210 9756428 37118750 1505851 8601238 8449023 9916210 10061428 38533750 38533750 87317 31792 30130 23030 26993 199262 87317 31792 30130 23030 26993 199262 2312 379864 -573 43887 -28593 396897 1595480 9012894 8478580 9983127 10059828 39129909 0.98480 0.97890 0.01000 0.01000 X PART III, LINE 12 OTHER INCOME 396,897 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 991376 846177 145199 145199 X 10146241 97798 97798 10048443 11385 11385 10059828 11010626 11010626 11010626 SCHEDULE D, PAGE 3, PART X EFFIE APPLIES THE PROVISIONS PERTAINING TO UNCERTAIN TAX POSITIONS (FASB ASC TOPIC 740) AND HAS DETERMINED THAT THERE ARE NO MATERIAL UNCERTAIN TAX POSITIONS THAT REQUIRE RECOGNITION OR DISCLOSURE IN THE CONSOLIDATED FINANCIAL STATEMENTS. EFFIE BELIEVES IT IS NO LONGER SUBJECT TO INCOME TAX EXAMINATIONS FOR YEARS PRIOR TO 2021. CURRENTLY, THERE ARE NO AUDITS IN PROGRESS. false EAST ASIA AND THE PACIFIC 1 PROGRAM SERVICES EFFIE CHINA AWARDS 2925782 1 1 2925782 2925782 false false false false false false SCHEDULE F, PAGE 1, PART I, LINE 3 EAST ASIA AND THE PACIFIC 2,925,782 0 X X X false false false false false false false false false TRACI L ALFORD CHIEF EXECUTIVE OFFI 401500 50000 12444 2417 466361 SARA J PRESTON CHIEF REVENUE OFFICE 296773 32998 329771 MONICA M HARE CHIEF INNOVATION OFF 285000 9975 48273 343248 ALLISON M KNAPP WOMACK CHIEF OPERATING OFFI 250000 10000 10400 514 270914 LUCA LORENZI CHIEF FINANCIAL OFFI 205000 7858 514 213372 LAUREN C EBERHARDT VICE PRESIDENT 160000 5867 13840 179707 KEITH M HASKINS VICE PRESIDENT 160000 6400 411 166811 LYONISHA STEPHEN VICE PRESIDENT 123500 4940 27712 156152 FORM 990, PAGE 1, ITEM B THE FORM 990 WAS AMENDED TO REFLECT THE AMOUNTS IN THE AUDITED FINANCIAL STATEMENTS FOR THE FISCAL YEAR ENDED DECEMBER 31, 2024. WITH THIS, THE FOLLOWING LINE ITEMS CHANGED FROM THE INITIAL FILING: A. FORM 990 PART I, LINES 8-22, PART III, LINES 4A-4E, PART VIII, LINES 1- 12, PART IX, LINES 7-25, PART X, LINES 9(B) - 33(B), PART XI, LINES 1-10, AND PART XII, LINE 1-3(B) B. FORM 990, SCHEDULE A, PART III, SECTION A AND B, LINES 1(E)-13(E), AND SECTION C, LINES 15-16 C. FORM 990, SCHEDULE B, PART I D. FORM 990, SCHEDULE D, PART VI, PART XI AND PART XII FORM 990, PAGE 2, PART III, LINE 4A UNITED STATES EFFIE AWARDS: THE UNITED STATES EFFIE AWARDS IDENTIFIES EXAMPLES OF MARKETING COMMUNICATION EFFECTIVENESS VIA COMPETITIONS REQUIRING THE SUBMISSION OF DETAILED MARKETING COMMUNICATIONS CASE STUDIES BY COMPANIES. JUDGING IS DONE BY SENIOR EXECUTIVES WITHIN STRICT GUIDELINES. THE CASES ARE THEN USED TO EDUCATE THE INDUSTRY ON WHAT WORKS AND WHY. EDUCATION: EFFIE RUNS A NUMBER OF DIFFERENT EDUCATION PROGRAMS UNDER THE EFFIE ACADEMY. THE ROLE OF THE ACADEMY IS TO PROVIDE EDUCATION TO MARKETING PROFESSIONALS THROUGHOUT DIFFERENT POINTS IN THEIR CAREER. COLLEGIATE IS FOR UNDERGRADUATES, BOOTCAMP FOR YOUNG PROFESSIONALS 4-7 YEARS INTO THEIR CAREER, AND CUSTOMIZED LEARNING SESSIONS ARE FOR ORGANIZATIONS WHO WOULD LIKE TO UPGRADE AND IMPROVE THEIR MARKETING EFFECTIVENESS CAPABILITIES. INTERNATIONAL LICENSING: EFFIE WORLDWIDE, BASED IN NEW YORK CITY, IS THE GLOBAL BRAND OWNER OF THE EFFIE AWARDS COMPETITION AND CURRENTLY LICENSES IT IN MORE THAN 46 MARKETS GLOBALLY. ALL LICENSED EFFIE PROGRAMS WORLDWIDE OPERATE ACCORDING TO THE GLOBAL EFFIE AWARDS BRAND STANDARDS TO HONOR THE YEAR'S MOST EFFECTIVE MARKETING COMMUNICATIONS CASES IDEAS THAT WORK. FORM 990, PART V, LINE 4B CHINA, PEOPLES REPUB FORM 990, PAGE 6, PART VI, LINE 11B THE TREASURER AND BOARD MEMBERS ON THE FINANCE COMMITTEE REVIEWS THE FORM 990 BEFORE THE RETURN IS FILED. FORM 990, PAGE 6, PART VI, LINE 12C DIRECTORS REVIEW AND SIGN A CONFLICT OF INTEREST POLICY DISCLOSURE FORM UPON THE BEGINNING OF THEIR TERM AS A DIRECTOR, AND ANY SUBSEQUENT RE-ELECTION. IF ANY CONFLICTS ARE DISCLOSED, THE BOARD WILL REVIEW THEM TO DETERMINE APPROPRIATE ACTION. FORM 990, PAGE 6, PART VI, LINE 15A WE USE THREE COMPENSATION STUDIES: "NATIONAL COMPENSATION STUDY, ASSOCIATION CHIEF STAFF EXECUTIVES" BY THE AMERICAN RESEARCH COMPANY; "SALARY GUIDE, NATIONAL ASSOCIATIONS AND NONPROFITS" BY CEO UPDATE; AND THE "ASSOCIATION EXECUTIVES. THEY ARE RELEVANT FOR MOST OF EFFIE'S SENIOR AND MIDDLE MANAGEMENT. WHEN THERE IS NO DATA FOR COMPARABLE POSITIONS, WE CONSIDER THE IMPORTANCE AND COMPLEXITY OF HIS OR HER ROLE VIS A VIS OF OTHERS FOR WHOM WE HAVE NO OBSERVABLE DATA. FORM 990, PAGE 6, PART VI, LINE 15B WE USE THREE COMPENSATION STUDIES: "NATIONAL COMPENSATION STUDY, ASSOCIATION CHIEF STAFF EXECUTIVES" BY THE AMERICAN RESEARCH COMPANY; "SALARY GUIDE, NATIONAL ASSOCIATIONS AND NONPROFITS" BY CEO UPDATE; AND THE "ASSOCIATION EXECUTIVES". THEY ARE RELEVANT FOR MOST OF EFFIE'S SENIOR AND MIDDLE MANAGEMENT. WHEN THERE IS NO DATA FOR COMPARABLE POSITIONS, WE CONSIDER THE IMPORTANCE AND COMPLEXITY OF HIS OR HER ROLE VIS A VIS OF OTHERS FOR WHOM WE HAVE NO OBSERVABLE DATA. FORM 990, PAGE 6, PART VI, LINE 18 990 IS AVAILABLE AT GUIDESTAR.ORG. FORM 990, PAGE 6, PART VI, LINE 19 DOCUMENTS ARE AVAILABLE TO INTERESTED PARTIES UPON REQUEST AT THE ORGANIZATION'S OFFICES. FORM 990, PART IX, LINE 11G CONSULTING FEES 1,255,472 192,171 0 FORM 990, PAGE 12, PART XII, LINE 2C THE PROCESS HAS NOT CHANGED FROM PRIOR YEAR. EFFIE CULTURE DISSEMINATION (SHANGH B4 NO14 JIUXIANQIAO RD CW INDUST CHAOYANG BEIJING CH MARKETING CH EFFIE WORL C CORP false false false false false false false false false false false false false false false false false false false false