2026-04-02T22:04:58-05:00 2025-12-31 271895149 Heveron & Company CPAs PLLC 260 Plymouth Avenue South Rochester NY 14608 990 2025-01-01 161408059 RochesterFinger Lakes Film & Video Office ROCH 5852798308 45 East Avenue 400 Rochester NY 146042294 Donald Jeffries President/CEO 5852798308 2026-03-31 1 Stephanie Annunziata P00195472 5852322956 2026-03-31 2025 2025-03-06 01:10:19Z Donald Jeffries 45 East Avenue 400 Rochester NY 146042294 217204 0 X www.filmrochester.org X 1994 NY Attract film and video production to Monroe County and the Finger Lakes. 5 5 2 5 0 0 207828 217204 0 0 0 0 0 0 207828 217204 0 0 0 0 176798 186959 0 0 0 32005 25816 208803 212775 -975 4429 50044 53025 15932 14484 34112 38541 X To augment the economy of Rochester, Monroe County, and the Finger Lakes Region by attracting film and video production that shoot on location. (Continued on Schedule O)The organizations' management and administration are provided by Greater Rochester Visitors Association, Inc. a related non-profit. 0 0 212775 Direct sales, mail, and advertising are used to promote and publicize the extensive film and video production community, competitive pricing, and scenic beauty found in the Rochester, Monroe County, and Finger Lakes Regions to film and video producers. Film and video producers are offered location scouting crew, location coordination, and assistance in obtaining permits.(Continued on Schedule O)Direct Sales:In-person and virtual attendance at motion picture industry events.In 2025 The Film Office established the FLX Lounge at Sundance Film Festival. 7 days including in person virtual FAM tours.Anomaly Film Festival - attended and connected with content creators for 3 days.Virtual attendance - Slamdance FF, Panic Fest 7 days, Chattanooga Film Festival 7 days, Popcorn Frights 7 days - follow up with content creators with virtual FAM tours.Research - Identify and pursue leads through trade publications to connect with content creators.Total Direct Sales connections 120+ Promotions:Hosted 8 in person FAM tours, with various producers, directors, production designers and locations professionals - provided welcome bags with Film Office promotional items.FLX Film Festival - This event is organized and curated by Film Office staff in cooperation with Geneva Business Improvement District. The Film Office also provided welcome bags with Film Office promotional Items and conducted FAM tours.Strengthen Regional Infrastructure:Partnering with regional guilds and organizations to strengthen infrastructure.Initiate MBE/WBE enrollment and Sustainable Production PracticesAdvertising:Website, Social Media posts (ongoing year round), Mail Chimp Newsletter (6 newsletters/year) 212775 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 1 0 0 1 2 0 0 0 0 0 0 0 0 0 0 0 0 0 X 5 5 0 0 0 0 1 0 0 1 1 0 0 1 1 1 1 1 1 1 0 0 NY X Jeanine Battermann 5852798320 45 East Avenue Suite 400 Rochester NY 146042294 William Benet Chairman 1.00 X X 0 0 0 Pieter Smeenk Vice Chairman 1.00 X X 0 0 0 Malcolm Spaull Secretary 1.00 X X 0 0 0 Donald Jeffries President/CEO 1.00 37.50 X 0 275306 46887 Tracy Armstrong Board Member 1.00 X 0 0 0 Peter McCrossen Board Member 1.00 X 0 0 0 Nora Brown Executive Director 37.50 X 88919 0 6019 88919 275306 52906 0 0 1 0 0 217204 217204 217204 0 0 0 94938 94938 65505 65505 2975 2975 11556 11556 11985 11985 738 738 1829 1829 715 715 1140 1140 739 739 Promotions and Special 18198 18198 FAM/Site Visits 918 918 Education and Training 837 837 Dues and Subscriptions 702 702 212775 212775 0 0 39748 44857 10296 8168 9243 9243 0 0 50044 53025 15932 14484 15932 14484 X 34112 38541 34112 38541 50044 53025 4429 0 X 0 1 X 1 0 X 184961 182037 195168 207828 217204 987198 184961 182037 195168 207828 217204 987198 987198 987198 1.00000 1.00000 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 9243 9243 0 0 0 0 0 0 0 0 0 0 0 Donald Jeffries President/CEO 0 229507 0 43438 0 2361 0 30350 0 16537 0 322193 0 0 Part I, Line 3 For Great Rochester Visitors Association, Inc.: Following the end of the calendar year, the President/CEO summarizes production accomplishments of the organization (based upon goals established in the Board approved Business Plan.) This summary is provided to the Chair of the Board and the Chair of the Board's Personnel Committee for review. Additionally, once the outside audit is completed, its results are also presented to these persons. The Chair of the Personnel Committee convenes a meeting of the entire Personnel Committee to evaluate the results and evaluate the CEO's performance for the year, without the President/CEO present. The Committee then drafts its recommendations for CEO compensation for the following year. At a regular meeting of the entire Board, an Executive Session, without the staff or CEO, is held to discuss the draft recommendations of the Committee. The actions taken by the Board - in relation to the Committee's draft - are then discussed in a private meeting with the Chair of the Board, the Chair of the Personnel Committee and the CEO. The Board's action is then implemented. Form 990, Part VI, Section A, line 6 The Organization has five classes of members. Form 990, Part VI, Section B, line 11b The 990 was sent to all Board members for comments and review prior to filing. Form 990, Part VI, Section B, line 12c The conflict of interest policy requires disclosure of any potential real or perceived conflict by staff or members of the Board. Opportunity is provided at each meeting of the Board of Directors for these disclosures under the topic of New Business. Occasionally, various Board Members have abstained from voting on issues which might appear to provide an opportunity for conflict, whenever this occurs, it is duly noted in the Minutes of the meeting. Form 990, Part VI, Section B, line 15a Following the end of the calendar year, the President/CEO summarizes production accomplishments of the organization (based upon goals established in the Board approved Business Plan.) This summary is provided to the Chair of the Board and the Chair of the Board's Personnel Committee for review. Additionally, once the outside audit is completed, its results are also presented to these persons. The Chair of the Personnel Committee convenes a meeting of the entire Personnel Committee to evaluate the results and evaluate the CEO's performance for the year, without the President/CEO present. The Committee then drafts its recommendations for CEO compensation for the following year. At a regular meeting of the entire Board, an Executive Session, without the staff or CEO, is held to discuss the draft recommendations of the Committee. The actions taken by the Board - in relation to the Committee's draft - are then discussed in a private meeting with the Chair of the Board, the Chair of the Personnel Committee and the CEO. The Board's action is then implemented. The CEO approves the Film Office Executive Director's salary. Form 990, Part VI, Section C, line 19 The Film Office makes its governing documents, conflict of interest policy, and financial statements available to the public upon request. Great Rochester Visitors Association Inc 45 East Avenue Suite 400 Rochester NY 14604 160611680 Publicize the City of Rochester and Monroe County NY 501(c)(6) N/A 0 0 0 1 0 0 0 0 0 0 0 0 0 0 1 1 0 0 0 0