2026-02-02T11:09:52-06:00 2025-06-30 473535842 DAVIS FARR LLP 18201 VON KARMAN AVE SUITE 1100 IRVINE CA 92612 990 2024-07-01 330702738 CARLSBAD CONVENTION & VISITORS BUREAU CARL 7602488478 POBOX - 2086 CARLSBAD CA 92018 KIM SIDORIAK PRESIDENT & CEO 7602488478 2026-02-02 1 1 SHANNON AYALA P01242339 9494742020 2024 2025-03-06 01:10:19Z KIM SIDORIAK POBOX - 2086 CARLSBAD CA 92018 7356167 0 X WWW.VISITCARLSBAD.COM X 1997 CA PROMOTE CARLSBAD, CALIFORNIA AS A TRAVEL DESTINATION TO GENERATE OVERNIGHT STAYS. 6 6 8 11 0 0 14816331 7214054 0 0 71038 142113 0 0 14887369 7356167 0 142500 0 0 1041353 1286173 0 0 0 5875846 6145221 6917199 7573894 7970170 -217727 9374820 8771843 1349762 964512 8025058 7807331 VISIT CARLSBAD PROMOTES AND ELEVATES THE PERCEPTION OF CARLSBAD THROUGH INNOVATIVE PROGRAMS THAT ENHANCE THE VISITOR ECONOMY WHILE PRESERVING THE EXCEPTIONAL QUALITY OF LIFE. 0 0 GENERATED EARNED MEDIA PLACEMENTS TOTALING 937 MILLION IMPRESSIONS. SUPPORTED 52 CONFERENCE GROUPS BOOKING CARLSBAD WITH GROUP INCENTIVE PROGRAM, GENERATING OVER 35,000 NEED PERIOD GROUP ROOM NIGHTS AND $11 MILLION IN NEED PERIOD ROOM REVENUE. EXECUTED TWO MAJOR NEED PERIOD ADVERTISING CAMPAIGNS, WHICH GENERATED 352,000 INCREMENTAL ROOM NIGHTS AND $212 MILLION IN INCREMENTAL TOURISM REVENUE. TOURISM IN CARLSBAD GENERATED $35.5 MILLION OF TRANSIENT OCCUPANCY TAX REVENUES INTO THE CITY OF CARLSBAD'S GENERAL FUND. ADOPTED NEW 3-YEAR STRATEGIC PLAN AND EARNED CERTIFIED AUTISM CENTER DESIGNATION FROM THE INTERNATIONAL BOARD OF CREDENTIALING AND CONTINUING EDUCATION STANDARDS. 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 33 0 8 1 0 0 0 0 0 0 0 0 X 6 6 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 0 0 X KIM SIDORIAK 7602488478 POBOX 2086 CARLSBAD CA 92018 TIM STRIPE CHAIRPERSON 1.00 X X 0 0 0 RANDAL CHAPIN DIRECTOR 1.00 X 0 0 0 CHAD EDING DIRECTOR 1.00 X 0 0 0 CRAIG MARTIN DIRECTOR 1.00 X 0 0 0 GEOFFREY PARKFORD DIRECTOR 1.00 X 0 0 0 KURT STOCKS DIRECTOR 1.00 X 0 0 0 KIMBERLY SIDORIAK PRESIDENT & CEO 40.00 X 260046 0 38771 MARK RUDYK VP MARKETING & COMMUNICATION 40.00 X 145838 0 24001 JED ARROGANTE BUSINESS DEVELOPMENT MANAGER 40.00 X 105936 0 19642 TINA BURKE DIRECTOR OF FINANCE & ADMINISTRATION 40.00 X 101763 0 27801 613583 0 110215 4 0 1 0 62ABOVE 5345 TOWNE SQ DR 170 PLANO TX 75024 PAID ADVERTISING & CAMPAIGN MEDIA PLANNI 2143628 CIRCUIT TRANSIT INC 501 E LAS OLAS BLVD STE 300 FORT LAUDERDALE FL 33301 TRANSPORTATION SERVICES PILOT PROGRAM 734356 MAKEOUT LLC 299 MESEROLE ST BROOKLYN NY 11206 CREATIVE AND PRODUCTION SERVICES 252821 EXPEDIA INC 1111 EXPEDIA GROUP WAY W SEATTLE WA 98119 PAID ADVERTISING CAMPAIGNS 249129 DATAFY LLC 5974 FASHION POINT DR STE 200 SOUTH OGDEN UT 84403 DATA DASHBOARD AND PAID ADVERTISING 207550 5 6992974 221080 7214054 142113 142113 7356167 0 0 142113 142500 522700 559262 21999 109386 72826 32732 2989892 36099 57150 101225 14576 PUBLIC RELATIONS AND EV 694742 BUSINESS DEVELOPMENT 649290 GROUP INCENTIVE PROGRAM 542557 CREATIVE PRODUCTION 491543 535415 7573894 3058419 1464945 4057416 5087819 1804939 1882815 218598 161599 0 0 13636 0 221812 174665 9374820 8771843 503489 282334 619982 511620 226291 170558 1349762 964512 X 8025058 7807331 8025058 7807331 9374820 8771843 -217727 0 X X 0 1 X 0 0 0 LEASE LIABILITY 170558 170558 7356167 0 7356167 0 7356167 7573894 0 7573894 0 7573894 1 GROUNDWORK ENDURANCE LLC 224 BIRMINGHAM DR 1A3 CARDIFF CA 92007 831940481 30000 0 SUPPORT FOR CARLSBAD 5000, A TWO-DAY RUNNING EVENT NATIONAL COLLEGIATE ATHLETIC ASSOCIATION PO BOX 540014 ALTANTA GA 303530014 440567264 100000 0 SUPPORT FOR NCAA DIVISION I WOMEN'S AND MEN'S GOLF CHAMPIONSHIP EVENT 1 1 PART I, LINE 2: GRANT RECIPIENTS MAY BE REQUIRED TO SUBMIT A REPORT ON HOW GRANTED FUNDS WERE SPENT, SUPPORTING RECEIPTS, THE NUMBER OF ROOM NIGHTS GENERATED, PROOF OF EVENT MARKETING, AND/OR A MEDIA COVERAGE RECAP. X X X 0 0 0 KIMBERLY SIDORIAK PRESIDENT & CEO 218759 0 41287 0 0 0 10846 0 27925 0 298817 0 0 0 MARK RUDYK VP MARKETING & COMMUNICATION 133778 0 12060 0 0 0 5962 0 18039 0 169839 0 0 0 FORM 990, PART VI, SECTION B, LINE 11B THE RETURN IS REVIEWED BY THE PRESIDENT/CEO AND DIRECTOR OF FINANCE AND ADMINISTRATION, THEN GIVEN TO THE FULL BOARD FOR REVIEW. FORM 990, PART VI, SECTION B, LINE 12C ALL INTERESTED PERSONS (DIRECTOR, OFFICER, OR MEMBER OF A COMMITTEE WITH BOARD DELEGATED POWERS) REVIEW THE POLICY AND SIGN ANNUAL CONFLICT OF INTEREST STATEMENT. FORM 990, PART VI, SECTION B, LINE 15A THE COMPENSATION OF THE CEO IS DETERMINED BY DESIGNATED MEMBERS OF THE CCVB BOARD USING DATA FROM AN INDEPENDENT CONSULTANT'S COMPENSATION SURVEY OF CALIFORNIA DMOS. VP COMPENSATION IS DETERMINED BY THE PRESIDENT/CEO BASED ON SALARY INFORMATION OBTAINED FROM OTHER SOUTHERN CALIFORNIA DMOS AND SIMILAR MANAGEMENT POSITIONS. FORM 990, PART VI, SECTION C, LINE 19 ALL DOCUMENTS ARE AVAILABLE UPON REQUEST FROM THE PUBLIC. FORM 990 PART XII LINE 2C MANAGEMENT SELECTED THE INDEPENDENT ACCOUNTING FIRM FOR THE ORGANIZATION'S INITIAL FINANCIAL REVIEW BASED ON A RECOMMENDATION FROM A SIMILARLY SIZED DESTINATION MARKETING ORGANIZATION, INFORMED THE BOARD OF DIRECTORS OF THE ENGAGEMENT, AND SUBSEQUENTLY CONTINUED USE OF THE FIRM FOR THE ORGANIZATION'S FIRST AND SECOND AUDITS WITH THE CONCURRENCE OF THE BOARD CHAIR; NEITHER MANAGEMENT NOR ANY BOARD MEMBER HAS ANY OTHER RELATIONSHIP WITH THE FIRM.