2025-03-18T14:11:32-05:00 2024-06-30 391203191 SVA CERTIFIED PUBLIC ACCTS SC 1221 JOHN Q HAMMONS DRIVE MADISON WI 53717 990 2023-07-01 391455990 WISCONSIN MILK MARKETING BOARD INC WISC 6088368820 8418 EXCELSIOR DRIVE MADISON WI 53717 JESSICA ROGERS-HEINTZ CHIEF FINANCIAL OFFICER 6088368820 2025-03-18 1 1 KIRSTEN HOUGHTON P01273230 6088318181 2023 2025-03-06 01:10:19Z DAIRY FARMERS OF WISCONSIN JESSICA ROGERS-HEINTZ 8418 EXCELSIOR DRIVE MADISON WI 53717 32891044 0 X WWW.WISCONSINCHEESE.COM & WWW.WISCONSINDAIRY.ORG X 1983 WI WISCONSIN MILK MARKETING BOARD, INC. DBA DAIRY FARMERS OF WISCONSIN IS A NONPROFIT ORGANIZATION FUNDED BY DAIRY FARMERS THAT PROMOTES WISCONSIN CHEESE AND OTHER DAIRY PRODUCTS FROM AMERICA'S DAIRYLAND. OUR GOAL IS TO INCREASE THE SALE AND CONSUMPTION OF WISCONSIN MILK AND DAIRY PRODUCTS. 25 25 58 0 0 0 175718 64011 31762461 32125638 250059 566867 46364 133885 32234602 32890401 0 0 0 0 7046708 7207673 0 0 0 20793952 25011116 27840660 32218789 4393942 671612 27887590 29916527 3001825 4058558 24885765 25857969 X TO HELP GROW THE DEMAND FOR WISCONSIN MILK BY PROVIDING PROGRAMS THAT ENHANCE THE COMPETITIVENESS OF THE WISCONSIN DAIRY INDUSTRY. 0 0 MARKETING COMMUNICATIONS:DAIRY FARMERS OF WISCONSIN (DFW) EXISTS TO BE A TIRELESS ADVOCATE FOR OUR STATE'S DAIRY FARMERS AND IS FOCUSED ON INCREASING DEMAND FOR THE MILK PRODUCED IN OUR STATE. BECAUSE 90% OF THE MILK PRODUCED IN WISCONSIN GOES INTO MAKING CHEESE AND 90% OF THAT CHEESE IS SOLD OUTSIDE OF OUR STATE, WE SPEND THE LARGEST PORTION OF OUR RESOURCES ON ACTIVITIES TO DRIVE DEMAND FOR WISCONSIN CHEESE AT THE NATIONAL LEVEL. WE CONTINUE TO ELEVATE PERCEPTIONS OF WISCONSIN CHEESE WITH AN INTEGRATED MARKETING STRATEGY THAT INCLUDES PUBLIC RELATIONS, DIGITAL ADVERTISING, EVENTS, SEARCH ENGINE OPTIMIZATION (SEO), SOCIAL MEDIA, PARTNERSHIPS, AND OUR NATIONAL BRAND AMBASSADOR COMMUNITY FOR CHEESE LOVERS.WE REACHED MILLIONS OF OUR TARGETED CONSUMERS - IDENTIFIED THROUGH OUR RESEARCH AS FOOD FANATICS - THROUGH MEDIA PARTNERSHIPS. THE MOST NOTABLE OF THESE PARTNERSHIPS IN 2024 WAS BRAVO'S TOP CHEF, WHERE WE SPONSORED AN ELIMINATION CHALLENGE FEATURING WISCONSIN CHEESE IN ADDITION TO NATIONAL TV ADS AND THE TOP CHEF PANTRY SHOWCASING WISCONSIN CHEESE EACH WEEK, REACHING MILLIONS OF VIEWERS WITH OUR BRAND STORY. SOME OF THE FEATURED CHEESE COMPANIES SAW SIGNIFICANT INCREASES IN ORDERS DURING THE SHOW AND BEYOND. THE DELISH CUSTOM CONTENT REACHED MORE THAN 8 MILLION CONSUMERS WITH WISCONSIN CHEESE VIDEOS VIA SOCIAL CHANNELS. THROUGH AN EATER DIGITAL PARTNERSHIP, OUR CUSTOM CHEESEMAKER VIDEOS LED TO OVER 3.7M IMPRESSIONS. WE COMPLETED A HOLIDAY CAMPAIGN WITH FOOD NETWORK, WARNER BROS DISCOVERY AND SAVEUR. WE ALSO CONTINUED TO TELL THE WISCONSIN CHEESE BRAND STORY THROUGH PARTNERSHIPS WITH WISCONSIN FOODIE TELEVISION REACHING 1 MILLION MIDWEST VIEWERS PER EPISODE (14 EPISODES PER SEASON) AND HERITAGE RADIO NETWORK REACHING A NICHE AUDIENCE THROUGH FOOD FOCUSED CONTENT ACHIEVING OVER 1 MILLION IMPRESSIONS MONTHLY. THROUGH THESE KEY MEDIA OUTLETS, WE FEATURED ORIGINAL CONTENT AND TARGETED ADS TO MILLIONS OF CONSUMERS ACROSS THE COUNTRY.OUR DIGITAL COMMUNICATIONS STRATEGY FOCUSES ON REACHING OUR TARGET AUDIENCE, THE FOOD FANATICS. THESE ARE CONSUMERS WHO FEEL FOOD IS CORE TO THEIR IDENTITY, WHO LOVE TO TRY NEW FOODS AND RESTAURANTS AND SEEK THEM OUT. FOR FOOD FANATICS, IT ISN'T JUST ABOUT THE TASTE, THEY SEEK OUT THE STORIES BEHIND THE PRODUCTS. IN 2024, WE CONTINUED DEVELOPMENT OF VIDEO AND ILLUSTRATED BRANDED ASSETS TO DELIVER ON OUR GOAL TO EDUCATE, INSPIRE AND TELL THE STORIES ABOUT OUR CHEESES AND CHEESEMAKERS. WE INITIATED A STRONG PAID SOCIAL MEDIA STRATEGY TO MAINTAIN AN EVERGREEN CONTENT STREAM ON INSTAGRAM, FACEBOOK AND TIKTOK. WE ALSO CREATED IN-HOUSE SOCIAL MEDIA ASSETS TO COMPLEMENT THESE EFFORTS WITH SEASONAL CONTENT AND TO STAY ON-TREND. ACROSS FACEBOOK, INSTAGRAM AND TIKTOK, WE HAD OVER 44 MILLION IMPRESSIONS, 93 MILLION VIEWS AND 621,000 ENGAGEMENTS ON OUR CONTENT. ADDITIONALLY, WE GAINED OVER 16,000 NEW FOLLOWERS ON THOSE PLATFORMS, WHICH IS A 99.7% INCREASE ON FACEBOOK AND NEARLY 1,000% INCREASE ON TIKTOK. WE CONTINUED TO PUBLISH OUR GRATE. PAIR. SHARE. DIGITAL MAGAZINE - WINTER, SPRING, SUMMER, HARVEST AND HOLIDAY ISSUES - AND A MONTHLY NEWSLETTER. THE NEWSLETTER AVERAGED A 23% OPEN RATE THROUGHOUT THE YEAR. WE CONVERTED THE DIGITAL MAGAZINE TO INDIVIDUAL ARTICLES ON WISCONSINCHEESE.COM TO PROVIDE RELEVANT CONTENT TO SUPPLEMENT OUR ONGOING SEO TACTICS. DURING 2024, OUR SEO EFFORTS ASSISTED IN DRIVING 3.1 MILLION VISITS TO WISCONSINCHEESE.COM.DFW'S BRAND ADVOCATE PROGRAM CALLED CHEESELANDIA GREW ANOTHER 25%, ADDING 734 NEW MEMBERS IN 2024. WORD-OF-MOUTH MARKETING HAS BECOME AN IMPORTANT PART OF OUR STRATEGY AS WE CONTINUE TO LEVERAGE CHEESELANDIANS THROUGHOUT THE U.S. TO ADVOCATE FOR WISCONSIN CHEESE. WE WERE ABLE TO EXPAND AND DEEPEN THEIR KNOWLEDGE OF WISCONSIN CHEESES THROUGH VIRTUAL AND IN-PERSON EVENTS, EDUCATIONAL SEMINARS, SOCIAL MEDIA AND THE MEMBERS-ONLY APP. WE ALSO INCREASED DAILY AND WEEKLY ACTIVE USERS IN THE APP BY OVER 15%. THESE COMBINED EFFORTS GENERATED AN ADDITIONAL 25,000 CONVERSATIONS ABOUT WISCONSIN CHEESE IN THE LAST YEAR.IN FY2024, DFW EARNED NEARLY $70 MILLION IN EARNED PUBLICITY, INDICATING OUR RETURN ON OUR INVESTMENTS WAS AT LEAST 70:1. WE SECURED PLACEMENTS IN SOME WIDELY VIEWED PUBLICATIONS INCLUDING USA TODAY, ALL RECIPES, MASHED, MIDWEST LIVING, PARADE, TASTING TABLE, EAT THIS, NOT THAT!, FOOD & WINE AND MORE! PUBLIC RELATIONS SUPPORTED MAJOR CAMPAIGNS AND DROVE $11.8 MILLION IN ADVERTISING VALUE EQUIVALENCY FOR THE BRAVO'S TOP CHEF SEASON 21, EPISODE 3 "WISCONSIN CHEESE FESTIVAL" CAMPAIGN ALONE. THE PUBLIC RELATIONS TEAM ALSO LED A CONTEST CAMPAIGN TO OWN THE NATIONAL CHEESE LOVER'S DAY HOLIDAY WITH "WISCONSIN CHEESE DREAMS," GARNERING NATIONAL BRAND ATTENTION WITH A 489 MILLION POTENTIAL AUDIENCE, DRIVING $4.53 MILLION IN ADVERTISING VALUE EQUIVALENCY. LOCAL BROADCAST COVERAGE CONTINUED TO ACHIEVE PLACEMENTS IN 16 IDENTIFIED KEY RETAIL MARKETS, REACHING MORE THAN 9.5 MILLION CONSUMERS, HELPING DRIVE PURCHASE AT LOCAL RETAILERS.THROUGH OUR RESEARCH EFFORTS, WE KNOW WISCONSIN IS OUTPACING OTHER ORIGINS SUCH AS CALIFORNIA AND VERMONT ON CONSIDERATION AND PURCHASE AND HAS EMERGED AS THE #1 TOP-OF-MIND U.S. ORIGIN FOR SPECIALTY CHEESE. CONSUMERS ARE SPENDING THEIR DOLLARS ACCORDINGLY, WITH GROWTH OF WISCONSIN SPECIALTY CHEESE RETAIL SALES OUTPACING GROWTH OF THE ENTIRE CHEESE CATEGORY. ALL OF THIS MEANS THAT CONSUMERS RECOGNIZE WISCONSIN FOR ITS AWARD-WINNING CHEESE AND SPECIFICALLY LOOK FOR IT WHEN BUYING CHEESE. CHANNEL PROMOTIONS:DAIRY FARMERS OF WISCONSIN'S (DFW) CHANNEL PROMOTIONS AREA PROVIDES SUPPORT TO SUPERMARKET RETAILERS, FOODSERVICE OPERATORS, WHOLESALERS AND DISTRIBUTORS THROUGH A VARIETY OF PROMOTIONAL SUPPORT PROGRAMS TO DRIVE DISTRIBUTION, SALES AND AWARENESS OF WISCONSIN ARTISAN AND SPECIALTY CHEESE BOTH DOMESTICALLY AND INTERNATIONALLY. IN FY2024 CHANNEL PROMOTIONS CONTINUED TO ADAPT OUR TACTICS TO THE MARKETPLACE WITH ADDITIONAL FOCUS ON PRIVATE LABEL (STORE BRANDS), GAINING NEW AUTHORIZATIONS WITH EIGHT RETAIL AND DISTRIBUTOR PARTNERS. WE SUCCESSFULLY HOSTED 25 MURRAY'S (KROGER) ASSOCIATES FOR A WEEK OF TRAINING AT THE CENTER FOR DAIRY RESEARCH BUILDING ON OUR RELATIONSHIP AND ELEVATING THE PERCEPTION OF WISCONSIN ARTISAN AND SPECIALTY CHEESE.BUYER MISSIONS, BOTH LIVE IN-STATE AND VIRTUAL, CONTINUE TO BE ONE OF OUR BEST TACTICS FOR CONNECTING WISCONSIN CHEESE COMPANIES AND CHEESE MAKERS WITH KEY TRADE DECISION MAKERS LEADING TO NEW AUTHORIZATIONS AND STRONGER RELATIONSHIPS. WE COMPLETED A TOTAL OF 42 BUYER MISSIONS SUPPORTING RETAIL, FOODSERVICE AND INTERNATIONAL PARTNERS. IN ADDITION, WE CONDUCTED 10 VIRTUAL BUYER MEETINGS TO SUPPORT OUR WISCONSIN DAIRY COMPANIES. THE BUYER MISSIONS AND VIRTUAL BUYER MEETINGS HELPED SUPPORT OVER 360 NEW ITEM AUTHORIZATIONS. WE WERE ABLE TO BRING THE WHOLE FOODS TEAM BACK FOR TWO SEPARATE WEEKS OF TRAINING AT THE CENTER FOR DAIRY RESEARCH TO PREPARE THEIR CHEESE MONGERS FOR THE CERTIFIED CHEESE PROFESSIONAL TEST ADMINISTERED BY THE AMERICAN CHEESE SOCIETY. WE ALSO SUPPORTED 15 KEY TRADE DECISION MAKERS AT THE CENTER FOR DAIRY RESEARCH "WORLD OF CHEESE FROM PASTURE TO PLATE" SHORT COURSE.DURING FY2024 DFW PARTICIPATED IN FIVE NATIONAL TRADE SHOWS INCLUDING WINTER FANCY FOODS, INTERNATIONAL DAIRY-DELI-BAKERY ASSOCIATION, SUMMER FANCY FOODS, NATIONAL RESTAURANT ASSOCIATION, PRIVATE LABEL MANUFACTURERS ASSOCIATION SHOW. PLANS ARE IN PLACE TO REPEAT THESE MAJOR INDUSTRY EVENTS FOR FY2025 WHERE WE WILL SUPPORT BRINGING INDUSTRY BUYERS TO OUR PARTICIPATING CHEESE COMPANIES.THE REGIONAL MARKETING MANAGERS COMBINED FOR 681 CAMPAIGNS UTILIZING MULTIPLE TACTICS WITH 128 TARGETED RETAIL AND FOODSERVICE ACCOUNTS. WHILE RETAILER PRINT ADS CONTINUE TO DRIVE THE CATEGORY WITH 189 CAMPAIGNS, THE TEAM ALSO EXECUTED 155 DIGITAL, E-COMMERCE AND SOCIAL CAMPAIGNS. THE CHANNEL PROMOTIONS TEAM SUPPORTED OVER 32 DISPLAY CONTESTS WITH AVERAGE SALES INCREASES FROM 30% TO 50%. THE REGIONAL MARKETING MANAGERS COMBINED FOR 300+ SEPARATE CAMPAIGNS SUPPORTING OUR TWO MAJOR NATIONAL MARKETING EVENTS - "WONDERS OF WISCONSIN AND "THE MORE THE MERRIER" - IMPACTING OVER 10,000 RETAIL OUTLETS. THE CHANNEL PROGRAMS TEAM HELPED EXECUTE OVER 68 DEMO-SAMPLING EVENTS, DRIVING ADDITIONAL RETAIL SALES. WE CONTINUE TO PARTNER WITH OUR RETAIL TRADE ACCOUNTS FOR SPECIAL EVENTS AND STORE TRAFFIC BUILDING OPPORTUNITIES FUELING CATEGORY GROWTH AND EXCITEMENT. FOOD SAFETY, QUALITY AND REGULATORY COMPLIANCE:DAIRY FARMERS OF WISCONSIN'S (DFW) FOOD SAFETY, QUALITY AND REGULATORY COMPLIANCE (FSQR) PROGRAM PROVIDES SUPPORT TO THE WISCONSIN DAIRY INDUSTRY PRIMARILY THROUGH OUR PARTNERSHIP WITH THE CENTER FOR DAIRY RESEARCH (CDR) AT THE UNIVERSITY OF WISCONSIN MADISON. THROUGH THIS PARTNERSHIP, THE WISCONSIN DAIRY INDUSTRY IS PROVIDED NEEDED SCIENTIFIC EXPERTISE IN BOTH FUNDAMENTAL AND APPLIED DAIRY RESEARCH, TECHNICAL SUPPORT, TROUBLESHOOTING, AND EDUCATIONAL OFFERINGS.IN FY2024, CDR SUPPORTED 107 DIFFERENT WISCONSIN DAIRY PROCESSORS WITH FOOD SAFETY, QUALITY, PROCESSING, MICROBIOLOGY, AND REGULATORY EXPERTISE. THEY CONDUCTED FIVE WEEK-LONG, IN-DEPTH CHEESE TRAINING SESSIONS WHERE APPROXIMATELY 120 RETAIL CHEESE PROFESSIONALS BROUGHT IN BY DFW LEARNED ALL ASPECTS OF CHEESE MAKING, SAFE FOOD HANDLING, AND DAIRY PRODUCT QUALITY.OUR PARTNERSHIP WITH CDR ALSO INCLUDES THE MASTER CHEESEMAKER PROGRAM WHICH PROVIDES A FORMAL SEQUENCE OF COURSES THAT LEADS TO THE TITLE OF WISCONSIN MASTER CHEESEMAKER AND EQUIPS WISCONSIN CHEESEMAKERS WITH THE KNOWLEDGE AND SKILLS TO BE COMPETITIVE IN BOTH NATIONAL AND INTERNATIONAL MARKETS. TO DATE, 112 WISCONSIN CHEESEMAKERS HAVE RECEIVED 312 CERTIFICATIONS IN 51 DIFFERENT VARIETIES OF CHEESE. IN FY2024, SEVEN NEW CHEESEMAKERS RECEIVED MASTER CERTIFICATIONS, AND TWO RETURNING MASTERS RECEIVED ADDITIONAL CERTIFICATIONS.IN ADDITION TO CDR SUPPORT, FSQR CONDUCTED HAZARD ANALYSIS CRITICAL CONTROL POINT (HACCP) TRAINING IN FY2024. HACCP IS A MANAGEMENT SYSTEM IN WHICH FOOD SAFETY IS ADDRESSED THROUGH THE ANALYSIS AND CONTROL OF BIOLOGICAL, CHEMICAL, AND PHYSICAL HAZARDS FROM RAW MATERIAL PRODUCTION, PROCUREMENT AND HANDLING, TO MANUFACTURING, DISTRIBUTION AND CONSUMPTION OF THE FINISHED PRODUCT. DFW CONDUCTED PREREQUISITE HACCP, HACCP FOR PROCESSORS, AND ADVANCED HAACP TRAINING SESSIONS. THIS PROVIDED CRITICAL, REQUIRED FOOD SAFETY AND QUALITY TRAINING FOR 26 QUALITY ASSURANCE MANAGERS ACROSS 18 DIFFERENT DAIRY PROCESSORS. 0 1 0 0 0 0 0 0 0 1 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1 1 0 0 0 0 0 0 0 1 171 0 58 1 0 0 0 0 0 0 0 0 X 25 25 0 0 0 0 1 1 1 1 1 0 0 0 1 1 1 1 1 1 0 0 X JESSICA ROGERS-HEINTZ 6088368820 8418 EXCELSIOR DRIVE MADISON WI 53717 DAVID BANGART CHANNEL MANAGEMENT CHAIR 5.00 X 2999 0 0 JANET CLARK BOARD CHAIR 5.00 X X 16445 0 0 STACY EBERLE COMMUNICATIONS CHAIR 5.00 X 2921 0 0 DOUG DANIELSON DIRECTOR 5.00 X 9864 0 0 ANN KIELER DIRECTOR 5.00 X 2267 0 0 PATRICIA KLING DIRECTOR 5.00 X 4398 0 0 JULIE MAURER BOARD SECRETARY 5.00 X X 3313 0 0 CONNIE SEEFELDT DIRECTOR 5.00 X 5181 0 0 STEVEN STERNWEIS DIRECTOR 5.00 X 4261 0 0 KAY ZWALD POLICY/BYLAW CHAIR 5.00 X X 2015 0 0 CHAD VINCENT CHIEF EXECUTIVE OFFICER 50.00 X X 362028 0 61860 JESSICA ROGERS-HEINTZ CHIEF FINANCIAL OFFICER 50.00 X X 188866 0 47047 CHRIS KUSKE RIESE SVP - CHANNEL MARKETING 50.00 X 146922 0 43460 VIRGIL HAAG DIRECTOR 5.00 X 1450 0 0 GAIL KLINKNER VICE CHAIR 5.00 X X 10694 0 0 STEVE PANKRATZ DIRECTOR 5.00 X 3245 0 0 BRENDA SCHLONEGER DIRECTOR 5.00 X 4924 0 0 SARA BAHGAT-EGGERT DIRECTOR 5.00 X 7886 0 0 TASHA SCHLEIS DIRECTOR 5.00 X 5277 0 0 RICK RODEN DIRECTOR 5.00 X 3072 0 0 MARK CRAVE BOARD TREASURER/AUDIT COMM 5.00 X X 2425 0 0 DAN HINZ DIRECTOR 5.00 X 5402 0 0 JEFF BETLEY DIRECTOR 5.00 X 4126 0 0 GARY KOHN DIRECTOR 5.00 X 2683 0 0 KYLE LEVETZOW DIRECTOR 5.00 X 3079 0 0 SANDRA MADLAND DIRECTOR 5.00 X 2462 0 0 RICHARD MENDE SVP - CHANNEL PROGRAMS 50.00 X 145326 0 61916 JENNIFER VEENENDAAL VP - HUMAN RESOURCES 50.00 X 135065 0 48540 TERRANCE EDGE SR. REGIONAL MARKETING DIR 50.00 X 123916 0 29912 ANDREW CHRISTENSON DIRECTOR 5.00 X 1905 0 0 JONATHON HALLOCK DIRECTOR 5.00 X 2742 0 0 KRISTEN METCALF DIRECTOR 5.00 X 1446 0 0 TIM MULTERER VP - COMPANY COMMUNICATIONS 50.00 X 167063 0 29849 SUZANNE FANNING VP/CHIEF MARKETING OFFICER 50.00 X 194611 0 52923 KIRK SCOTT CHIEF OPERATING OFFICER 50.00 X 161482 0 21715 1741761 0 397222 19 0 1 0 UNIVERSITY OF WISCONSIN SYSTEM 21 NORTH PARK STREET SUITE 6401 MADISON WI 53715 RESEARCH AND TECHNICAL SERVICES FOR WISC 2846975 DEEP BENCH LLC DBA WE MUST BE BOLD 2804 SOUTH WILLIAMS AVENUE SIOUX FALLS SD 57105 BRAND BUILDING AND PUBLIC RELATIONS 868851 STUPIDBRILLIANT LLC 1650 NORTH CHURCH STREET PORTLAND OR 97217 BRAND DEVELOPMENT AND ADVERTISING 747731 STEPHAN AND BRADY INC 1352 EAST WILSON STREET MADISON WI 53703 PUBLIC RELATIONS AND ADVERTISING 621626 CIRCANA LLC 203 NORTH LASALLE - SUITE 1500 CHICAGO IL 60601 MARKET RESEARCH 540667 18 64011 27298 64011 ASSESSMENTS REVENUE 900099 32125638 32125638 32125638 567510 567510 643 -643 -643 -643 OTHER INCOME 900099 133885 133885 133885 32890401 32259523 0 566867 667378 4608568 518462 1031776 381489 270 17220 199947 620777 274170 21420 124333 181814 MARKETING COMMUNICATION 13104098 CHANNEL MANAGEMENT 9885247 BOD PER DIEM AND TRAVEL 220587 DUES & SUBSRCRIPTIONS 130353 230880 32218789 7365290 4918771 3211820 5364609 83287 100000 2661210 2790127 346783 493548 1184665 1002849 2960416 2096293 878862 864123 11555163 13471907 300000 300000 300510 610593 27887590 29916527 2988477 4044898 10378 72 2970 13588 3001825 4058558 X 24885765 25857969 24885765 25857969 27887590 29916527 671612 300592 0 X X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 286686 286686 1793613 1396582 397031 867051 687443 179608 13066 12268 798 864123 OPERATING LEASE LIABILITY 13588 13588 33190993 300592 300592 32890401 0 32890401 32218789 0 32218789 0 32218789 X X X 0 0 0 CHAD VINCENT CHIEF EXECUTIVE OFFICER 362028 0 0 0 0 0 33000 0 28860 0 423888 0 0 0 SUZANNE FANNING VP/CHIEF MARKETING OFFICER 194611 0 0 0 0 0 19947 0 32976 0 247534 0 0 0 JESSICA ROGERS-HEINTZ CHIEF FINANCIAL OFFICER 188866 0 0 0 0 0 19229 0 27818 0 235913 0 0 0 RICHARD MENDE SVP - CHANNEL PROGRAMS 145326 0 0 0 0 0 14890 0 47026 0 207242 0 0 0 TIM MULTERER VP - COMPANY COMMUNICATIONS 167063 0 0 0 0 0 16222 0 13627 0 196912 0 0 0 CHRIS KUSKE RIESE SVP - CHANNEL MARKETING 146922 0 0 0 0 0 15001 0 28459 0 190382 0 0 0 JENNIFER VEENENDAAL VP - HUMAN RESOURCES 135065 0 0 0 0 0 14278 0 34262 0 183605 0 0 0 KIRK SCOTT CHIEF OPERATING OFFICER 161482 0 0 0 0 0 16059 0 5656 0 183197 0 0 0 TERRANCE EDGE SR. REGIONAL MARKETING DIR 123916 0 0 0 0 0 12444 0 17468 0 153828 0 0 0 JANET CLARK SEE PART V 282721 SEE PART V 0 SCHEDULE L, PART IV, LINE 1 JANET CLARK SERVES AS THE BOARD CHAIR OF DAIRY FARMERS OF WISCONSIN AND ALSO SERVES AS THE VICE PRESIDENT OF PROFESSIONAL DAIRY PRODUCERS OF WISCONSIN AND A DIRECTOR OF THE UNITED DAIRY INDUSTRY ASSOCIATION. PROFESSIONAL DAIRY PRODUCERS OF WISCONSIN HAS A SHARED MISSION TO ENHANCE THE COMPETITIVE SUCCESS OF WISCONSIN'S DAIRY INDUSTRY, THUS THE ORGANIZATION IS ENGAGED FOR SERVICES RELATED TO VARIOUS PROGRAMS ADDRESSING SHARED INITIATIVES AND EDUCATIONAL MATTERS. X 2592 27298 FAIR MARKET VALUE 0 0 0 PART I, COLUMN (B): NUMBER OF LBS OF CHEESE DONATED AND USED DURING THE YEAR. FORM 990, PART VI, SECTION A, LINE 6 ORGANIZATION MEMBERS OR STOCKHOLDERS: WISCONSIN MILK MARKETING BOARD, INC. DBA DAIRY FARMERS OF WISCONSIN IS ORGANIZED AS A NON-STOCK, NON-PROFIT ORGANIZATION FUNDED BY ASSESSMENTS ON MILK PRODUCED BY AFFECTED DAIRY PRODUCERS (AFFECTED PRODUCERS ELECT THE BOARD OF DIRECTORS AND WOULD RECEIVE REMAINING ASSETS UPON DISSOLUTION). FORM 990, PART VI, SECTION A, LINE 7A ORGANIZATION MEMBERS WHO MAY ELECT MEMBERS OF THE GOVERNING BODY: AFFECTED DAIRY PRODUCERS PAY AN ASSESSMENT TO FUND THE ORGANIZATION AND ELECT THE BOARD OF DIRECTORS TO REPRESENT 25 DISTRICTS. FORM 990, PART VI, SECTION A, LINE 7B DECISIONS OF THE GOVERNING BODY SUBJECT TO APPROVAL BY MEMBERS: THE WISCONSIN DEPARTMENT OF AGRICULTURE, TRADE AND CONSUMER PROTECTION CONDUCTS AND RATIFIES BOARD OF DIRECTOR ELECTIONS AND PROVIDES GENERAL OVERSIGHT. FORM 990, PART VI, SECTION B, LINE 11B PROCESS TO REVIEW THE FORM 990: THE CEO AND CHIEF FINANCIAL OFFICER REVIEW THE FORM 990 PRIOR TO FILING THE RETURN WITH THE IRS. FORM 990, PART VI, SECTION B, LINE 12C THE BOARD OF DIRECTORS AND EMPLOYEES ARE COVERED UNDER THE ORGANIZATION'S CONFLICT OF INTEREST POLICIES. ANNUALLY, EACH DIRECTOR, THE CEO AND THE CHIEF FINANCIAL OFFICER COMPLETE A CONFLICT OF INTEREST ANNUAL DISCLOSURE STATEMENT IN WHICH THEY IDENTIFY THE ORGANIZATIONS THEY OR THEIR SPECIFIED FAMILY MEMBERS HAVE AN OWNERSHIP INTEREST IN OR HOLD A DECISION-MAKING OR INFLUENTIAL POSITION. EACH YEAR, THE BOARD RECEIVES TRAINING ON THE CONFLICT OF INTEREST POLICY AND FIDUCIARY DUTIES. ANY VIOLATION OF THE CONFLICT OF INTEREST POLICY WILL BE INVESTIGATED, REGARDLESS OF THE PERSON'S POSITION IN THE ORGANIZATION. IF A POTENTIAL CONFLICT IS DISCOVERED PRIOR TO A TRANSACTION, THE PERSON WITH THE CONFLICT WILL NOT PARTICIPATE IN THE BOARD'S DELIBERATION AND DECISION PROCESS IF THE PERSON IS A BOARD MEMBER. FOR AN EMPLOYEE, THE CONFLICTING SITUATION WILL BE ELIMINATED, THE EMPLOYEE WILL BE REMOVED FROM THE DELIBERATION AND DECISION PROCESS, OR THE SITUATION WILL REQUIRE THE APPROVAL OF THE CEO. IF A CONFLICT OF INTEREST IS DISCOVERED AFTER THE TRANSACTION IS COMPLETE, THE BOARD OF DIRECTORS WILL BE NOTIFIED IF IT IS A BOARD MEMBER OR THE CEO WITH THE CONFLICT AND THE CEO WILL BE NOTIFIED IF IT IS AN EMPLOYEE WITH THE CONFLICT. THE ACTION TAKEN WILL DEPEND ON SEVERITY OF THE CONFLICT AND THE IMPACT OF THE TRANSACTION. FORM 990, PART VI, SECTION B, LINE 15A THE FULL BOARD OF DIRECTORS EVALUATES THE CHIEF EXECUTIVE OFFICER'S PERFORMANCE AND DETERMINES COMPENSATION ON AN ANNUAL BASIS. TO DETERMINE THE APPROPRIATE COMPENSATION LEVEL, THE BOARD RELIES ON SALARY DATA FOR COMPARABLE POSITIONS AT SIMILAR ORGANIZATIONS. THEY ALSO REVIEW NATIONAL AND REGIONAL SURVEY DATA REGARDING PROJECTED MERIT INCREASES FOR SIMILAR ORGANIZATIONS. THE ACTIONS TAKEN BY THE BOARD OF DIRECTORS ARE NOTED IN THE BOARD MEETING MINUTES AND THE SURVEY DATA FILED WITH MEETING NOTES. FORM 990, PART VI, SECTION C, LINE 19 THE GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE ON REQUEST. THE ANNUAL FINANCIAL STATEMENTS ARE INCLUDED IN THE ANNUAL REPORT AND MAILED TO ALL AFFECTED PRODUCERS. GOVERNING STATE LAWS ARE AVAILABLE IN VARIOUS PUBLIC ACCESS POINTS, INCLUDING GOVERNMENT WEBSITES. FORM 990, PART XII, LINE 2C: THE PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.