2025-03-14T08:20:59-05:00 2024-12-31 561304727 BLACKMAN & SLOOP ADVISORS INC 1414 RALEIGH ROAD SUITE 300 CHAPEL HILL NC 27517 990 2024-01-01 845097638 SLATE OF MIND SLAT 9107256776 PO BOX 719 CHAPEL HILL NC 27514 DANA LEIGH MCALLISTER EXECUTIVE DIRECTOR 9107256776 2025-03-12 1 1 ELIZABETH MAUCH P01988953 9199428700 2024 2025-03-06 01:10:19Z JEFFREY J WHITE PO BOX 719 CHAPEL HILL NC 27514 125808 0 X SLATEOFMIND.ORG X 2020 NC SLATE OF MIND WORKS TO RAISE AWARENESS OF CHALLENGES POSED BY CHANGE. AS PART OF ITS WORK, THE ORGANIZATION LOOKS FOR SOLUTIONS IN LEADING CHANGE RESEARCH AND CREATES TOOLS THAT HELP PEOPLE BUILD LIVES AROUND WHAT'S IMPORTANT TO THEM. 3 3 1 3 0 0 0 0 0 0 80121 94995 59 185 80180 95180 0 0 0 0 80011 83254 0 0 0 40099 113671 120110 196925 -39930 -101745 2294333 2235368 260 77 2294073 2235291 X SLATE OF MIND WORKS TO RAISE AWARENESS OF CHALLENGES POSED BY CHANGE. AS PART OF ITS WORK, THE ORGANIZATION LOOKS FOR SOLUTIONS IN LEADING CHANGE RESEARCH AND CREATES TOOLS THAT HELP PEOPLE BUILD LIVES AROUND WHAT'S IMPORTANT TO THEM. 0 0 84830 EDUCATION AND ENGAGEMENT: FOCUSED ON BUILDING A NEW, ENGAGED COMMUNITY AROUND PERSONAL CHANGE THROUGH WEBSITE CONTENT PUBLICATION AND STRATEGIC SOCIAL MEDIA MESSAGING, ACHIEVING STEADY GROWTH TO 300+ WEBSITE VISITORS AND 100+ INSTAGRAM FOLLOWERS IN FOUR MONTHS. PUBLISHED 26 UNIQUE PIECES OF CONTENT ON THE WEBSITE, WITH AN ADDITIONAL 5 CREATED AND SCHEDULED TO PUBLISH IN Q1 2025, RESULTING IN INCREASING ENGAGEMENT FROM MEMBERS OF THE PUBLIC SEEKING GUIDANCE ON CAREER TRANSITIONS, WORK-LIFE BALANCE, RELATIONSHIPS, AND ALIGNING THEIR LIVES WITH THEIR VALUES. PUBLISHED 24 PIECES OF CONTENT ON INSTAGRAM MIXING PRACTICAL GUIDANCE, EXPERT INSIGHTS, AND RELATABLE PERSPECTIVES ON CHANGE. FIVE OF THESE POSTS REACHED OVER 167,000 UNIQUE USERS, GENERATING 40,000+ ENGAGEMENTS AND DEMONSTRATING STRONG RESONANCE WITH CONTENT ABOUT NAVIGATING LIFE TRANSITIONS, REACHING A WIDE RANGE OF THE PUBLIC (45% AGED 25-44) AND DEMOGRAPHICS (62.5% WOMEN, 37.5% MEN) AND ACROSS AGE GROUPS WITH 26.1% AGED 35-44, 18.9% AGED 25-34, 17.1% EACH IN 45-54 AND 65+ BRACKETS, AND 13.5% AGED 55-64. 14497 TOOLS AND RESOURCE DEVELOPMENT: LAUNCHED SLATEOFMIND.ORG AS A CATALYST FOR PERSONAL CHANGE, PROVIDING PRACTICAL TOOLS AND CURATED RESOURCES TO HELP PEOPLE BUILD LIVES AROUND WHAT MATTERS MOST TO THEM. CREATED ANALOG CHARTING SYSTEM TO HELP USERS MAP PERSONAL JOURNEYS AND TRACK PROGRESS. BUILT DIGITAL PRESENCE OPTIMIZED FOR MOBILE-FIRST ENGAGEMENT. CREATED CONTENT ENGAGEMENT STRATEGY BALANCING SCIENTIFIC RESEARCH (40%), PRACTICAL APPLICATION (40%), AND EMOTIONAL CONNECTION (20%) TO HELP INDIVIDUALS REFLECT ON AREAS NEEDING ATTENTION AND ACCESS RELEVANT GUIDANCE. CURATED CORNERSTONE CONTENT AND DRAFTED INSIGHTFUL SUMMARIES FROM LEADING EXPERTS FOCUSING ON ACTIONABLE INSIGHTS THAT MAKE PERSONAL CHANGE FEEL BOTH ACHIEVABLE AND MEANINGFUL. ESTABLISHED BEST PRACTICES FOR CONTENT CREATION AND MAINTENANCE ACROSS PLATFORMS, ENSURING CONSISTENT VOICE AND MESSAGING. CREATED ACCESSIBLE ENTRY POINTS FOR INDIVIDUALS AT ALL STAGES OF THEIR CHANGE JOURNEY, FROM INITIAL QUESTIONING TO ACTIVE TRANSFORMATION. 11276 RESEARCH AND STRATEGY: CONTINUED COMPREHENSIVE STUDY OF HOW PEOPLE CAN BUILD LIVES AROUND WHAT'S IMPORTANT TO THEM, FOCUSING ON OVERCOMING INERTIA AND NAVIGATING CHANGE. REVIEWED HUNDREDS OF POTENTIAL SOURCE MATERIALS, ULTIMATELY IDENTIFYING 35 CORNERSTONE CONTENT PIECES FROM LEADING CHANGE EXPERTS TARGETED TO HELP A BROAD RANGE OF PEOPLE: CHANGE SEEKERS EXPERIENCING ACUTE DISSATISFACTION, EVOLVERS SEEKING PRACTICAL TOOLS, MAXIMIZERS LOOKING TO OPTIMIZE POTENTIAL, AND EARLY ADOPTERS EXPLORING INNOVATIVE APPROACHES. DEVELOPED DETAILED EXPERT PROFILES AND CONTENT ORGANIZATION SYSTEM ACROSS FOUR KEY FOCUS AREAS. CREATED EXTENSIVE TAXONOMY AND INFORMATION ARCHITECTURE TO ENSURE CONTENT ACCESSIBILITY AND USEFULNESS. ESTABLISHED RIGOROUS METHODOLOGY FOR EVALUATING, SELECTING, AND PRESENTING CONTENT THAT BALANCES SCIENTIFIC RESEARCH, PRACTICAL APPLICATION, AND EMOTIONAL RESONANCE. ESTABLISHED PROCESS TO ENSURE ON-GOING CONTENT CREATION ADDRESSES REAL-WORLD HURDLES PEOPLE COMMONLY FACE WHEN ATTEMPTING MEANINGFUL LIFE CHANGES, FOCUSING ON ACTIONABLE INSIGHTS THAT MAKE PERSONAL CHANGE FEEL BOTH ACHIEVABLE AND MEANINGFUL. 110603 1 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 0 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 X 3 3 0 0 0 0 0 0 0 1 0 0 0 1 1 1 1 1 1 0 0 0 NC X DANA LEIGH MCALLISTER 9107256776 PO BOX 719 CHAPEL HILL NC 27514 JEFFREY J WHITE PRESIDENT 1.50 X X 0 0 0 LISA TOMLINSON SECRETARY 0.25 X X 0 0 0 PHILLIP MUSSELWHITE BOARD MEMBER 0.75 X 0 0 0 DANA LEIGH MCALLISTER EXECUTIVE DIRECTOR 35.00 X 57762 0 21074 57762 0 21074 0 0 0 0 0 88182 88182 37441 30628 6813 6813 6813 CREDIT CARD REWARDS 900099 185 185 185 95180 0 0 95180 X 78835 63942 14893 4419 3712 707 1752 1752 18203 18203 15305 15305 38802 38802 567 567 5058 4147 911 33053 33053 BANK FEES 847 847 STAFF TRAINING AND DEVE 84 84 196925 110603 86322 0 43150 89586 2000 2999 1718 361 1281 2199848 2122502 50974 19999 2294333 2235368 260 77 260 77 X 2294073 2235291 2294073 2235291 2294333 2235368 -101745 42963 0 X X 0 0 0 X 2355642 188111 2543753 2355642 188111 2543753 2487531 56222 19137 35034 46988 77802 88367 267328 2811081 X 2999 1718 1281 1281 FORM 990, PART VI, SECTION A, LINE 8B THE ORGANIZATION HAS NO COMMITTEES. FORM 990, PART VI, SECTION B, LINE 11B PRIOR TO FILING, THE FORM 990 WILL BE REVIEWED BY THE EXECUTIVE DIRECTOR, AND THEN DISTRIBUTED TO THE FULL BOARD FOR REVIEW. FORM 990, PART VI, SECTION B, LINE 12C THE CONFLICT OF INTEREST POLICY IS MONITORED BY THE EXECUTIVE DIRECTOR, REVIEWED AT THE ANNUAL MEETING, AND CONFIRMED WITH THE BOARD MEMBERS AND STAFF WITH SIGNIFICANT DECISION MAKING AUTHORITY. IT IS EACH PERSON'S OBLIGATION TO DISCLOSE ANY POTENTIAL CONFLICT AS SOON AS IT IS KNOWN, OR REASONABLY SHOULD BE KNOWN. THE EXECUTIVE DIRECTOR REVIEWS ALL TRANSACTIONS WITH POTENTIAL CONFLICTS AND PRESCRIBES A COURSE OF ACTION. INDIVIDUALS WITH CONFLICTS ARE EXCUSED FROM THE ROOM WHEN MATTERS RELATED TO THE CONFLICT ARE DECIDED UPON. FORM 990, PART VI, SECTION C, LINE 19 THE THREE MOST RECENT 990S (INCLUDING FINANCIAL INFORMATION), THE BYLAWS, ARTICLES OF INCORPORATION, FORM 1023 APPLICATION FOR EXEMPTION, AND CONFLICT OF INTEREST POLICY ARE PROVIDED TO THE PUBLIC UPON REQUEST. FORM 990, PART IX, LINE 11G CONTRACTED TECHNOLGY: PROGRAM SERVICE EXPENSES 38,802. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 38,802.