2025-10-28T12:19:16-07:00 2024-12-31 043583877 Nicholas P DiNatale CPA 67 Montvale Avenue Suite 302 Stoneham MA 02180 990 2024-01-01 421611040 212 Ltd 212L 9083613483 249 West 17th Street New York NY 10011 Montanus Edward Treasurer 2025-10-27 true true Nicholas P DiNatale P00043540 7812795103 X 2024 2025-03-06 01:10:19Z Wolff Jason 249 West 17th Street New York NY 100115390 619785 false X www.212nyc.org X 2003 NY The Organization is the galvanizing force for the interactive advertising community in New York City, by providing a forum for advertising agencies and publishers to interact, network and learn while making the whole process...fun. 21 11 0 10 0 6170 25610 373125 594175 0 0 379295 619785 1505 0 0 0 0 369502 463165 369502 464670 9793 155115 74540 229655 0 74540 229655 X The Organization is the galvanizing force for the interactive advertising community in New York City, by providing a forum for advertising agencies and publishers to interact, network and learn while making the whole process...fun. false false 123382 464950 2024 10th Annual Winter Gala - The 212NYC Annual Gala is the most distinguished digital media event of the year honoring members of the advertising community. On this special night, we celebrate the incredible contribution of change makers who have been instrumental in pushing our industry forward. Hosted by Olympian Angela Ruggiero, over 475 industry professionals attended this annual black-tie event. Proceeds of the event are used to continue our Organization's efforts. 112173 24725 In connection with the exempt purpose of the Organization, various networking and educational forums and events are produced throughout the year. There is no admission cost for these events and accordingly, Organization Members are allowed to attend free of charge. Members are encouraged to interact in order to encourage learning and information sharing where these opportunities would not normally exist. During the calendar year the Organization held numerous events including panel discussions and virtual networking events. 92916 99500 2024 3nd Annual Inter-Agency Dodgeball Tournament - Brings together the competitive spirit and camaraderie of agencies from around New York City. With heart-pounding matches, accompanied by refreshing beverages and mouthwatering food, this event was a resounding success and was attended by approximately 240 participants representing agencies from across NYC, all gathered to compete in a high-energy inter agency dodgeball tournament. The event was filled with intense matches, showcasing teamwork and a friendly competition amongst agencies.The goal of the event is to raise awareness of 212, Ltd's operations, goals and industry impact. 2905 5000 2024 Upfronts Panel - An engaging panel discussion as we delve into each factor influencing this year's topic: UpFront Shake-Up - Disrupting the Video Landscape and Defying Odds.The goal of this event was to bring industry thought leaders together to discuss their perspectives on how shifts in platforms, investment strategies and consumer behaviour are transforming traditional norms in the video advertising ecosystem. This event was attended by approximately 110 guests. 2905 5000 331376 false false false true false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false true 7 0 true 0 false false false false false false false false X 21 11 false true false false false false true false false false false false false false false false false false X Treasurer 5168074466 249 West 17th Street New York NY 100115390 X Montanus Edward Treasurer 5.00 0.00 X X 0 0 0 Khan Cavel Director 3.00 0.00 X 0 0 0 Braham-Evans Monique Director 3.00 0.00 X 0 0 0 Goldstein Sheryl Director 3.00 0.00 X 0 0 0 Wogan Debbie Director 3.00 0.00 X 0 0 0 Lin Helen Director 3.00 0.00 X 0 0 0 Gottlieb Andrew Director 3.00 0.00 X 0 0 0 Wolff Jason President 4.00 0.00 X X 0 0 0 Bronson Deva Director 3.00 0.00 X 0 0 0 Trivedi Ritu Vice President 5.00 0.00 X X 0 0 0 Kim Ji Young Director 3.00 0.00 X 0 0 0 Portwood Nicole Director 3.00 0.00 X 0 0 0 Lawrence Stephanie Director 3.00 0.00 X 0 0 0 Steele Angela Director 3.00 0.00 X 0 0 0 Lee Francois Director 3.00 0.00 X 0 0 0 Streisand Robyn Director 3.00 0.00 X 0 0 0 Law Michael Director 3.00 0.00 X 0 0 0 Gelfand Larry Director 3.00 0.00 X 0 0 0 Telinbacco Diana Director 3.00 0.00 X 0 0 0 Rotella Michael Director 3.00 0.00 X 0 0 0 Retblatt Fernandez Cori Director 3.00 0.00 X 0 0 0 0 false false false 0 22110 3500 25610 Various Events, Smnrs 594175 594175 594175 0 0 0 0 0 0 0 0 0 619785 594175 1505 1505 0 0 0 0 0 0 0 0 0 89000 89000 0 2065 2065 0 0 0 10684 10684 8369 8369 1149 1149 0 0 0 1044 1044 0 0 0 0 0 0 Event Production 316679 316679 Hospitality 17659 12775 4884 Bank Service Charges 8715 8715 Computer Expenses 4265 4265 3536 417 3119 464670 331376 133294 0 74540 229655 0 0 0 0 0 0 0 0 0 0 0 0 0 0 74540 229655 0 0 X 74540 229655 74540 229655 74540 229655 155115 X false false false false true true false Form 990, Part VI, Section A, Line 3 212, Ltd has hired The Event Ninjas, LLC (January until March) and ADG, Inc (July through December) to act as an outsourced Executive Director with all of the duties and responsibilities as would be appropriate. These agents also provide event management and production services to include: responsiblity to coordinate and secure all venues (with recommendations prior to approval), catering, lighting, staging, audio/visual, and onsite coordination of volunteers and paid staff, as well as all other logistical elements connected with the successful execution of all 212 events. Form 990, Part VI, Section B, Line 11b No review was or will be conducted. Form 990, Part VI, Section C, Line 19 No documents available to the public.