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            <CityNm>HAACHT</CityNm>
            <CountryCd>BE</CountryCd>
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      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>SHELLY COEN</BusinessNameLine1Txt>
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        <ContractorAddress>
          <ForeignAddress>
            <AddressLine1Txt>KILLIMOR THE NEALE</AddressLine1Txt>
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            <CountryCd>EI</CountryCd>
            <ForeignPostalCd>F31K076</ForeignPostalCd>
          </ForeignAddress>
        </ContractorAddress>
        <ServicesDesc>CONTRACTED OPERATIONS MANAGER</ServicesDesc>
        <CompensationAmt>162404</CompensationAmt>
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      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>PETR STETIAR</BusinessNameLine1Txt>
          </BusinessName>
        </ContractorName>
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            <AddressLine1Txt>MUGLINOVSKA 278/31</AddressLine1Txt>
            <CityNm>OSTRAVA</CityNm>
            <CountryCd>EZ</CountryCd>
            <ForeignPostalCd>70200</ForeignPostalCd>
          </ForeignAddress>
        </ContractorAddress>
        <ServicesDesc>SOFTWARE DEVELOPER</ServicesDesc>
        <CompensationAmt>111300</CompensationAmt>
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      <CntrctRcvdGreaterThan100KCnt>4</CntrctRcvdGreaterThan100KCnt>
      <AllOtherContributionsAmt>133396</AllOtherContributionsAmt>
      <TotalContributionsAmt>133396</TotalContributionsAmt>
      <ProgramServiceRevenueGrp>
        <Desc>MEMBERSHIP DUES</Desc>
        <BusinessCd>900099</BusinessCd>
        <TotalRevenueColumnAmt>1399455</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>1399455</RelatedOrExemptFuncIncomeAmt>
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      <ProgramServiceRevenueGrp>
        <Desc>EVENT</Desc>
        <BusinessCd>900099</BusinessCd>
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        <RelatedOrExemptFuncIncomeAmt>268462</RelatedOrExemptFuncIncomeAmt>
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      <TotalProgramServiceRevenueAmt>1667917</TotalProgramServiceRevenueAmt>
      <InvestmentIncomeGrp>
        <TotalRevenueColumnAmt>23921</TotalRevenueColumnAmt>
        <ExclusionAmt>23921</ExclusionAmt>
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        <TotalRevenueColumnAmt>1825234</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>1667917</RelatedOrExemptFuncIncomeAmt>
        <UnrelatedBusinessRevenueAmt>0</UnrelatedBusinessRevenueAmt>
        <ExclusionAmt>23921</ExclusionAmt>
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      <FeesForServicesManagementGrp>
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      </FeesForServicesManagementGrp>
      <FeesForServicesLegalGrp>
        <TotalAmt>3298</TotalAmt>
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      <FeesForServicesAccountingGrp>
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      <AdvertisingGrp>
        <TotalAmt>40000</TotalAmt>
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      <OfficeExpensesGrp>
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      <InformationTechnologyGrp>
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      <InsuranceGrp>
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      </InsuranceGrp>
      <OtherExpensesGrp>
        <Desc>PROJECT EXPENSES</Desc>
        <TotalAmt>1081151</TotalAmt>
      </OtherExpensesGrp>
      <OtherExpensesGrp>
        <Desc>EVENT EXPENSES</Desc>
        <TotalAmt>211110</TotalAmt>
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      <OtherExpensesGrp>
        <Desc>MEMBERSHIPS</Desc>
        <TotalAmt>4250</TotalAmt>
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      <TotalFunctionalExpensesGrp>
        <TotalAmt>1563096</TotalAmt>
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      <CashNonInterestBearingGrp>
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        <EOYAmt>671643</EOYAmt>
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        <EOYAmt>1342608</EOYAmt>
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      <AccountsReceivableGrp>
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        <EOYAmt>2424805</EOYAmt>
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      <TotalAssetsGrp>
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        <EOYAmt>4439056</EOYAmt>
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      <AccountsPayableAccrExpnssGrp>
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        <EOYAmt>804596</EOYAmt>
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      <DeferredRevenueGrp>
        <BOYAmt>1158411</BOYAmt>
        <EOYAmt>1724710</EOYAmt>
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      <OtherLiabilitiesGrp>
        <BOYAmt>2539925</BOYAmt>
        <EOYAmt>1210332</EOYAmt>
      </OtherLiabilitiesGrp>
      <TotalLiabilitiesGrp>
        <BOYAmt>3770572</BOYAmt>
        <EOYAmt>3739638</EOYAmt>
      </TotalLiabilitiesGrp>
      <OrganizationFollowsFASB117Ind>X</OrganizationFollowsFASB117Ind>
      <NoDonorRestrictionNetAssetsGrp>
        <BOYAmt>437280</BOYAmt>
        <EOYAmt>699418</EOYAmt>
      </NoDonorRestrictionNetAssetsGrp>
      <TotalNetAssetsFundBalanceGrp>
        <BOYAmt>437280</BOYAmt>
        <EOYAmt>699418</EOYAmt>
      </TotalNetAssetsFundBalanceGrp>
      <TotLiabNetAssetsFundBalanceGrp>
        <BOYAmt>4207852</BOYAmt>
        <EOYAmt>4439056</EOYAmt>
      </TotLiabNetAssetsFundBalanceGrp>
      <ReconcilationRevenueExpnssAmt>262138</ReconcilationRevenueExpnssAmt>
      <OtherChangesInNetAssetsAmt>0</OtherChangesInNetAssetsAmt>
      <MethodOfAccountingAccrualInd>X</MethodOfAccountingAccrualInd>
      <AccountantCompileOrReviewInd>0</AccountantCompileOrReviewInd>
      <FSAuditedInd>0</FSAuditedInd>
      <FederalGrantAuditRequiredInd>0</FederalGrantAuditRequiredInd>
    </IRS990>
    <IRS990ScheduleB documentId="RetDoc1234500001">
      <ContributorInformationGrp>
        <ContributorNum>RESTRICTED</ContributorNum>
        <ContributorBusinessName>
          <BusinessNameLine1>RESTRICTED</BusinessNameLine1>
        </ContributorBusinessName>
        <ContributorUSAddress>
          <AddressLine1>RESTRICTED</AddressLine1>
          <AddressLine2>RESTRICTED</AddressLine2>
          <City>RESTRICTED</City>
          <State>RESTRICTED</State>
          <ZIPCode>RESTRICTED</ZIPCode>
        </ContributorUSAddress>
        <TotalContributionsAmt>RESTRICTED</TotalContributionsAmt>
      </ContributorInformationGrp>
    </IRS990ScheduleB>
    <IRS990ScheduleC documentId="RetDoc1039700001">
      <SubstantiallyAllDuesNondedInd>1</SubstantiallyAllDuesNondedInd>
      <OnlyInHouseLobbyingInd>1</OnlyInHouseLobbyingInd>
      <AgreeCarryoverPriorYearInd>0</AgreeCarryoverPriorYearInd>
    </IRS990ScheduleC>
    <IRS990ScheduleD documentId="RetDoc1040000001">
      <TotalBookValueLandBuildingsAmt>0</TotalBookValueLandBuildingsAmt>
      <OtherLiabilitiesOrgGrp>
        <Desc>DEFERRED PROJECT COSTS</Desc>
        <Amt>1210332</Amt>
      </OtherLiabilitiesOrgGrp>
      <TotalLiabilityAmt>1210332</TotalLiabilityAmt>
    </IRS990ScheduleD>
    <IRS990ScheduleF documentId="RetDoc1040500001">
      <AccountActivitiesOutsideUSGrp>
        <RegionTxt>GLOBAL PRPL SUMMIT PARIS 2024</RegionTxt>
        <OfficesCnt>0</OfficesCnt>
        <EmployeeCnt>0</EmployeeCnt>
        <TypeOfActivitiesConductedTxt>PROGRAMMATIC SUMMIT</TypeOfActivitiesConductedTxt>
        <SpecificServicesProvidedTxt>THE FIRST DAY (OCTOBER 7TH) WAS THE BUSINESS PRPL SUMMIT AND THE SECOND DAY (OCTOBER 8TH) WASS OUR TECHNICAL DAY WHERE OUR SMES SHARED A LOT OF INSIGHTS OF WORKING WITH PRPLWARE.</SpecificServicesProvidedTxt>
        <RegionTotalExpendituresAmt>186908</RegionTotalExpendituresAmt>
      </AccountActivitiesOutsideUSGrp>
      <SubtotalOfficesCnt>0</SubtotalOfficesCnt>
      <SubtotalEmployeesCnt>0</SubtotalEmployeesCnt>
      <ContinuationTotalOfficeCnt>0</ContinuationTotalOfficeCnt>
      <ContinuationTotalEmployeeCnt>0</ContinuationTotalEmployeeCnt>
      <TotalOfficeCnt>0</TotalOfficeCnt>
      <TotalEmployeeCnt>0</TotalEmployeeCnt>
      <SubtotalSpentAmt>186908</SubtotalSpentAmt>
      <ContinuationSpentAmt>0</ContinuationSpentAmt>
      <TotalSpentAmt>186908</TotalSpentAmt>
      <TransferToForeignCorpInd>0</TransferToForeignCorpInd>
      <InterestInForeignTrustInd>0</InterestInForeignTrustInd>
      <ForeignCorpOwnershipInd>0</ForeignCorpOwnershipInd>
      <PassiveForeignInvestmestCoInd>0</PassiveForeignInvestmestCoInd>
      <ForeignPartnershipInd>0</ForeignPartnershipInd>
      <BoycottCountriesInd>0</BoycottCountriesInd>
    </IRS990ScheduleF>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION A, LINE 3</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ORGANIZATION DELEGATES FINANCIAL DUTIES TO THE MANAGEMENT COMPANY, VIRTUAL, INC.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION A, LINE 6</FormAndLineReferenceDesc>
        <ExplanationTxt>THE FOUNDATION HAS FOUR CLASSES OF MEMBERSHIP: PLATINUM MEMBERS, GOLD MEMBERS, SILVER MEMBERS, AND APP DEVELOPER MEMBERS. THE NUMBER OF PLATINUM MEMBERS SHALL BE LIMITED. THE NUMBER OF GOLD MEMBERS, SILVER MEMBERS AND APP DEVELOPER MEMBERS IS UNLIMITED.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION A, LINE 7A</FormAndLineReferenceDesc>
        <ExplanationTxt>SUBJECT TO THE PROVISIONS OF SECTION 4.3, THE BOARD SHALL ESTABLISH REASONABLE NOMINATION AND ELECTION PROCEDURES FOR THE DIRECTORS ELECTED BY ANY CLASS OF MEMBERS, GIVEN THE NATURE, SIZE, AND OPERATIONS OF THE FOUNDATION, INCLUDING A REASONABLE MEANS FOR MEMBERS OF APPROPRIATE CLASSES TO NOMINATE A PERSON FOR ELECTION AS A DIRECTOR, A REASONABLE OPPORTUNITY FOR A NOMINEE TO COMMUNICATE TO THE MEMBERS THE NOMINEE'S QUALIFICATIONS AND THE REASONS FOR THE NOMINEE'S CANDIDACY (IF REQUESTED BY SUCH NOMINEE), A REASONABLE OPPORTUNITY FOR ALL NOMINEES TO SOLICIT VOTES (IF REQUESTED BY ANY SUCH NOMINEE), AND A REASONABLE OPPORTUNITY FOR ALL MEMBERS ENTITLED TO VOTE THEREON TO CHOOSE AMONG THE NOMINEES.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 11B</FormAndLineReferenceDesc>
        <ExplanationTxt>THE COMPLETED FORM 990 IS PROVIDED TO THE PRESIDENT TO APPROVE PRIOR TO FILING.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 15</FormAndLineReferenceDesc>
        <ExplanationTxt>DIRECTORS SHALL NOT RECEIVE ANY STATED SALARY OR REIMBURSEMENTS FOR THEIR SERVICES AS DIRECTORS; PROVIDED THAT, BY RESOLUTION OF A MAJORITY OF THE BOARD, THE FOUNDATION MAY REIMBURSE DIRECTORS FOR EXPENSES INCURRED WHILE ACTING ON BEHALF OF THE FOUNDATION AND/OR EXPENSES INCURRED IN ATTENDING MEETINGS OF THE BOARD, IN SUCH AMOUNTS AS THE BOARD MAY DETERMINE TO BE APPROPRIATE.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION C, LINE 19</FormAndLineReferenceDesc>
        <ExplanationTxt>PRPL PUBLICLY SHARES ITS TAX INFORMATION AND FINANCIAL STATEMENTS. PRPL SHARES ITS BYLAWS AND IP POLICIES ON ITS PUBLIC WEBSITE.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
  </ReturnData>
</Return>