2025-02-18T15:43:30-06:00 2024-06-30 042088368 GRAY GRAY & GRAY LLP 150 ROYALL STREET SUITE 102 CANTON MA 02021 990 2023-07-01 384247433 AMERICAN ADVERTISING FOUNDATION AMER 2028980089 1101 K STREET NW 420 WASHINGTON DC 20053 R STEPHEN PACHECO PRESIDENT 2028980089 2025-02-17 1 0 MICHAEL L CECERE P00236848 7814070300 2025-02-17 2023 2025-03-06 01:10:19Z R STEPHEN PACHECO 1101 K STREET NW STE 420 WASHINGTON DC 20005 1033263 0 X N/A X 2022 NY SEE SCHEDULE O. 6 5 0 10 0 0 0 905187 0 51076 0 0 0 77000 0 1033263 0 0 0 0 0 363326 0 0 0 0 608690 0 972016 0 61247 45495 283320 0 176578 45495 106742 X SEE SCHEDULE O. 0 0 642696 109294 MOSAIC AWARDS: THE MOSAIC AWARDS HONORS COMPANIES AND INDIVIDUALS WHO DISPLAY THEIR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION THROUGH CREATIVE WORK, ADVOCACY, AND COMPANY-WIDE INITIATIVES.EACH YEAR, INDIVIDUALS AND COMPANIES ARE SELECTED AS WINNERS FOR EACH OF THE NINE MOSAIC AWARDCATEGORIES. CREATIVE CONTENT MUST DISTINGUISH ITSELF BY AMPLIFYING UNDERREPRESENTED COMMUNITIES WITH DEPTH AND AUTHENTICITY. A COMPANY'S DIVERSITY AND INCLUSION INITIATIVES ARE MEASURED BY CULTURAL IMPACT AND SUSTAINABILITY. ALL WINNING ENTRIES MUST HAVE A UNIQUE VISION THAT GIVES VIEWERS A BROADER UNDERSTANDING OF THE BIPOC, LGBTQIA+, AND DISABILITY COMMUNITIES; AND THAT PROMOTES SYSTEMIC CHANGE THROUGH EQUITY AND INCLUSION. 61042 10137 MOSAIC10: THE MOSAIC 10, A CONSUMER-SELECTED "TOP 10" LIST, SHOWCASES THE MOST IMPACTFUL MULTICULTURAL ADVERTISING, MARKETING, AND MEDIA MOMENTS OF THE PAST YEAR.THIS INITIATIVE EMPLOYS A UNIQUE AND THOUGHTFUL METHODOLOGY TO SPOTLIGHT INCLUSIVE CONTENT, PROVIDING VALUABLE INSIGHTS INTO AUDIENCE PERCEPTIONS OF THE MEDIA THEY CONSUME. AFTER RECEIVING SUBMISSIONS, A DIVERSE PANEL OF CONSUMERS EVALUATES AND SCORES THE CONTENT ACCORDING TO SPECIFIC CRITERIA TO DETERMINE "THE MOSAIC10". THESE RESULTS PLAY A CRUCIAL ROLE IN IDENTIFYING KEY TRENDS, GUIDING THEMOSAIC CENTER'S FOCUS IN ITS EFFORTS TO PROMOTE DIVERSITY AND INCLUSION WITHIN THE INDUSTRY. THE MOSAIC 10 ARE REVEALED ON THEADMERICAMAINSTAGE WHERE THE TRENDS AND INSIGHTS THAT RISE FROM THE WINNING SUBMISSIONS ARE DISCUSSED. THE CONVERSATIONS CONTINUE ON THE MOSAIC10 ROADSHOW, A MULTI-CITY, IN-PERSON DISCUSSION ABOUT THE TRENDS THAT ARE SHIFTING OUR INDUSTRY FORWARD. 48340 8645 STUDENT ADVERTISING CAREER CONFERENCE: THE STUDENT ADVERTISING CAREER CONFERENCE IS A THREE-DAY EVENT WHERE STUDENTS LEARN ABOUT THE FIELD OF ADVERTISING, DISCOVER WHAT TRENDS ARE DEVELOPING IN THE INDUSTRY AND IGNITE THEIR CAREERS BY NETWORKING WITH KNOWLEDGEABLE ADVERTISING PROFESSIONALS.COLLEGIATE STUDENTS FROM ACROSS THE COUNTRY WILL CONVERGE ON NEW YORK CITY. THROUGHOUT THE DAY, REGISTRANTS WILL TAKE PART IN AGENCY, MEDIA AND BRAND IMMERSIONS, ENGAGING WITH SOME OF THE INDUSTRY'S MOST RESPECTED NAMES IN THE BUSINESS. STUDENTS WILL SPEND THE DAY HEARING FROM THE GREAT MINDS OF ADVERTISING, LEARNING MORE ABOUT THE LATEST TRENDS, TECHNOLOGY AND CONSUMER DEMANDS. PARTICIPANTS WILL HAVE THE OPPORTUNITY TO MEET WITH RECRUITERS LOOKING TO IDENTIFY TALENT FOR INTERNSHIPS AND HIRE. 752078 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 1 8 0 1 0 0 0 0 0 0 0 0 0 0 0 X 6 5 0 0 0 0 0 1 1 1 1 0 0 1 1 0 0 1 1 1 0 0 DC X ELINOR LITWACK 3019519090 4550 MONTGOMERY AVE SUITE 800N BETHESDA MD 20814 ROGER STEPHEN PACHECO PRESIDENT/CEO 1.00 X X 0 0 605919 CARLA MICHELOTTI TREASURER 0.10 X X 0 0 0 RENETTA MCCANN SECRETARY 0.10 X X 0 0 0 SCOTT HAMULA DIRECTOR 0.10 X 0 0 0 JENNY BUSCHHORN DIRECTOR 0.10 X 0 0 0 ANN IVERSON DIRECTOR 0.10 X 0 0 0 0 0 605919 0 0 0 0 0 905187 905187 REGISTRATION AND EVENT 611710 51076 51076 51076 BARTER REVENUE 611710 70000 70000 RECRUITER 611710 7000 7000 77000 1033263 128076 0 0 363326 275760 87566 8951 8951 16098 16098 8551 8551 12065 10065 2000 21189 18917 2272 60317 39133 21184 67804 67804 59844 58924 920 233263 233263 1595 1595 2144 2144 BARTER EXPENSES 70000 70000 MEDIA PRODUCTION 43758 43758 SERVICE CHARGES 2231 1456 775 DUES AND SUBSCRIPTIONS 880 802 78 972016 752078 219938 0 45495 176582 15750 78912 12076 45495 283320 86578 0 90000 0 176578 X 45495 82059 24683 45495 106742 45495 283320 61247 0 X X 0 1 X 1 0 X 52500 905187 957687 52500 905187 957687 957687 957687 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 CONDITIONAL ADVANCES 90000 90000 X 1040263 7000 7000 1033263 0 1033263 979016 7000 7000 972016 0 972016 PART X, LINE 2: THE FOUNDATION IS A NONPROFIT FOUNDATION EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE ("IRC"). THE FOUNDATION IS REQUIRED TO RECOGNIZE THE FINANCIAL STATEMENT IMPACT OF A TAX POSITION UNLESS IT IS MORE LIKELY THAN NOT THAT THE POSITION WILL NOT BE SUSTAINED UPON EXAMINATION. IF APPLICABLE, THE FOUNDATION RECOGNIZES INTEREST ACCRUED RELATED TO UNRECOGNIZED TAX BENEFITS IN SUPPORT SERVICES. THE TAX YEAR 2023 (YEAR OF INCEPTION) IS STILL OPEN AND SUBJECT TO EXAMINATION BY THE INTERNAL REVENUE SERVICE AND THE DISTRICT OF COLUMBIA. HOWEVER, THE FOUNDATION IS NOT CURRENTLY UNDER AUDIT NOR HAS THE FOUNDATION BEEN CONTACTED BY EITHER OF THESE JURISDICTIONS. BASED ON THE EVALUATION OF THE FOUNDATION'S TAX POSITIONS, MANAGEMENT BELIEVES ALL POSITIONS TAKEN WOULD BE UPHELD UNDER AN EXAMINATION. THEREFORE, NO PROVISION FOR THE EFFECTS OF UNCERTAIN TAX POSITIONS HAS BEEN RECORDED FOR THE YEAR ENDED JUNE 30, 2024. FORM 990, PART I, LINE 1 MISSION STATEMENT: THE AMERICAN ADVERTISING FOUNDATION IS A SERVICE ARM OF THE AMERICAN ADVERTISING FEDERATION THAT EXISTS PRIMARILY TO IDENTIFY, NURTURE, PREPARE AND ADVOCATE FOR DIVERSE AND INCLUSIVE TALENT FOR THE ADVERTISING, MEDIA AND MARKETING INDUSTRIES. AMERICAN ADVERTISING FOUNDATION STRIVES TO DEVELOP WHOLLY INCLUSIVE COMMUNITIES THAT CHAMPION AND CELEBRATE A CULTURE OF PERSONAL & PROFESSIONAL DEVELOPMENT, PREPARES THE NEXT GENERATION OF LEADERS, AND EQUIPS PARTICIPANTS TO GROW AND THRIVE IN THE DYNAMIC AND COMPETITIVE ADVERTISING, MEDIA AND MARKETING MARKETPLACE. OUR INVESTMENTS IN PEOPLE AND PROGRAMS AND PLATFORMS THAT SUPPORT AND DRIVE THIS MISSION ARE INTENDED TO ENSURE THAT THE NEXT GENERATION OF LEADERS FOR THESE HIGHLY COMPETITIVE INDUSTRIES IS BETTER EQUIPPED TO MAKE A MEANINGFUL DIFFERENCE IN OUR WORLD. FORM 990, PART VI, SECTION A, LINE 7A THE GOVERNING BODY HAS BOTH ELECTED DIRECTORS AND EX-OFFICIO DIRECTORS. THE NOMINATING COMMITTEE MEETS ON A REGULAR BASIS TO PREPARE A LIST OF CANDIDATES FOR ELECTION TO THE BOARD OF DIRECTORS. THE ELECTED DIRECTORS ARE ELECTED BY THE MEMBERS FROM (1) CANDIDATES PUT FORWARD BY THE NOMINATING COMMITTEE FOR ELECTION AND/OR (2) CANDIDATES NOMINATED FROM THE FLOOR AT THE MEMBER MEETING. FORM 990, PART VI, SECTION A, LINE 7B THE MEMBERS HAVE THE RIGHT TO APPROVE AMENDMENTS TO THE BYLAWS. FORM 990, PART VI, SECTION B, LINE 11B UPON PREPARATION BY AN INDEPENDENT CPA FIRM, A DRAFT OF THE FORM 990 IS REVIEWED BY MANAGEMENT BEFORE IT IS FINALIZED AND FILED WITH THE IRS. FORM 990, PART VI, SECTION B, LINE 15A N/A FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION CONSIDERS REQUESTS FOR DOCUMENTS WHICH ARE NOT OTHERWISE REQUIRED TO BE MADE PUBLIC. FORM 990, PART XII, LINE 2C: THE PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR. AMERICAN ADVERTISING FEDERATION INC 1101 K STREET NW SUITE 420 WASHINGTON DC 20005 132581875 DC LINE 6 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 AMERICAN ADVERTISING FEDERATION INC O 605919 BOARD APPROVED