2025-12-05T16:45:57-06:00 2025-06-30 460799858 BARRETT & SCIBELLI LLC 8 WINCHESTER PLACE 301 WINCHESTER MA 01890 990 2024-07-01 043242219 CAMBRIDGE OFFICE FOR TOURISM INC CAMB 6174412884 17 DUNSTER STREET 203 CAMBRIDGE MA 02138 CANDICE BEAULIEU TREASURER 6174412884 2025-12-05 1 1 FILOMENA SCIBELLI CPA P00844217 7815702273 2025-12-05 2024 2025-03-06 01:10:19Z CANDICE BEAULIEU 17 DUNSTER STREET SUITE 203 CAMBRIDGE MA 02138 1923941 0 X WWW.CAMBRIDGEUSA.ORG X 2003 MA ALL DESTINATION MARKETING, PUBLIC RELATIONS, AND VISITOR SERVICES FOR THE CITY OF CAMBRIDGE, MASSACHUSETTS. 17 13 8 32 0 0 1851634 1913983 0 0 1113 9958 0 0 1852747 1923941 0 0 0 0 487102 521948 0 0 0 1138133 1583938 1625235 2105886 227512 -181945 1480080 1243931 152257 98053 1327823 1145878 X ALL DESTINATION MARKETING, PUBLIC RELATIONS, AND VISITOR SERVICES FOR THE CITY OF CAMBRIDGE, MASSACHUSETTS. 0 0 1987569 BRAND LAUNCH AND MARKETING IMPACT:IN FISCAL YEAR 2025, THE CAMBRIDGE OFFICE FOR TOURISM SUCCESSFULLY LAUNCHED ITS NEW BRAND AND CAMPAIGN, HIGHLIGHTED BY THE "UNPACK" CAMPAIGN. THIS STRATEGIC INITIATIVE, DESIGNED TO INSPIRE BOTH LEISURE & BUSINESS TRAVELERS TO EXPLORE CAMBRIDGE IN NEW AND MEANINGFUL WAYS, GARNERED AN IMPRESSIVE 12,788,757 IMPRESSIONS, 197,118 WEBSITE SESSIONS, AND 2,777 DOWNLOADS FROM OUR WEBSITE WITHIN ITS FIRST SIX MONTHS.ADDITIONAL HIGHLIGHTS INCLUDE: - PRIOR TO JULY 2024, WEBSITE TRAFFIC WAS >10K SESSIONS PER MONTH; WE NOW AVERAGE OVER 18K PER MONTH (A 190% INCREASE) - $55,452 IN ADVERTISING WITH EXPEDIA RESULTED IN 4,366 ROOM NIGHTS DRIVING $1,320,669 IN REVENUE TO CAMBRIDGE HOTELS - GROWTH OF 28% IN INSTAGRAM FOLLOWERS AND 21.94% IN LINKEDIN FOLLOWERS - UBER CAMPAIGN (TARGETED SPECIFICALLY AT RIDERS DEPARTING BOSTON LOGAN AIRPORT IN AN UBER WHO DO NOT HAVE A MASSACHUSETTS ADDRESS LISTED IN THE APP) DROVE 12,000 SESSIONS TO OUR WEBSITE WITH A 94.1% ENGAGEMENT RATE AND AVERAGE DURATION VISIT OF 1 MINUTE 8 SECONDS - ETARGET EMAIL CAMPAIGN RESULTED IN 1,200,000 EMAIL IMPRESSIONS DIRECTLY WITH MEETING PLANNERS, SURPASSING BENCHMARK OPEN RATES OF 3% WITH OUR CAMPAIGN AVERAGING A 9% OPEN RATE - IN LATE FISCAL YEAR 2025 AND EARLY FISCAL YEAR 2026, CAMBRIDGE OFFICE FOR TOURISM WILL LAUNCH AN UPDATED WEBSITE WHICH IS A KEY COMPONENT OF CAMBRIDGE OFFICE FOR TOURISM'S LONG-TERM DIGITAL STRATEGY TO ENHANCE USER EXPERIENCE, VISITOR TOUCHPOINTS AND INCREASE VISITOR CONVERSION RATES.NEW VISITOR INFORMATION CENTER. A MAJOR MILESTONE IN FISCAL YEAR 2025 IS THE HIGHLY ANTICIPATED OPENING OF OUR NEW VISITOR INFORMATION CENTER, LOCATED IN THE CAMBRIDGE KIOSK, IN PARTNERSHIP WITH THE CITY OF CAMBRIDGE AND CULTUREHOUSE. OPENING IN SPRING 2025, THE KIOSK SERVES AS A CENTRAL HUB FOR VISITORS, PROVIDING IN-PERSON ASSISTANCE, INTERACTIVE COMMUNITY EXHIBITS, AND ACCESS TO LOCAL CULTURAL AND TOURISM RESOURCES. THE VISITOR INFORMATION CENTER WILL SIGNIFICANTLY ENHANCE OUR OFFICE'S ABILITY TO WELCOME AND ENGAGE TOURISTS, FURTHER DRIVING AND BOOSTING THE LOCAL ECONOMY. SPONSORSHIPS AND COMMUNITY ENGAGEMENT:CAMBRIDGE OFFICE FOR TOURISM'S TDMD OVERSIGHT COMMITTEE HAS MAINTAINED ITS COMMITMENT TO SUPPORTING LOCAL COMMUNITY EVENTS, RECEIVING AND APPROVING 11 REQUESTS FOR SPONSORSHIP FUNDING THAT HAVE SUPPORTED COMMUNITY-DRIVEN EVENTS. AWARDED SPONSORSHIP FUNDING RANGED FROM $1,000 TO $35,000 THROUGHOUT FISCAL YEAR 2025. SPONSORSHIPS WERE AWARDED TO THE HEAD OF THE CHARLES REGATTA, THE CAMBRIDGE JAZZ FESTIVAL, THE INNOVATION TRAIL OF CAMBRIDGE, JERKFEST, CAMBRIDGE CARNIVAL, SMOKE THIS RIBFEST, TASTE OF CHOCOLATE, AND "YOUR LIGHT IS CENTRAL", AMONG OTHERS. OUR OFFICE IS ALSO A MEMBER OF THE CAMBRIDGE 250 COMMITTEE TO AMPLIFY CITYWIDE EVENTS AND CELEBRATIONS. IN ADDITION TO PROMOTING 250TH ACTIVITIES TO A BROADER AUDIENCE THROUGH CAMBRIDGE OFFICE FOR TOURISM MARKETING EFFORTS, WE ARE ALSO ENHANCING VISITOR ENGAGEMENT THROUGH OUR OWN REVOLUTION-THEMED SCAVENGER HUNTS ON THE SCAVIFY APP. THE CAMBRIDGE OFFICE FOR TOURISM REMAINS A STRONG ADVOCATE FOR CAMBRIDGE BUSINESS ASSOCIATIONS AND THE BUSINESSES AND PROGRAMS THEY SUPPORT, PROVIDING VISITOR DATA, DIGITAL MARKETING SUPPORT, AND SPONSORSHIP. THE OFFICE IS ALSO A MEMBER OF THE CAMBRIDGE 250 COMMITTEE TO AMPLIFY CITYWIDE EVENTS AND CELEBRATIONS FOR THE 250TH ANNIVERSARY OF AMERICA'S INDEPENDENCE. INCREASED TRADE SHOW AND INDUSTRY EVENT PRESENCE:RECOGNIZING THE IMPORTANCE OF ATTRACTING INTERNATIONAL VISITORS AND MEETING/EVENT PLANNERS, CAMBRIDGE OFFICE FOR TOURISM EXPANDED ITS PARTICIPATION IN BOTH INTERNATIONAL AND DOMESTIC TRADE SHOWS THROUGHOUT FISCAL YEAR 2025. THESE EFFORTS RESULTED IN OVER 6,000 MEETING PLANNER LEADS WHICH WERE FORWARDED DIRECTLY TO HOTEL SALES TEAMS FOR FOLLOW UP. INCREASED ENGAGEMENT AT KEY INDUSTRY EVENTS, WITH ORGANIZATIONS SUCH AS THE MASSACHUSETTS OFFICE FOR TRAVEL AND TOURISM AND MEET BOSTON, HAS ALSO STRENGTHENED RELATIONSHIPS WITH INTERNATIONAL TRAVEL PROFESSIONALS, ESTABLISHING CAMBRIDGE AS A PREFERRED DESTINATION FOR BUSINESS AND LEISURE TRAVEL.CAMBRIDGE BUSINESS ASSOCIATION SUPPORT:THE CAMBRIDGE OFFICE FOR TOURISM REMAINS A STRONG ADVOCATE FOR CAMBRIDGE BUSINESS ASSOCIATIONS AND THE BUSINESSES AND PROGRAMS THEY SUPPORT. THE TOURISM OFFICE CONTINUES TO AMPLIFY THEIR EFFORTS BY FULFILLING MONTHLY VISITOR DATA REQUESTS THROUGH PLACER AI (FUNDED IN FY25 BY A MASSACHUSETTS CONVENTION CENTER AUTHORITY GRANT), PROMOTING EVENTS AND ACTIVITIES ACROSS DIGITAL CHANNELS AND THE VISITOR INFORMATION CENTER, PROVIDING $19,000 IN SPONSORSHIP FUNDS. 1987569 0 1 0 0 0 0 0 0 0 1 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 8 1 0 0 0 0 0 0 0 0 X 17 13 0 0 0 0 0 0 0 1 1 0 0 1 1 1 0 0 0 0 0 0 X X CANDICE BEAULIEU 6174412884 17 DUNSTER STREET SUITE 203 CAMBRIDGE MA 02138 CANDICE BEAULIEU TREASURER 40.00 X X 117759 0 18074 HOLLY HESLOP DIRECTOR 1.00 X 0 0 0 DAVID MAHER PRESIDENT 1.00 X X 0 0 0 KALEIGH WRIGHT CLERK 40.00 X X 65678 0 10200 KATE DAVIS DIRECTOR 1.00 X 0 0 0 MICHAEL GULESARIAN DIRECTOR 1.00 X 0 0 0 JOE CAPALBO DIRECTOR 1.00 X 0 0 0 PAUL LEE DIRECTOR 1.00 X 0 0 0 KATHERINE RAFFERTY DIRECTOR 1.00 X 0 0 0 JAY KIELY DIRECTOR 1.00 X 0 0 0 JENNIFER PENDOLA VICE PRESIDENT 1.00 X X 0 0 0 SARAH GALLOP DIRECTOR 1.00 X 0 0 0 MATTHEW NELSON DIRECTOR 1.00 X 0 0 0 THOMAS J LUCEY DIRECTOR 1.00 X 0 0 0 MATTHEW STEPHENS DIRECTOR 1.00 X 0 0 0 CAROLYN TURK DIRECTOR 1.00 X 0 0 0 ROBYN CULBURTSON FORMER TREASURER 40.00 X 214561 0 9501 397998 0 37775 2 1 1 0 0 667477 1246506 1913983 9958 9958 1923941 9958 0 0 397989 397989 45930 45930 9037 9037 34615 34615 34377 34377 9044 9044 7714 7714 1099722 1099722 36936 36936 7057 7057 198 198 2422 2422 3333 3333 SPONSORSHIP 253500 253500 FUNCTIONS 42275 42275 MARKETING 33987 33987 PROJECT FULFILLMENT 21274 21274 66476 14863 51613 2105886 1987569 118317 0 1256858 677353 14311 328718 82000 99169 20242 46170 1490 103337 99029 6730 4308 114588 53769 18305 1480080 1243931 97157 79118 55100 18935 152257 98053 X 117416 67859 1210407 1078019 1327823 1145878 1480080 1243931 -181945 0 X 1 X 0 0 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 103337 99029 4308 4308 CURRENT PORTION OF LEASE LIABILITY - OPERATING 18935 18935 X PART X, LINE 2: THE ORGANIZATION IS EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE. NO PROVISION FOR FEDERAL OR STATE INCOME TAXES HAS BEEN MADE. ACCOUNTING PRINCIPLES GENERALLY ACCEPTED IN THE UNITED STATES OF AMERICA PRESCRIBE THE THRESHOLD A TAX POSITION IS REQUIRED TO MEET BEFORE BEING RECOGNIZED IN THE FINANCIAL STATEMENTS. A LIABILITY FOR UNCERTAIN TAX POSITIONS IS RECOGNIZED AND RECORDED AS A COMPONENT OF CURRENT INCOME TAX EXPENSE FOR DIFFERENCES BETWEEN FINANCIAL AND INCOME TAX REPORTING POSITIONS WHICH DO NOT MEET THIS THRESHOLD. ANY INTEREST AND PENALTIES RELATED TO UNCERTAIN TAX POSITIONS ARE RECORDED AS A COMPONENT OF INCOME TAX EXPENSE. THE ORGANIZATION HAS REVIEWED ITS TAX POSITIONS THAT REMAIN SUBJECT TO EXAMINATION BY TAX AUTHORITIES AND HAS NOT IDENTIFIED ANY MATERIAL UNCERTAIN TAX POSITIONS AND THUS HAS NOT RECORDED ANY LIABILITY AT JUNE 30, 2025 OR 2024. THE ORGANIZATION'S FEDERAL TAX RETURN IS SUBJECT TO POSSIBLE EXAMINATION BY TAXING AUTHORITIES UNTIL THE EXPIRATION OF THE RETURN'S STATUTES. IN GENERAL, THE FEDERAL TAX RETURN HAS A THREE-YEAR STATUTE OF LIMITATION FROM THE DATE THE TAX RETURN WAS DUE OR FILED, WHICHEVER IS LATER. THE ORGANIZATION IS NO LONGER SUBJECT TO EXAMINATIONS BY TAXING AUTHORITIES FOR YEARS PRIOR TO 2021 AND HAS NO OPEN EXAMINATIONS AS OF THE DATE OF THESE FINANCIAL STATEMENTS. X X X 0 0 0 ROBYN CULBURTSON FORMER TREASURER 214561 0 0 0 0 0 0 0 9501 0 224062 0 0 0 FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS REVIEWED BY THE TREASURER, CANDICE BEAULIEU. FORM 990, PART VI, SECTION C, LINE 18 A COPY OF THE ORGANIZATIONS DOCUMENTS ARE AVAILABLE UPON REQUEST. FORM 990, PART VI, SECTION C, LINE 19 A COPY OF THE ORGANIZATIONS DOCUMENTS ARE AVAILABLE UPON REQUEST.