2025-11-14T13:49:06-08:00 2024-12-31 204994635 Iryna AC 1000 Broadway Ste 200-C Oakland CA 94607 990 2024-01-01 364582184 Laurel District Association LAUR 5104527392 4222 MacArthur Blvd Oakland CA 94619 Daniel Swafford Executive Director 2025-11-14 true true Kostyantyn Oreshkov EA P00923916 5104679506 2024 2025-03-06 01:10:19Z Daniel Swafford 4222 MacArthur Blvd Oakland CA 94619 468876 false X www.LaurelOakland.com X 2005 CA Promote improved neighborhoods through community oversight, development and activities. 8 8 3 200 0 295521 385058 125324 75962 3993 4996 3711 2860 428549 468876 0 0 76577 74427 0 0 344985 419121 421562 493548 6987 -24672 220681 209670 0 220681 209670 Our mission is to revitalize the commercial corridor of the Laurel District, one of Oaklands beloved and most unique communities. false false 183952 2450 CCommunity Oversight, Development, and SupportIn 2024, the Laurel District Association strengthened its collaboration with merchants, community partners, and city officials to support local businesses and district development. The LDA coordinated 20 business support events and workshopscovering marketing, reusables/waste management, and city regulationsand maintained regular merchant communications through monthly electronic newsletters and meetings. More than 1,000 individual merchant contacts were made during the year, fostering strong engagement among district stakeholders.The Association also expanded partnerships with Mills College Public Policy Department, the Laurel Village Association, and local volunteers to support business attraction and renewal efforts. The Board and merchants met with Mayor Sheng Thao and City staff to advocate for improved district security, safety lighting, and policies addressing vacant properties. The LDA launched its Renewal Campaign at a holiday merchant mixer and introduced a self-guided Mural Tour featuring 12 district murals and artist interviews. These activities advanced transparent governance, community connection, and sustained economic development within the Laurel commercial district. 163753 73512 District Identity (DISI)In 2024, the Laurel District Association (LDA) continued its mission to strengthen the neighborhoods identity and visibility through robust marketing, promotions, and public events. The LDA maintained an active online presence with daily content shared across Facebook and Instagram, reaching over 140,000 total impressions and engaging more than 110,000 users. A digital marketing partnership with Oaklandside and the launch of an enhanced electronic newsletter (1,732 subscribers; 48% open rate) expanded outreach to residents and visitors, while print advertisements in the Oakland Inspiration Guide and other media outlets further promoted district businesses.LDA produced 13 signature public events in 2024, including the 24th Annual Laurel StreetFair World Music Festival (15,000 attendees), seven Live in the Laurel concerts, Make Music Day events, and family-friendly celebrations such as Halloween Trick-or-Treating, Lunar New Year, and the Santa Stroll. These events collectively drew an estimated 35,000 attendees, increasing visitation to local businesses and building community pride. Seasonal street banners, upgraded lighting installations, and ongoing district branding through maps and directories reinforced The Laurels identity as a vibrant, inclusive neighborhood for Oakland residents and visitors alike. 112536 Public Rights of Way (PROW)Throughout 2024, the Laurel District Association maintained and enhanced the public right-of-way to ensure the district remained clean, safe, and welcoming. The LDA provided seven-day-per-week sidewalk sweeping, graffiti and illegal dumping removal, and gutter clearing, collecting over 1,000 bags of trash and responding to 235 graffiti incidents. Landscape and beautification efforts included maintaining 80 planters, 40 tree wells, and 54 street banners, along with the installation of 1,000 feet of decorative market lighting to address outages and improve safety and ambiance.The LDA also invested in district safety and security infrastructure. Through its Security Ambassador Program, over 2,600 patrol hours were completed in 2024, complemented by coordination with the Oakland Police Department and merchant safety checks. The Association expanded its network of 38 security camerasproviding footage for 56 documented incidentsand began planning additional installations for 2025. The BID also worked with property owners to implement faade improvements and advocate for the use of City resources to enhance zoning and business attraction. These efforts have improved the districts appearance, safety, and economic resilience. 460241 true true false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false true 36 0 true 3 true false false false false false false false 0 false false false false false false false X 8 8 false false false false false false false true false false false true true true true false false true true false CA X X Daniel Swafford 5104527392 1980 Mountain Blvd 205 Oakland CA 94611 Daniel Swafford Executive Dir. 20.00 0.00 X 52083 0 0 Jain Williams President 0.50 0.00 X X 0 0 0 Joanne Wong-Lam Secretary 0.50 0.00 X X 0 0 0 Dorothy Okamoto Treasurer 0.50 0.00 X X 0 0 0 Alysia Gritz Board Member 0.50 0.00 X 0 0 0 Lorie Mata Board Member 0.50 0.00 X 0 0 0 Vincent Phua Board Member 0.50 0.00 X 0 0 0 Kao Saelee Board Member 0.50 0.00 X 0 0 0 Zinzi Zareef Board Member 0.50 0.00 X 0 0 0 Danny Tomasello Board Member 0.50 0.00 X 0 0 0 52083 0 false false false 0 226058 99750 59250 385058 District Events 713990 73512 73512 Fiscal Sponsorship 561000 2450 2450 75962 4996 4996 0 0 0 0 0 0 0 Rebates And Redemptions 2860 2860 2860 468876 75962 7856 0 0 0 0 52083 39062 13021 0 17353 17353 0 0 4991 3743 1248 0 0 0 0 0 0 48085 48085 18398 15398 3000 3719 119 3600 468 468 0 2100 2100 4 4 0 614 614 0 0 0 13664 7447 6217 District Events 122416 122416 Maintenance & Landscaping 105938 105938 Security 58957 58957 Signage/Banners/Art/Decoration 29459 29459 15299 11796 3503 493548 460241 33307 0 31749 158611 183749 51059 0 0 0 0 0 0 5183 0 0 0 0 0 0 0 220681 209670 0 0 X 220681 209670 220681 209670 220681 209670 -24672 13661 X false false false X 248814 240166 289305 295521 385058 1458864 17785 45494 125324 75961 264564 0 0 0 266599 240166 334799 420845 461019 1723428 0 0 1723428 7 1 26 3993 4996 9023 0 7 1 26 3993 4996 9023 0 2704 4831 25 3711 2860 14131 269310 244998 334850 428549 468875 1746582 0.98670 0.98840 0.00520 0.00270 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED Form 990, Part VI, Section A, Line 8b THE ORGANIZATION DOES NOT HAVE ANY COMMITTEES AUTHORIZED TO ACT ON BEHALF OF THE BOARD OF DIRECTORS. Form 990, Part VI, Section B, Line 11b Electronic review and Board President / Treasurer Approval. Digital copy sent to board members before filing. Form 990, Part VI, Section B, Line 15a Industry standards and experience. Form 990, Part VI, Section B, Line 15b Industry standards and experience Form 990, Part VI, Section C, Line 19 Available upon request.