2025-11-13T15:03:01-06:00 2024-12-31 540504608 BROWN EDWARDS & COMPANY LLP 1909 FINANCIAL DRIVE HARRISONBURG VA 22801 990 2024-01-01 582675553 HARRISONBURG DOWNTOWN RENAISSANCE HARR 5404328922 217 S LIBERTY STREET 204 HARRISONBURG VA 22801 ANDREA DONO EXECUTIVE DIRECTOR 5404328922 2025-11-13 1 JAMES R FRIES P01320612 5404346736 2025-11-13 2024 2025-03-06 01:10:19Z ANDREA DONO 217 S LIBERTY STREET 204 HARRISONBURG VA 22801 1057138 0 X WWW.DOWNTOWNHARRISONBURG.ORG X 2003 VA HDR IS A DESIGNATED MAIN STREET AMERICA COMMUNITY AND RECEIVED ITS ANNUAL ACCREDITATION FROM THE VIRGINIA DEPT OF HOUSING AND COMMUNITY DEVELOPMENT AND MAIN STREET AMERICA. THE NONPROFIT IS A COMMUNITY-BASED ECONOMIC DEVELOPMENT ORGANIZATION THAT IS FOCUSED ON THE ON-GOING REVITALIZATION OF HISTORIC DOWNTOWN HARRISONBURG (VA). ITS MISSION IS TO BUILD DOWNTOWN HARRISONBURG AS A DESTINATION WHERE SMALL BUSINESSES THRIVE AND PEOPLE ENJOY MEMORABLE EXPERIENCES. IT MEETS ITS MISSION WITH SMALL BUSINESS ASSISTANCE PROGRAMS, COMMUNITY FESTIVALS & EVENTS, DESTINATION MARKETING, PLACEMAKING AND BEAUTIFICATION PROJECTS, AND PROMOTING HISTORIC PRESERVATION. SINCE ITS INCEPTION IN 2003, THERE HAS BEEN OVER $150M IN PRIVATE INVESTMENT IN DOWNTOWN, OVER $26M IN PUBLIC INVESTMENT, OVER 122,000 VOLUNTEER HOURS CONTRIBUTED TO OUR WORK, $61M IN HISTORIC TAX CREDIT PROJECTS. ITS WORK BRINGS THE COMMUNITY TOGETHER FOR COMMUNITY COHESIION AND PRIDE, BOOSTS THE TAX BASE, ATTRACTS INVESTMENT AND CUSTOMERS. 19 19 8 73 0 0 651050 463228 160695 106594 16144 17564 240622 233760 1068511 821146 13500 122541 0 0 280429 291708 0 0 83798 451221 465585 745150 879834 323361 -58688 1484576 1134088 461186 150810 1023390 983278 X HDR IS A DESIGNATED MAIN STREET AMERICA COMMUNITY AND RECEIVED ITS ANNUAL ACCREDITATION FROM THE VIRGINIA DEPT OF HOUSING AND COMMUNITY DEVELOPMENT AND MAIN STREET AMERICA. THE NONPROFIT IS A COMMUNITY-BASED ECONOMIC DEVELOPMENT ORGANIZATION THAT IS FOCUSED ON THE ON-GOING REVITALIZATION OF HISTORIC DOWNTOWN HARRISONBURG (VA). ITS MISSION IS TO BUILD DOWNTOWN HARRISONBURG AS A DESTINATION WHERE SMALL BUSINESSES THRIVE AND PEOPLE ENJOY MEMORABLE EXPERIENCES. IT MEETS ITS MISSION WITH SMALL BUSINESS ASSISTANCE PROGRAMS, COMMUNITY FESTIVALS & EVENTS, DESTINATION MARKETING, PLACEMAKING AND BEAUTIFICATION PROJECTS, AND PROMOTING HISTORIC PRESERVATION. SINCE ITS INCEPTION IN 2003, THERE HAS BEEN OVER $150M IN PRIVATE INVESTMENT IN DOWNTOWN, OVER $26M IN PUBLIC INVESTMENT, OVER 122,000 VOLUNTEER HOURS CONTRIBUTED TO OUR WORK, $61M IN HISTORIC TAX CREDIT PROJECTS. ITS WORK BRINGS THE COMMUNITY TOGETHER FOR COMMUNITY COHESIION AND PRIDE, BOOSTS THE TAX BASE, ATTRACTS INVESTMENT AND CUSTOMERS. 0 0 174534 69115 HDR USES DESTINATION MARKETING STRATEGIES TO PROMOTE THE HISTORIC DOWNTOWN, LOCAL BUSINESSES, AND ATTRACTIONS AND AMENITIES TO LOCAL RESIDENTS AND TOURISTS. THIS HELPS US ATTRACT NEW AND RETURNING CUSTOMERS TO THE DISTRICT, TALENT FOR AREA EMPLOYERS, STUDENTS AND FACULTY TO HARRISONBURG UNIVERSITIES, AND TOURISTS. IN 2024, HDR LED MULTIPLE MULTIMEDIA CAMPAIGNS TO PROMOTE THE DISTRICT IN GENERAL, WEEKLY EVENTS, RESTAURANT MONTH, HOLIDAY SHOPPING, AND COMMUNITY FESTIVALS. WE PARTICIPATE IN A WEEKLY WSVA TALK RADIO SPOT TO PROMOTE WEEKEND ACTIVITIES DOWNTOWN. OUR ANNUAL HOLIDAY GUIDE WAS MAILED TO OVER 14,000 HOUSEHOLDS IN THE AREA, AND OUR DINING GUIDE REACHED OVER 12,000 HOUSEHOLDS. HDR ALSO LAUNCHED ITS HBURG HOUNDS PROGRAM TARGETED MARKETING CAMPAIGN TO DOG OWNERS SEEKING PLACES WHERE THEY CAN SHOP AND DINE WITH THEIR PUPS TO BOOST BUSINESS. PLACERAI DATA SHOWS THAT DOWNTOWN HARRISONBURG HAD A 4.1M VISIT COUNT FOR THE YEAR. 227340 122541 HDR SPECIALIZES IN PEOPLE-BASED AND PLACED-BASED ECONOMIC DEVELOPMENT. OUR STRATEGIES FOCUS ON MATCHING ENTREPRENEURS WITH VACANCIES AND STRENGTHENING EXISTING BUSINESSES SO THEY CAN ATTRACT CUSTOMERS AND GROW THEIR BOTTOM LINES. OUR WORK CREATES AND RETAINS JOBS, CREATES OPPORTUNITIES FOR ENTREPRENEURS, AS WELL AS BOOSTS THE CITY'S TAX BASE. OUR PROGRAMS INCLUDE GRANTS, CUSTOMIZED TECHNICAL ASSISTANCE, PLACEMAKING, NETWORKING OPPORTUNITIES, INFORMATION AND RESOURCES. BY THE END OF 2024, DOWNTOWN CONTINUED TO ENJOY ITS LOWEST VACANCY RATE SINCE HDR GOT STARTED. DOWNTOWN SAW $6.4M IN PRIVATE INVESTMENT AND $668,000 IN PUBLIC INVESTMENT. SINCE 2020, HDR HAS PROVIDED OVER $324,000 IN GRANTS AND TECHNICAL ASSISTANCE. IN 2024, WE PROVIDED $125,800 IN GRANTS AND BUSINESS ASSISTANCE THROUGH OUR BRICKS & CLICKS PROGRAM THAT WAS PARTIALLY FUNDED BY A $100,000 VIRGINIA MAIN STREET RESURGENCE GRANT. IT ALLOWED US TO OFFER THREE $10,000 GRANTS TO ATTRACT BUSINESSES TO FILL THREE VACANCIES. WE PROVIDED ALMOST $5000 IN COMMERCIAL COMPOSTING GRANTS. WE ALSO DESIGNED A NEW DOWNTOWN POCKET PARK AND SECURED A $75,000 GRANT TO SEED ITS CONSTRUCTION IN ORDER TO CREATE ANOTHER ATTRACTION TO BRING PEOPLE DOWNTOWN. WE COMPLETED ANOTHER EYE-CATCHING BEAUTIFICATION PROJECT BY WORKING WITH THE CITY TO FUND ARTIST STIPENDS AND VINYL WRAPS FOR 10 TRAFFIC CABINETS AROUND THE DISTRICT. 194485 38407 HDR PRODUCES FREE PUBLIC EVENTS TO BUILD COMMUNITY, ENHANCE QUALITY OF LIFE FOR RESIDENTS, ATTRACT TOURISTS, BOOST FOOT TRAFFIC AND EXPOSURE FOR SMALL BUSINESSES, GENERATE TAX REVENUE AND SALES AT BUSINESSES, AND STRENGTHEN COMMUNITY PRIDE AND COHESION THROUGH TOGETHERNESS. ANNUAL EVENTS INCLUDE DOWNTOWN HAPPY HOUR, A CHARCUETERIE BOARD WORKSHOP, BESTWEEKENDEVER, INDEPENDENCE DAY FIREWORKS, BLOCK PARTY IN THE BURG, SKELETON FEST, VETERANS PARADE, AND WINTER WONDERFEST. WE ALSO HOSTED 10 FREE COMMUNITY CONCERTS THANKS TO A $30,000 GRANT FROM THE LEVITT FOUNDATION AND SPONSOR SUPPORT. THE FIRST CONCERT IN JULY WAS PAIRED WITH INDEPENDENCE DAY FIREWORKS. WE STRIVE TO MAKE OUR EVENTS WELCOMING TO ALL BY SELECTING BANDS THAT REPRESENT DIVERSE MUSICAL GENRES AND CULTURES AND BY TRANSLATING OUR EVENT POSTERS INTO MULTIPLE LANGUAGES. WE HOSTED OUR FIRST LOW-SENSORY PROGRAMMING DURING SKELETONFEST WITH SPECIAL TRICK OR TREATING AND ACTIVITIES IN CALM SPACES SO ALL FAMILIES COULD ATTEND. BESTWEEKENDEVER SAW MORE THAN 4000 ADDITIONAL ATTENDEES THAN IN PAST YEARS AND FEATURED A DOWNTOWN WIDE PUTT PUTT COURSE. OUR OUTDOOR STREET FESTIVALS ENCOURAGED PARTICIPANTS TO CIRCULATE THROUGHOUT THE DOWNTOWN TO DISCOVER BUSINESSES TO SUPPORT DURING THE EVENT AND TO VISIT ON RETURN VISITS AND TO ENJOY FREE ENTERTAINMENT IN THE HEART OF THE COMMUNITY. TOTAL ATTENDANCE FOR HDR'S 25 EVENTS THIS YEAR EXCEEDED 97,000 PEOPLE. OUR EVENTS WERE SUPPORTED BY VOLUNTEERS WHO CONTRIBUTED OVER 7,200 HOURS, WHICH HAS A MARKET VALUE OF $241,000. 596359 1 1 0 0 0 0 0 0 0 0 1 0 0 1 1 0 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 39 5 1 8 1 0 0 0 0 0 0 0 0 0 0 0 0 X 19 19 0 0 0 0 0 0 0 1 1 0 0 1 1 0 1 0 1 1 0 0 X X THE ORGANIZATION 5404328922 217 S LIBERTY STREET 204 HARRISONBURG VA 22801 BRAD COHEN PRESIDENT 0.50 X X 0 0 0 JAIREMY DROOGER VICE PRESIDENT 0.50 X X 0 0 0 MEGAN ARGENBRIGHT TREASURER 1.00 X X 0 0 0 DANA HARSHBERGER TREASURER 1.00 X X 0 0 0 NORA SUTTON DIRECTOR 1.00 X 0 0 0 JUSTIN BANKS DIRECTOR 0.50 X 0 0 0 JESSICA BROWN DIRECTOR 0.50 X 0 0 0 THOMAS GLADIN DIRECTOR 0.50 X 0 0 0 MIKE GOCHENOUR DIRECTOR 0.50 X 0 0 0 CHRISTOPHER JONES DIRECTOR 0.50 X 0 0 0 KRISTIN LA PORTA DIRECTOR 0.50 X 0 0 0 KIRSTEN MOORE DIRECTOR 0.50 X 0 0 0 MELISSA NGUYEN DIRECTOR 0.50 X 0 0 0 JONAH PENCE DIRECTOR 0.50 X 0 0 0 ANDY PERRINE DIRECTOR 0.50 X 0 0 0 KATE SCHMUFF DIRECTOR 0.50 X 0 0 0 JEN SODIKOFF SECRETARY 0.50 X X 0 0 0 JEAN STOLL DIRECTOR 0.50 X 0 0 0 MICHELE ZELLERS DIRECTOR 0.50 X 0 0 0 ANDREA DONO EXECUTIVE DIRECTOR 40.00 X 80348 0 8841 80348 0 8841 0 0 0 0 0 185163 278065 55044 463228 GIFT CERTIFICATES 900099 69115 69115 EVENT REVENUE 900099 37479 37479 106594 17564 17564 0 546 -546 -546 468400 235022 233378 233378 710 424 286 286 MISCELLANEOUS 713990 642 642 642 821146 107522 0 250396 122541 122541 97752 64518 16617 16617 168941 111503 28719 28719 9060 5980 1540 1540 15955 10531 2712 2712 19299 19299 91218 62028 29190 80824 80824 20081 15061 5020 8021 8021 FESTIVAL EXPENSE 155979 155979 DOWNTOWN DOLLAR EXPENSE 55170 55170 OTHER EXPENSES 18441 8109 10332 BANK CARD FEES 16552 16552 879834 596359 199677 83798 850367 830378 162614 51846 14662 14662 0 0 91076 175045 380519 76819 1484576 1134088 101251 91974 359935 58836 461186 150810 X 1020213 982600 3177 678 1023390 983278 1484576 1134088 X -58688 18580 -4 X 0 1 X 1 0 X 343203 361405 354620 651050 469110 2179388 343203 361405 354620 651050 469110 2179388 18425 2160963 4136 8186 13351 16144 17564 59381 2238769 2314341 0.96520 0.97610 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 14662 14662 0 0 SECURITY DEPOSIT 1700 OPERATING LEASE 75119 76819 OPERATING LEASE 55468 FUNDS HELD FOR OTHER ENTITY 3368 58836 1078831 18580 239105 257685 821146 0 821146 1115826 235992 235992 879834 0 879834 PART XI, LINE 2D - OTHER ADJUSTMENTS: EVENT EXPENSE 546. ROUNDING -3. MERCHANDISE COST 424. RAFFLE AND GAMING EXPENSE 235,021. NET ASSETS RELEASED FROM RESTRICTIONS 3,117. PART XII, LINE 2D - OTHER ADJUSTMENTS: EVENT EXPENSE 546. ROUNDING 1. MERCHANDISE COST 424. RAFFLE AND GAMING EXPENSE 235,021. TICKET SALES 546 546 546 -546 468400 227463 7559 0 468400 227463 7559 235022 233378 VA 1 0 1 0 1.00000 ANDREA DONO 217 S LIBERTY STREET 204 HARRISONBURG VA 22801 0 ANDREA DONO MARKETING, COORDINATION OF TICKET SALES, RAFFLE ADMINISTRATION, ACQUISITION AND DELIVERY OF PRIZES, RECORDKEEPING AND REPORTING X 1 468400 0 FRIENDLY CITY EVENTS 126 W BRUCE ST HARRISONBURG VA 22801 933559339 10000 0 GENERAL SUPPORT OF THE BUSINESS POSH FAIRY FLOSS 50 S MASON ST 110 HARRISONBURG VA 22801 842466320 10000 0 GENERAL SUPPORT OF THE BUSINESS SWEET AND TASTY 66 E MARKET ST HARRISONBURG VA 22801 10000 0 GENERAL SUPPORT OF THE BUSINESS X MISCELLANEOUS DONATED GOODS FOR PURPOSE OF ORGANIZATION'S MISSION 0 55044 PURCHASE COST 0 0 0 FORM 990, PART VI, SECTION B, LINE 11B A DRAFT OF THE 990 IS PROVIDED TO THE DIRECTORS FOR REVIEW AND APPROVAL BEFORE FILING. FORM 990, PART VI, SECTION B, LINE 12C ACCORDING TO THE CONFLICT OF INTEREST POLICY, BOARD MEMBERS ARE ASKED TO DISCLOSE POTENTIAL CONFLICTS WHENEVER THEY OCCUR. THIS IS MONITORED BY THE BOARD AND THE STAFF THROUGH REGULAR COMMUNICATIONS. FORM 990, PART VI, SECTION B, LINE 15A THE COMPENSATION AND BENEFITS OF THE EXECUTIVE DIRECTOR ARE REVIEWED AND ADJUSTED AS DEEMED APPROPRIATE DURING THE ANNUAL BUDGET REVIEW AND APPROVAL PROCESS PERFORMED BY THE BOARD OF DIRECTORS. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION'S 990 IS AVAILABLE FOR PUBLIC VIEWING ON WWW.GUIDESTAR.ORG AND SIMILAR WEBSITES. THE ORGANIZATION WILL PROVIDE ITS GOVERNING DOCUMENTS AND FINANCIAL STATEMENTS FOR VIEWING WITHIN A REASONABLE TIMEFRAME UPON REQUEST. FORM 990, PART XI, LINE 9: ROUNDING -4.