2025-11-10T13:51:56-05:00 2024-12-31 454570537 MARJTAX INCORPORATED 3542 FRUITVALE- AVE PMB 227 OAKLAND CA 94602 990 2024-01-01 465544528 INEQUALITY MEDIA INEQ 5106989150 P O BOX 9323 BERKELEY CA 94709 HEATHER KINLAW LOFTHOUSE EXEC DIR /PRESIDENT 5106989150 2025-11-06 true false MARJORIE WILLIAMS-JONES P00564614 5104826204 2025-11-10 X 2024 2025-03-06 01:10:19Z HEATHER KINLAW LOFTHOUSE P O BOX 9323 BERKELEY CA 94709 2482435 false X WWW.INEQUALITYMEDIA.ORG X 2014 CA INEQUALITY MEDIA USES DIGITAL MEDIA TO EDUCATE & ENGAGE THE PUBLIC ON ECONOMIC INEQUALITY & IMBALANCE OF POWER IN AMERICA. WE CATALYZE ACTION BY CREATING ENGAGING SHAREABLE VIDEOS & POSTS RELEASED VIA TRAD'L/SOCIAL MEDIA 8 7 17 7 0 1590989 2408507 189 7724 30974 58377 7827 1622152 2482435 0 0 740548 684384 40748 40161 432667 653972 1045536 1435268 1770081 186884 712354 2170171 2957279 98907 170646 2071264 2786633 TO USE DIGITAL MEDIA FOR THE PURPOSE OF EDUCATING AND ENGAGING THE PUBLIC IN TOPICS REGARDING INEQUALITY AND IMBALANCE OF POWER IN AMERICA. false false 1201572 INEQUALITY MEDIA (IM) PRODUCES AND DISTRIBUTES EDUCATIONAL ONLINE VIDEOS. WE REACH MILLIONS OF PEOPLE EACH WEEK WITH CLEAR, COMPELLING VIDEOS AND BROADCASTS ABOUT THE ECONOMY AND DEMOCRACY - AND WHAT PEOPLE CAN DO TO PUT AMERICA ON A PATH TOWARD A FAIRER AND MORE JUST SOCIETY. OUR VIDEOS SEEK TO: 1) EXPLAIN CURRENT ECONOMIC AND CIVIC ISSUES IN A WAY THAT EVERYONE CAN UNDERSTAND. 2) CONTEXTUALIZE POLICIES, NEWS, AND CONCEPTS BEING PROMOTED WIDELY BY PROVIDING FRAMEWORKS OF UNDERSTANDING IN A NON-PARTISAN, EDUCATIONAL WAY, AND (CONTINUES BELOW) 3) BUILD A SHARED UNDERSTANDING OF THE IMPORTANCE OF A MORE EQUAL ECONOMY AND ROBUST DEMOCRACY. MOST OF OUR VIDEOS FEATURE FORMER SECRETARY OF LABOR ROBERT REICH AS WELL AS OTHER PUBLIC FIGURES. IN 2024, WE PRODUCED OVER 40 EXPLAINER VIDEOS, 35 RAPID RESPONSE VIDEOS, AND 148 SHORT VIDEOS, TOTALING OVER 267 MILLION VIEWS. OVER THE LIFE OF THE ORGANIZATION, WE HAVE PRODUCED OVER 1,700 VIDEOS - PLUS 320+ LIVE BROADCASTS - WHICH HAVE BEEN VIEWED OVER 1 BILLION TIMES. WE HAVE OVER 13.2 MILLION SUBSCRIBERS THAT INCLUDE ENGAGED VIEWERS FROM EVERY STATE IN THE NATION. OUR VIDEOS ARE MADE FOR THE GENERAL PUBLIC, BUT THEY ARE ALSO USED IN COLLEGE COURSES, AND AT CONGRESSIONAL HEARINGS. (CONTINUED) "EXPLAINER- AND RAPID-RESPONSE VIDEO TOPICS INCLUDE WEALTH INEQUALITY, CORPORATE CONCENTRATION, INFLATION, THE US TAX SYSTEM, THE CLIMATE CRISIS, THE GENDER PAY GAP, VOTING RIGHTS, AND ECONOMIC HISTORY. THESE VIDEOS OFTEN DEBUNK COMMON MYTHS SURROUNDING THESE TOPICS. VIDEOS ARE DISTRIBUTED THROUGH THE SOCIAL MEDIA CHANNELS (FACEBOOK, YOUTUBE, INSTAGRAM, TIKTOK, BLUESKY AND TWITTER) OF INEQUALITY MEDIA, ROBERT REICH, AND PARTNER ORGANIZATIONS. IN 2024 WE CONTINUED PRODUCING CONTENT FOR TIKTOK AND INSTAGRAM, REACHING EVEN MORE PEOPLE ON THESE PLATFORMS, INCLUDING MILLENNIALS AND GEN Z-ERS, WHO LIKELY WOULD NOT HAVE OTHERWISE WATCHED OUR VIDEOS. 1201572 true true false true false false false false false false false false false false true true true false false false false false false true false false false false false false false false false false false false false false false false false false false false false false false true 48 0 true 17 true false false false false false false false false false false false false false false X 8 7 false false false false false false false true true false false true true true true true true true true false AL CA CO ME NC NV OK OR VA WA X LINDA ASHFIELD 5106989150 P O BOX 9323 BERKELEY CA 94709 ZOE BECK CHAIR/DIRECT 2.00 X X 0 0 0 RAMONA NADDAFF SECRETARY/DI 2.00 X X 0 0 0 KARIN MARTIN DIRECTOR 2.00 X 0 0 0 STEVEN SILBERSTEIN DIRECTOR 2.00 X 0 0 0 ANNIE LEONARD DIRECTOR 2.00 X 0 0 0 KATRINA VANDEN HUEVEL DIRECTOR 2.00 X 0 0 0 AMAR PURI DIRECTOR 2.00 X 0 0 0 HEATHER KINLAW LOFTHOUSE EXEC DIR /PR 24.00 X 120000 0 20445 LINDA ASHFIELD FINANCE DR/T 10.00 X X 48364 0 0 168364 20445 2 false false false ROBERT REICH 2607 HEARST AVENUE BERKELEY CA 94720 ECONOMCS EXPERT 170523 1 82656 2325851 2408507 MERCHANDISE SALES REVENUE 6561 6561 FEE FOR SERVICE 1067 1067 SNAP CHAT REVENUE 96 96 7724 58400 58400 -23 -23 -23 -23 CREDIT CARD REWARDS 7827 7827 7827 2482435 15551 58377 X 157916 103200 46316 8400 395603 327426 51945 16232 20624 17225 2414 985 70798 59195 8208 3395 39443 32943 4616 1884 8866 8866 1850 1850 40161 40161 3535 3535 303945 303833 112 513314 254795 258519 159541 52422 5424 101695 33961 30955 2218 788 12275 11803 113 359 8249 7775 337 137 1770081 1201572 135842 432667 647017 1478128 1390005 1426808 107974 25175 52343 2170171 2957279 70298 55826 28609 114820 98907 170646 X 2071264 2786633 2071264 2786633 2170171 2957279 X 712354 3014 1 X false true X true false X 1516992 1249057 978333 1590989 2408507 7743878 3800 7600 1900 13300 1520792 1256657 980233 1590989 2408507 7757178 520464 7236714 3099 2774 5447 30969 58400 100689 3490 7827 11317 7869184 13765 0.91960 0.89220 X PART II, LINE 10 CREDIT CARD REWARDS 11,317 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 1201570 1201570 195157 48789 171943 159834 188739 195157 715673 1073510 27164 27164 42986 39959 47185 48789 178919 268379 27164 27164 IMCA RETAINER 63323 CHASE BUSINESS CARD 40930 ACCRUED PAYROLL 9033 401K EE PAYABLE 1534 114820 X 2545407 3014 63493 66507 2478900 3535 3535 2482435 1830038 63493 63493 1766545 3535 1 3536 1770081 SCHEDULE D, PAGE 3, PART X INCOME TAXES THE INTERNAL REVENUE SERVICE AND THE CALIFORNIA FRANCHISE TAX BOARD HAVE DETERMINED THAT THE ORGANIZATION IS EXEMPT FROM FEDERAL AND STATE INCOME TAXES UNDER IRC 501(C)(3) AND CALIFORNIA RTC 23701(D). THE ORGANIZATION HAS EVALUATED ITS CURRENT TAX POSITIONS AS OF DECEMBER 31, 2024 AND IS NOT AWARE OF ANY SIGNIFICANT UNCERTAIN TAX POSITIONS FOR WHICH A RESERVE WOULD BE NECESSARY. THE ORGANIZATIONS TAX RETURNS ARE GENERALLY SUBJECT TO EXAMINATION BY FEDERAL AND STATE TAXING AUTHORITIES FOR THREE AND FOUR YEARS, RESPECTIVELY, AFTER THEY ARE FILED. SCHEDULE D, PAGE 4, PART XII, LINE 4B ROUNDING 1 X X X X X true STEVEN BIEL STRATEGIES LLC 31 CUSHMAN ST 2 PORTLAND ME 04102 CONSULTING false 634122 18190 615932 SPAKE MEDIA P O BOX 1741 ALDERGROVE CA CONSULTING false 589122 14700 574422 BLUE SPRING STRATEGIES LLC 8201 SCHRIDER STREET NO 6 SILVER SPRING MD 20910 CONSULTING false 123118 5385 117733 1346362 38275 1308087 AL CA CO ME MO NC NV OK OR VA WA SCHEDULE G, PAGE 1, PART I, LINE 2B, COLUMN (V) STEVEN BIEL STRATEGIES LLC CONSULTANT BILLS FOR FEES SPAKE MEDIA CONSULTANT BILLS FOR FEES BLUE SPRING STRATEGIES LLC CONSULTANT BILLS FOR FEES FORM 990, PAGE 6, PART VI, LINE 11B FORM 990 WILL BE REVIEWED BY THE EXECUTIVE DIRECTOR, TREASURER AND THE ORGANIZATION'S OUTSIDE LEGAL COUNSEL. THE FORM 990 WILL BE SHARED WITH ALL MEMBERS OF THE BOARD BEFORE IT IS FILED. FORM 990, PAGE 6, PART VI, LINE 12C THE ORGANIZATION REQUIRES ALL BOARD MEMBERS TO COMPLETE AND SIGN AN ANNUAL CONFLICT OF INTEREST DISCLOSURE FORM. THESE FORMS ARE REVIEWED BY THE EXECUTIVE DIRECTOR TO IDENTIFY AND ADDRESS ANY POTENTIAL CONFLICTS. ANY IDENTIFIED CONFLICTS ARE DOCUMENTED AND MANAGED IN ACCORDANCE WITH THE ORGANIZATION'S CONFLICT OF INTEREST POLICY. IM WILL ALSO DOCUMENT, THROUGH WELL-KEPT MINUTES, ANY DECISIONS RELATED TO TRANSACTIONS INVOLVING AN ACTUAL OR POSSIBLE CONFLICT OF INTEREST. FINALLY, IM WILL BE DILIGENT IN TAKING APPROPRIATE DISCIPLINARY AND CORRECTIVE ACTION IF A PERSON WHO IS COVERED BY THE CONFLICTS OF INTEREST POLICY FAILS TO DISCLOSE AN ACTUAL OR POSSIBLE CONFLICT OF INTEREST. FORM 990, PAGE 6, PART VI, LINE 15A THE BOARD OF DIRECTORS DECIDES AND APPROVES AS FAIR AND REASONABLE TO THE ORGANIZATION, THE TOTAL SALARY AND BENEFITS OF THE EXECUTIVE DIRECTOR. THE INDEPENDENT MEMBERS OF THE BOARD HAVE DETERMINED FAIR AND EQUITABLE COMPENSATION BASED ON COMPENSATION OF EXECUTIVE DIRECTORS OF AGENCIES OF SIMILAR SIZE, FIELD AND LOCATION. FORM 990, PAGE 6, PART VI, LINE 15B THE BOARD APPROVES THE COMPENSATION OF THE FINANCE DIRECTOR/TREASURER. THE EXECUTIVE DIRECTOR DETERMINES THE SALARY AND/OR WAGES OF ALL OTHER STAFF, BASED ON CURRENT MARKET COMPENSATION PRACTICES. FORM 990, PAGE 6, PART VI, LINE 19 DOCUMENTS ARE AVAILABLE UPON WRITTEN REQUEST. FORM 990, PART IX, LINE 11G EDITORS, TECHNICIANS 79,957 0 0 PROFESSIONAL FEES 1,558 0 112 TALENT 162,000 0 0 PROGRAM CONSULTANTS 60,318 0 0 TOTAL 303,833 0 112 FORM 990, PART XI, LINE 9 ROUNDING 1