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        <FormAndLineReferenceDesc>FORM 990 - ORGANIZATION'S MISSION</FormAndLineReferenceDesc>
        <ExplanationTxt>IN AUGUST 2015, DOUG LEECH, THEN-THIRTY-SIX (36) YEARS OLD, ENTHUSIASTIC ABOUT EXERCISE, A HUSBAND AND FATHER OF TWO CHILDREN, WAS DIAGNOSED WITH STAGE 3 HODGKIN LYMPHOMA. AFTER EIGHT MONTHS OF CHEMOTHERAPY AND TWENTY-TWO RADIATION TREATMENTS, DOUG DISCOVERED HE HAD STAGE 4 CANCER IN HIS BONE MARROW. DOUG SUBSEQUENTLY RECEIVED THREE MONTHS OF TREATMENTS VIA STEM CELL TRANSPLANT AT MD ANDERSON, INCLUDING AN AUTOLOGOUS TRANSPLANT, MEANING HIS OWN STEM CELLS WERE USED, A TREATMENT DISCOVERED THROUGH RESEARCH SUPPORTED AND PARTIALLY FUNDED BY THE LEUKEMIA &amp; LYMPHOMA SOCIETY (LLS), WHOSE MISSION IS TO CURE BLOOD CANCERS BY FUNDING RESEARCH AND TO IMPROVE QUALITY OF LIFE FOR PATIENTS AND THEIR FAMILIES BY PROVIDING INFORMATION AND SUPPORT SERVICES. NOT SURPRISINGLY, DOUG AND HIS WIFE, GRETCHEN, SUBSEQUENTLY BECAME STRONG SUPPORTERS OF LLS, AND WAS NAMED MAN OF THE YEAR IN 2018, RAISING OVER 173,000 FOR LLS. HTTPS://WWW.ARKANSASONLINE.COM/NEWS/2019/APR/28/GRAND-FINALE-CO-CHAIRS- HAVE-STAKE-IN-LL/. DOUG AND HIS FAMILY, ALONG WITH FOUR OTHER FAMILIES, STARTED AN ANNUAL FUNDRAISING EVENT FOR LLS KNOWN AS GRAPE EXPECTATIONS, A WINE TASTING AND DINNER EVENT THAT IS FULLY FUNDED BY THE FIVE FAMILIES SO THAT 100 PERCENT OF ALL PROCEEDS GO TO CHARITY, HISTORICALLY BEING LLS. HTTPS://WWW.ARKANSASONLINE.COM/NEWS/2019/APR/21/GRAPE-EXPECTATIONS-RAISES- MONEY-TO-FIGH/. GREAT EXPECTATIONS OF KINDNESS, INC. IS AN ARKANSAS NOT-FOR-PROFIT CORPORATION FOUNDED BY DOUG AS A MEANS OF PROVIDING STRUCTURE FOR THE GRAPE EXPECTATIONS EVENT (AND OTHER FUTURE CONTEMPLATED CHARITABLE FUNDRAISING EVENTS), AND AS A MEANS OF EXPANDING THE PHILANTHROPY OF THE FIVE FAMILIES WHO PARTICIPATE IN THAT EVENT, EACH OF WHOM FIRMLY BELIEVES THAT THEY HAVE THE ABILITY TO MAKE A GREATER CHARITABLE IMPACT COLLECTIVELY THAN THEY COULD INDIVIDUALLY.</ExplanationTxt>
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