2025-10-24T08:32:23-05:00 2024-12-31 061667465 Prager Metis CPAs PLLC 32 Orange Street Asheville NC 28801 990 2024-01-01 561854677 Mountain Area Pregnancy Services MOUN 8282521306 PO Box 6116 Asheville NC 288166116 Kristi Brown Executive Director 8282521306 2025-10-22 1 1 Crystal Goldsmith P01286671 8282813161 2025-10-20 2024 2025-03-06 01:10:19Z Ascend Women's Center Kristi Brown PO Box 6116 Asheville NC 288166116 2270078 0 X mtnpregnancy.life X 1981 NC The mission of Mountain Area Pregnancy Services is to counsel, educate and care for those at risk for, or impacted by, an unplanned pregnancy. 9 9 15 15 0 0 2014938 2231352 0 0 24938 26240 -49682 -14687 1990194 2242905 0 0 0 0 354254 397680 0 0 81874 558617 698490 912871 1096170 1077323 1146735 3193489 3813373 673563 146712 2519926 3666661 X The mission of Mountain Area Pregnancy Services is to counsel, educate and care for those at risk for, or impacted by, an unplanned pregnancy. 0 0 493862 In 2024 Mountain Area Pregnancy Services served 458 distinct clients, with 359 pregnancy tests and 469 ultrasounds performed in the medical clinic. We conducted 54 grief counseling visits, 10 post abortion clients, 292 parenting sessions and 41 compassion ultrasounds. Our Medical Director and Clinic Director oversaw all pregnancy tests and ultrasounds performed at both the Asheville and Waynesville offices. In February we filed a DBA with Buncombe County, to do business under the new name Ascend Women's Center. Our "MAPS" name remains our legal name and is linked to our tax ID number. However, all client advertisements and recruitment are conducted under the new "Ascend" name. This DBA name change brought about a new marketing strategy and firm for all client recruitment, and we established two new websites (donor facing vs. client facing).Our Capital campaign that began in 2023 continued to raise and collect funds in 2024, thereby allowing us to purchase our new home located at 285 McDowell Street. The property was purchased in May 2024, and demolition began in September 2024. Hurricane Helene impacted WNC in late September 2024, causing our organization to enter a disaster relief giveaway season. We emptied out our baby shed of items and set up an online registry for additional items to be collected. From October-December we gave out thousands of new diapers, wipes, formula, baby food and other items to families in need affected by the hurricane. Our fundraising program continued to grow with the addition of 241 new donors totaling, $191,598.40 in giving. We conducted 2 special fundraising events in 2024, Ezekiel's Journey and the sporting clay shoot. MAPS was blessed with 4 state grants that allowed us to pay for extensive advertising, to purchase baby and new mom incentive items, and to support clients with personal life needs beyond parenting items. In 2024 Mountain Area Pregnancy Services, dba Ascend Women's Center, continued to make an impact serving women and men facing a crisis pregnancy throughout WNC. 493862 1 1 0 0 0 0 0 0 0 0 1 0 0 0 1 1 1 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 1 10 0 1 15 1 0 0 0 0 0 0 0 0 0 0 0 0 X 9 9 0 0 0 0 0 0 0 1 1 0 1 1 1 1 1 1 1 1 1 1 0 X Legacy Bookkeeping 8282521306 1710 Old Haywood Road Asheville NC 28806 Terrie Hart Chair 1.00 X X 0 0 0 Cathi Doornbos Treasurer 1.00 X X 0 0 0 Dr Dale Pickens Board member 1.00 X 0 0 0 Rick Adams Vice Chair 1.00 X X 0 0 0 Dr Angela Meyer Secretary 1.00 X 0 0 0 Chad Moretz Board member 1.00 X 0 0 0 Rick Huntsinger Board member 1.00 X 0 0 0 Penny Dougherty Board member 1.00 X 0 0 0 Debbie Hrncir Board member 1.00 X 0 0 0 Kristi Brown Executive Director 36.00 X 90917 0 1432 90917 0 1432 0 0 0 0 0 99612 327014 1804726 23125 2231352 26240 26240 12244 0 12244 12244 12244 0 99612 27173 -27173 -27173 Other 900099 242 242 242 2242905 12486 0 -933 90917 56369 23638 10910 274460 129681 133547 11232 6510 4484 1436 590 25793 16327 7511 1955 7317 729 6431 157 62138 6193 54614 1331 96317 9599 84656 2062 111155 102886 7863 406 47502 19613 22174 5715 47620 27683 19937 7537 2470 3719 1348 2839 2839 53419 53419 11702 300 11402 Program expenses 44268 23846 5567 14855 Parenting expense 43330 42473 750 107 Professional developmen 32951 194 5577 27180 Dues and subscriptions 29057 11485 16546 1026 101338 39530 58808 3000 1096170 493862 520434 81874 2026896 1039983 522066 947979 129224 113561 12720 1579 41251 13189 1881165 198384 437731 1682781 23601 14301 3193489 3813373 28091 25700 121871 106711 523601 14301 673563 146712 X 1608699 3577775 911227 88886 2519926 3666661 3193489 3813373 1146735 0 X 0 1 X 1 0 X 829679 1165496 1451254 2010844 2231726 7688999 829679 1165496 1451254 2010844 2231726 7688999 489942 7199057 58 86 1691 24938 26240 53013 7796 1358 1471 242 10867 7752879 12244 0.92860 0.91190 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 53700 53700 1642346 102642 1539704 43803 15276 28527 122874 76060 46814 18442 4406 14036 1682781 Right of use liability 14301 14301 X 2270078 27173 27173 2242905 0 2242905 1123343 27173 27173 1096170 0 1096170 Part X, Line 2: FASB ASC 740, "Accounting for Uncertainty in Income Taxes" clarified the accounting for the recognition and measurement of uncertainties in income taxes recognized in an entity's financial statements and prescribes a threshold of more likely-than-not for recognition of tax positions taken or expected to be taken in a tax return. The Organization's policy is to evaluate the likelihood that its uncertain tax positions will prevail upon examination based on the extent to which those positions have substantial support within the Internal Revenue Code and Regulations, Revenue Rulings, court decisions and other evidence. Part XI, Line 2d - Other Adjustments: Event expenses 27,173. Part XII, Line 2d - Other Adjustments: Event expenses 27,173. NC Ezekiel's Journey 42842 42842 7594 Clay Shoot 56770 56770 19579 99612 99612 27173 27173 -27173 Form 990, Part VI, Section B, line 11b The Organization's finance committee, finance manager and executive director review the return prior to filing. Form 990, Part VI, Section B, line 12c The Mountain Area Pregnancy Services (MAPS) conflict of interest policy includes any individual that is performing services for MAPS. This includes employees, officers, directors and volunteers. If an issue arises it is first brought to the Executive Director. It is then determined if the Board of Directors are involved. The conflict is addressed by removing the affected individual from any decisions or actions that are deemed necessary. Form 990, Part VI, Section B, line 15 The board of directors utilizes a compensation system provided by CareNet. The executive director of the organization utilizes the same system as the board of directors when calculating the compensation of the key employees. Form 990, Part VI, Section C, line 19 Documents are available to the public upon written request or in person. Mountain Masterpiece Properties LLC 90 Southside Avenue Suite 100 Asheville NC 28801 991355478 Property owner and property management NC 12486 1362863 Mountain Area Pregnancy Services Inc