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      <OrganizationFollowsFASB117Ind>X</OrganizationFollowsFASB117Ind>
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        <EOYAmt>58353</EOYAmt>
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      <ReconcilationRevenueExpnssAmt>-40734</ReconcilationRevenueExpnssAmt>
      <MethodOfAccountingCashInd>X</MethodOfAccountingCashInd>
      <AccountantCompileOrReviewInd>false</AccountantCompileOrReviewInd>
      <FSAuditedInd>false</FSAuditedInd>
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    <IRS990ScheduleD documentId="RetDoc3">
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        <DepreciationAmt>11374</DepreciationAmt>
        <BookValueAmt>113</BookValueAmt>
      </OtherLandBuildingsGrp>
      <TotalBookValueLandBuildingsAmt>113</TotalBookValueLandBuildingsAmt>
      <OtherLiabilitiesOrgGrp>
        <Desc>GIFT CERTIFICATE LIABILITY</Desc>
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      </OtherLiabilitiesOrgGrp>
      <TotalLiabilityAmt>122229</TotalLiabilityAmt>
    </IRS990ScheduleD>
    <IRS990ScheduleG documentId="RetDoc4">
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        <Event1Nm>COMMUNITY EVENT</Event1Nm>
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        <GrossRevenueEvent1Amt>44346</GrossRevenueEvent1Amt>
        <OtherDirectExpensesEvent1Amt>24488</OtherDirectExpensesEvent1Amt>
        <GrossReceiptsTotalAmt>44346</GrossReceiptsTotalAmt>
        <GrossRevenueTotalEventsAmt>44346</GrossRevenueTotalEventsAmt>
        <OthDirectExpnssTotalEventsAmt>24488</OthDirectExpnssTotalEventsAmt>
        <DirectExpenseSummaryEventsAmt>24488</DirectExpenseSummaryEventsAmt>
        <NetIncomeSummaryAmt>19858</NetIncomeSummaryAmt>
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    </IRS990ScheduleG>
    <IRS990ScheduleO documentId="RetDoc5">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 2, PART III, LINE 4D</FormAndLineReferenceDesc>
        <ExplanationTxt>DMI IS THE PRIVATE SECTOR MANAGING ENTITY OF DOWNTOWN LA CROSSE AND IS RESPONSIBLE FOR THE ECONOMIC DEVELOPMENT AND REVITALIZATION OF DOWNTOWN LA CROSSE THROUGH COLLABORATIVE EFFORTS BETWEEN PUBLIC AND PRIVATE ENTITIES. THE ORGANIZATION WILL WORK TO ENHANCE, REVITALIZE, AND REDEVELOP LA CROSSE'S ORGINAL BUSINESS DISTRICT.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 11B</FormAndLineReferenceDesc>
        <ExplanationTxt>EXECUTIVE COMMITTEE OF THE BOARD OF DIRECTORS REVIEWS AND APPROVES THE 990 PRIOR TO FILING.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 12C</FormAndLineReferenceDesc>
        <ExplanationTxt>ENFORCEMENT OF CONFLICTS POLICY BOARD OF DIRECTORS AND EMPLOYEES REVIEW AND SIGN ANNUALLY.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 15A</FormAndLineReferenceDesc>
        <ExplanationTxt>COMPENSATION PROCESS FOR TOP OFFICIAL DIRECTOR COMPENSATION APPROVED BY BOARD OF DIRECTORS BASED ON COMPARABLE COMPENSATION INFORMATION PROVIDED BY WISCONSIN'S MAIN STREET PROGRAM.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 15B</FormAndLineReferenceDesc>
        <ExplanationTxt>SEE POLICY FOR DIRECTOR.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 19</FormAndLineReferenceDesc>
        <ExplanationTxt>UPON REQUEST</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
  </ReturnData>
</Return>