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        <RelatedOrExemptFuncIncomeAmt>9000</RelatedOrExemptFuncIncomeAmt>
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        <RelatedOrExemptFuncIncomeAmt>70</RelatedOrExemptFuncIncomeAmt>
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      <ContriRptFundraisingEventAmt>47409</ContriRptFundraisingEventAmt>
      <TotalRevenueGrp>
        <TotalRevenueColumnAmt>774348</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>210270</RelatedOrExemptFuncIncomeAmt>
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        <TotalAmt>0</TotalAmt>
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      <GrantsToDomesticIndividualsGrp>
        <TotalAmt>0</TotalAmt>
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      <ForeignGrantsGrp>
        <TotalAmt>0</TotalAmt>
      </ForeignGrantsGrp>
      <BenefitsToMembersGrp>
        <TotalAmt>0</TotalAmt>
      </BenefitsToMembersGrp>
      <CompCurrentOfcrDirectorsGrp>
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      <CompDisqualPersonsGrp>
        <TotalAmt>0</TotalAmt>
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      <OtherSalariesAndWagesGrp>
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        <ProgramServicesAmt>128375</ProgramServicesAmt>
        <ManagementAndGeneralAmt>40126</ManagementAndGeneralAmt>
        <FundraisingAmt>22941</FundraisingAmt>
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      <PensionPlanContributionsGrp>
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      <OtherEmployeeBenefitsGrp>
        <TotalAmt>0</TotalAmt>
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      <PayrollTaxesGrp>
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        <ProgramServicesAmt>9924</ProgramServicesAmt>
        <ManagementAndGeneralAmt>3102</ManagementAndGeneralAmt>
        <FundraisingAmt>1774</FundraisingAmt>
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      <FeesForServicesManagementGrp>
        <TotalAmt>52274</TotalAmt>
        <ProgramServicesAmt>52274</ProgramServicesAmt>
      </FeesForServicesManagementGrp>
      <FeesForServicesLegalGrp>
        <TotalAmt>193</TotalAmt>
        <ManagementAndGeneralAmt>193</ManagementAndGeneralAmt>
      </FeesForServicesLegalGrp>
      <FeesForServicesAccountingGrp>
        <TotalAmt>10205</TotalAmt>
        <ManagementAndGeneralAmt>10205</ManagementAndGeneralAmt>
      </FeesForServicesAccountingGrp>
      <FeesForServicesLobbyingGrp>
        <TotalAmt>0</TotalAmt>
      </FeesForServicesLobbyingGrp>
      <FeesForServicesProfFundraising></FeesForServicesProfFundraising>
      <FeesForSrvcInvstMgmntFeesGrp>
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      <FeesForServicesOtherGrp>
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      <AdvertisingGrp>
        <TotalAmt>8320</TotalAmt>
        <ProgramServicesAmt>8320</ProgramServicesAmt>
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      <OfficeExpensesGrp>
        <TotalAmt>2662</TotalAmt>
        <ProgramServicesAmt>1734</ProgramServicesAmt>
        <ManagementAndGeneralAmt>530</ManagementAndGeneralAmt>
        <FundraisingAmt>398</FundraisingAmt>
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      <InformationTechnologyGrp>
        <TotalAmt>3768</TotalAmt>
        <ProgramServicesAmt>3392</ProgramServicesAmt>
        <FundraisingAmt>377</FundraisingAmt>
      </InformationTechnologyGrp>
      <RoyaltiesGrp>
        <TotalAmt>0</TotalAmt>
      </RoyaltiesGrp>
      <OccupancyGrp>
        <TotalAmt>3000</TotalAmt>
        <ProgramServicesAmt>1950</ProgramServicesAmt>
        <ManagementAndGeneralAmt>600</ManagementAndGeneralAmt>
        <FundraisingAmt>450</FundraisingAmt>
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      <TravelGrp>
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        <ProgramServicesAmt>6875</ProgramServicesAmt>
        <ManagementAndGeneralAmt>1833</ManagementAndGeneralAmt>
        <FundraisingAmt>459</FundraisingAmt>
      </TravelGrp>
      <PymtTravelEntrtnmntPubOfclGrp>
        <TotalAmt>0</TotalAmt>
      </PymtTravelEntrtnmntPubOfclGrp>
      <ConferencesMeetingsGrp>
        <TotalAmt>142904</TotalAmt>
        <ProgramServicesAmt>142904</ProgramServicesAmt>
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      <InterestGrp>
        <TotalAmt>0</TotalAmt>
      </InterestGrp>
      <PaymentsToAffiliatesGrp>
        <TotalAmt>49459</TotalAmt>
        <ProgramServicesAmt>49459</ProgramServicesAmt>
      </PaymentsToAffiliatesGrp>
      <DepreciationDepletionGrp>
        <TotalAmt>0</TotalAmt>
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      <InsuranceGrp>
        <TotalAmt>2631</TotalAmt>
        <ProgramServicesAmt>1245</ProgramServicesAmt>
        <ManagementAndGeneralAmt>1386</ManagementAndGeneralAmt>
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      <OtherExpensesGrp>
        <Desc>Bank Credit Card Fees</Desc>
        <TotalAmt>5527</TotalAmt>
        <ManagementAndGeneralAmt>5527</ManagementAndGeneralAmt>
      </OtherExpensesGrp>
      <OtherExpensesGrp>
        <Desc>Legislative</Desc>
        <TotalAmt>71630</TotalAmt>
        <ProgramServicesAmt>71630</ProgramServicesAmt>
      </OtherExpensesGrp>
      <OtherExpensesGrp>
        <Desc>Dues and subscriptions</Desc>
        <TotalAmt>8023</TotalAmt>
        <ProgramServicesAmt>8023</ProgramServicesAmt>
      </OtherExpensesGrp>
      <OtherExpensesGrp>
        <Desc>Board Mtg, Education</Desc>
        <TotalAmt>3570</TotalAmt>
        <ProgramServicesAmt>3293</ProgramServicesAmt>
        <ManagementAndGeneralAmt>277</ManagementAndGeneralAmt>
      </OtherExpensesGrp>
      <AllOtherExpensesGrp>
        <TotalAmt>0</TotalAmt>
      </AllOtherExpensesGrp>
      <TotalFunctionalExpensesGrp>
        <TotalAmt>579575</TotalAmt>
        <ProgramServicesAmt>489398</ProgramServicesAmt>
        <ManagementAndGeneralAmt>63779</ManagementAndGeneralAmt>
        <FundraisingAmt>26399</FundraisingAmt>
      </TotalFunctionalExpensesGrp>
      <CashNonInterestBearingGrp>
        <BOYAmt>421291</BOYAmt>
        <EOYAmt>630380</EOYAmt>
      </CashNonInterestBearingGrp>
      <TotalAssetsGrp>
        <BOYAmt>421291</BOYAmt>
        <EOYAmt>630380</EOYAmt>
      </TotalAssetsGrp>
      <OtherLiabilitiesGrp>
        <BOYAmt>5845</BOYAmt>
        <EOYAmt>20161</EOYAmt>
      </OtherLiabilitiesGrp>
      <TotalLiabilitiesGrp>
        <BOYAmt>5845</BOYAmt>
        <EOYAmt>20161</EOYAmt>
      </TotalLiabilitiesGrp>
      <OrganizationFollowsFASB117Ind>X</OrganizationFollowsFASB117Ind>
      <NoDonorRestrictionNetAssetsGrp>
        <BOYAmt>415446</BOYAmt>
        <EOYAmt>610219</EOYAmt>
      </NoDonorRestrictionNetAssetsGrp>
      <TotalNetAssetsFundBalanceGrp>
        <BOYAmt>415446</BOYAmt>
        <EOYAmt>610219</EOYAmt>
      </TotalNetAssetsFundBalanceGrp>
      <TotLiabNetAssetsFundBalanceGrp>
        <BOYAmt>421291</BOYAmt>
        <EOYAmt>630380</EOYAmt>
      </TotLiabNetAssetsFundBalanceGrp>
      <ReconcilationRevenueExpnssAmt>194773</ReconcilationRevenueExpnssAmt>
      <MethodOfAccountingCashInd>X</MethodOfAccountingCashInd>
      <AccountantCompileOrReviewInd>true</AccountantCompileOrReviewInd>
      <AcctCompileOrReviewBasisGrp>
        <ConsolidatedBasisFinclStmtInd>X</ConsolidatedBasisFinclStmtInd>
      </AcctCompileOrReviewBasisGrp>
      <FSAuditedInd>false</FSAuditedInd>
      <AuditCommitteeInd>true</AuditCommitteeInd>
      <FederalGrantAuditRequiredInd>false</FederalGrantAuditRequiredInd>
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    <IRS990ScheduleB documentId="990B" softwareId="24019898" softwareVersionNum="24.0.1.0">
      <ContributorInformationGrp>
        <ContributorNum>RESTRICTED</ContributorNum>
        <ContributorBusinessName>
          <BusinessNameLine1>RESTRICTED</BusinessNameLine1>
        </ContributorBusinessName>
        <ContributorUSAddress>
          <AddressLine1>RESTRICTED</AddressLine1>
          <AddressLine2>RESTRICTED</AddressLine2>
          <City>RESTRICTED</City>
          <State>RESTRICTED</State>
          <ZIPCode>RESTRICTED</ZIPCode>
        </ContributorUSAddress>
        <TotalContributionsAmt>RESTRICTED</TotalContributionsAmt>
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    </IRS990ScheduleB>
    <IRS990ScheduleC documentId="990C" softwareId="24019898" softwareVersionNum="24.0.1.0">
      <Form1120POLFiledInd>false</Form1120POLFiledInd>
      <SubstantiallyAllDuesNondedInd>true</SubstantiallyAllDuesNondedInd>
      <OnlyInHouseLobbyingInd>false</OnlyInHouseLobbyingInd>
      <AgreeCarryoverPriorYearInd>false</AgreeCarryoverPriorYearInd>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>III-A 2</FormAndLineReferenceDesc>
        <ExplanationTxt>Organization paid 70,000 to outside Lobbyist professional to influence Utah state toursim legislation. Amount is included in Form 990 Part IX line 11D. Organization also contributed 49,459 to its PAC which also trys to influence state tourism legislation.</ExplanationTxt>
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    </IRS990ScheduleC>
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      </OtherSecuritiesGrp>
      <OtherSecuritiesGrp>
        <Desc>Closely-held equity interests</Desc>
      </OtherSecuritiesGrp>
      <OtherLiabilitiesOrgGrp>
        <Desc>Federal income taxes</Desc>
      </OtherLiabilitiesOrgGrp>
      <OtherLiabilitiesOrgGrp>
        <Desc>Payroll Tax Liabilities</Desc>
        <Amt>20161</Amt>
      </OtherLiabilitiesOrgGrp>
      <OtherLiabilitiesOrgGrp>
        <Desc>Credit Card</Desc>
      </OtherLiabilitiesOrgGrp>
      <TotalLiabilityAmt>20161</TotalLiabilityAmt>
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    <IRS990ScheduleG documentId="990G" softwareId="24019898" softwareVersionNum="24.0.1.0">
      <SpecialFundraisingEventsInd>X</SpecialFundraisingEventsInd>
      <AgrmtProfFundraisingActyInd>false</AgrmtProfFundraisingActyInd>
      <FundraisingEventInformationGrp>
        <Event1Nm>Silent Auction</Event1Nm>
        <GrossReceiptsEvent1Amt>47409</GrossReceiptsEvent1Amt>
        <GrossRevenueEvent1Amt>47409</GrossRevenueEvent1Amt>
        <GrossReceiptsTotalAmt>47409</GrossReceiptsTotalAmt>
        <GrossRevenueTotalEventsAmt>47409</GrossRevenueTotalEventsAmt>
        <NetIncomeSummaryAmt>47409</NetIncomeSummaryAmt>
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      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Part II</FormAndLineReferenceDesc>
        <ExplanationTxt>Organization conducts a silent auction during its tourism conference yearly. Costs are fixed for the conference so there are no additional direct costs for the auction. UTIA fundraising expense are not specific to any event but are assigned a percentage of expenses based on managements percentage of time spent i this category as well as miscellaneous expenses incurred for this function.</ExplanationTxt>
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      <IndependentConsultantInd>X</IndependentConsultantInd>
      <Form990OfOtherOrganizationsInd>X</Form990OfOtherOrganizationsInd>
      <WrittenEmploymentContractInd>X</WrittenEmploymentContractInd>
      <BoardOrCommitteeApprovalInd>X</BoardOrCommitteeApprovalInd>
      <SeverancePaymentInd>false</SeverancePaymentInd>
      <SupplementalNonqualRtrPlanInd>false</SupplementalNonqualRtrPlanInd>
      <EquityBasedCompArrngmInd>false</EquityBasedCompArrngmInd>
      <CompBasedOnRevenueOfFlngOrgInd>false</CompBasedOnRevenueOfFlngOrgInd>
      <CompBsdOnRevRelatedOrgsInd>false</CompBsdOnRevRelatedOrgsInd>
      <CompBsdNetEarnsFlngOrgInd>false</CompBsdNetEarnsFlngOrgInd>
      <CompBsdNetEarnsRltdOrgsInd>false</CompBsdNetEarnsRltdOrgsInd>
      <AnyNonFixedPaymentsInd>false</AnyNonFixedPaymentsInd>
      <InitialContractExceptionInd>false</InitialContractExceptionInd>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>Celina Sinclair</PersonNm>
        <TitleTxt>Executive Director</TitleTxt>
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        <BonusFilingOrganizationAmount>64968</BonusFilingOrganizationAmount>
        <OtherCompensationFilingOrgAmt>17587</OtherCompensationFilingOrgAmt>
        <TotalCompensationFilingOrgAmt>163904</TotalCompensationFilingOrgAmt>
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      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>Natalie Randall</PersonNm>
        <TitleTxt>Board of Directors</TitleTxt>
        <BaseCompensationFilingOrgAmt>10442</BaseCompensationFilingOrgAmt>
        <OtherCompensationFilingOrgAmt>2513</OtherCompensationFilingOrgAmt>
        <TotalCompensationFilingOrgAmt>12955</TotalCompensationFilingOrgAmt>
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      <BusTrInvolveInterestedPrsnGrp>
        <NameOfInterested>
          <BusinessName>
            <BusinessNameLine1Txt>Roam Industry dba NR Consulting</BusinessNameLine1Txt>
          </BusinessName>
        </NameOfInterested>
        <RelationshipDescriptionTxt>Past Executuve Director</RelationshipDescriptionTxt>
        <TransactionAmt>26091</TransactionAmt>
        <TransactionDesc>See below</TransactionDesc>
        <SharingOfRevenuesInd>false</SharingOfRevenuesInd>
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      <SupplementalInformationDetail>
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</Return>