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        <ExplanationTxt>THE DR. PEPPER MUSEUM AND FREE ENTERPRISE INSTITUTE IS AN ORGANIZATION GENERALLY EXEMPT FROM FEDERAL INCOME TAX UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE ("IRC"), THOUGH IT WOULD BE SUBJECT TO TAX ON INCOME UNRELATED TO ITS EXEMPT PURPOSES (UNLESS THAT INCOME IS OTHERWISE EXCLUDED BY THE IRC). DPM ASSET MANAGEMENT, INC. IS AN ORGANIZATION GENERALLY EXEMPT FROM FEDERAL INCOME TAX UNDER SECTION 501(C)(2) OF THE IRC. THE DR. PEPPER MUSEUM AND FREE ENTERPRISE INSTITUTE AND DPM ASSET MANAGEMENT, INC. HAVE CONCLUDED THAT NO TAX BENEFITS OR LIABILITIES SHOULD BE RECOGNIZED IN ACCORDANCE WITH ACCOUNTING PRINCIPLES GENERALLY ACCEPTED IN THE UNITED STATES OF AMERICA ("GAAP"). THE LAST THREE TAX YEARS REMAIN OPEN TO EXAMINATION BY TAXING AUTHORITIES. DP MUSEUM ENTERPRISES, INC. IS A C CORPORATION FOR FEDERAL INCOME TAX PURPOSES. PROVISIONS FOR INCOME TAXES ARE BASED ON TAXES PAYABLE OR REFUNDABLE FOR THE CURRENT YEAR AND DEFERRED TAXES ON TEMPORARY DIFFERENCES BETWEEN THE AMOUNT OF TAXABLE INCOME AND PRETAX FINANCIAL INCOME AND BETWEEN THE TAX BASES OF ASSETS AND LIABILITIES AND THEIR REPORTED AMOUNTS IN THE FINANCIAL STATEMENTS. DEFERRED TAX ASSETS AND LIABILITIES ARE INCLUDED IN THE COMBINED AND CONSOLIDATED FINANCIAL STATEMENTS AT CURRENTLY ENACTED INCOME TAX RATES APPLICABLE TO THE PERIOD IN WHICH THE DEFERRED TAX ASSETS AND LIABILITIES ARE EXPECTED TO BE REALIZED OR SETTLED. AS CHANGES IN TAX LAWS OR RATES ARE ENACTED, DEFERRED TAX ASSETS AND LIABILITIES ARE ADJUSTED THROUGH THE PROVISION FOR INCOME TAXES. IN ADDITION, DEFERRED TAX ASSETS ARE REDUCED BY A VALUATION ALLOWANCE WHEN, IN THE OPINION OF MANAGEMENT, IT IS MORE LIKELY THAN NOT THAT SOME PORTION OR ALL OF THE DEFERRED TAX ASSETS WILL NOT BE REALIZED. THE CORPORATION DOES NOT HAVE UNCERTAIN TAX POSITIONS THAT ARE DEEMED MATERIAL AND DID NOT RECOGNIZE ANY ADJUSTMENTS FOR UNRECOGNIZED TAX BENEFITS. THE CORPORATION'S POLICY IS TO RECOGNIZE INTEREST AND PENALTIES ON INCOME TAXES IN OTHER NONINTEREST EXPENSES. THE CORPORATION REMAINS SUBJECT TO EXAMINATION FOR INCOME TAX RETURNS FOR THE PRIOR THREE YEARS.</ExplanationTxt>
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      <WrittenEmploymentContractInd>X</WrittenEmploymentContractInd>
      <BoardOrCommitteeApprovalInd>X</BoardOrCommitteeApprovalInd>
      <SeverancePaymentInd>0</SeverancePaymentInd>
      <SupplementalNonqualRtrPlanInd>0</SupplementalNonqualRtrPlanInd>
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        <PersonNm>CHRIS DYER</PersonNm>
        <TitleTxt>PRESIDENT</TitleTxt>
        <BaseCompensationFilingOrgAmt>0</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>171570</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>0</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>0</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>0</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>8702</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>0</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>4938</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>0</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>185210</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
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    <IRS990ScheduleO documentId="RetDoc1044400001">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 11B</FormAndLineReferenceDesc>
        <ExplanationTxt>A COPY OF THE FORM 990 IS PROVIDED TO EACH BOARD MEMBER AND APPROVED BY THE FINANCE COMMITTEE AND THE BOARD OF DIRECTORS PRIOR TO ITS FILING.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 12C</FormAndLineReferenceDesc>
        <ExplanationTxt>BOARD MEMBERS ARE REQUIRED TO COMPLETE ANNUAL DISCLOSURE FORMS WHICH ARE REVIEWED BY MUSEUM MANAGEMENT. APPROPRIATE ACTIONS ARE TAKEN WHEN NECESSARY.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION C, LINE 19</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE ALL AVAILABLE TO THE PUBLIC UPON REQUEST.</ExplanationTxt>
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      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART IX, LINE 11G</FormAndLineReferenceDesc>
        <ExplanationTxt>OTHER PROFESSIONAL SERVICES: PROGRAM SERVICE EXPENSES 0. MANAGEMENT AND GENERAL EXPENSES 6,085. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 6,085.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART XII, LINE 2C:</FormAndLineReferenceDesc>
        <ExplanationTxt>THE PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.</ExplanationTxt>
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          <AddressLine1Txt>300 S 5TH ST</AddressLine1Txt>
          <CityNm>WACO</CityNm>
          <StateAbbreviationCd>TX</StateAbbreviationCd>
          <ZIPCd>76701</ZIPCd>
        </USAddress>
        <EIN>742497117</EIN>
        <PrimaryActivitiesTxt>OPERATION OF MUSEUM</PrimaryActivitiesTxt>
        <LegalDomicileStateCd>TX</LegalDomicileStateCd>
        <ExemptCodeSectionTxt>501(C)(3)</ExemptCodeSectionTxt>
        <PublicCharityStatusTxt>LINE 10</PublicCharityStatusTxt>
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        <USAddress>
          <AddressLine1Txt>300 S 5TH STREET</AddressLine1Txt>
          <CityNm>WACO</CityNm>
          <StateAbbreviationCd>TX</StateAbbreviationCd>
          <ZIPCd>76701</ZIPCd>
        </USAddress>
        <EIN>742595972</EIN>
        <PrimaryActivitiesTxt>SALES OF GENERAL MERCHANDISE</PrimaryActivitiesTxt>
        <LegalDomicileStateCd>TX</LegalDomicileStateCd>
        <DirectControllingNACd>N/A</DirectControllingNACd>
        <EntityTypeTxt>C</EntityTypeTxt>
        <ControlledOrganizationInd>0</ControlledOrganizationInd>
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      <ReceiptOfIntAnntsRntsRyltsInd>0</ReceiptOfIntAnntsRntsRyltsInd>
      <GiftGrntOrCapContriToOthOrgInd>0</GiftGrntOrCapContriToOthOrgInd>
      <GiftGrntCapContriFromOthOrgInd>0</GiftGrntCapContriFromOthOrgInd>
      <LoansOrGuaranteesToOtherOrgInd>0</LoansOrGuaranteesToOtherOrgInd>
      <LoansOrGuaranteesFromOthOrgInd>0</LoansOrGuaranteesFromOthOrgInd>
      <DivRelatedOrganizationInd>0</DivRelatedOrganizationInd>
      <AssetSaleToOtherOrgInd>0</AssetSaleToOtherOrgInd>
      <AssetPurchaseFromOtherOrgInd>0</AssetPurchaseFromOtherOrgInd>
      <AssetExchangeInd>0</AssetExchangeInd>
      <RentalOfFacilitiesToOthOrgInd>1</RentalOfFacilitiesToOthOrgInd>
      <RentalOfFcltsFromOthOrgInd>0</RentalOfFcltsFromOthOrgInd>
      <PerformOfServicesForOthOrgInd>0</PerformOfServicesForOthOrgInd>
      <PerformOfServicesByOtherOrgInd>0</PerformOfServicesByOtherOrgInd>
      <SharingOfFacilitiesInd>1</SharingOfFacilitiesInd>
      <PaidEmployeesSharingInd>0</PaidEmployeesSharingInd>
      <ReimbursementPaidToOtherOrgInd>1</ReimbursementPaidToOtherOrgInd>
      <ReimbursementPaidByOtherOrgInd>0</ReimbursementPaidByOtherOrgInd>
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        </OtherOrganizationName>
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        <InvolvedAmt>799224</InvolvedAmt>
        <MethodOfAmountDeterminationTxt>FMV PER LEASE AGREEMENT</MethodOfAmountDeterminationTxt>
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      <TransactionsRelatedOrgGrp>
        <OtherOrganizationName>
          <BusinessNameLine1Txt>DP MUSEUM ENTERPRISES</BusinessNameLine1Txt>
        </OtherOrganizationName>
        <TransactionTypeTxt>J</TransactionTypeTxt>
        <InvolvedAmt>84360</InvolvedAmt>
        <MethodOfAmountDeterminationTxt>FMV PER LEASE AGREEMENT</MethodOfAmountDeterminationTxt>
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          <BusinessNameLine1Txt>DR PEPPER MUSEUM AND FREE ENTERPRISE INSTITUTE</BusinessNameLine1Txt>
        </OtherOrganizationName>
        <TransactionTypeTxt>P</TransactionTypeTxt>
        <InvolvedAmt>81760</InvolvedAmt>
        <MethodOfAmountDeterminationTxt>ACTUAL COST</MethodOfAmountDeterminationTxt>
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        </OtherOrganizationName>
        <TransactionTypeTxt>R</TransactionTypeTxt>
        <InvolvedAmt>102716</InvolvedAmt>
        <MethodOfAmountDeterminationTxt>NET RENT BACK TO PARENT</MethodOfAmountDeterminationTxt>
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</Return>