2025-11-10T14:57:59-06:00 2024-12-31 582676261 Rogers & Company PLLC 8300 Boone Boulevard Suite 600 Vienna VA 22182 990 2024-01-01 770099744 Advocates for Self-Government Inc ADVO 9169286515 500 Capitol Mall Ste 2050 Sacramento CA 958144754 Michael Sertic President 9169286515 2025-11-10 1 1 Lori A Collingsworth P00639819 7038930300 2025-11-10 2024 2025-03-06 01:10:19Z Chris Rufer 500 Capitol Mall Ste 2050 Sacramento CA 958144754 1012590 0 X https://www.theadvocates.org/ X 1985 CA To bring about a free society by empowering those who love liberty- See Part III and Sch O 5 0 0 0 0 0 860940 1010421 526 1440 0 729 0 0 861466 1012590 0 25000 0 0 0 0 0 0 60171 772703 646950 772703 671950 88763 340640 182329 488183 34786 0 147543 488183 To educate the general public about the political map and libertarian philosophy; to teach communications skills to libertarians, free market advocates and civil libertarians. 0 0 261314 Digital Outreach: Attracted 878,000 new visitors to our website theadvocates.org, with over 2.4 million unique pageviews. Our World's Smallest Political Quiz, which educates students, teachers, and the general public about five distinct political philosophies, was taken by 540,000 unique users at our website. Across social media platforms, we reached an audience of more than 50 million people with our digital content. 245971 25000 0 Other Content and Programming:Improved our website, theadvocates.org and expanded our "Quiz Engagement Program" to include more information for audiences to understand and compare their political viewpoints. Released new political opinion surveys to gauge the public's views and opinions about important civic and social issues; the results are shared with and available to the general public. 14301 0 1440 Other Educational Programs:Distributed Operation: Politically Homeless kits to various nonpartisan individuals and student activist groups for use in educating the public about libertarian ideas and important civic issues. Each kit reaches an average of several hundreds of individuals. Sold or distributed outreach materials including quiz cards, posters, books, and other supplementary educational materials to teachers and educators. 521586 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 1 10 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 X 5 0 1 0 0 0 0 0 0 1 0 0 0 1 1 1 1 0 0 0 0 0 CA X Michael Sertic 9169286515 500 Capitol Mall Ste 2050 Sacramento CA 958144754 X X Chris Rufer Chairman 4.00 22.00 X X 0 0 0 Michael Sertic President 40.00 2.00 X X 0 0 0 Emily Henkel Treasurer 2.00 42.00 X X 0 0 0 Karrie Rufer Secretary 2.00 3.00 X X 0 0 0 Todd Rufer Director 2.00 4.00 X 0 0 0 0 0 0 0 0 0 0 Sky High Visions LLC 6480 Red Hill Rd Boulder CO 80302 Website Development 130332 1 1010421 1010421 Publication Sales 900099 1440 1440 1440 729 729 1012590 1440 0 729 X 25000 25000 2820 2820 368883 233902 80989 53992 65695 65695 46751 35067 5558 6126 155397 155397 5853 4974 826 53 1551 1551 671950 521586 90193 60171 169829 488183 12500 0 182329 488183 34786 0 34786 0 X 147543 488183 147543 488183 182329 488183 340640 0 X 0 0 0 X 356490 904980 440758 860940 1010421 3573589 356490 904980 440758 860940 1010421 3573589 2313526 1260063 0 40 0 0 729 769 3574358 11937 0.35250 0.36590 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 1 International Society for Individual Liberty Inc 539 W Commerce St 6427 Dallas TX 75208 541512492 501(c)(3) 25000 0 Event Sponsorship- Liberty International 1 0 The Morning Star Institute See Part V 269962 See Part V 0 Sch L, Part IV, Business Transactions Involving Interested Persons: (a) Name of Person: The Morning Star Institute(b) Relationship Between Interested Person and Organization:The Morning Star Institute (TMSI) is owned by Board Chair Chris Rufer.(c) Amount of Transaction $ 269,962.(d) Description of Transaction: The Advocates does not have any employees. Michael Sertic, President, is an employee of and was compensated by The Morning Star Institute (TMSI). TMSI is owned by Board Chair Chris Rufer. The Advocates reimburses TMSI for payroll costs each pay period. TMSI charges certain fees to cover the costs of processing payroll. The total amount during 2024 for all employees allocating time to the Advocates was $ 269,962.(e) Sharing of Organization Revenues? = No Form 990, Part I, Line 1, Description of Organization Mission: Our Mission: To attract and persuade people to embrace libertarian principles and to empower libertarians to be highly successful at presenting the ideas of liberty to the world. We accomplish our mission by: Changing the dominant "Left-Right" political model -- which excludes libertarians -- to a more accurate and inclusive map like the one used by the World's Smallest Political Quiz, thus literally putting libertarians on the map. Identifying large numbers of new libertarian-leaning people through our online World's Smallest Political Quiz, our Operation Politically Homeless (OPH) kits, and quiz engagement initiatives, and introducing them to the ideas of liberty and effective ways to communicate those ideas to others. Training libertarian activists in proven, persuasive communications techniques that let them engage their fellow citizens and move the political debate toward freedom, opportunity and respect for others. Offering products to help libertarians rapidly grow their organizations by identifying and activating large numbers of potential libertarian activists. Educating new and prospective libertarians on the philosophy of freedom. Form 990, Part VI, Section A, line 2 Chris Rufer, Todd Rufer and Karrie Rufer have family and business relationships. Chris Rufer, Michael Sertic, and Emily Henkel have business relationships. Form 990, Part VI, Section A, line 8b The Organization has no committees with the authority to act on behalf of the board. Form 990, Part VI, Section B, line 11b Form 990 and all applicable schedules and statements, hereafter referred to collectively as "Form 990", were provided to the Board. The Board reviewed form 990 for accuracy and completeness. Any questions that arose from the Board's reviews were addressed and/or resolved, as applicable, prior to filing Form 990. Form 990, Part VI, Section B, line 12c The Board Chair understands the policy and watches for activities relative to compliance. Form 990, Part VI, Section C, line 19 Financials are available upon written request to Advocates for Self-Government, Inc. Form 990 Part VII, Compensation of Officers, Directors, Trustees, Key Employees, Highest Compensated Employees, and Independent Contractors: Leased Employees: The Advocates does not have any employees. Michael Sertic, President, is an employee of and was compensated by The Morning Star Institute (TMSI), owned by Board Chair Chris Rufer. The Advocates reimburses TMSI for payroll costs of the President and other employees based upon time allocations and payroll costs each pay period. Form 990, Part IX, line 11g Leased employee costs: Program service expenses 147,814. Management and general expenses 80,989. Fundraising expenses 53,992. Total expenses 282,795. Strategic consultants: Program service expenses 6,101. Management and general expenses 0. Fundraising expenses 0. Total expenses 6,101. Content creation: Program service expenses 79,987. Management and general expenses 0. Fundraising expenses 0. Total expenses 79,987. The Foundation for Harmony & Prosperity 724 Main Street Woodland CA 95695 943326027 Advocacy of Human Respect CA 501(c)(3) PF 0 The Morning Star Foundation 724 Main Street Woodland CA 95695 800873706 Education CA 501(c)(3) PF 0 Respect America Inc 1555 W Shoreline Dr Ste 100 Boise ID 83702 861594395 Social welfare and advocacy ID 501(c)(4) 0 Respect America Foundation Inc 1555 W Shoreline Dr Ste 100 Boise ID 83702 861617492 Education ID 501(c)(3) Line 7 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0