2025-11-03T10:15:55-05:00 2024-12-31 274760605 KULLMAN CPA LLC 888 BESTGATE ROAD SUITE 316 ANNAPOLIS MD 21401 990EZ 2024-01-01 932330278 THE ORGANIC MARKETING INSTITUTE ORGA 7036579850 47227 LONGWOOD COURT STERLING VA 20165 JOHN PAXTON DIRECTOR - CFO 7036579850 2025-10-23 true EDMUND L FRY JR CPA P00300139 4102669885 2025-10-23 2024 2025-03-06 01:10:19Z X X ORGANICMARKETINGINSTITUTE.ORG X X 52337 X 52337 52337 72062 52 72114 -19777 -19777 X 40223 0 40223 60000 0 -19777 X TO INCREASE AWARENESS OF THE PUBLIC AND ENVIRONMENTAL HEALTH BENEFITS OF ORGANIC AGRICULTURE THROUGH INNOVATIVE CERTIFICATION PROGRAMS. LAUNCHED A "BEYOND THE LABEL" WEBINAR SERIES ON THE BENEFITS OF THIRD-PARTY CERTIFICATION. THE SESSION DREW APPROXIMATELY 70 PARTICIPANTS, INCLUDING PRODUCERS, RETAILERS, INDUSTRY ASSOCIATIONS, AND BUYERS. ATTENDEES GAINED A DEEPER UNDERSTANDING OF THE IMPORTANCE OF CREDIBLE THIRD-PARTY CERTIFICATION IN PROTECTING CONSUMER TRUST, THE RISKS POSED BY UNSUBSTANTIATED ATTRIBUTE CLAIMS ON PRODUCT LABELS, AND THE OPPORTUNITIES WITHIN THE ORGANIC PROGRAM TO STRENGTHEN MARKETING AND AWARENESS OF CERTIFIED PRODUCTS ACROSS NEW AND EMERGING CATEGORIES. 26728 DEVELOPED A TARGETED MARKETING STRATEGY THAT INCREASED AWARENESS OF THE PUBLIC AND ENVIRONMENTAL HEALTH BENEFITS OF CERTIFIED ORGANIC AGRICULTURE. AS A RESULT, 496 LIVESTOCK PRODUCERS AND HANDLERS STRENGTHENED THE SUSTAINABILITY OF THEIR MARKETS BY LEVERAGING INNOVATIVE CERTIFICATION PROGRAMS AND EXPANDING CONSUMER RECOGNITION OF THEIR VERIFIED PRODUCTION PRACTICES. 26728 INITIATED THE DEVELOPMENT OF CRITERIA FOR RECOGNIZING THIRD-PARTY CERTIFICATIONS THAT ALIGN WITH OMIS MISSION TO INCREASE AWARENESS OF THE PUBLIC AND ENVIRONMENTAL HEALTH BENEFITS OF ORGANIC AGRICULTURE. THESE CRITERIA ARE BEING DESIGNED TO ENSURE THAT ANY CERTIFICATION PROMOTED BY OMI REFLECTS THE INTEGRITY OF ORGANIC PRINCIPLES WHILE EXTENDING INNOVATIVE CERTIFICATION PROGRAMS INTO NEW AND EMERGING CATEGORIES. 7206 60662 TIM JOSEPH DIRECTOR 1.00 0 ADAM WARTHENSEN DIRECTOR 1.00 0 EDMUND LAMACCHIA DIRECTOR 1.00 0 LAUREN TONTI DIRECTOR 2.00 0 JOHN PAXTON DIRECTOR - C 1.00 0 false false false false false false false false false JOHN PAXTON 47227 LONGWOOD COURT STERLING VA 20165 7036579850 false false false false false false false false false false false NONE NONE true X 52337 52337 52337 52337 52337 52337 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED FORM 990-EZ EXPLANATION OF NAME CHANGE: THE ORGANIZATION'S NAME WAS REPORTED INCORRECTLY ON THE PRIOR YEAR'S FORM 990-EZ. THE CORRECT LEGAL NAME OF THE ORGANIZATION IS THE ORGANIC MARKETING INSTITUTE. THE NAME SHOWN ON THE PRIOR RETURN, ORGANIC PLUS TRUST, WAS ENTERED IN ERROR. NO LEGAL NAME CHANGE HAS OCCURRED - THIS IS A CORRECTION TO REFLECT THE ORGANIZATION'S PROPER NAME REGISTERED WITH THE IRS AND STATE AUTHORITIES. FORM 990-EZ, PART I, LINE 16 EXPENSES VA SCC FEES 25 BANK FEES 27 TOTAL 52 FORM 990-EZ, PART II, LINE 26 ADVANCES FROM OPT 0 60,000 FORM 990-EZ, PART III TO INCREASE AWARENESS OF THE PUBLIC AND ENVIRONMENTAL HEALTH BENEFITS OF ORGANIC AGRICULTURE THROUGH INNOVATIVE CERTIFICATION PROGRAMS. FORM 990-EZ, PART III, LINE 28 LAUNCHED A "BEYOND THE LABEL" WEBINAR SERIES ON THE BENEFITS OF THIRD-PARTY CERTIFICATION. THE SESSION DREW APPROXIMATELY 70 PARTICIPANTS, INCLUDING PRODUCERS, RETAILERS, INDUSTRY ASSOCIATIONS, AND BUYERS. ATTENDEES GAINED A DEEPER UNDERSTANDING OF THE IMPORTANCE OF CREDIBLE THIRD-PARTY CERTIFICATION IN PROTECTING CONSUMER TRUST, THE RISKS POSED BY UNSUBSTANTIATED ATTRIBUTE CLAIMS ON PRODUCT LABELS, AND THE OPPORTUNITIES WITHIN THE ORGANIC PROGRAM TO STRENGTHEN MARKETING AND AWARENESS OF CERTIFIED PRODUCTS ACROSS NEW AND EMERGING CATEGORIES. FORM 990-EZ, PART III, LINE 29 DEVELOPED A TARGETED MARKETING STRATEGY THAT INCREASED AWARENESS OF THE PUBLIC AND ENVIRONMENTAL HEALTH BENEFITS OF CERTIFIED ORGANIC AGRICULTURE. AS A RESULT, 496 LIVESTOCK PRODUCERS AND HANDLERS STRENGTHENED THE SUSTAINABILITY OF THEIR MARKETS BY LEVERAGING INNOVATIVE CERTIFICATION PROGRAMS AND EXPANDING CONSUMER RECOGNITION OF THEIR VERIFIED PRODUCTION PRACTICES. FORM 990-EZ, PART III, LINE 30 INITIATED THE DEVELOPMENT OF CRITERIA FOR RECOGNIZING THIRD-PARTY CERTIFICATIONS THAT ALIGN WITH OMIS MISSION TO INCREASE AWARENESS OF THE PUBLIC AND ENVIRONMENTAL HEALTH BENEFITS OF ORGANIC AGRICULTURE. THESE CRITERIA ARE BEING DESIGNED TO ENSURE THAT ANY CERTIFICATION PROMOTED BY OMI REFLECTS THE INTEGRITY OF ORGANIC PRINCIPLES WHILE EXTENDING INNOVATIVE CERTIFICATION PROGRAMS INTO NEW AND EMERGING CATEGORIES.