2025-10-30T20:35:21-05:00 2024-12-31 133628255 CONDON O'MEARA MCGINTY & DONNELLY LLP ONE BATTERY PARK PLAZA 7TH FL NEW YORK NY 10004 990 2024-01-01 133900517 INTERACTIVE ADVERTISING BUREAU INC INTE 2123804701 116 EAST 27TH ST 7TH FL NEW YORK NY 10016 DAVID COHEN CHIEF EXECUTIVE OFFICER 2123804701 2025-10-24 1 0 ALEXANDER LAZZARUOLO P01775353 2126617777 2024 2025-03-06 01:10:19Z DAVID COHEN 116 EAST 27TH ST 7TH FL NEW YORK NY 10016 44433800 0 X WWW.IAB.COM X 1996 DE TO PROMOTE ADVERTISING ON THE INTERNET OR ON OTHER INTERACTIVE TECHNOLOGIES. 39 39 93 39 94897 90897 1600000 1750000 32067425 33986993 321100 553033 46672 0 34035197 36290026 0 0 0 0 17694655 19229316 0 0 0 15406678 16535987 33101333 35765303 933864 524723 46217276 52465088 36205166 41745360 10012110 10719728 X SEE SCHEDULE O 0 0 TAX EXEMPT ASSOCIATION ACTIVITIES. 0 0 0 1 0 0 0 0 0 1 0 0 1 1 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 77 0 1 93 1 1 1 0 0 0 0 0 1 0 X 39 39 0 0 0 0 1 1 1 1 1 0 0 0 1 1 1 1 1 1 1 0 X X JEANMARIE CARSTENSEN IAB SENIOR VP OF FINANCE AND OPERATIONS 2123804701 116 EAST 27TH ST 7TH FL NEW YORK NY 10016 SHENAN REED CHAIR 3.00 X X 0 0 0 ALISON LEVIN PRESIDENT 3.00 X X 0 0 0 JOHN TOOHEY TREASURER 3.00 X X 0 0 0 DAVID MOORE EX OFFICIO 3.00 X X 0 0 0 MIRANDA DIMOPOULOS EX OFFICIO 3.00 X X 0 0 0 TOWNSEND FEEHAN EX OFFICIO 3.00 X X 0 0 0 AARON SOBOL DIRECTOR 3.00 X 0 0 0 AJIT MOHAN DIRECTOR 3.00 X 0 0 0 ALAN MOSS DIRECTOR 3.00 X 0 0 0 ALYSIA BORSA DIRECTOR 3.00 X 0 0 0 AMY REINHARD DIRECTOR 3.00 X 0 0 0 CHRISTY COOPER DIRECTOR 3.00 X 0 0 0 DANI BENOWITZ DIRECTOR 3.00 X 0 0 0 DAVID SPECTOR DIRECTOR 3.00 X 0 0 0 DEBORAH BRETT DIRECTOR 3.00 X 0 0 0 DJ REALI DIRECTOR 3.00 X 0 0 0 DONNA SPECIALE DIRECTOR 3.00 X 0 0 0 GINA GARRUBBO DIRECTOR 3.00 X 0 0 0 HELEN LIN DIRECTOR 3.00 X 0 0 0 JAMIE POWER DIRECTOR 3.00 X 0 0 0 JASON SPERO DIRECTOR 3.00 X 0 0 0 JAY ASKINASI DIRECTOR 3.00 X 0 0 0 JIA HYUN DIRECTOR 3.00 X 0 0 0 JOHN HALLEY DIRECTOR 3.00 X 0 0 0 JOY ROBINS DIRECTOR 3.00 X 0 0 0 KRISTI ARGYILAN DIRECTOR 3.00 X 0 0 0 KYA SAINSBURY-CARTER DIRECTOR 3.00 X 0 0 0 LISA HOWARD DIRECTOR 3.00 X 0 0 0 MICHAEL SCOTT DIRECTOR 3.00 X 0 0 0 MIKE DEAN DIRECTOR 3.00 X 0 0 0 NORMAN JOHNSTON DIRECTOR 3.00 X 0 0 0 RAJEEV GOEL DIRECTOR 3.00 X 0 0 0 RANDALL ROTHENBERG DIRECTOR 3.00 X 0 0 0 RICHARD LEFURGY DIRECTOR 3.00 X 0 0 0 RICH LEHRFELD DIRECTOR 3.00 X 0 0 0 ROB WILK DIRECTOR 3.00 X 0 0 0 RYAN GOULD DIRECTOR 3.00 X 0 0 0 SARAH TRAVIS DIRECTOR 3.00 X 0 0 0 SCOTT HOWE DIRECTOR 3.00 X 0 0 0 SEAN REARDON DIRECTOR 3.00 X 0 0 0 SHARB FARJAMI DIRECTOR 3.00 X 0 0 0 SIMON WHITCOMBE DIRECTOR 3.00 X 0 0 0 TODD KAPLAN DIRECTOR 3.00 X 0 0 0 VINNY RINALDI DIRECTOR 3.00 X 0 0 0 DAVID ARI COHEN CEO, PRESIDENT 40.00 X 1125784 0 36188 MICHAEL J HAHN EVP, GENERAL COUNSEL, SECRETARY 40.00 X 228889 0 34272 LARTEASE TIFFITH FORMER HEAD OF PUBLIC POLICY 40.00 X 576086 0 28688 SHERYL GOLDSTEIN EVP, CHIEF INDUSTRY GROWTH OFFICER 40.00 X 681377 0 34283 CARRYL PIERRE DREWS EVP, CHIEF MARKETING OFFICER 40.00 X 413474 0 32731 JEANMARIE CARSTENSEN SVP, FINANCE & OPERATIONS 40.00 X 422852 0 29213 JACK KOCH SVP, RESEARCH AND INSIGHTS 40.00 X 398942 0 24297 CINTIA LIMA GABILAN SVP,CENTERS OF EXCELLENCE & INDUSTRY INITIATIVES 40.00 X 195961 0 6597 PAM ZUCKER FORMER SVP, CHIEF STRATEGY OFFICER 40.00 X 357231 0 24762 CONOR HEALY VP, OPERATIONS 40.00 X 309615 0 20118 ANGELINA ENG VP, MAD & COE OPERATIONS 40.00 X 305339 0 34916 RICHARD BERGER SVP, MEMBER ENGAGEMENT & DEVELOPMENT 40.00 X 369769 0 36188 CRAIG COLEMAN SVP, EVENTS & PROGRAMMING 40.00 X 315032 0 10046 AMBER MURAT VP OF HUMAN RESOURCES 40.00 X 290126 0 11282 PIYA MEHRA CHIEF OF STAFF 40.00 X 282836 0 5167 JEFFREY ARAGON BUSTOS FORMER VP MEASUREMENT ADDRESSABILITY & DATA CENTER 40.00 X 271742 0 20865 RACHEL MCENERNEY VP, MEMBER SOLUTIONS & SERVICES 40.00 X 266968 0 25281 CHRIS BRUDERLE VP, RESEARCH & INSIGHTS 40.00 X 257708 0 7731 ZOE KELLY SOON VP, EXPERIENCE CENTER 40.00 X 247604 0 24843 7317335 0 447468 19 0 1 0 THE EVENT PRODUCTION NETWORK LLC 625 W 55TH ST 6 NEW YORK NY 10019 PROMOTION/MARKETING SERVICES 2639310 VERONA PRODUCTION GROUP 1397 2ND AVENUE SUITE 190 NEW YORK NY 10021 AUDIO VISUAL CONSULTANT 350696 TALKE SHOPPE 10000 WASHINGTON BLVD STE 600 CULVER CITY CA 90232 RESEARCH 166000 3 1750000 1750000 MEMBERSHIP DUES 900099 21240286 21240286 MEETINGS & EVENTS 900099 10796638 10796638 AFFILIATION AGREEMENTS 900099 1177880 1177880 INDUSTRY PRODUCTS REVENUE 900099 602189 507292 94897 FUNDED RESEARCH PROGRAM 900099 170000 170000 33986993 544875 544875 8151932 8143774 8158 8158 8158 36290026 33892096 94897 553033 6354058 10082203 582838 1258826 951391 848036 34300 1054619 2813987 1863601 1417644 344646 177421 UNRELATED BUS. INC. TAX 114912 EVENTS OPERATIONS 6604447 IAB RESEARCH 544814 MARKETING 520464 197096 35765303 6917234 5792603 1128267 8991185 16311634 17766613 2836027 2411788 1591994 824040 792150 767954 9779866 9579873 8452098 7155072 46217276 52465088 3069249 2903025 25258155 31486460 7877762 7355875 36205166 41745360 X 10012110 10719728 10012110 10719728 46217276 52465088 524723 182895 0 X 0 1 X 1 0 0 0 0 21240286 382018 -761922 -379904 424806 -804710 1036848 578024 458824 555146 246016 309130 767954 SECURITY DEPOSITS 48548 DUE FROM IAB PRIVACY, INC 77266 DEFERRED COMP. PLAN ASSETS 857436 ROU ASSET OPERATING LEASES 6171822 7155072 DEFERRED COMP. PLANS LIABILITY 535000 OPERATING LEASE LIABILITIES 1190010 OPERATING LEASE OBLIGATION 5307376 DUE TO IAB TECHNOLOGY LABORATORY 322564 DUE TO IAB EDUCATION FOUNDATION 925 7355875 X X 1 1 0 DAVID ARI COHEN CEO, PRESIDENT 760096 0 360000 0 5688 0 30500 0 5688 0 1161972 0 0 0 SHERYL GOLDSTEIN EVP, CHIEF INDUSTRY GROWTH OFFICER 430511 0 60000 0 190866 0 30500 0 3783 0 715660 0 0 0 LARTEASE TIFFITH FORMER HEAD OF PUBLIC POLICY 452769 0 121500 0 1817 0 23000 0 5688 0 604774 0 0 0 JEANMARIE CARSTENSEN SVP, FINANCE & OPERATIONS 325318 0 95394 0 2140 0 28123 0 1090 0 452065 0 0 0 CARRYL PIERRE DREWS EVP, CHIEF MARKETING OFFICER 332186 0 81288 0 0 0 30500 0 2231 0 446205 0 0 0 JACK KOCH SVP, RESEARCH AND INSIGHTS 306923 0 90000 0 2019 0 23000 0 1297 0 423239 0 0 0 RICHARD BERGER SVP, MEMBER ENGAGEMENT & DEVELOPMENT 250794 0 19293 0 99682 0 30500 0 5688 0 405957 0 0 0 PAM ZUCKER FORMER SVP, CHIEF STRATEGY OFFICER 294231 0 63000 0 0 0 21434 0 3328 0 381993 0 0 0 ANGELINA ENG VP, MAD & COE OPERATIONS 248721 0 55620 0 998 0 30500 0 4416 0 340255 0 0 0 CONOR HEALY VP, OPERATIONS 262735 0 46880 0 0 0 19473 0 645 0 329733 0 0 0 CRAIG COLEMAN SVP, EVENTS & PROGRAMMING 242367 0 71070 0 1595 0 10046 0 0 0 325078 0 0 0 AMBER MURAT VP OF HUMAN RESOURCES 223600 0 64500 0 2026 0 8815 0 2467 0 301408 0 0 0 JEFFREY ARAGON BUSTOS FORMER VP MEASUREMENT ADDRESSABILITY 221354 0 49500 0 888 0 19022 0 1843 0 292607 0 0 0 RACHEL MCENERNEY VP, MEMBER SOLUTIONS & SERVICES 213414 0 52150 0 1404 0 23000 0 2281 0 292249 0 0 0 PIYA MEHRA CHIEF OF STAFF 245192 0 37644 0 0 0 4511 0 656 0 288003 0 0 0 ZOE KELLY SOON VP, EXPERIENCE CENTER 210113 0 37491 0 0 0 23000 0 1843 0 272447 0 0 0 CHRIS BRUDERLE VP, RESEARCH & INSIGHTS 206012 0 50341 0 1355 0 7731 0 0 0 265439 0 0 0 MICHAEL J HAHN EVP, GENERAL COUNSEL, SECRETARY 168895 0 58464 0 1530 0 30500 0 3772 0 263161 0 0 0 CINTIA LIMA GABILAN SVP,CENTERS OF EXCELLENCE & INDUSTRY 175961 0 20000 0 0 0 5288 0 1309 0 202558 0 0 0 PART I, LINE 3 DAVID COHEN HAS A $375,000 DEFERRED COMPENSATION PLAN WITH AN EXPIRATION IN JANUARY 2027. LARTEASE TIFFITH HAS A DEFERRED COMPENSATION PLAN OF $150,000 EXPIRING IN JAN 2025; HE IS NO LONGER WITH THE ORGANIZATION. MICHAEL HAHN HAS A DEFERRED COMP PLAN EXPIRATION OF 150,000 IN JAN 2025 AND A NEW DEFERRED COMP FOR $112,500 EXPIRING IN 2028. SHERYL GOLDSTEIN HAS A $150,000 DEFERRED COMPENSATION PLAN WITH EXPIRATION OF JAN 2026. PART I, LINES 4A-B ALIA ABBAS-THERE WAS A SETTLEMENT THAT INCLUDED $29,250 PAID THROUGH PAYROLL AND WE PAID ANOTHER $29,250 THROUGH A/P (SENT 1099); INCLUDED IN THE SETTLEMENT WE PAID FOR HER LAWYERS $16,500. PART III - LINE 1 THE INTERACTIVE ADVERTISING BUREAU (IAB) EMPOWERS THE MEDIA AND MARKETING INDUSTRIES TO THRIVE IN THE DIGITAL ECONOMY. ITS MEMBERSHIP COMPRISES MORE THAN 650 LEADING MEDIA COMPANIES, BRANDS, AND THE TECHNOLOGY FIRMS RESPONSIBLE FOR SELLING, DELIVERING, AND OPTIMIZING DIGITAL AD MARKETING CAMPAIGNS. THE TRADE GROUP FIELDS CRITICAL RESEARCH ON INTERACTIVE ADVERTISING, WHILE ALSO EDUCATING BRANDS, AGENCIES, AND THE WIDER BUSINESS COMMUNITY ON THE IMPORTANCE OF DIGITAL MARKETING. IN AFFILIATION WITH THE IAB TECH LAB, IAB DEVELOPS TECHNICAL STANDARDS AND SOLUTIONS. IAB IS COMMITTED TO PROFESSIONAL DEVELOPMENT AND ELEVATING THE KNOWLEDGE, SKILLS, EXPERTISE, AND DIVERSITY OF THE WORKFORCE ACROSS THE INDUSTRY. THROUGH THE WORK OF ITS PUBLIC POLICY OFFICE IN WASHINGTON, D.C., THE TRADE ASSOCIATION ADVOCATES FOR ITS MEMBERS AND PROMOTES THE VALUE OF THE INTERACTIVE ADVERTISING INDUSTRY TO LEGISLATORS AND POLICYMAKERS. FOUNDED IN 1996, IAB IS HEADQUARTERED IN NEW YORK CITY. THE IAB GLOBAL NETWORK BRINGS TOGETHER 45 NATIONAL IABS AND THREE REGIONAL IABS TO SHARE CHALLENGES, DEVELOP GLOBAL SOLUTIONS AND ADVANCE THE DIGITAL ADVERTISING INDUSTRY WORLDWIDE. IABS ARE LOCATED IN NORTH AMERICA, SOUTH AMERICA, AFRICA, ASIA, ASIA PACIFIC AND EUROPE. EACH ASSOCIATION IS INDEPENDENTLY OWNED AND OPERATED, FUNCTIONING UNDER BYLAWS CONSONANT WITH LOCAL MARKET NEEDS. FORM 990, PART VI, SECTION A, LINE 6 THE INTERACTIVE ADVERTISING BUREAU, INC. WAS INCORPORATED AS A MEMBERSHIP ORGANIZATION. FORM 990, PART VI, SECTION A, LINE 7A THE MEMBERSHIP ELECTS THE BOARD OF DIRECTORS UPON EXPIRATION OF THE DIRECTORS' TERMS. FORM 990, PART VI, SECTION A, LINE 7B MEMBERS HAVE THE RIGHT TO VOTE ON AMENDMENTS TO THE BY-LAWS, AS WELL AS ANY MOTION OR RESOLUTION PROPERLY PUT BEFORE THE BOARD. FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS REVIEWED BY THE SENIOR VICE PRESIDENT, FINANCE AND OPERATIONS PRIOR TO FILING. FORM 990, PART VI, SECTION B, LINE 12C DIRECTORS, OFFICERS AND KEY EMPLOYEES ARE REQUIRED TO NOTIFY THE IAB OF ANY ACTIVITIES AND/OR ASSOCIATIONS THAT COULD BE REASONABLY CONSIDERED AS VIOLATIONS OF THE IAB CONFLICT OF INTEREST POLICY. THE EXECUTIVE COMMITTEE OF THE IAB REVIEWS ANY/ALL POTENTIAL VIOLATIONS AND MAKES FINAL DETERMINATION AS TO THE EXISTENCE OF A CONFLICT OF INTEREST AND APPROPRIATE DISPOSITION/REMEDY. FORM 990, PART VI, SECTION B, LINE 15 THE PROCESS OF DETERMINING COMPENSATION BY THE ORGANIZATION IS DONE BY A REVIEW BY THE EXECUTIVE COMMITTEE. FORM 990, PART VI, SECTION C, LINE 19 THE IAB DOES NOT MAKE ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, OR FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC. 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