2025-09-16T14:27:05-07:00 2024-12-31 161460600 BONN DIOGUARDI & RAY LLP 70 LINDEN OAKS ROCHESTER NY 14625 990 2024-01-01 160757972 FINGER LAKES ASSOCIATION INC dba FINGER LAKES TOURISM ALLIANCE FING 3155367488 309 LAKE STREET PENN YAN NY 14527 MEGHAN NULTY President 2025-09-16 true true Joseph P Dioguardi Jr P00389718 5853819660 2024 2025-03-06 01:10:19Z 309 LAKE STREET PENN YAN NY 14527 530791 false X WWW.FINGERLAKES.ORG X 1919 NY LEAD TOURISM ECONOMIC GROWTH AND DEVELOPMENT THROUGH EXEMPLARY PROMOTION OF THE FINGER LAKES REGION AS A WORLD CLASS DESTINATION. 15 15 3 0 3400 161000 462106 353740 140 126 13208 15925 478854 530791 0 0 236489 213200 0 0 297044 439264 533533 652464 -54679 -121673 278928 368605 259059 470409 19869 -101804 LEAD TOURSIM ECONOMIC GROWTH AND DEVELOPMENT THROUGH EXEMPLARY PROMOTION OF THE FINGER LAKES REGION AS A WORLD CLASS DESTINATION. false false PUBLICATIONS - A TOTAL OF 100,000 FINGER LAKES TRAVEL GUIDES AND 50,000 MAP AND MINI GUIDES WERE PRODUCED. DIGITAL MEDIA - ARCHER COMMUNICATIONS MARKETED THE REGION WITH VARIOUS MEDIA TACTICS WITH IMPRESSIONS DIRECTLY ATTRIBUTED TO CAMPAIGN ADS AND A NEW WEBSITE WAS LAUNCHED UNDER THE BRAND EXPLORE FINGER LAKES. THE NEW WEBSITE MAINTAINED ITS STANCE AS THE PREMIER SOURCE FOR FINGER LAKES TRAVEL INFORMATION. IN 2024 THERE WERE 1,027,510 PAGE VIEWS AND 427,659 UNIQUE VISITORS TO THE SITE. TOTAL IMPRESSIONS WERE 1.03 MILLION. MARKETING CAMPAIGN - MARKETING EFFORTS WERE FOCUSED IN-REGION, STATE-WIDE, NATIONALLY AND INTERNATIONALLY THROUGHOUT 2024 WITH A FULL COMPREHENSIVE MARKETING PLAN PROMOTING THE REGION THROUGH ALL FOUR SEASONS. false false false false false false false false false true false false false false true true false false false false false false false false false false false false false false false false false false false false false false false false true false false true 0 0 false 3 true false false false false false false false false X 15 15 false false true false false false false true true false false true true true true true true true true false NY X X MEGHAN NULTY PRESIDENT 3155367488 309 LAKE STREET PENN YAN NY 14527 X STEPHANIE DEVITO Director 3.00 0.00 X 0 0 0 COLEEN FABRIZI vice chair 3.00 0.00 X X 0 0 0 MATT HUFNAGEL ASSIST. TREAS 3.00 0.00 X X 0 0 0 JON SPAULDING Director 3.00 0.00 X 0 0 0 MEGHAN FULLER Secretary 3.00 0.00 X 0 0 0 JIM MEAD Director 3.00 0.00 X 0 0 0 DANIELLE NEUSER CHAIRPERSON 3.00 0.00 X X 0 0 0 JIM CECERE AT LARGE REP 3.00 0.00 X 0 0 0 BRITTANY GIBSON AT LARGE REP 3.00 0.00 X 0 0 0 DON BENNETT Director 3.00 0.00 X 0 0 0 GREG LADUCA Director 3.00 0.00 X X 0 0 0 SUE POELVOORDE Treasurer 3.00 0.00 X X 0 0 0 JESS MAY HOFFMAN Director 3.00 0.00 X 0 0 0 NATALIE TRAVIS Director 3.00 0.00 X 0 0 0 ERIN RAFALOWSKI Director 3.00 0.00 X 0 0 0 JOE GOBER Director 3.00 0.00 X 0 0 0 BONNIE HAYS Director 3.00 0.00 X 0 0 0 MEGHAN NULTY President 40.00 0.00 X X 0 0 0 0 false false false 0 161000 161000 PARTNERSHIP RENEWALS 541800 112628 112628 PUBLICATIONS INCOME 511190 160453 160453 TOURISM AND PROMOTION 541800 80659 80659 353740 126 126 0 0 0 0 0 0 0 OTHER INCOME 900099 15925 15925 15925 530791 369665 126 0 0 0 0 0 0 172317 146449 25868 669 562 107 28010 24385 3625 12204 10377 1827 0 0 0 0 0 0 18335 18335 211951 211951 1727 1727 4683 4683 0 14571 14571 464 464 0 6302 6302 2360 2360 0 5245 5245 13021 13021 PUBLICATIONS 103755 103755 POSTAGE 27530 26420 1110 MISCELLANEOUS 15267 15267 DUES & SUBSCRIPTIONS 9145 9145 4908 2500 2408 652464 526399 126065 0 40841 36217 8507 6632 121866 300557 0 0 0 0 0 95856 18587 195242 188630 11858 6612 0 0 0 0 0 278928 368605 16920 16406 242139 291503 162500 259059 470409 X 19869 -101804 19869 -101804 278928 368605 -121673 X X false true X true false 84310 84310 28106 28106 82826 76214 6612 6612 X 530791 530791 530791 652464 652464 652464 Part X : FIN48 Footnote IN ACCORDANCE WITH ASC 740-10-50, THE ALLIANCE RECOGNIZES THE TAX BENEFIT FROM UNCERTAIN TAX POSITIONS ONLY IF IT IS MORE LIKELY THAN NOT THAT THE TAX POSITION WILL BE SUSTAINED ON EXAMINATION BY THE TAXING AUTHORITIES. MANAGEMENT BELIEVES THAT THE ALLIANCE IS CURRENTLY OPERATING IN COMPLIANCE WITH THE APPLICABLE REQUIREMENTS OF THE INTERNAL REVENUE CODE. THEREFORE, NO LIABILITY FOR UNRECOGNIZED BENEFITS HAS BEEN INCLUDED ON THE ALLIANCE'S FINANCIAL STATEMENTS. Form 990, Part VI, Section B, Line 11b THE ANNUAL FORM 990 IS REVIEWED AND APPROVED BY THE BOARD OF DIRECTORS. Form 990, Part VI, Section B, Line 12c BOARD MEMBERS ARE REQUIRED ANNUALLY TO ACKNOWLEDGE THEIR COMPLIANCE WITH THE CONFLICT OF INTEREST POLICY IN WRITING. Form 990, Part VI, Section B, Line 15b THE BOARD CHAIR REVIEWS AND APPROVES THE PRESIDENT'S SALARY ANNUALLY. THE PRESIDENT REVIEWS AND APPROVES COMPENSATION FOR ALL EMPLOYEES ANNUALLY. Form 990, Part VI, Section C, Line 18 GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE MADE AVAILABLE TO THE PUBLIC UPON REQUEST. Form 990, Part VI, Section C, Line 19 GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE MADE AVAILABLE TO THE PUBLIC UPON REQUEST. Form 990, Part XII, Line 2c THE FINANCE COMMITTEE HAS ASSUMED THE RESPONSIBILITY FOR OVERSIGHT OF THE AUDIT AND SELECTION OF THE INDEPENDENT ACCOUNTANT. FINGER LAKES REGIONAL TOURISM DEVELOPMEN 309 LAKE STREET PENN YAN NY 14527 161450281 PROMOTE TOURISM NY 501C6 N/A NA false false false false false false false false false false false false false false false false false false false false