2025-08-04T09:15:19-05:00 2024-12-31 582676261 Rogers & Company PLLC 8300 Boone Boulevard Suite 600 Vienna VA 22182 990 2024-01-01 741862896 CTAM Cable & Telecommunications Association for Marketing CTAM 3014858900 2000 Duke Street 300 Alexandria VA 22314 Zell Murphy SVP, Finance & Administration 3014858900 2025-08-04 1 1 Lori A Collingsworth P00639819 7038930300 2025-08-01 2024 2025-03-06 01:10:19Z X CTAM Vicki Lins 2000 Duke Street 300 Alexandria VA 22314 5806653 0 X https://www.ctam.com/ X 1976 DC We direct collaborative marketing and communications initiatives so our members can achieve greater success by working together, and ultimately better serve the millions of people they engage every day. 17 16 21 60 0 0 0 0 3956762 4268739 129420 505227 128388 142098 4214570 4916064 0 0 0 0 2466877 2519758 0 0 0 1684336 2019859 4151213 4539617 63357 376447 8636395 6951534 4337523 2347376 4298872 4604158 X We direct collaborative marketing and communications initiatives so our members can achieve greater success by working together, and ultimately better serve the millions of people they engage every day. 0 0 Piracy and Password Sharing: The goal of this large-scale project is to develop and implement a comprehensive communications framework to educate key audiences on the impact of content piracy and password sharing in order to mitigate financial impact to the media and entertainment industry. TV Critics Tours: As a major benefit to the cable network members, CTAM organizes the cable portion of the winter and summer Television Critics Tours. Twice a year, cable networks are invited to showcase new programming for television writers and critics and to promote the quality and variety of cable programming. Business Councils: The Business Councils and Working Groups serve to facilitate collaboration and information sharing among members. Major project and topic areas include: Business Services, Insights & Analytics, Marketing & Sales, and Strategic Communications. Executive Education: The educational component of CTAM's mission is furthered through member CTAM Wired webcasts, industry-related in-person and virtual training (CTAM Advance) and meetings, and two half-day events called CTAM Think featuring non-industry speakers sharing new and innovative business ideas and insights. 0 0 0 1 0 0 0 0 0 1 0 0 1 1 1 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 1 1 0 1 20 0 1 21 1 0 0 0 0 1 1 0 0 0 X 17 16 0 0 0 0 1 0 1 1 1 0 1 1 1 1 1 1 1 1 1 1 0 X Zell Murphy SVP Finance Administ 3014858900 2000 Duke Street Suite 300 Alexandria VA 22314 Vicki Lins President and CEO 39.00 1.00 X X 591622 18298 45841 Jason Wicht Chair 1.00 0.00 X X 0 0 0 Kelly Kane Vice-Chair 1.00 0.00 X X 0 0 0 Mark Lawson Treasurer 1.00 0.00 X X 0 0 0 Sharon Peters Secretary 1.00 0.00 X X 0 0 0 Anju Ahuja Director 1.00 0.00 X 0 0 0 Cameron Blanchard Director 1.00 0.00 X 0 0 0 Roy Cho Director 1.00 0.00 X 0 0 0 Deena Demasi Chair 1.00 0.00 X X 0 0 0 Jessica Fang Director 1.00 0.00 X 0 0 0 Todd Hoy Director 1.00 0.00 X 0 0 0 Lori LeBas Director 1.00 0.00 X 0 0 0 Jim Maiella Director 1.00 0.00 X 0 0 0 David McNaughton Director 1.00 0.00 X 0 0 0 Mike Parker Director 1.00 0.00 X 0 0 0 Richard Shirley Director 1.00 0.00 X 0 0 0 Melissa Tolchin Director 1.00 0.00 X 0 0 0 Zell Murphy SVP, Finance & Administration 38.50 1.50 X 316331 12975 27442 Ken Leonardo SVP Marketing 40.00 0.00 X 322789 0 43667 Mark Snow SVP & GM Consumer Marketing 40.00 0.00 X 347882 0 37249 Deepa Venkataraman VP Consumer Marketing 40.00 0.00 X 229778 0 23918 Dana Fragnoli-Piteo Sr Director Business Marketing 40.00 0.00 X 159371 0 28737 Ariane Guardarramus Sr Director, Marketing Ops & Client Services 40.00 0.00 X 153588 0 12303 Mary Shaw VP Communications & Strategic Allliances 40.00 0.00 X 181053 0 25014 Olga Slabkovska Sr Director Finance 40.00 0.00 X 133162 0 27735 Sloane Stegen Sr Director, Digital Marketing 40.00 0.00 X 182819 0 32392 2618395 31273 304298 14 0 1 0 TK Interactive LLC PO Box 1743 Mount Laurel NJ 08054 Digital Media Content 117400 Momentize LLC 4669 Zinc Drive Woodbury MN 55129 Digital Measurement & Monitoring 109250 2 Membership dues 900099 2830573 2830573 TV Critics Tour 900099 719369 719369 Piracy and Password Sharing 900099 690462 690462 Executive Education 900099 28335 28335 4268739 151517 151517 6046 6046 55000 0 55000 55000 55000 1244299 890589 353710 353710 353710 Foundation administration 900099 70000 70000 Refunds and other receipts 900099 11299 11299 Equity in income of subsidiaries 900099 -247 -247 81052 4916064 4268739 0 647325 1984062 323656 15883 83112 113045 22260 19834 176207 680052 89939 61200 86929 31419 737549 66967 41174 Bad debt expense 4416 Taxes and licenses 1913 4539617 520 520 265615 226661 367477 315357 204074 81273 1246834 1207702 104146 39132 4490419 4687281 3204144 1601310 8636395 6951534 887635 772752 619448 435576 2830440 1139048 4337523 2347376 X 4298872 4604158 4298872 4604158 8636395 6951534 376447 -71161 0 X X 0 1 X 1 0 0 1 0 842032 811268 30764 404802 396434 8368 39132 Deferred compensation assets 937588 Right-of-use assets - operating lease 149600 Equity method investment in subsidiary- CTAM MSO Marketing Corp 460462 Deposits 23133 Equity method investment in subsidiary- CTAM Leadshare Corp 30527 1601310 Deferred compensation liabilities 937588 Lease liabilities- operating lease 201460 1139048 X 7378874 -71161 2553558 2482397 4896477 19834 -247 19587 4916064 7073591 2553808 2553808 4519783 19834 19834 4539617 Part X, Line 2: Management has evaluated the Organization's tax positions and concluded that the Organization's consolidated financial statements do not include any uncertain tax positions. Part XI, Line 2d - Other Adjustments: Consolidated revenue from CTAM MSO Marketing Corp 1,695,291. Consolidated revenue from CTAM Leadshare Corp 858,267. Part XI, Line 4b - Other Adjustments: Equity in income of subsidiaries -247. Part XII, Line 2d - Other Adjustments: Consolidated expenses from CTAM MSO Marketing Corp 1,694,949. Consolidated expenses from CTAM Leadshare Corp 858,859. X 1 0 X X X X 0 0 0 Vicki Lins President and CEO 475550 14708 115490 3572 582 18 13338 413 31127 963 636087 19674 0 0 Mark Snow SVP & GM Consumer Marketing 280448 0 66834 0 600 0 13750 0 23499 0 385131 0 0 0 Ken Leonardo SVP Marketing 253343 0 60376 0 9070 0 5250 0 38417 0 366456 0 0 0 Zell Murphy SVP, Finance & Administration 254987 10459 60768 2492 576 24 13208 542 13153 539 342692 14056 0 0 Deepa Venkataraman VP Consumer Marketing 192424 0 36754 0 600 0 13750 0 10168 0 253696 0 0 0 Sloane Stegen Sr Director, Digital Marketing 159553 0 22666 0 600 0 3203 0 29189 0 215211 0 0 0 Mary Shaw VP Communications & Strategic Alllia 144419 0 27534 0 9100 0 4673 0 20341 0 206067 0 0 0 Dana Fragnoli-Piteo Sr Director Business Marketing 139747 0 19024 0 600 0 5250 0 23487 0 188108 0 0 0 Ariane Guardarramus Sr Director, Marketing Ops & Client 133818 0 19170 0 600 0 5250 0 7053 0 165891 0 0 0 Olga Slabkovska Sr Director Finance 116304 0 16258 0 600 0 5250 0 22485 0 160897 0 0 0 Part I, Line 1a Payments for business use of personal residence: Staff were paid $50/month in additional taxable compensation to cover in-home office related costs. Form 990, Part VI, Section A, line 1a The members of the Board of Directors who are also officers of the Corporation, plus additional members of the Board as appointed by the Chair and approved by the Board, shall constitute an Executive Committee. When the Board of Directors is not in session, the Executive Committee shall exercise the power of the Board, with the exception of any matters which are required to be submitted to the members for their approval.The members of the Board of Directors who are also officers of the Corporation, plus additional members of the Board as appointed by the Chair and approved by the Board, shall constitute an Executive Committee. When the Board of Directors is not in session, the Executive Committee shall exercise the power of the Board, with the exception of any matters which are required to be submitted to the members for their approval. Form 990, Part VI, Section A, line 6 Membership in the Corporation shall be divided into the following classifications for annual membership dues or for the election of Directors or for such other purposes as the Bylaws of the Corporation may prescribe: (a) Regular membership in the Corporation shall be open to any firm engaged in the management or marketing, or communications areas of the cable industry, including multisystem operators ("MSO's") and systems, content providers, industry associations, and suppliers of equipment and services to cable, but not including direct broadcast satellite, incumbent local exchange carriers as of July 1, 2005, electric utilities or municipally-owned cable systems and subsidiaries and affiliates of the foregoing. Regular members have the right to vote on amendments to the Bylaws, as well as any other proposed actions submitted to the membership by the Board; voting shall be exercised through members' authorized representatives. Cable company regular members each have one vote. Content provider regular members and supplier members each have one vote. Each member firm eligible to vote shall designate one authorized representative to take action on its behalf. The Corporation shall keep an official record of all authorized representatives, and a member firm must provide written notice to the Corporation to change its authorized representative. (b) Honorary membership may be conferred by the Board of Directors upon any outstanding person who, in the opinion of the Board of Directors, has contributed to the success of this Corporation and/or the well-being of the profession, or who has received recognition and reflected the same in the interest of the profession. Honorary members shall not be required to pay dues, nor shall they have a vote. (c) Academic membership shall be open to students in the field of communications. Students may be charged a nominal fee for academic membership, and shall not have a vote, but may participate in meetings or other activities of the Corporation. Form 990, Part VI, Section A, line 7b Regular members have the right to vote on amendments to the Bylaws, as well as any other proposed actions submitted to the membership by the Board; voting shall be exercised through members' authorized representatives. Cable company regular members each have one vote. Content provider regular members and supplier members each have one vote. Each member firm eligible to vote shall designate one authorized representative to take action on its behalf. Form 990, Part VI, Section B, line 11b A copy of the Form 990 is distributed to all Audit Committee members and Board Executive Committee members for review prior to filing. A period of time prior to filing is provided for comments and questions. Form 990, Part VI, Section B, line 12c Process for Board: Annually, the President (or the President's designee) shall send to CTAM's board members a copy of a Conflict of Interest Questionnaire which shall be completed and returned to him/her. Following her review, the President shall submit a confidential report to the Executive Committee concerning any interests of board members that might represent a potential conflict of interest. The issue may be addressed by the Executive Committee to determine whether any one or more of the following actions are warranted: 1) no action required; 2) full disclosure to the board; 3) Executive Committee and/or full board determination of whether additional action is warranted. New board members shall participate in a similar procedure immediately upon assumption of his or her service. Process for Key Employees: annually, the President (or the President's designee) shall send to key staff members or employees a copy of a Conflict of Interest Questionnaire which shall be completed and returned to him/her. The President shall review each questionnaire to determine whether or not potential conflicts exist. If the President does determine that a conflict does exist, he or she will determine the appropriate corrective action to address the conflict up to and including potential termination of employment. Form 990, Part VI, Section B, line 15 For the CEO, compensation is reviewed and determined by the CTAM Executive Committee with input from legal counsel, and, if necessary, from third-party compensation specialists. The process does include review of comparability data and substantiation of the decision. For all Vice-Presidents, compensation is reviewed and determined by the President/CEO on an annual basis. For the director level employees, compensation is reviewed and recommended by Supervising VP and approved by President/CEO. This process may include review of comparability data and does require substantiation of the decision. Form 990, Part VI, Section C, line 19 The organization's governing documents, conflict of interest policy, and financial statements are made available to the public upon request. Form 990, Part XII, Line 2c: The audit oversight process has not changed from the prior year. CTAM Educational Foundation 2000 Duke Street Suite 300 Alexandria VA 22314 541814332 Education DC 501(c)(3) Line 12a, I CTAM 1 CTAM MSO Marketing Corp 120 Waterfront Street Suite 200 Oxon Hill MD 207451142 262238460 Managing cooperative marketing DC CTAM C 1695291 1916498 1.00000 1 CTAM Leadshare Corp 120 Waterfront Street Suite 200 Oxon Hill MD 207451142 823931423 Sell excess business leads to non-member companies DC CTAM C 858267 237096 1.00000 1 0 0 0 0 0 0 0 0 0 0 0 1 0 1 1 0 1 0 0 CTAM Educational Foundation L 70000 FMV CTAM Educational Foundation N Included in L above CTAM Educational Foundation O Included in L above CTAM Educational Foundation Q 27729 FMV CTAM MSO Marketing Corp Q 496665 FMV CTAM Leadshare Corp Q 794917 FMV