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        <PersonNm>LOUIE DIAMOND JR</PersonNm>
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        <PersonNm>DINA ZUG</PersonNm>
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      <Form990PartVIISectionAGrp>
        <PersonNm>BRUCE BARTLEY</PersonNm>
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        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>ELAINE NOBLE</PersonNm>
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        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>MARILYN HERSHEY</PersonNm>
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        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>TIM KURTZ</PersonNm>
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      <Form990PartVIISectionAGrp>
        <PersonNm>JOHN CHRISMAN</PersonNm>
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      <Form990PartVIISectionAGrp>
        <PersonNm>JOANNE TILLS</PersonNm>
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      <Form990PartVIISectionAGrp>
        <PersonNm>ANDREA HOUSE</PersonNm>
        <TitleTxt>SENIOR VP OF YOUTH PROGRAM</TitleTxt>
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        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>18358</OtherCompensationAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>GAIL STREET</PersonNm>
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        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>NICHOLAS DEPALMA</PersonNm>
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        <HighestCompensatedEmployeeInd>X</HighestCompensatedEmployeeInd>
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      <Form990PartVIISectionAGrp>
        <PersonNm>CYNTHIA WEIMER</PersonNm>
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        <HighestCompensatedEmployeeInd>X</HighestCompensatedEmployeeInd>
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        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
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      <TotReportableCompRltdOrgAmt>0</TotReportableCompRltdOrgAmt>
      <TotalOtherCompensationAmt>230459</TotalOtherCompensationAmt>
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      <CompensationFromOtherSrcsInd>0</CompensationFromOtherSrcsInd>
      <ContractorCompensationGrp>
        <ContractorName>
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        <ContractorAddress>
          <USAddress>
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      <ProgramServiceRevenueGrp>
        <Desc>DIRECT PRODUCER ASSESSMENTS</Desc>
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      <ProgramServiceRevenueGrp>
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        <RelatedOrExemptFuncIncomeAmt>2118011</RelatedOrExemptFuncIncomeAmt>
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      <ProgramServiceRevenueGrp>
        <Desc>OTHER INCOME</Desc>
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      <ProgramServiceRevenueGrp>
        <Desc>NEW JERSEY</Desc>
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        <RelatedOrExemptFuncIncomeAmt>65000</RelatedOrExemptFuncIncomeAmt>
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        <ExclusionAmt>214728</ExclusionAmt>
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        <ExclusionAmt>214728</ExclusionAmt>
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      <FeesForServicesLegalGrp>
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      <FeesForServicesAccountingGrp>
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      <OtherExpensesGrp>
        <Desc>RETAIL MARKETING PROGRA</Desc>
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      <OtherExpensesGrp>
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      <RltdOrgOfficerTrstKeyEmplGrp>
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        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 11B</FormAndLineReferenceDesc>
        <ExplanationTxt>THE OFFICERS ON THE BOARD OF DIRECTORS REVIEW THE FORM 990 PRIOR TO FILING WITH THE IRS.</ExplanationTxt>
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      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 15</FormAndLineReferenceDesc>
        <ExplanationTxt>CEO COMPENSATION IS REVIEWED BY PERSONNEL COMMITTEE AND COMMITTEE APPROVES A PERCENTAGE INCREASE. THE CEO RECEIVES AN OVERALL PERCENTAGE FROM THE BOARD FOR FULL STAFF AND HE DETERMINES KEY EMPLOYEE INCREASES WITHIN THE PERCENTAGE RANGE.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION C, LINE 19</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 12, PART XII, LINE 2C</FormAndLineReferenceDesc>
        <ExplanationTxt>THE PROCESS FOR AUDIT OVERSIGHT AND AUDITOR SELECTION HAS NOT CHANGED FROM THE PRIOR YEAR.</ExplanationTxt>
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    </IRS990ScheduleO>
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          <CityNm>PHILIDELPHIA</CityNm>
          <StateAbbreviationCd>PA</StateAbbreviationCd>
          <ZIPCd>19106</ZIPCd>
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        <PrimaryActivitiesTxt>PROMOTIONAL PROGRAMS AND ADVERTISING OF DAIRY PRODUCTS</PrimaryActivitiesTxt>
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        <ExemptCodeSectionTxt>QUASI GOVERNMENT</ExemptCodeSectionTxt>
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          <BusinessNameLine1Txt>PENNSYLVANIA DAIRY PROMOTION PROGRAM</BusinessNameLine1Txt>
        </OtherOrganizationName>
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        <MethodOfAmountDeterminationTxt>FMV OF SERVICES</MethodOfAmountDeterminationTxt>
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</Return>