2025-11-12T14:12:19-06:00 2024-12-31 450250958 EIDE BAILLY LLP 2950 E HARMONY RD STE 290 FORT COLLINS CO 805283429 990 2024-01-01 261550374 FISHCHOICE INC FISH 8776420008 PO BOX 531 FORT COLLINS CO 80522 RICHARD BOOT PRESIDENT/CEO 8776420008 2025-11-10 1 1 KYLE FRITCH CPA P01313374 9702238825 2025-11-10 2024 2025-03-06 01:10:19Z RICHARD BOOT 1415 LAPORTE AVE FORT COLLINS CO 80521 3052875 0 X WWW.FISHCHOICE.COM X 2008 CA DECREASE THE ENVIRONMENTAL IMPACTS OF THE SEAFOOD INDUSTRY 4 3 12 3 0 0 2336471 3008642 0 0 28793 44233 0 0 2365264 3052875 0 0 0 0 1717915 1922523 0 0 103858 1427825 1352595 3145740 3275118 -780476 -222243 1144749 2063369 671426 1812289 473323 251080 X FISHCHOICE INC IS ORGANIZED AS A PUBLIC CHARITY TO DECREASE THE ENVIRONMENTAL IMPACTS OF THE SEAFOOD INDUSTRY BY CREATING TOOLS TO INCREASE THE AMOUNT OF SEAFOOD PURCHASED FROM SUSTAINABLE SOURCES AND DECREASE THE AMOUNT OF SEAFOOD PURCHASED FROM SOURCES THAT DEGRADE THE ENVIRONMENT. 0 0 1399217 FISHCHOICE HAS DESIGNED, DEVELOPED NOW MANAGES A SOPHISTICATED WEB SITE THAT PROVIDES THE FOLLOWING: PLEASE VISIT OUR WEBSITE AT WWW.FISHCHOICE.COM. 1) COMMERCIAL SEAFOOD BUYERS ARE CONNECTED WITH THE MOST ENVIRONMENTALLY PREFERRED AND SUSTAINABLE SEAFOOD SUPPLIERS. SUSTAINABLE SEAFOOD IS FISH AND SHELLFISH THAT IS CAUGHT OR FARMED IN WAYS THAT MAINTAIN HEALTHY POPULATIONS AND HAVE MINIMUM IMPACT ON THE ENVIRONMENT. 2 CONSUMERS OF SEAFOOD PRODUCTS ARE DIRECTED TO A WEB PAGE DESIGNED FOR CONSUMERS THAT EDUCATES THE PUBLIC ABOUT WHERE THEY CAN PURCHASE SEAFOODS FROM RESTAURANTS OR RETAILERS THAT CARRY SUSTAINABLE SEAFOODS. 3) ALL SEAFOOD PRODUCTS FEATURED ON THE FISHCHOICE WEB SITE MEET THE STRICT RANKING AND CERTIFICATION CRITERIA OF AT LEAST ONE OF THE ENVIRONMENTAL COMMUNITY'S LEADING ORGANIZATIONS. 4) FISHCHOICE DOESN'T DO ANY OF THE RANKING OR CERTIFICATION. THE CHARITY TAKES THE CRITERIA AND APPLIES IT TO MATCHING SEAFOOD PRODUCTS. 5) FISHCHOICE COLLABORATES WITH NINE OF THE WORLD'S LEADING ENVIRONMENTAL ORGANIZATIONS TO MAKE SUSTAINABLE AND ENVIRONMENTALLY PREFERABLE SEAFOOD MORE EASILY ACCESSIBLE. THESE ORGANIZATIONS ARE AS FOLLOWS: AQUACULTURE STEWARDSHIP COUNCIL, NATIONAL OCEANOGRAPHIC AND ATMOSPHERIC ADMINISTRATION (NOAA), FOOD ALLIANCE, FAIR TRADE, FISHWISE, MARINE STEWARDSHIP COUNCIL, MONTEREY BAY AQUARIUMS SEAFOOD WATCH PROGRAM, NEW ENGLAND AQUARIUM, AND SEACHOICE. FISHCHOICE ALSO CONTAINS A SOPHISTICATED ASSESSMENT TOOL THAT SEAFOOD BUSINESSES USE TO DETERMINE THE SUSTAINABILITY OF THEIR SEAFOOD OFFERINGS. 1147358 FISHCHOICE HAS DEVELOPED AN ONLINE TOOL TO TRACK THE IMPROVEMENTS OF FISHERIES GLOBALLY. OVER 90% OF GLOBAL FISHERY IMPROVEMENT PROJECTS THAT ARE RUN BY VARIOUS NGO'S AROUND THE GLOBE ARE TRACKED IN ONE PLACE, FISHERYPROGRESS.ORG. THIS ENABLES GOVERNMENTS, NGO'S AND INDUSTRY TO EFFICIENTLY PUSH FOR IMPROVEMENTS THAT LEAD TO MORE SUSTAINABLE FISHERIES. FISHERYPROGRESS.ORG IS OVERSEEN BY AN ADVISORY COMMITTEE AND MANAGED DAY TO DAY BY FISHCHOICE. 251859 ORGANIZATION PERSONNEL HAVE ATTENDED NUMEROUS SEAFOOD INDUSTRY CONFERENCES IN ORDER TO EDUCATE BUYERS AND SUPPLIERS OF SEAFOOD PRODUCTS ABOUT FISHCHOICE AND HOW THE ORGANIZATION'S WEBSITE CAN BE USED BY THE SEAFOOD INDUSTRY TO INCREASE PURCHASES OF SUSTAINABLE SEAFOOD PRODUCTS AND DECREASE DEMAND PRESSURES ON FISHES AND AQUACULTURE THAT ARE NOT SUSTAINABLE. KNOWLEDGE GLEANED AT THESE CONFERENCES ALLOWS FISHCHOICE TO DEFINE POLICIES AND PROCEDURES IN A MANNER COMPATIBLE WITH OTHER NONPROFIT ENTITIES OPERATING IN THE SAME OR SIMILAR NATIONAL AND GLOBAL ENVIRONMENT SPACE. 2798434 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 1 17 0 1 12 1 0 0 0 0 0 0 0 0 0 0 0 0 X 4 3 0 0 0 0 0 0 0 1 0 0 0 1 1 1 1 0 0 1 0 0 CA X RICHARD BOOT 8776420008 PO BOX 531 FORT COLLINS CO 80522 RICHARD BOOT PRESIDENT/CEO 40.00 X X 203896 0 11659 KRISTIN SHERWOOD DIRECTOR OF PROGRAMS 40.00 X 182550 0 10815 BRETT GALIMIDI DIRECTOR OF TECHNOLOGY 40.00 X 162916 0 28772 JEREMY RUDE FISHERY PROGRESS PROGRAM MANAGER 40.00 X 134145 0 9507 RYAN CRAIG SECRETARY 0.50 X X 0 0 0 BETH HUTCHINSON TREASURER 0.50 X X 0 0 0 BARTON SEAVER DIRECTOR 0.50 X 0 0 0 683507 0 60753 4 0 1 0 LATERAL LINE ENVIRONMENTAL 62983 MARSH ORCHID DR BEND OR 97701 FISHERY PROGRESS REVIEW 220500 HEARTS OF OAK 20 WESTWOOD DR ASHEVILLE NC 28806 WEB CONSULTING 208865 COCOMOON DESIGN 401 SOUTH WATER STREET SILVERTON OR 97381 WEB CONSULTING 118575 JVR INNOVATIONS 386 FLOWERING BRANCH AVE LITTLE RIVER SC 29566 TECH PROJECT MANAGER 102520 MELISSA LUNA 8625 MEADOW EDGE TERRACE FAIRFAX STATION VA 22039 SOCIAL RESPONSIBILITY 101734 5 3008642 3008642 44233 44233 3052875 0 0 44233 X 215951 161963 25914 28074 1473792 1373775 42640 57377 37835 35719 869 1247 94935 87030 3478 4427 100010 91009 4000 5001 1257 1006 251 36100 28880 7220 950666 760532 190134 10275 7706 2055 514 27782 22226 4167 1389 114220 96514 12567 5139 11999 10139 1320 540 17 17 27479 27479 EDUCATION EXPENSES 41844 29291 12553 DUES AND FEES 16131 12098 4033 FACILITIES AND EQUIPMEN 3005 2255 600 150 111820 78274 33546 3275118 2798434 372826 103858 1144749 770373 1280000 1567 11429 15235 15235 0 0 1144749 2063369 113784 132289 557642 1680000 671426 1812289 X 473323 251080 473323 251080 1144749 2063369 -222243 0 X 0 0 0 X 1680560 3350250 2613128 2336471 3008642 12989051 1680560 3350250 2613128 2336471 3008642 12989051 11470013 1519038 264 183 13571 28793 44233 87044 13076095 58500 0.11620 0.17480 X SCHEDULE A, PART II, LINE 10, EXPLANATION OF OTHER INCOME: OTHER INCOME - PART II, SECTION C, LINE 17A, FACTS AND CIRCUMSTANCES TEST: FISHCHOICE, INC. FAILS TO MEET THE PUBLIC SUPPORT TEST FOR THE YEAR ENDED DECEMBER 31, 2024. HOWEVER, BASED ON THE FOLLOWING FACTS AND CIRCUMSTANCES, THE ORGANIZATION SHOULD CONTINUE TO BE RECOGNIZED AS A PUBLICLY SUPPORTED ORGANIZATION UNDER INTERNAL REVENUE CODE SECTION 509(A)(1). TEN-PERCENT OF SUPPORT: THE TOTAL AMOUNT OF PUBLIC SUPPORT FOR THE ORGANIZATION DURING THE ABOVE MENTIONED PERIOD IS 11.61%. THEREFORE, THE TOTAL PUBLIC SUPPORT IS GREATER THAN THE REQUIRED 10%. ATTRACTION OF PUBLIC SUPPORT: THE ORGANIZATION DOES NOT RECEIVE MORE THAN 33 1/3% OF ITS SUPPORT FROM GOVERNMENT UNITS OR FROM CONTRIBUTIONS FROM THE GENERAL PUBLIC DUE TO THE FACT THAT IN PRIOR YEARS THE MAJORITY OF THE ORGANIZATION'S CONTRIBUTIONS CAME FROM VARIOUS PRIVATE FOUNDATIONS. ALTHOUGH FISHCHOICE CONSISTENTLY RECEIVES CONTRIBUTIONS FROM DIFFERENT PUBLIC SOURCES EACH YEAR, THE 33 1/3% SUPPORT TEST COULD NOT BE MET. THE ORGANIZATION HAS IMPLEMENTED NEW STRATEGIES TO HELP BROADEN THE PUBLIC SUPPORT OF THE ORGANIZATION. FISHCHOICE HAS RECEIVED DONATIONS FROM SEAFOOD INDUSTRY STAKEHOLDERS. IN THE LAST YEAR, THE ORGANIZATION HAS STEPPED UP ATTEMPTS TO SOLICIT MORE DONATIONS FROM THESE PRIVATE SOURCES BY INCLUDING A DONATIONS LINK ON OUR WEBSITE AND DIRECTLY ASKING MORE PUBLIC COMPANIES FOR DONATIONS IN THE COURSE OF OUR WORK. FISHCHOICE HAS ALSO CONTRACTED A SEAFOOD INDUSTRY CONSULTANT AS AN EXPANSION TO OUR FUNDRAISING EFFORTS, TO BUILD A PROGRAM WITHIN THE ORGANIZATION THAT WILL BRING IN DONATIONS FROM PRIVATE COMPANIES ON A REGULAR BASIS. FISHCHOICE CURRENTLY HAS RESOURCES IN PLACE TO ACCEPT PUBLIC DONATIONS. SOURCES OF SUPPORT: FISHCHOICE, INC. HISTORICALLY HAS RECEIVED SUPPORT FROM FOUR MAJOR PRIVATE FOUNDATIONS, THE DAVID AND LUCILE PACKARD FOUNDATION, THE GORDON AND BETTY MOORE FOUNDATION, THE WALTON FAMILY FOUNDATION AND THE WALMART FOUNDATION. THE ORGANIZATION ALSO RECEIVES SUPPORT FROM VARIOUS PUBLIC DONORS. HOWEVER, BECAUSE OF THE SIZE OF THE PRIVATE FOUNDATION DONATIONS, THE ORGANIZATION FAILED TO MEET THE 33 1/3% REQUIREMENT FOR PUBLIC SUPPORT. REPRESENTATIVE GOVERNING BODY: FISHCHOICE, INC. IS CURRENTLY SERVED BY A GOVERNING BODY THAT REPRESENTS THE INTEREST OF THE SEAFOOD INDUSTRY; IT DOES NOT REPRESENT THE INTERESTS OF THE DONORS OF FISHCHOICE, INC. THESE REPRESENTATIVES ENSURE THAT THE ORGANIZATION MEETS THE NEEDS OF THE SEAFOOD INDUSTRY. THE ORGANIZATION HAS CURRENTLY IMPLEMENTED A REVIEW OF ITS GOVERNANCE MODEL TO IDENTIFY NEW PROSPECTIVE DIRECTORS/GOVERNORS TO REPRESENT A BROADER RANGE OF THE SEAFOOD INDUSTRY AND THE GENERAL PUBLIC. BASED ON THE ABOVE FACTS AND CIRCUMSTANCES, FISHCHOICE, INC. SHOULD CONTINUE TO BE CONSIDERED AS PUBLICLY SUPPORTED UNDER INTERNAL REVENUE CODE SECTION 509(A)(1). RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 15235 15235 0 0 X X 0 0 0 0 0 0 0 0 0 RICHARD BOOT PRESIDENT/CEO 203896 0 0 0 0 0 8059 0 3995 0 215950 0 0 0 KRISTIN SHERWOOD DIRECTOR OF PROGRAMS 182550 0 0 0 0 0 7215 0 3600 0 193365 0 0 0 BRETT GALIMIDI DIRECTOR OF TECHNOLOGY 162916 0 0 0 0 0 6472 0 22695 0 192083 0 0 0 TALLY SERVICES INC OFFICER OF FISHCHOICE HAS MORE THAN A 35% OWNERSHIP IN THE ORGANIZATION 81000 CFO CONSULTING SERVICES 0 FORM 990, PART VI, SECTION A, LINE 8B FISHCHOICE DOES NOT HAVE ANY COMMITTEES WITH AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BODY. FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS REVIEWED AND APPROVED BY THE ENTIRE GOVERNING BODY BEFORE IT IS FILED WITH THE IRS. FORM 990, PART VI, SECTION B, LINE 12C ALL OFFICERS AND DIRECTORS OF THE ORGANIZATION ARE REQUIRED TO SIGN A CONFLICT OF INTEREST STATEMENT. IN CONNECTION WITH ANY ACTUAL OR POTENTIAL CONFLICT OF INTEREST, ALL OFFICERS AND DIRECTORS MUST DISCLOSE THE EXISTENCE OR ANY FINANCIAL INTEREST TO THE BOARD ON AN ANNUAL BASIS, IF APPLICABLE. ANY ACTUAL OR POTENTIAL CONFLICT OF INTEREST IS REVIEWED BY THE BOARD OF DIRECTORS TO DETERMINE IF A CONFLICT OF INTEREST EXISTS. INDIVIDUALS WITH THE POTENTIAL OR ACTUAL CONFLICT OF INTEREST ARE EXCLUDED FROM DELIBERATIONS AND VOTING ON THE MATTER. FORM 990, PART VI, SECTION B, LINE 15A FISHCHOICE'S BOARD OF DIRECTORS, EXCLUDING THE PRESIDENT/CEO, REVIEWS AND APPROVES THE COMPENSATION OF THE PRESIDENT/CEO ON AN ANNUAL BASIS. COMPARABILITY DATA IS USED DURING THE REVIEW PROCESS TO ENSURE COMPENSATION LEVELS ARE REASONABLE. FORM 990, PART VI, SECTION C, LINE 19 FISHCHOICE MAKES IT GOVERNING DOCUMENTS AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART IX, LINE 11G OTHER FEES: PROGRAM SERVICE EXPENSES 760,532. MANAGEMENT AND GENERAL EXPENSES 190,134. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 950,666.