﻿<?xml version="1.0" encoding="utf-8"?>
<Return xmlns="http://www.irs.gov/efile" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.irs.gov/efile" returnVersion="2024v5.2">
  <ReturnHeader binaryAttachmentCnt="0">
    <ReturnTs>2025-09-19T16:26:48-05:00</ReturnTs>
    <TaxPeriodEndDt>2024-12-31</TaxPeriodEndDt>
    <PreparerFirmGrp>
      <PreparerFirmEIN>430765316</PreparerFirmEIN>
      <PreparerFirmName>
        <BusinessNameLine1Txt>RUBINBROWN LLP</BusinessNameLine1Txt>
      </PreparerFirmName>
      <PreparerUSAddress>
        <AddressLine1Txt>7676 FORSYTH BLVD SUITE 2100</AddressLine1Txt>
        <CityNm>SAINT LOUIS</CityNm>
        <StateAbbreviationCd>MO</StateAbbreviationCd>
        <ZIPCd>63105</ZIPCd>
      </PreparerUSAddress>
    </PreparerFirmGrp>
    <ReturnTypeCd>990</ReturnTypeCd>
    <TaxPeriodBeginDt>2024-01-01</TaxPeriodBeginDt>
    <Filer>
      <EIN>264084813</EIN>
      <BusinessName>
        <BusinessNameLine1Txt>WNYHOO-NOW INC</BusinessNameLine1Txt>
        <BusinessNameLine2Txt>D/B/A PAUSE FOR INSPIRATION</BusinessNameLine2Txt>
      </BusinessName>
      <BusinessNameControlTxt>WNYH</BusinessNameControlTxt>
      <PhoneNum>3149736905</PhoneNum>
      <USAddress>
        <AddressLine1Txt>10829 OLIVE BOULEVARD SUITE 200</AddressLine1Txt>
        <CityNm>SAINT LOUIS</CityNm>
        <StateAbbreviationCd>MO</StateAbbreviationCd>
        <ZIPCd>63141</ZIPCd>
      </USAddress>
    </Filer>
    <BusinessOfficerGrp>
      <PersonNm>MARY GERARD LENIHAN</PersonNm>
      <PersonTitleTxt>PRESIDENT &amp; TREASURER</PersonTitleTxt>
      <PhoneNum>3149736905</PhoneNum>
      <SignatureDt>2025-08-19</SignatureDt>
      <DiscussWithPaidPreparerInd>1</DiscussWithPaidPreparerInd>
    </BusinessOfficerGrp>
    <IRSResponsiblePrtyInfoCurrInd>0</IRSResponsiblePrtyInfoCurrInd>
    <PreparerPersonGrp>
      <PreparerPersonNm>MINDY G KRUEGER</PreparerPersonNm>
      <PTIN>P01290370</PTIN>
      <PhoneNum>3142903300</PhoneNum>
    </PreparerPersonGrp>
    <TaxYr>2024</TaxYr>
    <BuildTS>2025-03-06 01:10:19Z</BuildTS>
  </ReturnHeader>
  <ReturnData documentCnt="5">
    <IRS990 documentId="RetDoc1038000001" referenceDocumentId="RetDoc1044400001">
      <PrincipalOfficerNm>MARY GERARD LENIHAN</PrincipalOfficerNm>
      <USAddress>
        <AddressLine1Txt>10829 OLIVE BLVD</AddressLine1Txt>
        <CityNm>ST LOUIS</CityNm>
        <StateAbbreviationCd>MO</StateAbbreviationCd>
        <ZIPCd>63141</ZIPCd>
      </USAddress>
      <GrossReceiptsAmt>114482</GrossReceiptsAmt>
      <GroupReturnForAffiliatesInd>0</GroupReturnForAffiliatesInd>
      <Organization501c3Ind>X</Organization501c3Ind>
      <WebsiteAddressTxt>WWW.PAUSEFORINSPIRATION.ORG</WebsiteAddressTxt>
      <TypeOfOrganizationCorpInd>X</TypeOfOrganizationCorpInd>
      <FormationYr>2009</FormationYr>
      <LegalDomicileStateCd>MO</LegalDomicileStateCd>
      <ActivityOrMissionDesc>INSPIRING PEOPLE OF ALL AGES TO PRACTICE THE PAUSE TO ACCESS THEIR INNER WISDOM FOR A SAFE, WISE, KIND, AND TRULY HELPFUL LIFE. RECEIVE INSPIRED HELP WITH DECISIONS, COMMUNICATIONS, CREATING, LEARNING, WORK, AND PRESENT-CENTERED AWARENESS FOR A SENSE OF CONNECTEDNESS TO YOUR TRUE SELF AND OTHERS TO DO YOUR PART IN THE WORLD. EVERYONE IS WORTH A PAUSE!</ActivityOrMissionDesc>
      <VotingMembersGoverningBodyCnt>4</VotingMembersGoverningBodyCnt>
      <VotingMembersIndependentCnt>3</VotingMembersIndependentCnt>
      <TotalEmployeeCnt>1</TotalEmployeeCnt>
      <TotalVolunteersCnt>150</TotalVolunteersCnt>
      <TotalGrossUBIAmt>0</TotalGrossUBIAmt>
      <NetUnrelatedBusTxblIncmAmt>0</NetUnrelatedBusTxblIncmAmt>
      <PYContributionsGrantsAmt>16297</PYContributionsGrantsAmt>
      <CYContributionsGrantsAmt>20569</CYContributionsGrantsAmt>
      <PYProgramServiceRevenueAmt>286</PYProgramServiceRevenueAmt>
      <CYProgramServiceRevenueAmt>0</CYProgramServiceRevenueAmt>
      <PYInvestmentIncomeAmt>27611</PYInvestmentIncomeAmt>
      <CYInvestmentIncomeAmt>93857</CYInvestmentIncomeAmt>
      <PYOtherRevenueAmt>39</PYOtherRevenueAmt>
      <CYOtherRevenueAmt>56</CYOtherRevenueAmt>
      <PYTotalRevenueAmt>44233</PYTotalRevenueAmt>
      <CYTotalRevenueAmt>114482</CYTotalRevenueAmt>
      <PYGrantsAndSimilarPaidAmt>0</PYGrantsAndSimilarPaidAmt>
      <CYGrantsAndSimilarPaidAmt>0</CYGrantsAndSimilarPaidAmt>
      <PYBenefitsPaidToMembersAmt>0</PYBenefitsPaidToMembersAmt>
      <CYBenefitsPaidToMembersAmt>0</CYBenefitsPaidToMembersAmt>
      <PYSalariesCompEmpBnftPaidAmt>88722</PYSalariesCompEmpBnftPaidAmt>
      <CYSalariesCompEmpBnftPaidAmt>94233</CYSalariesCompEmpBnftPaidAmt>
      <PYTotalProfFndrsngExpnsAmt>0</PYTotalProfFndrsngExpnsAmt>
      <CYTotalProfFndrsngExpnsAmt>0</CYTotalProfFndrsngExpnsAmt>
      <CYTotalFundraisingExpenseAmt>0</CYTotalFundraisingExpenseAmt>
      <PYOtherExpensesAmt>108125</PYOtherExpensesAmt>
      <CYOtherExpensesAmt>142022</CYOtherExpensesAmt>
      <PYTotalExpensesAmt>196847</PYTotalExpensesAmt>
      <CYTotalExpensesAmt>236255</CYTotalExpensesAmt>
      <PYRevenuesLessExpensesAmt>-152614</PYRevenuesLessExpensesAmt>
      <CYRevenuesLessExpensesAmt>-121773</CYRevenuesLessExpensesAmt>
      <TotalAssetsBOYAmt>2393510</TotalAssetsBOYAmt>
      <TotalAssetsEOYAmt>2283821</TotalAssetsEOYAmt>
      <TotalLiabilitiesBOYAmt>3618</TotalLiabilitiesBOYAmt>
      <TotalLiabilitiesEOYAmt>8263</TotalLiabilitiesEOYAmt>
      <NetAssetsOrFundBalancesBOYAmt>2389892</NetAssetsOrFundBalancesBOYAmt>
      <NetAssetsOrFundBalancesEOYAmt>2275558</NetAssetsOrFundBalancesEOYAmt>
      <InfoInScheduleOPartIIIInd>X</InfoInScheduleOPartIIIInd>
      <MissionDesc>INSPIRING PEOPLE OF ALL AGES TO PRACTICE THE PAUSE TO ACCESS THEIR INNER WISDOM FOR A SAFE, WISE, KIND, AND TRULY HELPFUL LIFE. RECEIVE INSPIRED HELP WITH DECISIONS, COMMUNICATIONS, CREATING, CONTINUED ON SCHEDULE OLEARNING, WORK, AND PRESENT-CENTERED AWARENESS FOR A SENSE OF CONNECTEDNESS TO YOUR TRUE SELF AND OTHERS TO DO YOUR PART IN THE WORLD. EVERYONE IS WORTH A PAUSE!</MissionDesc>
      <SignificantNewProgramSrvcInd>0</SignificantNewProgramSrvcInd>
      <SignificantChangeInd>0</SignificantChangeInd>
      <ExpenseAmt>177940</ExpenseAmt>
      <Desc>PEOPLE ALL ACROSS THE WORLD ARE ASKING FOR AND PRACTICING THE PAUSE!PAUSE MATERIALS HAVE BEEN REQUESTED AND SHIPPED THROUGHOUT THE U.S. AND 25 OTHER COUNTRIES SHARING OVER 900,000 PAUSE PRACTICE CARDS, 13,000 PAUSE GOLDEN BOOKS, 5,000 AUDIOBOOKS, 4,000 T-SHIRTS, AND 7,500 KIDS AND PARENTS BOOKS TO DATE.ONGOING SHARING OF THE PAUSE PRACTICES AND FREE PAUSE MATERIALS WITH K-12 SCHOOLS, COLLEGES AND UNIVERSITIES, COMMUNITY ORGANIZATIONS, AND BUSINESSES AS FOLLOWS:- FACULTY DEVELOPMENT CENTER AT WEBSTER UNIVERSITY.CONTINUED ON SCHEDULE O- NASA ECLIPSE AUTOMOTH PROGRAM AT THE OUACHITA RIVER SCHOOL DISTRICT IN MENA, AR IN WHICH KATHY RUSERT, NATIONAL OUTSTANDING EDUCATOR, SHARED PAUSE PRACTICES WITH 2,000 PEOPLE.- KATHY RUSERT TAUGHT "KIDS CAN PAUSE" WITH 600 K-1 STUDENTS IN THE CLASSROOM; OVER 500 4TH-6TH GRADE STUDENTS, AND 100 PARENTS.- CREATED CURRICULUM FOR UPCOMING "SCHOOL OF PAUSE" ONLINE SCHOOL FOR ADULTS.- BEGAN CREATING AN ONLINE SCHOOL PLATFORM.- ST. LOUIS UNIVERSITY: SCHOOL OF NURSING FOR STUDENTS IN THE ACCELERATED BSN PROGRAM, WELLNESS WEEK, DEAN OF STUDENTS OFFICE, CAMPUS MINISTRY, AND HUMAN RESOURCE DEPARTMENTS.- ST. LOUIS DEVELOPMENT CORPORATION'S STAFF DEVELOPMENT MEETINGS.- ROSE DAY FESTIVAL EMPOWERING WOMEN AND GIRLS.- BETTER FAMILY LIFE (BFL) EMPLOYMENT FAIR, COMMUNITY RESOURCE TAILGATE, AND SHARED 500 PAUSE PACKETS FOR THE BETTER FAMILY LIFE BACK-TO-SCHOOL BACKPACK EVENT. PAUSE HELPED PREPARE AND STUFF BACKPACKS FOR CHILDREN, INCLUDING "KIDS CAN PAUSE FOR YOUR HELPFUL SELF" PRACTICE CARDS AND KIDS CAN PAUSE BOOK.- BRIDGE-THE-GAP JUNETEENTH CELEBRATION.- NURSES FOR NEWBORNS EVENT.- ARCHWELL HEALTH WELLNESS EVENTS.- BAYER YMCA FAMILY EVENT.- WE SHARED PAUSE PACKAGES AND MATERIALS WITH THE PRINCIPAL OF HAMILTON ELEMENTARY SCHOOL FOR EDUCATORS TO SHARE WITH PARENTS DURING PARENT-TEACHER MEETINGS.- ON THE SPOT SHARING OF THE ELEVEN PAUSE PRACTICES PRINTED ON 3X5 POCKET-SIZED CARDS INCLUDING: THE 4 DECISIONS, PARENTS CAN PAUSE, TEENS CAN PAUSE, KIDS CAN PAUSE, TEACHERS CAN PAUSE, PAUSE FOR LOVE, PAUSE FOR PEACE OF MIND, PAUSE FOR WISDOM, VETERANS CAN PAUSE, PAUSA PARA INSPIRACIN SPANISH CARD, AND INCARCERATED PERSONS CAN PAUSE PRACTICE CARDS ON A DAILY BASIS WITH THOSE WE COME ACROSS IN THE CASUAL INTERACTIONS OF DAILY LIFE.- FULFILLED ORDERS, THROUGH ONLINE SHOP FOR PAUSE PRODUCTS AND REQUESTS FOR FREE PAUSE PRACTICE CARDS.- INSPIRED INDIVIDUALS AND ORGANIZATIONS TO BECOME "INSPIRATION STATIONS." THESE ARE PEOPLE WHO PRACTICE THE PAUSE AND IN SEEING ITS VALUE CHOOSE TO SHARE IT WITH OTHERS. THEY REQUEST LARGER QUANTITIES OF MATERIALS TO DISTRIBUTE TO OTHERS AND PAUSE SHIPPED ALL OF THE FREE MATERIALS TO EACH INSPIRATION STATION FOR FREE. INSPIRATION STATIONS CURRENTLY INCLUDE EDUCATORS, BUSINESS OWNERS, PSYCHOLOGISTS, SOCIAL WORKERS, PHYSICIANS, PHYSICIAN ASSISTANTS, MINISTERS, HEALTH CARE PROFESSIONALS, AND SPIRITUAL COMMUNITIES.- REGULAR SHARING OF E-BLASTS THROUGH CONSTANT CONTACT TO OVER 2,000 RECIPIENTS WHO HAVE REQUESTED TO BE ON THE PAUSE EMAIL LIST AND SHARING POSTS AND VIDEOS TO SOCIAL MEDIA FACEBOOK, INSTAGRAM, LINKEDIN, AND TWITTER.- FREE DOWNLOADABLE MATERIALS AVAILABLE ON THE WEBSITES: AUDIOBOOKS AND PDF OF THE PAUSE FOR INSPIRATION (PAUSE GOLDEN BOOK) SHARED AT PAUSEFORINSPIRATION.ORG, AND FREE VIDEO OF KIDS CAN PAUSE AND PARENTS TOO! BOOK AT PAUSEFORYOURHELPFULSELF.ORG- PAUSE FOR INSPIRATION OFFICE SPACE: EVENTS ARE HELD, MATERIALS ARE STORED, AND DAILY ADMINISTRATION AND OPERATIONS OF THE NONPROFIT TAKE PLACE. THE OFFICE SPACE IS OPEN TO THE PUBLIC FOR DROPPING IN TO LEARN HOW TO PRACTICE THE PAUSE IN THE MIDST OF EVERYDAY LIFE, RECEIVE MATERIALS, AND ONE-TO-ONE PAUSE MENTORING SESSIONS.- ONE-TO-ONE PAUSE MENTORING SESSIONS HELPING INDIVIDUALS TO APPLY THE PAUSE TO COMMUNICATIONS, RELATIONSHIPS, WORK, SPORTS, SPIRITUAL LIFE, HEALTH, AND EVERYDAY ACTIVITIES AND DECISIONS.- WE ARE WILLING TO PRACTICE "PAUSE FOR INSPIRATION IN THE MIDST OF EVERYDAY LIFE" OURSELVES EVERY DAY!</Desc>
      <TotalProgramServiceExpensesAmt>177940</TotalProgramServiceExpensesAmt>
      <DescribedInSection501c3Ind referenceDocumentId="RetDoc1039100001">1</DescribedInSection501c3Ind>
      <ScheduleBRequiredInd referenceDocumentId="RetDoc1234500001">1</ScheduleBRequiredInd>
      <PoliticalCampaignActyInd>0</PoliticalCampaignActyInd>
      <LobbyingActivitiesInd>0</LobbyingActivitiesInd>
      <SubjectToProxyTaxInd>0</SubjectToProxyTaxInd>
      <DonorAdvisedFundInd>0</DonorAdvisedFundInd>
      <ConservationEasementsInd>0</ConservationEasementsInd>
      <CollectionsOfArtInd>0</CollectionsOfArtInd>
      <CreditCounselingInd>0</CreditCounselingInd>
      <DonorRstrOrQuasiEndowmentsInd>0</DonorRstrOrQuasiEndowmentsInd>
      <ReportLandBuildingEquipmentInd>0</ReportLandBuildingEquipmentInd>
      <ReportInvestmentsOtherSecInd>0</ReportInvestmentsOtherSecInd>
      <ReportProgramRelatedInvstInd>0</ReportProgramRelatedInvstInd>
      <ReportOtherAssetsInd>0</ReportOtherAssetsInd>
      <ReportOtherLiabilitiesInd>0</ReportOtherLiabilitiesInd>
      <IncludeFIN48FootnoteInd>0</IncludeFIN48FootnoteInd>
      <IndependentAuditFinclStmtInd>0</IndependentAuditFinclStmtInd>
      <ConsolidatedAuditFinclStmtInd>0</ConsolidatedAuditFinclStmtInd>
      <SchoolOperatingInd>0</SchoolOperatingInd>
      <ForeignOfficeInd>0</ForeignOfficeInd>
      <ForeignActivitiesInd>0</ForeignActivitiesInd>
      <MoreThan5000KToOrgInd>0</MoreThan5000KToOrgInd>
      <MoreThan5000KToIndividualsInd>0</MoreThan5000KToIndividualsInd>
      <ProfessionalFundraisingInd>0</ProfessionalFundraisingInd>
      <FundraisingActivitiesInd>0</FundraisingActivitiesInd>
      <GamingActivitiesInd>0</GamingActivitiesInd>
      <OperateHospitalInd>0</OperateHospitalInd>
      <GrantsToOrganizationsInd>0</GrantsToOrganizationsInd>
      <GrantsToIndividualsInd>0</GrantsToIndividualsInd>
      <ScheduleJRequiredInd>0</ScheduleJRequiredInd>
      <TaxExemptBondsInd>0</TaxExemptBondsInd>
      <EngagedInExcessBenefitTransInd>0</EngagedInExcessBenefitTransInd>
      <PYExcessBenefitTransInd>0</PYExcessBenefitTransInd>
      <LoanOutstandingInd>0</LoanOutstandingInd>
      <GrantToRelatedPersonInd>0</GrantToRelatedPersonInd>
      <BusinessRlnWithOrgMemInd>0</BusinessRlnWithOrgMemInd>
      <BusinessRlnWithFamMemInd>0</BusinessRlnWithFamMemInd>
      <BusinessRlnWith35CtrlEntInd>0</BusinessRlnWith35CtrlEntInd>
      <DeductibleNonCashContriInd>0</DeductibleNonCashContriInd>
      <DeductibleArtContributionInd>0</DeductibleArtContributionInd>
      <TerminateOperationsInd>0</TerminateOperationsInd>
      <PartialLiquidationInd>0</PartialLiquidationInd>
      <DisregardedEntityInd referenceDocumentId="RetDoc1043400001">1</DisregardedEntityInd>
      <RelatedEntityInd referenceDocumentId="RetDoc1043400001">0</RelatedEntityInd>
      <RelatedOrganizationCtrlEntInd>0</RelatedOrganizationCtrlEntInd>
      <TrnsfrExmptNonChrtblRltdOrgInd referenceDocumentId="RetDoc1043400001">0</TrnsfrExmptNonChrtblRltdOrgInd>
      <ActivitiesConductedPrtshpInd referenceDocumentId="RetDoc1043400001">0</ActivitiesConductedPrtshpInd>
      <ScheduleORequiredInd>1</ScheduleORequiredInd>
      <IRPDocumentCnt>2</IRPDocumentCnt>
      <IRPDocumentW2GCnt>0</IRPDocumentW2GCnt>
      <BackupWthldComplianceInd>1</BackupWthldComplianceInd>
      <EmployeeCnt>1</EmployeeCnt>
      <EmploymentTaxReturnsFiledInd>1</EmploymentTaxReturnsFiledInd>
      <UnrelatedBusIncmOverLimitInd>0</UnrelatedBusIncmOverLimitInd>
      <ForeignFinancialAccountInd>0</ForeignFinancialAccountInd>
      <ProhibitedTaxShelterTransInd>0</ProhibitedTaxShelterTransInd>
      <TaxablePartyNotificationInd>0</TaxablePartyNotificationInd>
      <NondeductibleContributionsInd>0</NondeductibleContributionsInd>
      <QuidProQuoContributionsInd>0</QuidProQuoContributionsInd>
      <Form8282PropertyDisposedOfInd>0</Form8282PropertyDisposedOfInd>
      <RcvFndsToPayPrsnlBnftCntrctInd>0</RcvFndsToPayPrsnlBnftCntrctInd>
      <PayPremiumsPrsnlBnftCntrctInd>0</PayPremiumsPrsnlBnftCntrctInd>
      <IndoorTanningServicesInd>0</IndoorTanningServicesInd>
      <SubjToTaxRmnrtnExPrchtPymtInd>0</SubjToTaxRmnrtnExPrchtPymtInd>
      <SubjectToExcsTaxNetInvstIncInd>0</SubjectToExcsTaxNetInvstIncInd>
      <InfoInScheduleOPartVIInd>X</InfoInScheduleOPartVIInd>
      <GoverningBodyVotingMembersCnt>4</GoverningBodyVotingMembersCnt>
      <IndependentVotingMemberCnt>3</IndependentVotingMemberCnt>
      <FamilyOrBusinessRlnInd>0</FamilyOrBusinessRlnInd>
      <DelegationOfMgmtDutiesInd>0</DelegationOfMgmtDutiesInd>
      <ChangeToOrgDocumentsInd>0</ChangeToOrgDocumentsInd>
      <MaterialDiversionOrMisuseInd>0</MaterialDiversionOrMisuseInd>
      <MembersOrStockholdersInd>0</MembersOrStockholdersInd>
      <ElectionOfBoardMembersInd>0</ElectionOfBoardMembersInd>
      <DecisionsSubjectToApprovaInd>0</DecisionsSubjectToApprovaInd>
      <MinutesOfGoverningBodyInd>1</MinutesOfGoverningBodyInd>
      <MinutesOfCommitteesInd>1</MinutesOfCommitteesInd>
      <OfficerMailingAddressInd>0</OfficerMailingAddressInd>
      <LocalChaptersInd>0</LocalChaptersInd>
      <Form990ProvidedToGvrnBodyInd>1</Form990ProvidedToGvrnBodyInd>
      <ConflictOfInterestPolicyInd>1</ConflictOfInterestPolicyInd>
      <AnnualDisclosureCoveredPrsnInd>1</AnnualDisclosureCoveredPrsnInd>
      <RegularMonitoringEnfrcInd>1</RegularMonitoringEnfrcInd>
      <WhistleblowerPolicyInd>0</WhistleblowerPolicyInd>
      <DocumentRetentionPolicyInd>0</DocumentRetentionPolicyInd>
      <CompensationProcessCEOInd>0</CompensationProcessCEOInd>
      <CompensationProcessOtherInd>0</CompensationProcessOtherInd>
      <InvestmentInJointVentureInd>0</InvestmentInJointVentureInd>
      <UponRequestInd>X</UponRequestInd>
      <BooksInCareOfDetail>
        <PersonNm>MARY GERARD LENIHAN</PersonNm>
        <PhoneNum>3149736905</PhoneNum>
        <USAddress>
          <AddressLine1Txt>1567 NORTH WARSON RD</AddressLine1Txt>
          <CityNm>ST LOUIS</CityNm>
          <StateAbbreviationCd>MO</StateAbbreviationCd>
          <ZIPCd>63132</ZIPCd>
        </USAddress>
      </BooksInCareOfDetail>
      <Form990PartVIISectionAGrp>
        <PersonNm>MARY GERARD LENIHAN</PersonNm>
        <TitleTxt>CEO, PRESIDENT &amp; TREASURER</TitleTxt>
        <AverageHoursPerWeekRt>40.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <OfficerInd>X</OfficerInd>
        <ReportableCompFromOrgAmt>70420</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>18426</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>JEFFREY LEE</PersonNm>
        <TitleTxt>SECRETARY</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <OfficerInd>X</OfficerInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>JOHN HUTKIN</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
        <AverageHoursPerWeekRt>30.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>AL ROSE</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
        <IndividualTrusteeOrDirectorInd>X</IndividualTrusteeOrDirectorInd>
        <ReportableCompFromOrgAmt>0</ReportableCompFromOrgAmt>
        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
      </Form990PartVIISectionAGrp>
      <TotalReportableCompFromOrgAmt>70420</TotalReportableCompFromOrgAmt>
      <TotReportableCompRltdOrgAmt>0</TotReportableCompRltdOrgAmt>
      <TotalOtherCompensationAmt>18426</TotalOtherCompensationAmt>
      <IndivRcvdGreaterThan100KCnt>0</IndivRcvdGreaterThan100KCnt>
      <FormerOfcrEmployeesListedInd>0</FormerOfcrEmployeesListedInd>
      <TotalCompGreaterThan150KInd>0</TotalCompGreaterThan150KInd>
      <CompensationFromOtherSrcsInd>0</CompensationFromOtherSrcsInd>
      <CntrctRcvdGreaterThan100KCnt>0</CntrctRcvdGreaterThan100KCnt>
      <AllOtherContributionsAmt>20569</AllOtherContributionsAmt>
      <TotalContributionsAmt>20569</TotalContributionsAmt>
      <InvestmentIncomeGrp>
        <TotalRevenueColumnAmt>93857</TotalRevenueColumnAmt>
        <ExclusionAmt>93857</ExclusionAmt>
      </InvestmentIncomeGrp>
      <MiscellaneousRevenueGrp>
        <TotalRevenueColumnAmt>56</TotalRevenueColumnAmt>
        <ExclusionAmt>56</ExclusionAmt>
      </MiscellaneousRevenueGrp>
      <OtherRevenueTotalAmt>56</OtherRevenueTotalAmt>
      <TotalRevenueGrp>
        <TotalRevenueColumnAmt>114482</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>0</RelatedOrExemptFuncIncomeAmt>
        <UnrelatedBusinessRevenueAmt>0</UnrelatedBusinessRevenueAmt>
        <ExclusionAmt>93913</ExclusionAmt>
      </TotalRevenueGrp>
      <InfoInScheduleOPartIXInd>X</InfoInScheduleOPartIXInd>
      <CompCurrentOfcrDirectorsGrp>
        <TotalAmt>88846</TotalAmt>
        <ProgramServicesAmt>75519</ProgramServicesAmt>
        <ManagementAndGeneralAmt>13327</ManagementAndGeneralAmt>
      </CompCurrentOfcrDirectorsGrp>
      <PayrollTaxesGrp>
        <TotalAmt>5387</TotalAmt>
        <ProgramServicesAmt>4579</ProgramServicesAmt>
        <ManagementAndGeneralAmt>808</ManagementAndGeneralAmt>
      </PayrollTaxesGrp>
      <FeesForServicesLegalGrp>
        <TotalAmt>21000</TotalAmt>
        <ManagementAndGeneralAmt>21000</ManagementAndGeneralAmt>
      </FeesForServicesLegalGrp>
      <FeesForServicesAccountingGrp>
        <TotalAmt>6200</TotalAmt>
        <ManagementAndGeneralAmt>6200</ManagementAndGeneralAmt>
      </FeesForServicesAccountingGrp>
      <FeesForServicesOtherGrp>
        <TotalAmt>53000</TotalAmt>
        <ProgramServicesAmt>50216</ProgramServicesAmt>
        <ManagementAndGeneralAmt>2784</ManagementAndGeneralAmt>
      </FeesForServicesOtherGrp>
      <AdvertisingGrp>
        <TotalAmt>16134</TotalAmt>
        <ProgramServicesAmt>10346</ProgramServicesAmt>
        <ManagementAndGeneralAmt>5788</ManagementAndGeneralAmt>
      </AdvertisingGrp>
      <OfficeExpensesGrp>
        <TotalAmt>6678</TotalAmt>
        <ProgramServicesAmt>642</ProgramServicesAmt>
        <ManagementAndGeneralAmt>6036</ManagementAndGeneralAmt>
      </OfficeExpensesGrp>
      <InformationTechnologyGrp>
        <TotalAmt>4758</TotalAmt>
        <ProgramServicesAmt>4758</ProgramServicesAmt>
      </InformationTechnologyGrp>
      <OccupancyGrp>
        <TotalAmt>23960</TotalAmt>
        <ProgramServicesAmt>23960</ProgramServicesAmt>
      </OccupancyGrp>
      <ConferencesMeetingsGrp>
        <TotalAmt>3068</TotalAmt>
        <ProgramServicesAmt>3068</ProgramServicesAmt>
      </ConferencesMeetingsGrp>
      <InterestGrp>
        <TotalAmt>155</TotalAmt>
        <ProgramServicesAmt>155</ProgramServicesAmt>
      </InterestGrp>
      <InsuranceGrp>
        <TotalAmt>3418</TotalAmt>
        <ProgramServicesAmt>1920</ProgramServicesAmt>
        <ManagementAndGeneralAmt>1498</ManagementAndGeneralAmt>
      </InsuranceGrp>
      <OtherExpensesGrp>
        <Desc>RESOURCE MATERIALS</Desc>
        <TotalAmt>1590</TotalAmt>
        <ProgramServicesAmt>1590</ProgramServicesAmt>
      </OtherExpensesGrp>
      <OtherExpensesGrp>
        <Desc>BANK FEES</Desc>
        <TotalAmt>605</TotalAmt>
        <ManagementAndGeneralAmt>605</ManagementAndGeneralAmt>
      </OtherExpensesGrp>
      <OtherExpensesGrp>
        <Desc>SECURITY</Desc>
        <TotalAmt>420</TotalAmt>
        <ProgramServicesAmt>420</ProgramServicesAmt>
      </OtherExpensesGrp>
      <OtherExpensesGrp>
        <Desc>DUES &amp; SUBSCRIPTIONS</Desc>
        <TotalAmt>420</TotalAmt>
        <ProgramServicesAmt>420</ProgramServicesAmt>
      </OtherExpensesGrp>
      <AllOtherExpensesGrp>
        <TotalAmt>616</TotalAmt>
        <ProgramServicesAmt>347</ProgramServicesAmt>
        <ManagementAndGeneralAmt>269</ManagementAndGeneralAmt>
      </AllOtherExpensesGrp>
      <TotalFunctionalExpensesGrp>
        <TotalAmt>236255</TotalAmt>
        <ProgramServicesAmt>177940</ProgramServicesAmt>
        <ManagementAndGeneralAmt>58315</ManagementAndGeneralAmt>
        <FundraisingAmt>0</FundraisingAmt>
      </TotalFunctionalExpensesGrp>
      <CashNonInterestBearingGrp>
        <BOYAmt>9235</BOYAmt>
        <EOYAmt>37788</EOYAmt>
      </CashNonInterestBearingGrp>
      <SavingsAndTempCashInvstGrp>
        <BOYAmt>227661</BOYAmt>
        <EOYAmt>102307</EOYAmt>
      </SavingsAndTempCashInvstGrp>
      <AccountsReceivableGrp>
        <BOYAmt>325</BOYAmt>
        <EOYAmt>325</EOYAmt>
      </AccountsReceivableGrp>
      <InvestmentsPubTradedSecGrp>
        <BOYAmt>2156104</BOYAmt>
        <EOYAmt>2143216</EOYAmt>
      </InvestmentsPubTradedSecGrp>
      <OtherAssetsTotalGrp>
        <BOYAmt>185</BOYAmt>
        <EOYAmt>185</EOYAmt>
      </OtherAssetsTotalGrp>
      <TotalAssetsGrp>
        <BOYAmt>2393510</BOYAmt>
        <EOYAmt>2283821</EOYAmt>
      </TotalAssetsGrp>
      <AccountsPayableAccrExpnssGrp>
        <BOYAmt>3618</BOYAmt>
        <EOYAmt>8263</EOYAmt>
      </AccountsPayableAccrExpnssGrp>
      <TotalLiabilitiesGrp>
        <BOYAmt>3618</BOYAmt>
        <EOYAmt>8263</EOYAmt>
      </TotalLiabilitiesGrp>
      <OrganizationFollowsFASB117Ind>X</OrganizationFollowsFASB117Ind>
      <NoDonorRestrictionNetAssetsGrp>
        <BOYAmt>2389892</BOYAmt>
        <EOYAmt>2275558</EOYAmt>
      </NoDonorRestrictionNetAssetsGrp>
      <TotalNetAssetsFundBalanceGrp>
        <BOYAmt>2389892</BOYAmt>
        <EOYAmt>2275558</EOYAmt>
      </TotalNetAssetsFundBalanceGrp>
      <TotLiabNetAssetsFundBalanceGrp>
        <BOYAmt>2393510</BOYAmt>
        <EOYAmt>2283821</EOYAmt>
      </TotLiabNetAssetsFundBalanceGrp>
      <ReconcilationRevenueExpnssAmt>-121773</ReconcilationRevenueExpnssAmt>
      <NetUnrlzdGainsLossesInvstAmt>7439</NetUnrlzdGainsLossesInvstAmt>
      <OtherChangesInNetAssetsAmt>0</OtherChangesInNetAssetsAmt>
      <MethodOfAccountingAccrualInd>X</MethodOfAccountingAccrualInd>
      <AccountantCompileOrReviewInd>0</AccountantCompileOrReviewInd>
      <FSAuditedInd>0</FSAuditedInd>
      <FederalGrantAuditRequiredInd>0</FederalGrantAuditRequiredInd>
    </IRS990>
    <IRS990ScheduleA documentId="RetDoc1039100001">
      <PublicOrganization170Ind>X</PublicOrganization170Ind>
      <GiftsGrantsContriRcvd170Grp>
        <CurrentTaxYearMinus4YearsAmt>1350</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>51700</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>14289</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>16297</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>20569</CurrentTaxYearAmt>
        <TotalAmt>104205</TotalAmt>
      </GiftsGrantsContriRcvd170Grp>
      <TotalCalendarYear170Grp>
        <CurrentTaxYearMinus4YearsAmt>1350</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>51700</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>14289</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>16297</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>20569</CurrentTaxYearAmt>
        <TotalAmt>104205</TotalAmt>
      </TotalCalendarYear170Grp>
      <PublicSupportTotal170Amt>104205</PublicSupportTotal170Amt>
      <GrossInvestmentIncome170Grp>
        <CurrentTaxYearMinus4YearsAmt>64151</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>28903</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>38396</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>27611</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>93857</CurrentTaxYearAmt>
        <TotalAmt>252918</TotalAmt>
      </GrossInvestmentIncome170Grp>
      <UnrelatedBusinessNetIncm170Grp>
        <CurrentTaxYearMinus4YearsAmt>1011</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>40</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>139</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>39</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>56</CurrentTaxYearAmt>
        <TotalAmt>1285</TotalAmt>
      </UnrelatedBusinessNetIncm170Grp>
      <TotalSupportAmt>358408</TotalSupportAmt>
      <GrossReceiptsRltdActivitiesAmt>286</GrossReceiptsRltdActivitiesAmt>
      <PublicSupportCY170Pct>0.29070</PublicSupportCY170Pct>
      <PublicSupportPY170Pct>0.30320</PublicSupportPY170Pct>
      <TenPctFactsCrcmstncsTestCYInd>X</TenPctFactsCrcmstncsTestCYInd>
      <FactsAndCircumstancesTestTxt>THE ORGANIZATION BELIEVES IT MEETS THE FACTORS OF THE FACTS AND CIRCUMSTANCES TEST AS OUTLINED IN IRC REG. 1.170A-9.SOURCES OF SUPPORT - THE ORGANIZATION SOLICITS FUNDS FROM THE GENERAL PUBLIC ON ITS WEBSITE, IN ITS NEWSLETTERS, AND THROUGH PARTICIPATION IN EVENTS SUCH AS GIVING TUESDAY. IT ALSO RUNS AN ANNUAL CAMPAIGN IN WHICH IT SOLICITS FUNDS FROM ALL OF ITS CONTACTS. THE ORGANIZATION RECEIVED SUBSTANTIAL CONTRIBUTIONS FROM A GENEROUS BOARD MEMBER THROUGH 2019. DUE TO LIMITED OTHER CONTRIBUTIONS DURING THE PAST FIVE YEARS, INCLUDING THE IMPACT FROM COVID, THE ORGANIZATION'S PUBLIC SUPPORT PERCENTAGE HAS DECREASED. THROUGH CONTINUED FUNDRAISING, THE ORGANIZATION PLANS TO GROW THIS PERCENTAGE SOON. REPRESENTATIVE GOVERNING BODY - THE BOARD CONSISTS OF 4 BOARD MEMBERS, ONE OF WHICH IS COMPENSATED BY THE ORGANIZATION.AVAILABILITY OF PUBLIC FACILITIES OR SERVICES; PUBLIC PARTICIPATION IN PROGRAMS OR POLICIES - THE ORGANIZATION'S PROGRAM HAS SIGNIFICANT PUBLIC REACH. THE ORGANIZATION ESTIMATES THAT IT REACHED ALMOST 270,000 PEOPLE LAST YEAR. ITS PROGRAM FULFILLED AN ESTIMATED 2,350,000 TIMES INDIVIDUALS WERE REACHED WITH NEW CONTENT, INCLUDING DAILY EMAILS TO A MAILING LIST OF 2,500 INDIVIDUALS, DAILY CONTENT ON SOCIAL MEDIA, PUBLICATION OF ARTICLES IN MULTIPLE MAGAZINES, VARIOUS PUBLIC SPEAKING AND EDUCATIONAL ENGAGEMENTS, AND PROGRAM MATERIALS SHIPPED ALL OVER THE WORLD.</FactsAndCircumstancesTestTxt>
    </IRS990ScheduleA>
    <IRS990ScheduleB documentId="RetDoc1234500001">
      <ContributorInformationGrp>
        <ContributorNum>RESTRICTED</ContributorNum>
        <ContributorBusinessName>
          <BusinessNameLine1>RESTRICTED</BusinessNameLine1>
        </ContributorBusinessName>
        <ContributorUSAddress>
          <AddressLine1>RESTRICTED</AddressLine1>
          <AddressLine2>RESTRICTED</AddressLine2>
          <City>RESTRICTED</City>
          <State>RESTRICTED</State>
          <ZIPCode>RESTRICTED</ZIPCode>
        </ContributorUSAddress>
        <TotalContributionsAmt>RESTRICTED</TotalContributionsAmt>
      </ContributorInformationGrp>
    </IRS990ScheduleB>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 11B</FormAndLineReferenceDesc>
        <ExplanationTxt>THE FEDERAL FORM 990 FOR THE ORGANIZATION IS PREPARED ON AN ANNUAL BASIS BY A PUBLIC ACCOUNTING FIRM. SUBSEQUENT TO PREPARATION OF THE RETURN, THE PRESIDENT &amp; TREASURER OF THE ORGANIZATION'S BOARD OF DIRECTORS REVIEWS, APPROVES AND SIGNS THE IRS FORM 990. PRIOR TO FILING THE FORM 990 WITH THE IRS, AN ELECTRONIC COPY OF THE FEDERAL FORM 990 IS PROVIDED TO THE BOARD OF DIRECTORS BY THE PRESIDENT &amp; TREASURER.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 12C</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ORGANIZATION REQUIRES ALL MEMBERS OF THE BOARD OF DIRECTORS TO SIGN CONFLICT OF INTEREST STATEMENTS ON AN ANNUAL BASIS. THE CONFLICT OF INTEREST STATEMENTS ARE COLLECTED AND REVIEWED BY THE OFFICERS OF THE BOARD OF DIRECTORS.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION C, LINE 19</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ORGANIZATION WILL MAKE ITS ARTICLES OF INCORPORATION, BYLAWS AND FINANCIAL STATEMENTS AVAILABLE UPON REASONABLE WRITTEN REQUEST.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART IX, LINE 11G</FormAndLineReferenceDesc>
        <ExplanationTxt>DESIGN &amp; ADMINISTRATIVE SERVICES: PROGRAM SERVICE EXPENSES 8,899. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 8,899. HEALTH &amp; WELLNESS: PROGRAM SERVICE EXPENSES 39,988. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 39,988. OTHER PROFESSIONAL FEES: PROGRAM SERVICE EXPENSES 1,329. MANAGEMENT AND GENERAL EXPENSES 2,784. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 4,113.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
    <IRS990ScheduleR documentId="RetDoc1043400001">
      <IdDisregardedEntitiesGrp>
        <DisregardedEntityName>
          <BusinessNameLine1Txt>PFI DONATIONS LLC</BusinessNameLine1Txt>
        </DisregardedEntityName>
        <USAddress>
          <AddressLine1Txt>10829 OLIVE BLVD SUITE 200</AddressLine1Txt>
          <CityNm>ST LOUIS</CityNm>
          <StateAbbreviationCd>MO</StateAbbreviationCd>
          <ZIPCd>63141</ZIPCd>
        </USAddress>
        <PrimaryActivitiesTxt>INVESTMENT HOLDER</PrimaryActivitiesTxt>
        <LegalDomicileStateCd>TX</LegalDomicileStateCd>
        <TotalIncomeAmt>322</TotalIncomeAmt>
        <EndOfYearAssetsAmt>69954</EndOfYearAssetsAmt>
        <DirectControllingEntityName>
          <BusinessNameLine1Txt>WNYHOO NOW INC</BusinessNameLine1Txt>
        </DirectControllingEntityName>
      </IdDisregardedEntitiesGrp>
      <IdDisregardedEntitiesGrp>
        <DisregardedEntityName>
          <BusinessNameLine1Txt>SAN MARCOS CHARITABLE DONATION LLC</BusinessNameLine1Txt>
        </DisregardedEntityName>
        <USAddress>
          <AddressLine1Txt>10829 OLIVE BLVD SUITE 200</AddressLine1Txt>
          <CityNm>ST LOUIS</CityNm>
          <StateAbbreviationCd>MO</StateAbbreviationCd>
          <ZIPCd>63141</ZIPCd>
        </USAddress>
        <EIN>811021443</EIN>
        <PrimaryActivitiesTxt>INVESTMENT HOLDER</PrimaryActivitiesTxt>
        <LegalDomicileStateCd>TX</LegalDomicileStateCd>
        <TotalIncomeAmt>316</TotalIncomeAmt>
        <EndOfYearAssetsAmt>32510</EndOfYearAssetsAmt>
        <DirectControllingEntityName>
          <BusinessNameLine1Txt>PFI DONATIONS</BusinessNameLine1Txt>
        </DirectControllingEntityName>
      </IdDisregardedEntitiesGrp>
    </IRS990ScheduleR>
  </ReturnData>
</Return>