2025-09-15T10:46:30-05:00 2025-04-30 450250958 Eide Bailly LLP 800 Nicollet Mall Ste 1300 Minneapolis MN 554027033 990 2024-05-01 951725190 Pasadena Tournament of Roses Association PASA 6264494100 391 South Orange Grove Blvd Pasadena CA 91105 David M Eads CEO 6264494100 2025-09-05 1 1 Deb Nelson CPA P01264758 6122536500 2025-09-04 2024 2025-03-06 01:10:19Z David M Eads 391 South Orange Grove Blvd Pasadena CA 91105 222891610 0 X WWW.TOURNAMENTOFROSES.COM X 1895 CA We bring people together to create premiere events and entertainment celebrating the New Year. 51 51 42 935 0 0 259382 392826 148100352 117727867 285441 1149162 147344 1305539 148792519 120575394 120446411 90423402 0 0 4860354 5101268 0 0 0 22519346 23100507 147826111 118625177 966408 1950217 69066358 71085623 20205539 19088421 48860819 51997202 X As a volunteer-driven nonprofit organization, the Tournament of Roses Association brings people together to create premiere events and entertainment celebrating the New Year. The Tournament of Roses enriches the lives of the many people and organizations it touches by providing satisfying, meaningful, and rewarding experiences. 0 0 98480830 89815365 108272395 Rose Bowl Game The Association, with its volunteer membership, organizes and conducts the annual collegiate postseason football Rose Bowl Game on New Year's Day. On January 1, 2025, the Association hosted the College Football Playoff Quarterfinal at the Rose Bowl Game ("CFP Game"). The CFP Game showcased two of the country's top eight collegiate teams in a postseason match up in front of approximately 87,000 live viewers. The game was also televised live on ESPN to over 27 million viewers. 12448662 288537 6932222 Rose Parade - The Association with its volunteer membership, organizes and conducts the annual Rose Parade on New Year's Day. Since 1889, the Association has staged this premiere event that showcases marching bands and equestrian units from around the world in addition to the tradition and pageantry of its magnificent floral floats. 2997268 319500 2535179 Other Association Events - The Association, in its efforts to promote the City of Pasasdena, its surrounding communities and its culture, organizes several events relating to the Rose Parade and Rose Bowl Game. These events consist of Floatfest (viewing of the floats on city streets after the parade is ended), Float Decorating (viewing of the floats in the final decoration stages), Bandfest (showcase of the Rose Parade bands at Pasadena City College), Equestfest (showcase of the Rose Parade equestrian units at the LA Equestrian Center), Rose Queen Announcement and Coronation Ceremony, and the Grandaddy Tailgate. It is the intent of the Association to provide an enviroment in which the benefits from the participation and contribution of a socially, culturally diverse membership, that is representative of the greater community, are reflected in its organization, structure, events, and activities. 113926760 1 1 0 0 0 0 0 0 0 1 1 1 0 1 1 1 0 1 0 0 0 0 0 0 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 0 0 1 58 0 1 42 1 0 0 0 0 0 0 0 0 0 0 0 0 X 51 51 0 0 0 0 1 1 1 1 1 0 0 0 1 1 1 1 1 1 1 0 CA X David M Eads CEO 6264494100 391 South Orange Grove Blvd Pasadena CA 91105 David Eads Chief Executive Officer 40.00 0.00 X 431854 0 50495 Kevin AshChief Administrative Office-Rose Bowl Game 40.00 0.00 X 253365 0 40176 Jeffrey Allen Chief Financial Officer 40.00 0.00 X 251132 0 38798 Eric Solomon Sr. Director, Strategic Partnerships 40.00 0.00 X 206590 0 23636 Kevin Asbell Chief Operating Officer 40.00 0.00 X 212853 0 13258 John HendersonSr Director of Operations-Rose Bowl 40.00 0.00 X 172368 0 26041 Monique Sims Sr. Director, Partner Relations 40.00 0.00 X 165351 0 19092 Mandy DenauxSr Director Marketing & Communications 40.00 0.00 X 160946 0 20782 Carlos Illingworth Sr. Director, Community Relations 40.00 8.00 X 163709 0 18912 Brittany Grant Sr. Director, Team & VIP Operations 40.00 0.00 X 138088 0 20357 Traci RidlingSr Director Procurement & Facilities 40.00 0.00 X 129838 0 21594 Ramil Villegas Director, Finance 40.00 0.00 X 110096 0 22014 Candace Carlson Director, Communications 40.00 0.00 X 105524 0 18952 Mariela SpillariSr Mgr Partner Relations & Events 40.00 0.00 X 104202 0 13312 Mark Leavens President 2.00 0.00 X X 0 0 0 Terry Madigan Executive Vice President 2.00 0.00 X X 0 0 0 Pam Knapp Treasurer 2.00 0.00 X X 0 0 0 Craig Washington Secretary 2.00 1.00 X X 0 0 0 Jason Melillo Vice President 2.00 1.00 X X 0 0 0 Ruth Martinez-Baenen Vice President 2.00 0.00 X X 0 0 0 Greg Custer Vice President 2.00 0.00 X X 0 0 0 James Ciampa Vice President 2.00 0.00 X X 0 0 0 Ed Morales Immediate Past President 2.00 0.00 X X 0 0 0 Charlotte Bland Executive Committee 2.00 0.00 X 0 0 0 Alain CamilingExecutive Committee (Left During Year) 2.00 0.00 X 0 0 0 Steve DardenExecutive Committee (Left During Year) 2.00 0.00 X 0 0 0 Nanette Fish Executive Committee 2.00 0.00 X 0 0 0 Susan Marasco Executive Committee 2.00 0.00 X 0 0 0 Rafael Sanchez III Executive Committee 2.00 0.00 X 0 0 0 Eve SantillanExecutive Committee (Left During Year) 2.00 0.00 X 0 0 0 Quinn Tang Executive Committee 2.00 0.00 X 0 0 0 Melissa Baiunco-Augustyn Director 2.00 0.00 X 0 0 0 Jay Brown Director (Left During Year) 2.00 0.00 X 0 0 0 Ernesto Cardenas Director 2.00 0.00 X 0 0 0 Rushmore Cervantes Director 2.00 0.00 X 0 0 0 Ronald Chase Director 2.00 0.00 X 0 0 0 Amy Garrity Director 2.00 0.00 X 0 0 0 Leigh Gluck Director 2.00 0.00 X 0 0 0 Ciran Hadjian Director 2.00 0.00 X 0 0 0 Brian James Director 2.00 0.00 X 0 0 0 Gary Leonard Director 2.00 0.00 X 0 0 0 Dave Link Director (Left During Year) 2.00 0.00 X 0 0 0 Tina Lowenthal Director 2.00 0.00 X 0 0 0 Stephen Macala Director 2.00 0.00 X 0 0 0 Shannon McConnell Director 2.00 0.00 X 0 0 0 Tom McEntee Director 2.00 0.00 X 0 0 0 Kirkland Ogawa Director 2.00 0.00 X 0 0 0 Kathryn Perini Director (Left During Year) 2.00 0.00 X 0 0 0 Steve Perry Director (Left During Year) 2.00 0.00 X 0 0 0 Ronald Rodriguez Director 2.00 0.00 X 0 0 0 Kirk Thorell Director 2.00 0.00 X 0 0 0 Alex Aghajanian Life Director (Past President) 2.00 0.00 X 0 0 0 Sally Bixby Life Director (Past President) 2.00 0.00 X 0 0 0 Lorne Brown Life Director (Left During Year) 2.00 0.00 X 0 0 0 Robert Cheney Life Director (Past President) 2.00 0.00 X 0 0 0 Richard Chinen Life Director (Past President) 2.00 0.00 X 0 0 0 David Davis Life Director (Left During Year) 2.00 0.00 X 0 0 0 Laura Farber Life Director (Past President) 2.00 0.00 X 0 0 0 Don Fedde Life Director (Past President) 2.00 0.00 X 0 0 0 Gerald Freeny Life Director (Past President) 2.00 0.00 X 0 0 0 Wilbur Griest Life Director (Left During Year) 2.00 0.00 X 0 0 0 Gary Hayward Life Director (Past President) 2.00 0.00 X 0 0 0 Paul Holman Life Director (Past President) 2.00 0.00 X 0 0 0 Richard Jackson Life Director (Past President) 2.00 0.00 X 0 0 0 Scott Jenkins Life Director (Past President) 2.00 0.00 X 0 0 0 CL Keedy III Life Director (Past President) 2.00 0.00 X 0 0 0 Ira Matthiessen III Life Director (Past President) 2.00 0.00 X 0 0 0 Robert Miller Life Director (Past President) 2.00 0.00 X 0 0 0 Ronald Okum Life Director (Past President) 2.00 0.00 X 0 0 0 Robert Ratliff Life Director (Past President) 2.00 0.00 X 0 0 0 Gary Thomas Life Director (Past President) 2.00 0.00 X 0 0 0 Jeffrey Throop Life Director (Past President) 2.00 0.00 X 0 0 0 Lance Tibbet Life Director (Past President) 2.00 0.00 X 0 0 0 Amy Wainscott Life Director (Past President) 2.00 0.00 X 0 0 0 Elizabeth Wright Life Director (Past President) 2.00 0.00 X 0 0 0 2605916 0 347419 14 0 1 0 Rose Bowl Operating Co 1001 Rose Bowl Drive Pasadena CA 91103 Event services, suite rentals 2556742 City of Pasadena - MLA 100 N Garfield Avenue Pasadena CA 91109 MLA, city expenses/services 1933201 Contemporary Services Corporation PO Box 748615 Los Angeles CA 90074 Security, crowd management 878393 Scherbert Inc dba SQUADRON 680 E Colorado Blvd Suite 2112 Pasadena CA 91101 Broadcast, streaming production 803087 Michael Schwandt Inc 1938 Buckingham Rd Los Angeles CA 90016 Parade production services 748148 43 56630 45000 291196 392826 Rose Bowl Game 711210 108272395 108272395 Tickets - Committees 900099 4168375 4168375 Sponsorships - General 900099 2217722 2217722 Grandstands 711300 910364 910364 Parade Participant Fees 900099 546125 546125 1612886 1612886 117727867 778625 778625 1293610 1293610 102617636 102247099 370537 370537 370537 81046 69117 11929 11929 120575394 117739796 0 2442772 90134652 90134652 288750 288750 2240292 1596388 643904 2072459 1021609 1050850 151690 73130 78560 358371 212611 145760 278456 168679 109777 175467 36942 138525 47800 11250 36550 131887 131887 7397518 7379632 17886 142835 142835 440181 323838 116343 147062 147062 1516479 1230097 286382 596316 596316 22051 16215 5836 149787 149787 520548 101470 419078 1106132 603646 502486 Equipment Rental and Ma 3377015 3195747 181268 Catering and Food Servi 2095048 2095048 Security 1943557 1943557 Complimentary Tickets 962492 962492 2328332 1791856 536476 118625177 113926760 4698417 0 2303176 2503673 455163 252657 261732 215586 626799 506499 34068946 13429077 21011941 20639869 27044945 28271229 3473006 5957101 13889596 12739009 69066358 71085623 1738308 1600177 159315 113680 322579 417875 4080775 3607481 13904562 13349208 20205539 19088421 X 48336607 51424486 524212 572716 48860819 51997202 69066358 71085623 1950217 1186166 0 X 0 1 X 1 0 X 593000 166235 171645 259382 392826 1583088 105054057 105152270 110049383 148100532 117808913 586165155 105647057 105318505 110221028 148359914 118201739 587748243 0 0 0 587748243 515791 755685 796075 792782 2072235 4932568 515791 755685 796075 792782 2072235 4932568 624249 558361 1182610 106787097 106074190 111575464 149152696 120273974 593863421 0.98970 0.99180 0.00830 0.00610 X Schedule A, Part III, Line 12, Explanation of Other Income: Insurance Proceeds - 2020 Amount: $ 624,249. Employee Retention Credit - 2022 Amount: $ 558,361. RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 7877830 100 727357 8605287 6527003 650 1350177 7877830 6518526 18000 -9523 6527003 6926474 -373769 34179 6518526 5043457 1912308 29291 6926474 0.93620 0.06380 0 0 11310275 11310275 14374307 12792746 1581561 7908721 301317 7607404 475643 335014 140629 20639869 Money Market Accounts 5957101 F 5957101 Interest Receivable 69263 Employee Retention Credit Receivable 194841 Operating Lease Right-Of-Use Assets 12222300 Notes Receivable 252605 12739009 Capital Improvements Trust Fund 381303 Operating Lease Liabilities 12967905 13349208 X 122223533 1186166 524743 1710909 120512624 131887 -69117 62770 120575394 119087150 524743 524743 118562407 131887 -69117 62770 118625177 Part V, Line 4: To perpetuate the beauty and tradition of the Tournament of Roses Parade. Part X, Line 2: Management believes that The Tournament has appropriate support for any tax positions taken affecting its annual filing requirements, and as such, does not have any uncertain tax positions that are material to the consolidated financial statements. The Association would recognize future accrued interest and penalties related to unrecognized tax benefits and liabilities in income tax expense if such interest and penalties are incurred. Part XI, Line 4b - Other Adjustments: Costs of Goods Sold Reported in Revenue for Tax Purposes -69,117. Part XII, Line 4b - Other Adjustments: Cost of Goods Sold Reported in Revenue for Tax Purposes -69,117. 1 Big Ten Conference 5440 Park Place Rosemont IL 60018 363640583 501(C)(3) 44885886 0 Actual Amount CFP distribution College Football Playoff Foundation 1122 Kenilworth Dr 201 Towson MD 21204 276601178 501(C)(3) 150000 0 Actual Amount Disaster relief contribution Flintridge Center 236 W Mountain St 106 Pasadena CA 91103 261559274 501(C)(3) 6200 0 Actual Amount Donation National Football Foundation 433 Las Colinas Blvd East 1130 Irving TX 75039 221508812 501(C)(3) 15000 0 Actual Amount Event sponsorship National Football Foundation Pasadena PO Box 93396 City of Industry CA 91715 221508812 501(C)(3) 6400 0 Actual Amount Scholarship Pac-12 Conference 360 3rd Street Third Floor San Francisco CA 94107 941459048 501(C)(3) 44885886 0 Actual Amount CFP distribution Pasadena Education Foundation 351 S Hudson Ave Room 153 Pasadena CA 91103 237149451 501(C)(3) 25000 0 Actual Amount Teacher grants Pasadena Tournament of Roses Foundation 391 S Orange Grove Blvd Pasadena CA 91105 953915725 501(C)(3) 24147 0 Actual Amount Annual contribution 8 0 Rose Court Program 7 52500 Disaster Relief - Eaton Canyon Fire 48 169500 Band Student Grants 9 29100 Dia De Los Muertos Awards 9 7650 Rose Scholar Program 8 20000 Keith Jackson Scholarship 1 10000 Part I, Line 2: The Pasadena Tournament of Roses Association (the Tournament) disbursed funds to the Big Ten Conference and Pac-12 Conference, per the agreement with the College Football Playoff (the CFP). The Tournament disburses scholarship funds to the Rose Court members, who are screened and selected by a selection committee. Funds are also disbursed to support local community activities, as identified by a standing subcommittee of the Executive Committee and by the Community Relations Department. The Tournament also disbursed educational scholarships through programs developed by community relations. The Tournament provided disaster relief grants to members and staff impacted by the 2025 Los Angeles County wildfire (Eaton Canyon fire), as approved by the Governance And Personnel standing subcommittee of the Executive Committee. The Tournament provided grants to bands and band members participating in the Rose Parade, asapproved by the Governance And Personnel standing subcommittee of the Executive Committee. X X X 1 1 X X X X X 0 0 0 1 0 0 0 1 0 David Eads Chief Executive Officer 406210 0 20094 0 5550 0 36079 0 17123 0 485056 0 0 0 Kevin AshChief Administrative Office-Rose Bowl Game 238069 0 11747 0 3549 0 24543 0 23961 0 301869 0 0 0 Jeffrey Allen Chief Financial Officer 236156 0 11654 0 3322 0 24733 0 17833 0 293698 0 0 0 Eric Solomon Sr. Director, Strategic Partnerships 143340 0 60468 0 2782 0 16944 0 8344 0 231878 0 0 0 Kevin Asbell Chief Operating Officer 202500 0 6875 0 3478 0 10520 0 6167 0 229540 0 0 0 John HendersonSr Director of Operations-Rose Bowl 161613 0 7976 0 2779 0 13685 0 15061 0 201114 0 0 0 Monique Sims Sr. Director, Partner Relations 137928 0 24510 0 2913 0 11212 0 10385 0 186948 0 0 0 Mandy DenauxSr Director Marketing & Communications 150926 0 7446 0 2574 0 12516 0 10978 0 184440 0 0 0 Carlos Illingworth Sr. Director, Community Relations 145406 0 15888 0 2415 0 12429 0 8166 0 184304 0 0 0 Brittany Grant Sr. Director, Team & VIP Operations 129045 0 6370 0 2673 0 10642 0 11195 0 159925 0 0 0 Traci RidlingSr Director Procurement & Facilities 120871 0 5973 0 2994 0 10084 0 14328 0 154250 0 0 0 Part I, Line 5 Eric Solomon, Senior Director, Strategic Partnerships, earns a commission on new sponsorships and certain sponsorship renewals, net of expenses. For calendar year 2024, Solomon received $53,387 in commission. Monique Sims, Senior Director, Partner Relations, Licensing and Special Events, earns a commission on new sponsorships, net of expenses. For calendar year 2024, Sims received $17,848 in commission. Carlos Illingworth, Senior Director, Community Relations, earns a commission on new sponsorships, net of expenses. For calendar year 2024, Illingworth received $4,415 in commission. Part I, Line 7 The Tournament provided employees a discretionary bonus based on team evaluations and individual performance. Form 990, Schedule J, Part I, Line 1A: Spouses and others traveling with Association representatives on elective, nonessential basis, may share hotel rooms and be included, when appropriate, at official entertainment functions. The volunteer or staff member traveling shall be responsible for reimbursing the Association for any airfare, meals, and other personal expenses when appropriate. The President of the Association makes several trips per year, mostly visits to participating bands, to help promote a band's participation in the upcoming Rose Parade to help the band fund raise. The President and spouse may travel first class at the Association's expense for all business travel. Certain other trips are deemed appropriate for the spouse to accompany the traveling volunteer or employee and in such instances, the Association will pay for such travel. No other persons are allowed to fly first class unless such persons are flying in substitution for the President to a band visit. The Association eliminated first class travel, effective July 2024, for all Association travel. All such travels are in accordance with written policies. The Association pays the dues to the University Club of Pasadena on behalf of the CEO. Form 990, Part VI, Section A, line 1a The Board of Directors delegates the power of authority to the Executive Committee on an annual basis in accordance with the Association bylaws. The Executive Committee then has the authority to carry out the governance of the Association as outlined in the Association bylaws. Form 990, Part VI, Section A, line 6 The Pasadena Tournament of Roses Association consists of up to 935 active volunteer members, which include the members of the Board of Directors and Executive Committee. Active membership consists of three classes including Regular members, Associate members and Provisional Associate members. Form 990, Part VI, Section A, line 7a Each Regular member in good standing, which includes the Board of Directors and the Executive Committee, shall be entitled to cast one vote to elect or remove a director of the Association. Form 990, Part VI, Section A, line 7b The Board of Directors has the authority to manage the Association but may only amend the Association's Articles of Incorporation, amend/appeal/adopt the Association's bylaws or elect to dissolve the Association, subject to the approval of the Regular members. Form 990, Part VI, Section B, line 11b Draft tax filings, including Form 990, are reviewed by the Audit Committee. Final draft filings are presented to the Executive Committee for review and approval. Form 990, Part VI, Section B, line 12c Conflict of interest policies are given annually to all of the Association's Executive Committee members, Directors, Life Directors, officers, and management staff. All conflicts of interest, or potential conflicts of interest, are reviewed and approved in accordance with the Association's Conflict of Interest policy. The Audit Committee is responsible for monitoring compliance with the Conflict of Interest policy. Form 990, Part VI, Section B, line 15 Compensation for staff is reviewed annually by the Governance & Personnel Committee (which consists of five members of the Board of Directors) and approved by the Executive Committee, which is delegated the authority to approve staff compensation by the full Board of Directors. The Governance & Personnel Committee reviews independent salary surveys for non-profits and related industries, the results of which are then used to set appropriate compensation levels for all employees. Both the Governance & Personnel Committee and Executive Committee maintain meeting minutes. Form 990, Part VI, Section C, line 19 Although Federal tax law does not require that such documents be made publicly available (unless they were included on a form that is publicly available), the Association makes its governing documents, Conflict of Interest policy, and financial statements available upon request at the Association's office. Tournament Floats LLC 391 South Orange Grove Blvd Pasadena CA 91105 462559855 Property Ownership CA 176773 19854556 Pasadena Tournament of Roses Association Pasadena Tournament of Roses Foundation 391 S Orange Grove Blvd Pasadena CA 91105 953915725 Grant Making CA 501(C)(3) 11- Type 1 Pasadena Tournament of Roses Association 1 Pasadena Tournament of Roses Endowment 391 S Orange Grove Blvd Pasadena CA 91105 333555020 Grant Making CA 501(C)(3) Line 7 Pasadena Tournament of Roses Association 1 0 1 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 Pasadena Tournament of Roses Foundation L 149226 FMV