2025-03-04T08:20:54-06:00 2023-12-31 581433845 FRAZIER & DEETER LLC 600 PEACHTREE ST NE 1900 ATLANTA GA 30308 990 2023-01-01 580145680 ATLANTA CONVENTION AND VISITORS BUREAU INC ATLA 4045216600 233 PEACHTREE STREET NE 1400 ATLANTA GA 30303 GREGORY PIERCE EVP & CAO/CFO 4045216560 2025-03-03 1 1 JASON W NELSON P01426650 4042537500 2023 2025-03-06 01:10:19Z GREGORY PIERCE 233 PEACHTREE STREET NE SUITE 1400 ATLANTA GA 30303 34816589 0 X DISCOVERATLANTA.COM X 1913 GA TO SELL AND MARKET METRO ATLANTA AND GEORGIA GLOBALLY AS THE PREMIER CONVENTIONS, MEETINGS AND TOURISM DESTINATION IN THE REGIONAL, NATIONAL AND INTERNATIONAL MARKETPLACE AND FAVORABLY IMPACT THE ATLANTA ECONOMY THROUGH CONVENTIONS AND TOURISM. 80 80 101 0 0 0 25655678 32868511 518780 763666 58484 474200 0 708648 26232942 34815025 0 0 0 0 8779484 10405685 0 0 0 13557211 19485582 22336695 29891267 3896247 4923758 33069343 37229748 8369896 14224978 24699447 23004770 X TO SELL AND MARKET METRO ATLANTA AND GEORGIA GLOBALLY AS THE PREMIER CONVENTIONS, MEETINGS AND TOURISM DESTINATION IN THE REGIONAL, NATIONAL AND INTERNATIONAL MARKETPLACE AND FAVORABLY IMPACT THE ATLANTA ECONOMY THROUGH CONVENTIONS AND TOURISM. 0 0 THE SALES DIVISION MANAGES AND COORDINATES THE DIRECT SALES EFFORTS OF PROMOTING THE GREATER ATLANTA AREA AS THE NATION'S BEST LOCATION FOR CONVENTIONS, TRADE SHOWS AND COMPANY MEETINGS. THE MARKETING DIVISION DIRECTS AND COORDINATES THROUGH ADVERTISING AND PUBLICITY, SELLING THE GREATER ATLANTA AREA AS A PREMIER CONVENTION, CORPORATE MEETINGS AND TOURISM DESTINATION. THE TOURISM DEPARTMENT WORKS WITH THE TRAVEL INDUSTRY DOMESTIC AND INTERNATIONAL TRAVEL AGENTS, TOUR OPERATION WHOLESALERS, AIRLINES AND OTHER TRAVEL ORGANIZATIONS TO PROMOTE THE GREATER ATLANTA AREA AS A VISITOR DESTINATION. THE MEMBERSHIP AND COMMUNITY AFFAIRS DEPARTMENT IS RESPONSIBLE FOR SALES, SERVICING AND RETENTION OF CURRENT AND POTENTIAL ACVB MEMBERS. ADDITIONALLY, THE DEPARTMENT SERVES AS A LIAISON BETWEEN CITY GOVERNMENT, CIVIC OR COMMUNITY ORGANIZATIONS AND THE BUREAU. 0 0 0 0 0 0 0 0 0 1 0 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 38 0 101 1 0 0 0 0 0 0 0 0 X 80 80 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 1 1 GA X GREGORY PIERCE 4045216600 233 PEACHTREE STREET NE ATLANTA GA 30303 JOSELYN BAKER DIRECTOR 1.00 X 0 0 0 LEONA BARR-DAVENPORT VICE CHAIR, CHAIR, BOARD C 4.00 X 0 0 0 RON TARSON VICE CHAIR 4.00 X 0 0 0 TERI AGOSTA DIRECTOR 1.00 X 0 0 0 STAN WILSON VICE CHAIR, CHAIR, FINANCE 4.00 X 0 0 0 KRIS REINHARD VICE CHAIR, ADVISORY BOARD 4.00 X 0 0 0 ED BAKER DIRECTOR 1.00 X 0 0 0 DARYL EVANS DIRECTOR 1.00 X 0 0 0 GEORGE MCKERROW JR DIRECTOR 1.00 X 0 0 0 PETER MORAITAKIS DIRECTOR 1.00 X 0 0 0 NANCY OSWALD DIRECTOR 1.00 X 0 0 0 BRIAN DAVIS DIRECTOR 1.00 X 0 0 0 FRANK POE DIRECTOR 1.00 X 0 0 0 DEREK SCHILLER DIRECTOR 1.00 X 0 0 0 ALEXIS SCOTT DIRECTOR 1.00 X 0 0 0 M BRIAN BLAKE DIRECTOR 1.00 X 0 0 0 KAREN BREMER DIRECTOR 1.00 X 0 0 0 DEBBY CANNON DIRECTOR 1.00 X 0 0 0 ANDREW CHANG DIRECTOR 1.00 X 0 0 0 TONY CONWAY DIRECTOR 1.00 X 0 0 0 DAN CORSO DIRECTOR 1.00 X 0 0 0 FRANK PHAIR DIRECTOR 1.00 X 0 0 0 ALEX GONZALEZ DIRECTOR 1.00 X 0 0 0 JOHN GRANT JR DIRECTOR 1.00 X 0 0 0 KEVIN GREEN DIRECTOR 1.00 X 0 0 0 DERRICK MORROW DIRECTOR 1.00 X 0 0 0 ROBERT HOPE DIRECTOR 1.00 X 0 0 0 RAMON REYES DIRECTOR 1.00 X 0 0 0 AMBER STEWART DIRECTOR 1.00 X 0 0 0 DAN VARGAS DIRECTOR 1.00 X 0 0 0 KIMBERLY BEAUDIN DIRECTOR 1.00 X 0 0 0 BRAIN MCGOWAN DIRECTOR 1.00 X 0 0 0 JOHN METZ DIRECTOR 1.00 X 0 0 0 ROBERT PATTERSON DIRECTOR 1.00 X 0 0 0 PAT UPSHAW-MONTEITH DIRECTOR 1.00 X 0 0 0 FRED RICH DIRECTOR 1.00 X 0 0 0 AJ ROBINSON DIRECTOR 1.00 X 0 0 0 ANDREW SALTZMAN DIRECTOR 1.00 X 0 0 0 JOHN STEPHENSON DIRECTOR 1.00 X 0 0 0 JIM SPROUSE DIRECTOR 1.00 X 0 0 0 ARMAND VARI DIRECTOR 1.00 X 0 0 0 KEN BERNHARDT TREASURER, ACMF COMMITTEE 4.00 X 0 0 0 JOHN WOODWARD DIRECTOR 1.00 X 0 0 0 SHEFFIELD HALE DIRECTOR 1.00 X 0 0 0 RICHARD JONES DIRECTOR 1.00 X 0 0 0 ERICA QUALLS-BATTEY SECRETARY, CHAIR, COMPENSA 4.00 X 0 0 0 BRAD KOENEMAN DIRECTOR 1.00 X 0 0 0 DAVID MALONE DIRECTOR 1.00 X 0 0 0 DEXTER WARRIOR DIRECTOR 1.00 X 0 0 0 GARY STOKAN DIRECTOR 1.00 X 0 0 0 ALLAN VELLA DIRECTOR 1.00 X 0 0 0 WILLIAM PATE PRESIDENT & CEO 50.00 X X 1049729 0 46301 SHARON GOLDMACHER DIRECTOR 1.00 X 0 0 0 HECTOR GALLARDO DIRECTOR 1.00 X 0 0 0 CYNTHIA ALFORD DIRECTOR 1.00 X 0 0 0 JULIA LAURIA DIRECTOR 1.00 X 0 0 0 ADAM NOYES DIRECTOR 1.00 X 0 0 0 TIM DAHLEN DIRECTOR 1.00 X 0 0 0 DENNIS DELOATCH DIRECTOR 1.00 X 0 0 0 MEREDITH EVANS DIRECTOR 1.00 X 0 0 0 ANNE HYDRICK KAISER DIRECTOR 1.00 X 0 0 0 MERCEDES MILLER DIRECTOR 1.00 X 0 0 0 STAN MORRELL DIRECTOR 1.00 X 0 0 0 DAVID RUBINGER DIRECTOR 1.00 X 0 0 0 KRIS SHEA DIRECTOR 1.00 X 0 0 0 KELVIN SLATER DIRECTOR 1.00 X 0 0 0 BOB SOMERS CHAIR, BOARD OF DIRECTORS 4.00 X 0 0 0 BOB SCHULER DIRECTOR 1.00 X 0 0 0 NATALEE ANDERSON DIRECTOR 1.00 X 0 0 0 KEN BAYE DIRECTOR 1.00 X 0 0 0 AYO TAYLOR DIXON DIRECTOR 1.00 X 0 0 0 SEAN HYSLOP DIRECTOR 1.00 X 0 0 0 ERIC O'BRIEN DIRECTOR 1.00 X 0 0 0 MARK O'BRIEN DIRECTOR 1.00 X 0 0 0 STEVE SMITH DIRECTOR 1.00 X 0 0 0 DEISHA BARNETT DIRECTOR 1.00 X 0 0 0 PINKY COLE DIRECTOR 1.00 X 0 0 0 JENNIFER DORIAN DIRECTOR 1.00 X 0 0 0 JO ANN HEROLD DIRECTOR 1.00 X 0 0 0 MARK JARONSKI DIRECTOR 1.00 X 0 0 0 MARK VAUGHAN CSO 50.00 X 416202 0 49022 GREGORY PIERCE EVP & CAO/CFO 50.00 X 442440 0 33448 ANDREW WILSON CMO 50.00 X 426494 0 51297 HEATHER KIRKSEY DIRECTOR OF PUBLIC RELATIO 50.00 X 154921 0 28653 CYNTHIA ANNE MOSS MANAGER OF NATIONAL SALES 50.00 X 163956 0 31668 CYNTHIA MOKOTOFF VP HUMAN RESOURCES 50.00 X 190618 0 24953 PHOLETA ALEXANDER VP TECHNOLOGY & FACILITIES 50.00 X 191219 0 27101 ABRAHAM ISAK DU PLOOY CONTROLLER 50.00 X 180603 0 33045 JULIE MINEAR PUBLISHER 50.00 X 184531 0 34058 MONICA J GREEN MANAGER OF SALES 50.00 X 157792 0 24737 KRISTIN DELAHUNT VP DESTONATION SERVICES 50.00 X 187626 0 39113 SHERETHA BELL VP BRAND 50.00 X 191071 0 33436 CHARLENE LOPEZ VP SALES 50.00 X 255297 0 36325 ZACHARY LAWS MANAGER OF SALES 50.00 X 140151 0 30053 DAVID MCAULEY DIRECTOR OF NATIONAL SALES 50.00 X 164579 0 25670 ERIC STUART JOHNSON DIRECTOR OF RESEARCH ANALY 50.00 X 165049 0 37368 HEATHER TURNER MANAGER -SALES WASHINGTON DC 50.00 X 145792 0 28336 LAUREN DISMUKE RUSHING DIRECTOR- GROUP MARKETING 50.00 X 140030 0 27971 MONICA LYNETTE COLEMAN DIRECTOR- DESTINATION SERVICES 50.00 X 139161 0 21839 JO ANN HADEN MILLER DIRECTOR- MARKETING CONSUMER MARKET 50.00 X 137040 0 22188 BRANDON STEVEN BARNES DIRECTOR- INTERNATIONAL TOURISM SALES 50.00 X 135094 0 17207 5359395 0 703789 28 0 1 0 0 1136593 31731918 32868511 CO-OP CASH PROGRAM 711300 646056 646056 ANNUAL MEETING 711300 117610 117610 763666 367472 367472 108292 1416 148 106876 -148 106728 106728 OTHER REVENUE 711300 708648 708648 708648 34815025 1472314 0 474200 2514933 6151296 1236536 502920 123578 301599 55981 323539 613038 504565 565517 131901 575565 56611 DIRECT PROMOTIONAL EXPE 8390609 MEDIA PLACEMENT 2319079 PROGRAMS 1685886 SPECIAL EVENTS/LOCAL EX 996737 2841377 29891267 3327373 6005572 9222248 12145776 253265 373460 3851031 4095667 682444 894082 5717970 4084877 1957757 1633093 2555677 5465882 6692307 5753666 5389791 33069343 37229748 2169589 2820336 6200307 11404642 8369896 14224978 X 15448824 12195784 9250623 10808986 24699447 23004770 33069343 37229748 X 4923758 1197949 -9374747 1558363 X X 0 1 X 1 0 0 14688130 2644747 1581377 76171 18838083 8233849 7086703 -608116 24306 14688130 5773863 1877454 616116 33584 8233849 10148811 -4987347 649147 36748 5773863 12622355 -3270519 844553 47578 10148811 0.35525 0.64475 0 0 3727239 3010901 716338 758338 758338 0 1232393 315638 916755 1633093 BOARD DESIGNATED FUNDS 6692307 F 6692307 OTHER ASSETS 903262 ROU ASSETS 4486529 5389791 OTHER LIABILITY 903262 OPERATING LEASE LIABILITY 5173422 DUE TO AFFILIATES 5327958 11404642 X 41407304 1197949 5394330 6592279 34815025 0 34815025 35285597 5394330 5394330 29891267 0 29891267 PART X, LINE 2: ATLANTA CONVENTION & VISITORS BUREAU, INC. IS EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE EXCEPT THAT IT IS SUBJECT TO FEDERAL AND STATE INCOME TAXES ON NET UNRELATED BUSINESS INCOME. AS OF DECEMBER 31, 2023, THE COMPANY'S MANAGEMENT DOES NOT BELIEVE THAT THERE ARE UNCERTAIN TAX POSITIONS WHICH WOULD REQUIRE A MATERIAL ADJUSTMENT OR DISCLOSURE IN THE CONSOLIDATED FINANCIAL STATEMENTS. X 0 0 0 WILLIAM PATE PRESIDENT & CEO 607304 0 442425 0 0 0 0 0 46301 0 1096030 0 0 0 ANDREW WILSON CMO 283540 0 142954 0 0 0 0 0 51297 0 477791 0 0 0 GREGORY PIERCE EVP & CAO/CFO 281569 0 160871 0 0 0 0 0 33448 0 475888 0 0 0 MARK VAUGHAN CSO 292150 0 124052 0 0 0 0 0 49022 0 465224 0 0 0 CHARLENE LOPEZ VP SALES 191290 0 64007 0 0 0 0 0 36325 0 291622 0 0 0 KRISTIN DELAHUNT VP DESTONATION SERVICES 138221 0 49405 0 0 0 0 0 39113 0 226739 0 0 0 SHERETHA BELL VP BRAND 138737 0 52334 0 0 0 0 0 33436 0 224507 0 0 0 JULIE MINEAR PUBLISHER 136425 0 48106 0 0 0 0 0 34058 0 218589 0 0 0 PHOLETA ALEXANDER VP TECHNOLOGY & FACILITIES 137886 0 53333 0 0 0 0 0 27101 0 218320 0 0 0 CYNTHIA MOKOTOFF VP HUMAN RESOURCES 138278 0 52340 0 0 0 0 0 24953 0 215571 0 0 0 ABRAHAM ISAK DU PLOOY CONTROLLER 144034 0 36569 0 0 0 0 0 33045 0 213648 0 0 0 ERIC STUART JOHNSON DIRECTOR OF RESEARCH ANALY 125480 0 39569 0 0 0 0 0 37368 0 202417 0 0 0 CYNTHIA ANNE MOSS MANAGER OF NATIONAL SALES 120599 0 43357 0 0 0 0 0 31668 0 195624 0 0 0 DAVID MCAULEY DIRECTOR OF NATIONAL SALES 133547 0 31032 0 0 0 0 0 25670 0 190249 0 0 0 HEATHER KIRKSEY DIRECTOR OF PUBLIC RELATIO 121588 0 33333 0 0 0 0 0 28653 0 183574 0 0 0 MONICA J GREEN MANAGER OF SALES 117532 0 40260 0 0 0 0 0 24737 0 182529 0 0 0 HEATHER TURNER MANAGER -SALES WASHINGTON DC 88607 0 57185 0 0 0 0 0 28336 0 174128 0 0 0 ZACHARY LAWS MANAGER OF SALES 120956 0 19195 0 0 0 0 0 30053 0 170204 0 0 0 LAUREN DISMUKE RUSHING DIRECTOR- GROUP MARKETING 108288 0 31742 0 0 0 0 0 27971 0 168001 0 0 0 MONICA LYNETTE COLEMAN DIRECTOR- DESTINATION SERVICES 105245 0 33916 0 0 0 0 0 21839 0 161000 0 0 0 JO ANN HADEN MILLER DIRECTOR- MARKETING CONSUMER MARKET 109603 0 27437 0 0 0 0 0 22188 0 159228 0 0 0 BRANDON STEVEN BARNES DIRECTOR- INTERNATIONAL TOURISM SALE 98929 0 36165 0 0 0 0 0 17207 0 152301 0 0 0 FORM 990, PART VI, SECTION B, LINE 11B AFTER THE FORM 990 IS PREPARED BY AN OUTSIDE CPA FIRM, FRAZIER & DEETER, LLC, THE FORM IS REVIEWED BY THE CFO AND IS SUBSEQUENTLY REVIEWED BY THE CEO. ONCE THE FORM HAS BEEN EXAMINED, INCLUDING THE ACCOMPANYING SCHEDULES AND STATEMENTS, AND IS DEEMED TO THE BEST OF KNOWLEDGE AND BELIEF TO BE TRUE, CORRECT, AND COMPLETE, THE CFO ELECTRONICALLY SUBMITS THE FORM TO THE FINANCE COMMITTEE ON BEHALF OF THE BOARD OF DIRECTORS FOR APPROVAL. UPON APPROVAL, THE CFO SIGNS AND MAILS THE FORM APPROPRIATELY. FORM 990, PART VI, SECTION B, LINE 12C THE OFFICERS AND DIRECTORS OF THE ORGANIZATION ANNUALLY RECEIVE A CONFLICT OF INTEREST POLICY TO REVIEW AND SIGN. THE COPIES ARE MAINTAINED AND INTERNALLY REVIEWED BY THE ORGANIZATION. FORM 990, PART VI, SECTION B, LINE 15 THE PRESIDENT & CEO'S COMPENSATION IS DETERMINED AND APPROVED BY THE ORGANIZATION'S BOARD OF DIRECTORS. COMPENSATION FOR THE EXECUTIVE VICE PRESIDENTS ARE DETERMINED AND FINALIZED BY THE PRESIDENT & CEO. THE ORGANIZATION'S COMPENSATION COMMITTEE, CONSISTING OF THE PRESIDENT & CEO, THE EXECUTIVE VICE PRESIDENT & CHIEF ADMINISTRATIVE OFFICER/CFO, & THE DIRECTOR OF HUMAN RESOURCES DETERMINE AND FINALIZE COMPENSATION FOR ALL OTHER STAFF MEMBERS. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART XI, LINE 9: NET CHANGE IN TEMPORARY RESTRICTED NET ASSETS 1,558,363. FORM 990, PART XII, LINE 2C, COMMITTEE FOR THE OVERSIGHT OF THE AUDIT: THE ORGANIZATION HAS IN PLACE A FINANCE COMMITTEE COMPRISED OF INDEPENDENT DIRECTORS AND THE EXECUTIVE VICE PRESIDENT & CHIEF ADMINISTRATIVE OFFICER/CFO. THIS COMMITTEE OVERSEES THE ANNUAL AUDIT OF THE FINANCIAL STATEMENTS AND ANNUALLY ENGAGES AN INDEPENDENT AUDITOR. THE INDEPENDENT AUDITOR REPORTS DIRECTLY TO THE FINANCE COMMITTEE, AND THE FINANCE COMMITTEE REPORTS DIRECTLY TO THE BOARD OF DIRECTORS. ACVB FOUNDATION INC 233 PEACHTREE STREET SUITE 100 ATLANTA GA 30305 581533516 WORKING WITH LOCAL NON-PROFIT INSTITUTIONS TO ENCOURAGE PUBLIC AWARENESS GA 501(C)(3) 509(A)(3) - TYPE II ATLANTA CONVENTION & VISITORS BUREAU INC #58-0145680 0 ACVB ENTERPRISES LTD 233 PEACHTREE STREET SUITE 100 ATLANTA GA 30303 581887880 DISTRIBUTION OF PUBLICATIONS FOR ATLANTA CONVENTION & VISITORS BUREAU GA ATLANTA CONVENTION & VISITORS BUREAU INC C 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 0 0 ACVB FOUNDATION INC L 5394330 ACTUAL COST ACVB FOUNDATION INC Q 5394330 ACTUAL COST ACVB FOUNDATION INC M 1000000 ACTUAL COST ACVB FOUNDATION INC P 1000000 ACTUAL COST