2024-11-18T14:00:20-05:00 2023-12-31 341993540 JACOB LICHTER 317 S LITTLE TOR RD NEW CITY NY 10956 990 2023-01-01 852502690 INSTITUTE FOR ADVERTISING ETHICS INST 8452909701 1 WEST 54TH 69 NEW YORK NY 10019 ANDREW SUSMAN PRESIDENT 8452909701 2024-11-15 false JACOB LICHTER P00547333 8452909701 2024-11-18 2023 2024-10-15 13:58:12Z ANDREW SUSMAN 1 WEST 54TH STREET 69 NEW YORK NY 10019 165475 false X X THE INSTITUTE FOR ADVERTISING ETHICS (IAE) IS THE ONLY INDEPENDENT BODY DEDICATED TO PROTECTING PROFESSIONALS AND CONSUMERS THROUGH ENHANCED ETHICS EDUCATION. OUR CERTIFICATIONS EQUIP ADVERTISING LEADERS TO IDENTIFY RISKS, BUILD TRUST, AND ENHANCE MARKET INTEGRITY. 3 3 0 0 138957 26518 0 0 165475 0 0 125000 0 0 127905 252905 -87430 40299 116414 110285 273830 -69986 -157416 X THE INSTITUTE FOR ADVERTISING ETHICS (IAE) IS THE ONLY INDEPENDENT BODY DEDICATED TO PROTECTING PROFESSIONALS AND CONSUMERS THROUGH ENHANCED ETHICS EDUCATION. OUR CERTIFICATIONS EQUIP ADVERTISING LEADERS TO IDENTIFY RISKS, BUILD TRUST, AND ENHANCE MARKET INTEGRITY. false false 51738 1. GREEN SHIELD PROGRAM LAUNCH AND IMPLEMENTATION - DESCRIPTION: IN FEBRUARY 2023, IAE LAUNCHED THE GREEN SHIELD PROGRAM, AN ONLINE EDUCATIONAL COURSE AIMED AT COMBATING GREENWASHING AND IMPROVING THE INTEGRITY OF ENVIRONMENTAL COMMUNICATIONS IN THE ADVERTISING INDUSTRY. - OUTCOMES: THE PROGRAM QUICKLY BECAME RECOGNIZED AS THE GOLD STANDARD FOR GREENWASH PREVENTION, WITH MAJOR ADVERTISERS ADOPTING ITS ETHICAL STANDARDS. PARTICIPANTS RECEIVE A VERIFIED CREDENTIAL UPON COMPLETION. - IMPACT: ENHANCED TRUST AND TRANSPARENCY IN ENVIRONMENTAL MESSAGING, FOSTERING INDUSTRY-WIDE ACCOUNTABILITY. 2. CERTIFICATION ACHIEVEMENTS - MILESTONE: IAE CERTIFIED 2,500 PROFESSIONALS THROUGH ITS CERTIFIED ETHICAL ADVERTISING EXECUTIVE (CEAE) PROGRAM. - QUALITY ENHANCEMENT: IAE IMPLEMENTED QUARTERLY CERTIFICATION REVIEWS TO ENSURE ONGOING ADHERENCE TO ETHICAL STANDARDS AND CONTINUAL LEARNING FOR CERTIFIED PROFESSIONALS. - IMPACT: STRENGTHENED COMMITMENT TO ETHICAL ADVERTISING PRACTICES AND DEMONSTRATED IAE'S LEADERSHIP IN RAISING INDUSTRY STANDARDS. 3. UNIVERSAL, UNINTERRUPTED ACCESS - DESCRIPTION: IAE ACHIEVED UNIVERSAL, UNINTERRUPTED ACCESS TO ITS EDUCATIONAL RESOURCES, ENABLING PROFESSIONALS FROM DIVERSE BACKGROUNDS AND REGIONS TO BENEFIT FROM ITS OFFERINGS. - IMPACT: BROADENED REACH AND ACCESSIBILITY, PROMOTING A MORE INCLUSIVE APPROACH TO ETHICS EDUCATION WITHIN THE ADVERTISING COMMUNITY. 4. FIRST MAJOR GRANT - MILESTONE: IAE RECEIVED ITS FIRST MAJOR GRANT FROM THE KR FOUNDATION IN 2023. - IMPACT: THIS GRANT WILL SUPPORT AND EXPAND KEY INITIATIVES LIKE GREEN SHIELD, FURTHERING THE ORGANIZATION'S MISSION OF PROMOTING ETHICAL ADVERTISING PRACTICES. 5. INDUSTRY ENGAGEMENT AND THOUGHT LEADERSHIP - DESCRIPTION: IN 2023, IAE LEADERSHIP, INCLUDING PRESIDENT ANDREW SUSMAN, PARTICIPATED IN MAJOR INDUSTRY EVENTS, SUCH AS A VIRTUAL FIRESIDE CHAT HOSTED BY THE INTERNATIONAL ADVERTISING ASSOCIATION, DISCUSSING THE ROLE AND IMPORTANCE OF ETHICS IN ADVERTISING. - OUTCOMES: ENHANCED AWARENESS AND DIALOGUE AROUND IAE'S MISSION, FOSTERING INDUSTRY COMMITMENT TO ETHICAL STANDARDS. - IMPACT: ELEVATED IAE'S ROLE AS A THOUGHT LEADER AND ADVOCATE FOR ETHICAL PRACTICES IN ADVERTISING. 51738 true true false false false false false false false false false false false false true false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false 0 0 false 0 false false false false false false false false X 3 3 false false false false false false false true true false false true true true true false false false false false X ANDREW SUSMAN 8452909701 1 WEST 54TH STREET 69 NEW YORK NY 10019 ANDREW SUSMAN PRESIDENT 80.00 X X 125000 0 0 LINDA THOMAS BROOKS TREASURER 1.00 X X 0 0 0 WALLACE S SNYDER CHAIR 1.00 X X 0 0 0 125000 1 false false false 138957 138957 PROGRAM SERVICE REVENUE 26518 26518 26518 165475 26518 125000 125000 PROFESSIONAL FEES 42890 42890 SUPPLIES 29411 29411 TRAINING 16380 16380 ACCOUNTING 15047 15047 24177 5947 18230 252905 51738 201167 0 6646 46915 33000 68725 653 774 40299 116414 5519 25939 104766 247891 110285 273830 X -69986 -157416 -69986 -157416 40299 116414 -87430 X false false X 138957 138957 26518 26518 165475 165475 165475 165475 165475 1.00000 0.00000 0.00000 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED ACCRUED EXPENSES 197891 DEFFERED REVENUE 50000 247891 FORM 990 - ORGANIZATION'S MISSION THE INSTITUTE FOR ADVERTISING ETHICS (IAE) IS THE ONLY INDEPENDENT BODY DEDICATED TO PROTECTING PROFESSIONALS AND CONSUMERS THROUGH ENHANCED ETHICS EDUCATION. OUR CERTIFICATIONS EQUIP ADVERTISING LEADERS TO IDENTIFY RISKS, BUILD TRUST, AND ENHANCE MARKET INTEGRITY. FORM 990, PAGE 2, PART III, LINE 4A 1. GREEN SHIELD PROGRAM LAUNCH AND IMPLEMENTATION - DESCRIPTION: IN FEBRUARY 2023, IAE LAUNCHED THE GREEN SHIELD PROGRAM, AN ONLINE EDUCATIONAL COURSE AIMED AT COMBATING GREENWASHING AND IMPROVING THE INTEGRITY OF ENVIRONMENTAL COMMUNICATIONS IN THE ADVERTISING INDUSTRY. - OUTCOMES: THE PROGRAM QUICKLY BECAME RECOGNIZED AS THE GOLD STANDARD FOR GREENWASH PREVENTION, WITH MAJOR ADVERTISERS ADOPTING ITS ETHICAL STANDARDS. PARTICIPANTS RECEIVE A VERIFIED CREDENTIAL UPON COMPLETION. - IMPACT: ENHANCED TRUST AND TRANSPARENCY IN ENVIRONMENTAL MESSAGING, FOSTERING INDUSTRY-WIDE ACCOUNTABILITY. 2. CERTIFICATION ACHIEVEMENTS - MILESTONE: IAE CERTIFIED 2,500 PROFESSIONALS THROUGH ITS CERTIFIED ETHICAL ADVERTISING EXECUTIVE (CEAE) PROGRAM. - QUALITY ENHANCEMENT: IAE IMPLEMENTED QUARTERLY CERTIFICATION REVIEWS TO ENSURE ONGOING ADHERENCE TO ETHICAL STANDARDS AND CONTINUAL LEARNING FOR CERTIFIED PROFESSIONALS. - IMPACT: STRENGTHENED COMMITMENT TO ETHICAL ADVERTISING PRACTICES AND DEMONSTRATED IAE'S LEADERSHIP IN RAISING INDUSTRY STANDARDS. 3. UNIVERSAL, UNINTERRUPTED ACCESS - DESCRIPTION: IAE ACHIEVED UNIVERSAL, UNINTERRUPTED ACCESS TO ITS EDUCATIONAL RESOURCES, ENABLING PROFESSIONALS FROM DIVERSE BACKGROUNDS AND REGIONS TO BENEFIT FROM ITS OFFERINGS. - IMPACT: BROADENED REACH AND ACCESSIBILITY, PROMOTING A MORE INCLUSIVE APPROACH TO ETHICS EDUCATION WITHIN THE ADVERTISING COMMUNITY. 4. FIRST MAJOR GRANT - MILESTONE: IAE RECEIVED ITS FIRST MAJOR GRANT FROM THE KR FOUNDATION IN 2023. - IMPACT: THIS GRANT WILL SUPPORT AND EXPAND KEY INITIATIVES LIKE GREEN SHIELD, FURTHERING THE ORGANIZATION'S MISSION OF PROMOTING ETHICAL ADVERTISING PRACTICES. 5. INDUSTRY ENGAGEMENT AND THOUGHT LEADERSHIP - DESCRIPTION: IN 2023, IAE LEADERSHIP, INCLUDING PRESIDENT ANDREW SUSMAN, PARTICIPATED IN MAJOR INDUSTRY EVENTS, SUCH AS A VIRTUAL FIRESIDE CHAT HOSTED BY THE INTERNATIONAL ADVERTISING ASSOCIATION, DISCUSSING THE ROLE AND IMPORTANCE OF ETHICS IN ADVERTISING. - OUTCOMES: ENHANCED AWARENESS AND DIALOGUE AROUND IAE'S MISSION, FOSTERING INDUSTRY COMMITMENT TO ETHICAL STANDARDS. - IMPACT: ELEVATED IAE'S ROLE AS A THOUGHT LEADER AND ADVOCATE FOR ETHICAL PRACTICES IN ADVERTISING. FORM 990, PAGE 6, PART VI, LINE 11B THE GOVERNING BODY REVIEWS THE FORMS AND VERIFIES THE DATA ON THE FORM FORM 990, PAGE 6, PART VI, LINE 12C ALL DIRECTORS, OFFICERS, AND EMPLOYEES ARE REQUIRED TO DISCLOSE ANY POTENTIAL CONFLICTS OF INTEREST. FAILURE TO DISCLOSE A POTENTIAL CONFLICT OF INTEREST OR ENGAGING IN A PRACTICE DETERMINED TO BE A CONFLICT OF INTEREST MAY RESULT IN DISCIPLINARY ACTION UP TO AND INCLUDING TERMINATION. FORM 990, PAGE 6, PART VI, LINE 19 NO DOCUMENTS AVAILABLE TO THE PUBLIC