2024-11-15T16:36:42-06:00 2023-12-31 873231666 PKF O'CONNOR DAVIES ADVISORY LLC 245 PARK AVENUE 12TH FLOOR NEW YORK NY 10167 990 2023-01-01 920526974 ENGAGE RESPONSIBLY INC ENGA 2126975950 155 EAST 44TH STREET NEW YORK NY 10017 CHRISTINE MANNA SECRETARY 2126975950 2024-11-15 1 1 EVA MRUK P00543254 2122862600 2024-11-15 2023 2024-10-15 13:58:12Z ROBERT D LIODICE 155 EAST 44TH STREET NEW YORK NY 10017 987069 0 X ENGAGERESPONSIBLY.ORG X 2022 NY TO EDUCATE CONSUMERS AND BUSINESSES ABOUT ONLINE HATE. 8 8 0 8 0 0 276800 987069 0 0 0 0 48426 0 325226 987069 0 0 0 0 0 0 0 0 0 340605 739627 340605 739627 -15379 247442 250000 450622 265379 218559 -15379 232063 ENGAGE RESPONSIBLY EDUCATES CONSUMERS AND BUSINESSES ABOUT ONLINE HATE AND ACTIONS THEY CAN TAKE BY USING EXISTING PLATFORM TOOLS AND OTHER MECHANISMS TO FOSTER SAFER, MORE WELCOMING ONLINE SPACES FOR CONSUMERS AND BUSINESSES. 0 0 633456 0 0 ENGAGE RESPONSIBLY IS A NONPROFIT DEDICATED TO EDUCATION THAT DRIVES UNDERSTANDING OF ONLINE HATE. 633456 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 X 8 8 0 0 0 0 1 1 1 1 0 0 0 1 1 1 1 1 1 0 0 0 X CHRISTINE MANNA 2126975950 155 EAST 44TH STREET NEW YORK NY 10017 ROBERT D LIODICE PRESIDENT 1.00 36.75 X X 0 1400201 49087 CHRISTINE MANNA SECRETARY 1.00 36.20 X X 0 757747 45276 WILLIAM TUCKER DIRECTOR 2.00 35.00 X 0 501208 52075 DEAN ARAGON DIRECTOR 1.00 0.00 X 0 0 0 KELLYN SMITH KENNY DIRECTOR 1.00 0.00 X 0 0 0 KIP MORSE DIRECTOR 1.00 0.00 X 0 0 0 ANN MUKHERJEE DIRECTOR 1.00 0.00 X 0 0 0 JENNIFER WAITS DIRECTOR 1.00 0.00 X 0 0 0 ANITA H MCGORTY EXECUTIVE VICE PRESIDENT 35.00 2.00 X 0 347818 68737 JENI NEISWONGER VICE PRESIDENT 35.00 2.00 X 0 127428 67513 0 3134402 282688 0 0 1 0 0 987069 987069 987069 0 0 0 97589 97589 5100 5100 45100 45100 12571 10057 2514 2404 1923 481 125 125 ALLOCATED PAYROLL 574928 574928 OTHER OPERATING EXPENSE 1810 1448 362 739627 633456 106171 0 250000 450000 0 622 250000 450622 73357 53613 192022 164946 265379 218559 X -15379 232063 -15379 232063 250000 450622 247442 0 X X 0 1 X 0 0 X 276800 987069 1263869 276800 987069 1263869 869078 394791 48426 48426 1312295 X SCHEDULE A, PART II, LINE 10, EXPLANATION OF OTHER INCOME: OTHER REVENUE - 2022 AMOUNT: $ 48,426. PART II, SHORT YEAR EXPLANATION: THE ORGANIZATION IS REPORTING A SHORT YEAR IN COLUMN (D) 2022 FOR ITS INITIAL YEAR STARTING SEPTEMBER 27, 2022. RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 DUE TO OTHER ENTITY 164946 164946 X 69595676 70243807 70243807 -648131 1635200 1635200 987069 67446862 68342435 68342435 -895573 1635200 1635200 739627 PART X, LINE 2: THE ORGANIZATION FOLLOWS THE US GAAP ACCOUNTING GUIDANCE FOR UNCERTAINTY IN INCOME TAXES, WHICH PROVIDES A RECOGNITION THRESHOLD AND MEASUREMENT ATTRIBUTE FOR THE FINANCIAL STATEMENT RECOGNITION AND MEASUREMENT OF A TAX POSITION TAKEN OR EXPECTED TO BE TAKEN IN A TAX RETURN. USING THIS GUIDANCE, AN ENTITY MAY RECOGNIZE THE TAX BENEFIT FROM AN UNCERTAIN TAX POSITION IN ITS FINANCIAL STATEMENTS ONLY IF IT IS MORE LIKELY-THAN-NOT (I.E. A LIKELIHOOD OF MORE THAN 50%) THAT THE TAX POSITION WILL BE SUSTAINED ON EXAMINATION BY THE TAXING AUTHORITIES, BASED ON THE TECHNICAL MERITS OF THE POSITION. MANAGEMENT HAS EVALUATED THE ORGANIZATION'S TAX POSITIONS AND BELIEVES THERE ARE NO UNCERTAIN POSITIONS THAT QUALIFY FOR EITHER RECOGNITION OR DISCLOSURE IN THE CONSOLIDATED FINANCIAL STATEMENTS AS OF DECEMBER 31, 2023 AND 2022. PART XI, LINE 2D - OTHER ADJUSTMENTS: REVENUE ATTRIBUTED TO RELATED ORGANIZATIONS 70,243,807. PART XI, LINE 4B - OTHER ADJUSTMENTS: REVENUE ATTRIBUTED TO ELIMINATIONS 1,635,200. PART XII, LINE 2D - OTHER ADJUSTMENTS: EXPENSES ATTRIBUTED TO RELATED ORGANIZATION 68,342,435. PART XII, LINE 4B - OTHER ADJUSTMENTS: EXPENSES ATTRIBUTED TO ELIMINATIONS 1,635,200. 0 0 0 0 0 0 0 0 0 ROBERT D LIODICE PRESIDENT 0 824369 0 570000 0 5832 0 3218 0 45869 0 1449288 0 0 CHRISTINE MANNA SECRETARY 0 555425 0 200000 0 2322 0 5159 0 40117 0 803023 0 0 WILLIAM TUCKER DIRECTOR 0 388644 0 109000 0 3564 0 8097 0 43978 0 553283 0 0 ANITA H MCGORTY EXECUTIVE VICE PRESIDENT 0 291826 0 54750 0 1242 0 3593 0 65144 0 416555 0 0 JENI NEISWONGER VICE PRESIDENT 0 116537 0 9900 0 991 0 1063 0 66450 0 194941 0 0 FORM 990, PART VI, SECTION A, LINE 6 THE SOLE MEMBER OF THE ORGANIZATION IS THE ASSOCIATION OF NATIONAL ADVERTISERS (ANA). FORM 990, PART VI, SECTION A, LINE 7A THE SOLE MEMBER HAS THE RIGHT TO APPROVE THE FOLLOWING MATTERS: ELECTION OF THE BOARD OF DIRECTORS AND THE REMOVAL OF THE BOARD OF DIRECTORS. FORM 990, PART VI, SECTION A, LINE 7B KEY GOVERNANCE DECISIONS ARE SUBJECT TO APPROVAL BY THE SOLE MEMBER, WHICH INCLUDE AMENDMENTS TO THE BY-LAWS AND CERTIFICATE OF INCORPORATION. FORM 990, PART VI, SECTION A, LINE 8B THE ORGANIZATION DOES NOT HAVE ANY COMMITTEES WITH AUTHORITY TO ACT ON BEHALF OF THE BOARD. FORM 990, PART VI, SECTION B, LINE 11B ENGAGE RESPONSIBLY HAS ITS FORM 990 PREPARED BY AN OUTSIDE ACCOUNTING FIRM AND HAS ESTABLISHED THE FOLLOWING REVIEW PROCESS TO ENSURE THAT THE INFORMATION REPORTED IS COMPLETE AND ACCURATE. THE SECRETARY REVIEWS THE FORM 990 AFTER THE RETURN IS PREPARED. ONCE APPROVED BY MANAGEMENT, A COPY OF THE FORM 990 IS DISTRIBUTED TO THE BOARD ELECTRONICALLY FOR THEIR REVIEW PRIOR TO FILING WITH THE IRS. FORM 990, PART VI, SECTION B, LINE 12C ER FOLLOWS ANA'S CONFLICT OF INTEREST POLICY THAT APPLIES TO ALL DIRECTORS AND OFFICERS. INDIVIDUALS ARE REQUIRED TO DISCLOSE ANY ACTUAL OR POSSIBLE CONFLICT OF INTEREST WITH THE GOVERNING BOARD WHO IS RESPONSIBLE FOR MAKING DETERMINATIONS OF WHETHER CONFLICTS OF INTEREST EXIST AND REVIEWING CONFLICTS ONCE DETERMINED. AFTER DISCLOSURE, THE INDIVIDUAL IN QUESTION MUST RECUSE THEMSELVES FROM VOTING ON THE MATTER. SUCH MATTERS INVOLVING THE EXISTENCE OF CONFLICTS OF INTEREST ARE TO BE DOCUMENTED IN THE MINUTES OF THE GOVERNING BOARD. ON AN ANNUAL BASIS, EACH INDIVIDUAL IS REQUIRED TO SIGN A STATEMENT WHICH AFFIRMS THAT THEY RECEIVED A COPY OF THE CONFLICT OF INTEREST POLICY. FORM 990, PART VI, SECTION C, LINE 19 ENGAGE RESPONSIBLY'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART XII, LINE 2C: THE ORGANIZATION'S BOARD ASSUMES RESPONSIBILITY FOR OVERSIGHT OF THE ANNUAL AUDIT OF ITS FINANCIAL STATEMENTS AND SELECTION OF AN INDEPENDENT ACCOUNTANT. ASSOCIATION OF NATIONAL ADVERTISERS INC 155 EAST 44TH STREET NEW YORK NY 10017 130453230 SERVE CORPORATIONS THAT ADVERTISE REGIONALLY OR NATIONALLY NY 501(C)(6) N/A 1 ADVERTISING EDUCATIONAL FOUNDATION 155 EAST 44TH STREET NEW YORK NY 10017 133228986 SUPPORT AND BRIDGE THE ADVERTISING INDUSTRY WITH ACADEMIC COMMUNITY NY 501(C)(3) PF ASSOCIATION OF NATIONAL ADVERTISERS INC 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 0 0 0