2024-10-30T12:13:19-07:00 2023-12-31 822046815 Helen Brown CPA LLC 685 Logan Rd Mansfield OH 449072767 990 2023-01-01 341363767 Mansfield-Richland County Convention and Visitors Bureau Inc MANS 4195251300 124 N Main St Mansfield OH 44902 Lee Tasseff Executive Director 4195251300 2024-10-24 true true Helen Brown P00093925 4197099634 X 2023 2024-10-15 13:58:12Z Lee Tasseff 124 N Main St Mansfield OH 449027668 839565 false X www.destinationmansfield.com X 1980 OH Destination Mansfield-Richland County leads the marketing of Richland County through innovative collaboration and cohesive messaging, positioning the region as a desirable choice for recreation, events and entertainment resulting in increased business activity and improved quality of life. 14 14 4 22 0 856461 781980 17957 46081 1287 11504 1313 0 877018 839565 0 0 275556 327849 0 0 510080 567632 785636 895481 91382 -55916 537263 481347 0 537263 481347 Destination Mansfield-Richland County leads the marketing of Richland County through innovative collaboration and cohesive messaging, positioning the region as a desirable choice for recreation, events and entertainment resulting in increased business activity and improved quality of life. false false 2023 was the year we launched our most ambitious digital awareness campaign ever, powered by rich video and images. We combined the power of print, social media, public relations, earned media, video, digital ads and a suite of branded websites that market to our strengths. We tested our ability to get noticed, and rise above the endless noise that bombards potential visitorsand we did! Combined, the campaigns generated 6,971,173 impressions and 55,161 clicks to our websites. We engaged with in-state and out-of-state audiences depending on the desired location and demographic targets for each campaign. Our messages were seen in Indianapolis, Detroit, Washington D.C., Columbus, Cleveland, Cincinnati, Pittsburgh, and Dayton. Our top 10 visiting markets included a range from Columbus, Toledo, Cincinnati, and all the way to Chicago and Indianapolis. More importantly, we learned the trends for how long they stay in our area. The average length of stay is 1.9 days and the average number of trips is 2.2 for those guests. Out-of-state visitation averages 36%. DestinationMansfield.com and ShawshankTrail.com drew a combined 320,428 users resulting in 774,108 pageviews. Users increased by 21.6% over last year and pageviews increased by 15.9%. Now, everything we do is fully supported by data driven insights, backed by evidence gleaned through research and collaboration with our partners at Madden Media. That information and analytics help us understand where our travelers come from, along with where and how we can reach potential new travelers. It tells us who they are and what motivates them. In-the-moment, in-depth reporting tells us if our tactics are successful, enabling us to pivot to the newest most effective methods. false true false true false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false true 7 0 true 4 true false false false false false false false false X 14 14 false false false false true true false true true false false false true true true true true false false false X Lee Tasseff 4195251300 124 N Main St Mansfield OH 44902 Lee Tasseff Executive Dir. 40.00 0.00 X 99757 0 31482 Sanjiv Patel Director 1.00 0.00 X 0 0 0 Kerri Burkett Director 1.00 0.00 X 0 0 0 Pinal Patel Director 1.00 0.00 X 0 0 0 Josh Steffen Director 1.00 0.00 X 0 0 0 Louis Andres Director 1.00 0.00 X 0 0 0 Steve Haring Director 1.00 0.00 X 0 0 0 Tasheeka Thompson Director 1.00 0.00 X 0 0 0 Michael Miller Director 1.00 0.00 X 0 0 0 Robert Boss Director 1.00 0.00 X 0 0 0 Nate Wolleson Chairman 1.00 0.00 X 0 0 0 Fred Boll Vice President 1.00 0.00 X 0 0 0 Josh Maurer Vice President 1.00 0.00 X 0 0 0 Alex Rocks Treasurer 1.00 0.00 X 0 0 0 99757 31482 0 false false false 0 781980 781980 Advertising Partnerships 19586 19586 Annual Meeting 7354 7354 Membership Dues 18476 18476 Visitor Guide 665 665 46081 11504 11504 0 0 0 0 0 0 0 0 839565 46081 11504 0 0 0 0 131239 0 134781 10074 33733 18022 0 0 11962 0 0 0 0 273082 6617 16828 0 44946 5867 0 12319 0 0 0 8921 Brochures 55311 Vehicle Expense 31170 Market Study 27240 Local Promotion 20200 53169 895481 0 0 0 0 537263 481347 0 0 0 0 0 0 0 0 0 0 0 0 0 537263 481347 0 0 X 537263 481347 537263 481347 537263 481347 -55916 X false false false RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED false false true false Form 990, Part VI, Section A, Line 6 The organization is made up of members of the local community that pay dues Form 990, Part VI, Section B, Line 11b The form 990 is prepared by the organization's CPA. The executive director reviews the return prior to its being filed. The return is available for board member review. Form 990, Part VI, Section B, Line 12c Procedures 1. Duty to Disclose In connection with any actual or possible conflict of interest, an interested person must disclose the existence of the financial interest and be given the opportunity to disclose all material facts to the directors and members of committees with governing board delegated powers considering the proposed transaction or arrangement. 2. Determining Whether a Conflict of Interest Exists After disclosure of the financial interest and all material facts, and after any discussion with the interested person, he/she shall leave the governing board or committee meeting while the determination of a conflict of interest is discussed and voted upon. The remaining board or committee members shall decide if a conflict of interest exists. 3. Procedures for Addressing the Conflict of Interest a.An interested person may make a presentation at the governing board or committee meeting, but after the presentation, he/she shall leave the meeting during the discussion of, and the vote on, the transaction or arrangement involving the possible conflict of interest. b.The chairperson of the governing board or committee shall, if appropriate, appoint a disinterested person or committee to investigate alternatives to the proposed transaction or arrangement. c.After exercising due diligence, the governing board or committee shall determine whether MRCVB can obtain with reasonable efforts a more advantageous transaction or arrangement from a person or entity that would not give rise to a conflict of interest. d.If a more advantageous transaction or arrangement is not reasonably possible under circumstances not producing a conflict of interest, the governing board or committee shall determine by a majority vote of the disinterested directors whether the transaction or arrangement is in MRCVB's best interest, for its own benefit, and whether it is fair and reasonable. In conformity with the above determination it shall make its decision as to whether to enter into the transaction or arrangement. 4. Violations of the Conflicts of Interest Policy a.If the governing board or committee has reasonable cause to believe a member has failed to disclose actual or possible conflicts of interest, it shall inform the member of the basis for such belief and afford the member an opportunity to explain the alleged failure to disclose. b.If, after hearing the member's response and after making further investigation as warranted by the circumstances, the governing board or committee determines the member has failed to disclose an actual or possible conflict of interest, it shall take appropriate disciplinary and corrective action. Form 990, Part VI, Section C, Line 19 Governing documents are made available to the public upon request.