2024-05-14T16:21:58-05:00 2023-06-30 910189318 MOSS ADAMS LLP 3121 W MARCH LN STE 200 STOCKTON CA 952192367 990 2022-07-01 680408095 CALIFORNIA TRAVEL AND TOURISM COMMISSION CALI 9164444429 555 CAPITOL MALL 1100 SACRAMENTO CA 95814 CAROLINE BETETA-WHITNEY PRESIDENT/CEO 9164444429 2024-05-14 1 CAROLINE BETETA-WHITNEY 999009999 0 TRACY S PAGLIA P00366884 2099556100 2024-05-14 2 AAL1 IAL1 2022 2023-04-26 12:10:37Z VISIT CALIFORNIA CAROLINE BETETA-WHITNEY 555 CAPITOL MALL 1100 SACRAMENTO CA 95814 145475467 0 X WWW.VISITCALIFORNIA.COM X 1997 CA KEEP CALIFORNIA TOP-OF-MIND AS A PREMIER TRAVEL DESTINATION. 29 29 75 35 0 0 95974291 31784287 86774939 110890278 223206 2788137 350 12765 182972786 145475467 0 0 0 0 11370928 13305787 0 0 0 153993043 136098470 165363971 149404257 17608815 -3928790 109573565 138737357 34067774 67054366 75505791 71682991 VISIT CALIFORNIA IS A NON-PROFIT ORGANIZATION WITH A MISSION TO DEVELOP AND MAINTAIN MARKETING PROGRAMS - IN PARTNERSHIP WITH THE STATE'S TRAVEL INDUSTRY - THAT KEEP CALIFORNIA TOP-OF-MIND AS A PREMIER TRAVEL DESTINATION IN THE COUNTRY. 0 0 CALIFORNIA IS THE PREMIER TRAVEL DESTINATION IN THE UNITED STATES, ATTRACTING 259.1 MILLION VISITORS IN 2022. IN 2022, THE STATE'S TRAVEL INDUSTRY GENERATED $134.4 BILLION IN REVENUE FOR STATE BUSINESSES, $11.9 BILLION IN LOCAL AND STATE TAXES AND EMPLOYED 1.1 MILLION CALIFORNIANS. VISIT CALIFORNIA BEGAN OPERATION IN 1998 AS A COALITION OF TRAVEL INDUSTRY INTERESTS WITH THE OBJECTIVE OF DEVELOPING MARKETING PROGRAMS THAT KEEP CALIFORNIA TOP-OF-MIND AS A PREMIER TRAVEL DESTINATION. TO HELP CALIFORNIA'S ECONOMIC RECOVERY FROM THE DEVASTATING EFFECTS OF THE COVID-19, THE STATE OF CALIFORNIA APPROVED AS PART OF ITS FISCAL YEAR 2022-23 STATE BUDGET TO GIVE THE ORGANIZATION A $15 MILLION, ONE-TIME STIMULUS TO BOOST CALIFORNIA'S TOURISM ECONOMY. THE FUNDS DIRECTLY SUPPORTED THE ORGANIZATION'S DOMESTIC MARKETING EFFORTS TO HELP CALIFORNIA COMMUNITIES BEGIN TO WELCOME BACK VISITORS FROM BOTH IN AND OUT OF STATE. N/A 0 1 0 1 0 0 0 0 0 1 0 0 1 1 0 1 0 0 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 78 0 1 75 1 0 0 0 0 0 0 1 0 X 29 29 0 0 0 0 1 1 0 1 1 0 0 1 1 1 1 1 1 1 1 0 CA X MATTHEW SABBATINI-DILEGAME 9164444429 555 CAPITOL MALL SUITE 1100 SACRAMENTO CA 95814 GENE ZANGER CHAIR 1.00 X X 0 0 0 DAN GORDON VICE CHAIR OF OPERATIONS 1.00 X X 0 0 0 JOE D'ALESSANDRO VICE CHAIR OF MARKETING 1.00 X X 0 0 0 SIMA PATEL CHIEF FISCAL OFFICER/TREASURER 1.00 X X 0 0 0 KEVIN BASS COMMISSIONER 1.00 X 0 0 0 SHUAIB BULHAN COMMISSIONER 1.00 X 0 0 0 JIM BURBA COMMISSIONER 1.00 X 0 0 0 JASON CLARKE COMMISSIONER (THRU 10/22) 1.00 X 0 0 0 PETER CLARKE COMMISSIONER 1.00 X 0 0 0 RON COHEN COMMISSIONER 1.00 X 0 0 0 JULIE COKER COMMISSIONER 1.00 X 0 0 0 MICHAEL DUNNE COMMISSIONER 1.00 X 0 0 0 JEFF EISENBARTH COMMISSIONER (THRU 10/22) 1.00 X 0 0 0 KEVIN FAT COMMISSIONER 1.00 X 0 0 0 ROBERT GLEASON COMMISSIONER 1.00 X 0 0 0 PETER HUMIG COMMISSIONER (THRU 03/23) 1.00 X 0 0 0 REED KANDALAFT COMMISSIONER 1.00 X 0 0 0 JOHN KELLIHER COMMISSIONER 1.00 X 0 0 0 TOM KLEIN COMMISSIONER 1.00 X 0 0 0 WILLIAM LOUGHRAN COMMISSIONER 1.00 X 0 0 0 TERRY MACRAE COMMISSIONER 1.00 X 0 0 0 RIPTON MELHADO COMMISSIONER 1.00 X 0 0 0 CARLA MURRAY COMMISSIONER 1.00 X 0 0 0 DEE DEE MYERS COMMISSIONER 1.00 X 0 0 0 KEN POTROCK COMMISSIONER 1.00 X 0 0 0 JOHN SHEPERDSON COMMISSIONER 1.00 X 0 0 0 BOBBIE SINGH-ALLEN COMMISSIONER 1.00 X 0 0 0 KURT STOCKS COMMISSIONER 1.00 X 0 0 0 SCOTT STROBL COMMISSIONER 1.00 X 0 0 0 PAUL TORMEY COMMISSIONER 1.00 X 0 0 0 BENJAMIN WEBSTER COMMISSIONER 1.00 X 0 0 0 SCOTT WHITE COMMISSIONER 1.00 X 0 0 0 CAROLINE BETETA-WHITNEY PRESIDENT AND CEO 40.00 X 1314727 0 228929 MATTHEW SABBATINI-DILEGAME CHIEF OPERATING OFFICER 40.00 X 627936 0 122269 LYNN CARPENTER VICE PRESIDENT OF MARKETING 40.00 X 655998 0 148532 RYAN BECKER VICE PRESIDENT OF COMMUNICATIONS 40.00 X 339611 0 83436 SCOTT PLAMONDON LEGAL COUNSEL 40.00 X 298500 0 94009 LEONA REED ASSOCIATE VP OF GLOBAL MARKETING 40.00 X 276600 0 94992 TERRY MINTON DIRECTOR OF INFORMATION TECHNOLOGY 40.00 X 192167 0 35797 JENNIFER MONTERO DIRECTOR OF INTERNATIONAL MARKETING 40.00 X 171813 0 25258 ERIKA DIPROFIO ASSOCIATE VP OF GLOBAL MARKETING 40.00 X 166607 0 29249 4043959 0 862471 27 0 1 0 THE SHIPYARD LLC 580 N 4TH ST STE 500 COLUMBUS OH 43215 ADVERTISING 86432353 HAVAS MEDIA INTERNATIONAL CORPORATION 5201 BLUE LAGOON DR STE 790 MIAMI FL 33126 ADVERTISING 18897736 MEREDITH CORPORATION 1716 LOCUST ST DES MOINES IA 50309 ADVERTISING 7066578 BLACK DIAMOND AGENCY LTD SOMERSET HOUSE STRAND LONDON UK WC2R 1LA ADVERTISING 2501847 CORPORATION FOR TRAVEL PROMOTION DBA 1725 I STREET NW SUITE 800 WASHINGTON DC 20006 ADVERTISING 2273000 70 31784287 31784287 RENTAL CAR ASSESSMENT 900099 69433443 69433443 ACCOMMODATIONS 900099 32511126 32511126 CO-OP PARTNER CONTRIBUTIONS 900099 3833783 3833783 RESTAURANTS AND RETAIL 900099 3099268 3099268 ATTRACTIONS 900099 1289973 1289973 722685 722685 110890278 2784927 2784927 3210 0 3210 3210 3210 MISCELLANEOUS REVENUE 900099 12765 12765 12765 145475467 110890278 0 2800902 3433208 7639522 738974 878569 615514 323422 881592 128447810 623448 1434508 1199652 702767 80151 1498017 103944 ORGANIZATIONAL PROJECTS 587993 RFP EXPENSES 116948 MEALS AND ENTERTAINMENT 79920 MEMBERSHIPS 14969 3329 149404257 57984625 62661216 0 14322602 13490763 16388004 1002472 1895145 18619080 14650267 4446885 3968813 23749669 31458654 8899151 8042923 109573565 138737357 13832435 39740824 11721536 19815877 8513803 7497665 34067774 67054366 X 75505791 71682991 75505791 71682991 109573565 138737357 -3928790 105990 0 X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 1 0 3063225 1881033 1182192 777284 754821 22463 14778571 12014413 2764158 3968813 RIGHT-OF-USE ASSET 6682234 DEPOSITS 125800 CAPITAL PROJECTS IN PROGRESS 1095856 ACCRUED INTEREST 123054 DUE FROM VENDORS - CLEARING ACCOUNT 15979 8042923 LEASE LIABILITY 7497665 7497665 145578247 105990 105990 145472257 3210 3210 145475467 149401047 0 149401047 3210 3210 149404257 PART XI, LINE 4B - OTHER ADJUSTMENTS: GAIN ON DISPOSAL OF FIXED ASSETS 3,210. PART XII, LINE 4B - OTHER ADJUSTMENTS: GAIN ON DISPOSAL OF FIXED ASSETS 3,210. EAST ASIA AND THE PACIFIC 4 4 PROGRAM SERVICES REGIONAL MARKETING/ ADVERTISING 3489219 EUROPE (INCLUDING ICELAND AND GREENLAND) 6 6 PROGRAM SERVICES REGIONAL MARKETING/ ADVERTISING 9479986 NORTH AMERICA (CANADA AND MEXICO) 3 3 PROGRAM SERVICES REGIONAL MARKETING/ ADVERTISING 10271865 SOUTH ASIA 1 1 PROGRAM SERVICES REGIONAL MARKETING/ ADVERTISING 146377 MIDDLE EAST AND NORTH AFRICA 1 1 PROGRAM SERVICES REGIONAL MARKETING/ ADVERTISING 263250 SOUTH AMERICA 0 0 PROGRAM SERVICES REGIONAL MARKETING/ ADVERTISING 1236 15 15 0 0 15 15 23651933 0 23651933 0 0 0 0 0 1 PART I, LINE 3: ALL MONIES SPENT IN FOREIGN COUNTRIES WERE USED TO PROMOTE CALIFORNIA AS A TRAVEL DESTINATION TO CONSUMERS, MEDIA, AND TRADE. EXPENSES REPORTED IN COLUMN (F) ARE BASED ON AMOUNTS PAID TO VENDOR BY COUNTRY. PART III ACCOUNTING METHOD: X 1 1 X X X X X X 0 1 0 CAROLINE BETETA-WHITNEY PRESIDENT AND CEO 1300788 0 0 0 13939 0 176500 0 52429 0 1543656 0 0 0 LYNN CARPENTER VICE PRESIDENT OF MARKETING 585544 0 56200 0 14254 0 91386 0 57146 0 804530 0 0 0 MATTHEW SABBATINI-DILEGAME CHIEF OPERATING OFFICER 557482 0 56200 0 14254 0 87805 0 34464 0 750205 0 0 0 RYAN BECKER VICE PRESIDENT OF COMMUNICATIONS 292857 0 32500 0 14254 0 57983 0 25453 0 423047 0 0 0 SCOTT PLAMONDON LEGAL COUNSEL 298500 0 0 0 0 0 56940 0 37069 0 392509 0 0 0 LEONA REED ASSOCIATE VP OF GLOBAL MARKETING 276600 0 0 0 0 0 50540 0 44452 0 371592 0 0 0 TERRY MINTON DIRECTOR OF INFORMATION TECHNOLOGY 192167 0 0 0 0 0 6726 0 29071 0 227964 0 0 0 JENNIFER MONTERO DIRECTOR OF INTERNATIONAL MARKETING 171813 0 0 0 0 0 6873 0 18385 0 197071 0 0 0 ERIKA DIPROFIO ASSOCIATE VP OF GLOBAL MARKETING 166607 0 0 0 0 0 24425 0 4824 0 195856 0 0 0 PART I, LINE 1A OCCASIONAL FIRST CLASS TRAVEL PROVIDED TO PRESIDENT AND CEO. THE BENEFIT IS NOT TREATED AS TAXABLE COMPENSATION TO THE LISTED INDIVIDUALS. PART I, LINE 4B THE FOLLOWING INDIVIDUALS PARTICIPATED IN AND MADE THE FOLLOWING CONTRIBUTIONS TO A SUPPLEMENTAL NON-QUALIFIED RETIREMENT PLAN; HOWEVER, NO DISTRIBUTIONS HAVE BEEN MADE FROM THE PLAN DURING THE YEAR. RYAN BECKER - $32,500 CAROLINE BETETA-WHITNEY - $132,000 LYNN CARPENTER - $56,200 ERIKA DIPROFIO - $22,500 SCOTT PLAMONDON - $30,000 LEONA REED - $29,500 MATTHEW SABBATINI-DILEGAME - $56,200 FORM 990, PART VI, SECTION A, LINE 1A THE EXECUTIVE COMMITTEE IS EMPOWERED TO ACT ON THE COMMISSION'S BEHALF WITHOUT HAVING TO OBTAIN THE ULTIMATE APPROVAL OF THE FULL COMMISSION. THE EXECUTIVE COMMITTEE CONSISTS OF THE DIRECTOR, SUCH APPOINTED COMMISSIONERS AND ELECTED COMMISSIONERS AS ELECTED BY THE COMMISSION, AS WELL AS THE CEO WHO SITS EX-OFFICIO, WITHOUT VOTE. THE EXECUTIVE COMMITTEE HAS THE AUTHORITY OF THE COMMISSION WITH RESPECT TO MATTERS WITHIN THEIR AREA OF ASSIGNED RESPONSIBILITY, AND IS RESTRICTED FROM CERTAIN ACTIONS OUTLINED BY THE BYLAWS. FORM 990, PART VI, SECTION A, LINE 6 PURSUANT TO THE GOVERNING DOCUMENTS, THE STATE GOVERNOR AND CERTAIN ASSESSED BUSINESSES WITHIN SPECIFIC TOURISM INDUSTRY CATEGORIES HAVE THE RIGHT TO LIMITED PARTICIPATION IN THE ORGANIZATION'S GOVERNANCE THROUGH THE APPOINTMENT AND ELECTION OF BOARD COMMISSIONERS. FORM 990, PART VI, SECTION A, LINE 7A THE DIRECTOR OF THE GOVERNOR'S OFFICE OF BUSINESS AND ECONOMIC DEVELOPMENT SERVES AS EX-OFFICIO COMMISSIONER AND CHAIRPERSON ("DIRECTOR"). THE GOVERNOR APPOINTS TWELVE COMMISSIONERS WHO ARE PROFESSIONALLY ACTIVE IN THE TOURISM INDUSTRY TO REPRESENT EACH OF THE TWELVE OFFICIALLY DESIGNATED TOURISM REGIONS. TWENTY-FOUR ELECTED COMMISSIONERS, WHO ARE LIMITED TO AND REQUIRED TO REPRESENT ASSESSED BUSINESSES OR A TRADE ASSOCIATION REPRESENTING SUCH BUSINESSES, ARE ELECTED IN A REFERENDUM. ASSESSED BUSINESSES VOTE ONLY FOR ELECTED COMMISSIONERS REPRESENTING THEIR RESPECTIVE INDUSTRY CATEGORIES. REGARDLESS OF THE NUMBER OF BALLOTS RECEIVED FOR A REFERENDUM, THE NOMINEE FOR EACH ELECTED COMMISSIONER POSITION WITH THE MOST WEIGHTED VOTES FROM ASSESSED BUSINESSES WITHIN THAT INDUSTRY CATEGORY IS ELECTED COMMISSIONER. THE NUMBER OF ELECTED COMMISSIONERS ELECTED FROM EACH INDUSTRY CATEGORY IS DETERMINED BY THE WEIGHTED PERCENTAGE OF ASSESSMENTS FROM THAT INDUSTRY CATEGORY. FORM 990, PART VI, SECTION B, LINE 11B INFORMATION IS GATHERED BY MANAGEMENT AND PROVIDED TO AN EXTERNAL CPA TO PREPARE THE RETURN. THE DRAFT IS REVIEWED BY MANAGEMENT THEN PROVIDED VIA EMAIL TO ALL VOTING MEMBERS OF THE COMMISSION PRIOR TO FILING. FORM 990, PART VI, SECTION B, LINE 12C CONFLICT OF INTEREST (COI) IS OBVIOUSLY A CONCERN WITH VISIT CALIFORNIA STAFF AND COMMISSIONERS. IN ADDITION TO THE FORM 700 FILING REQUIREMENTS WHICH REQUIRES THEY DISCLOSE ANY PERSONAL FINANCIAL INTEREST THEY MAY HAVE THERE IS ALSO A PROVISION IN THE EMPLOYEE HANDBOOK THAT REQUIRES EMPLOYEES TO DISCLOSE ANY POTENTIAL COI. WE ALSO PROVIDE COI TRAINING FOR COMMISSIONERS AND ACTUALLY REQUIRE THEM TO COMPLETE THIS TRAINING EVERY TWO YEARS. CONTRACT THRESHOLDS ARE ALSO SET THAT FORM RFP COMMITTEES SO THAT EMPLOYEES ARE NOT THE SOLE DECISION MAKERS WHEN CHOOSING VENDORS. IF A COMMISSIONER HAS A COI, THEY ARE REQUIRED TO RECUSE THEMSELVES AND THE DECISION WOULD BE MADE BY THE REST OF THE VOTING MEMBERS OF THE GOVERNING BODY. IF A STAFF MEMBER HAS A COI, THE EXECUTIVE TEAM WOULD DETERMINE WHETHER THEY WOULD BE REQUIRED TO SIT OUT DEPENDING ON THE DECISION TO BE MADE. FORM 990, PART VI, SECTION B, LINE 15 THE VISIT CALIFORNIA COMMISSION IS RESPONSIBLE FOR DESIGNATING THE PERSONNEL COMMITTEE WHICH IS RESPONSIBLE FOR THE WRITTEN EMPLOYMENT CONTRACT, GATHERING DATA REGULARLY FROM COMPENSATION SURVEYS OR STUDIES, ETC. THE PERSONNEL COMMITTEE IS MADE UP OF INDEPENDENT COMMISSION COMMITTEE MEMBERS. THE COMMISSION HAS DESIGNATED AUTHORITY TO THE PERSONNEL COMMITTEE TO DETERMINE THE ABOVE AND ENTER INTO CONTRACT WITH THE CEO. THE CEO'S COMPENSATION IS REEVALUATED UPON EXPIRATION OF THE MOST RECENT COMPENSATION CONTRACT. THE PERSONNEL COMMITTEE THEN INFORMS THE EXECUTIVE COMMITTEE, THROUGH PUBLIC MEETINGS AND MEETING MINUTES OF THE NEW LANGUAGE, BUT DOES NOT NEED FURTHER APPROVAL. THE CEO'S COMPENSATION IS DETERMINED BY THE PERSONNEL COMMITTEE AS OUTLINED ABOVE AND WAS MOST RECENTLY COMPLETED IN 2021. OTHER OFFICERS AND KEY EMPLOYEES' COMPENSATION CONTRACTS ARE DETERMINED BY THE CEO AFTER AN OUTSIDE FIRM PROVIDES COMPENSATION ANALYSIS AND RECOMMENDATIONS. EMPLOYMENT CONTRACTS ARE WRITTEN BY LEGAL COUNSEL AND ARE EXECUTED BY ALL OFFICERS OF VISIT CALIFORNIA. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST.