2024-05-08T13:56:34-05:00 2023-12-31 133791592 PERELSON WEINER LLP 299 PARK AVENUE 2ND FLOOR NEW YORK NY 101710002 990 2023-01-01 134011840 COUNCIL OF PUBLIC RELATIONS FIRMSINC (PR COUNCIL) COUN 9174399201 1460 BROADWAY SUITE 6006 NEW YORK NY 10036 KIM SAMPLE PRESIDENT 9174399201 2024-05-08 1 KIM SAMPLE 999009999 0 RONALD G WEINER CPA P00690869 2126053100 2024-05-08 2 AAL1 IAL1 2023 2023-04-26 12:10:37Z KIM SAMPLE 1460 BROADWAY SUITE 6006 NEW YORK NY 10036 2002386 0 X WWW.PRCOUNCIL.NET X 1998 NY THE COUNCIL OF PUBLIC RELATIONS FIRMS, INC. IS A TRADE ASSOCIATION FOR THE (CONTINUED IN SCHEDULE O) PUBLIC RELATIONS INDUSTRY. IT ADVOCATES ON BEHALF OF THE INDUSTRY WHERE PUBLIC RELATIONS IS A STRATEGIC BUSINESS TOOL, AND IT PROVIDES MANAGEMENT SUPPORT SERVICES TO ITS MEMBER FIRMS. 17 17 6 0 0 0 1635373 1798854 218767 185384 1618 6706 0 0 1855758 1990944 23280 18255 0 0 947947 973881 0 0 0 571552 655804 1542779 1647940 312979 343004 2451319 2553636 580380 285157 1870939 2268479 X THE COUNCIL OF PUBLIC RELATIONS FIRMS, INC. ("PR COUNCIL") IS A TRADE ASSOCIATION FOR THE PUBLIC RELATIONS INDUSTRY. IT ADVOCATES ON BEHALF OF THE INDUSTRY WHERE PUBLIC RELATIONS IS A STRATEGIC BUSINESS TOOL, AND IT PROVIDES MANAGEMENT SUPPORT SERVICES TO ITS MEMBER FIRMS. 0 0 419332 255 HELPING MEMBERS ATTRACT AND RETAIN HIGH PERFORMING AND DIVERSE TALENT WAS A KEY PRIORITY. THE COUNCIL FOCUSES ITS L&D EFFORTS ON PAIN POINTS WITHIN THE AGENCY ENVIRONMENT (WRITING, PEOPLE MANAGEMENT, MEASUREMENT, ETC.), AS WELL AS HELPING OUR AGENCIES ATTRACT AND RETAIN DIVERSE TALENT. A NEW EFFORT IN 2023 AIMS TO ATTRACT TALENT WITH 2-3 YEARS OF EXPERIENCE IN ADJACENT INDUSTRIES TO PIVOT INTO OUR AGENCIES. 681856 5000 THE COUNCIL PROVIDED BUSINESS MANAGEMENT SUPPORT, WITH A FOCUS ON HELPING MEMBERS CONTINUE TO TRANSFORM THEIR INTEGRATED AGENCIES, TAKE ADVANTAGE OF THE ENORMOUS BUSINESS OPPORTUNITY AND MANAGE THROUGH TALENT ISSUES. EFFORTS INCLUDED BENCHMARKING SURVEYS (OVERALL FINANCIALS, BILL RATES, AND SALARY), EXPERT WEBINARS, COMMUNITY MEETINGS AS WELL AS L&D OPPORTUNITIES. IN ADDITION TO PROVIDING OPPORTUNITIES TO LEARN FROM BENCHMARK DATA AND INDUSTRY EXPERTS, THE COUNCIL CREATES NUMEROUS OPPORTUNITIES FOR OUR MEMBERS TO NETWORK AND LEARN FROM EACH OTHER. 371179 13000 COMMUNICATING THE BENEFITS OF MODERN PR AGENCIES WAS A KEY FOCUS AREA. EFFORTS INCLUDED INDUSTRY FORUM PARTICIPATION, SPEAKING ENGAGEMENTS, LOCAL AND NATIONAL EVENT SPONSORSHIP, AND COLLABORATION WITH OTHER INDUSTRY ASSOCIATIONS TO RAISE AWARENESS OF THE COUNCIL'S MISSION. 4735 DEMONSTRATING THE VALUE OF PUBLIC RELATIONS AGENCIES IS THE COUNCIL'S PRIORITY. THE COUNCIL'S PROGRAMMING CONSISTS OF RESEARCH, CLIENT AND COLLEGE/UNIVERSITY OUTREACH, AND PUBLIC RELATIONS. 4735 1477102 0 0 0 1 0 0 0 0 0 1 1 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 13 0 1 6 1 0 0 0 0 0 0 0 0 X 17 17 0 0 1 0 1 1 0 1 0 0 0 1 1 1 0 0 1 1 1 0 X THE ORGANIZATION 9174399201 1460 BROADWAY SUITE 6006 NEW YORK NY 10036 BRANDON WILSON TREASURER & BOARD DIRECTOR 1.00 X X 0 0 0 DIANA LITTMAN VICE CHAIR - EX. COMM. & B 1.00 X X 0 0 0 JULIE COLEHOUR SECRETARY - EX. COMM. & BD 1.00 X X 0 0 0 ELLEN RYAN MARDIKS CHAIR - EX. COMM. & BD 1.00 X X 0 0 0 NEERA CHAUDHARY BOARD DIRECTOR 1.00 X 0 0 0 ANDY PRAY BOARD DIRECTOR 1.00 X 0 0 0 JOSH ROSENBERG BOARD DIRECTOR 1.00 X 0 0 0 VALARIE DE LA GARZA BOARD DIRECTOR 1.00 X 0 0 0 MARYELLEN ROYLE BOARD DIRECTOR 1.00 X 0 0 0 JASMINE FLOWERS MAZYCK BOARD DIRECTOR 1.00 X 0 0 0 TIFFANY GUARNACCIA BOARD DIRECTOR 1.00 X 0 0 0 KASS SELLS BOARD DIRECTOR 1.00 X 0 0 0 REBECCA HONEYMAN BOARD DIRECTOR 1.00 X 0 0 0 TRISCH SMITH BOARD DIRECTOR 1.00 X 0 0 0 BROOKE HOVEY BOARD DIRECTOR 1.00 X 0 0 0 JAMES WRIGHT BOARD DIRECTOR 1.00 X 0 0 0 BOB OSMOND BOARD DIRECTOR 1.00 X 0 0 0 KIM SAMPLE PRESIDENT & EX. COMM 40.00 X 495000 0 16926 ANDREA HUGHES SR VP, DIR OF COMMUNICATIO 40.00 X 152861 0 0 647861 0 16926 2 0 1 0 0 1798854 1798854 EVENTS, MEETING ATTEND 900099 185384 185384 185384 18148 18148 11442 -11442 -11442 -11442 1990944 185384 0 6706 18255 18255 511927 438567 73360 368327 315546 52781 19077 16343 2734 26388 22607 3781 48162 41260 6902 32577 28703 3874 46001 39409 6592 6823 6823 10000 10000 43063 36892 6171 23603 23603 47686 47686 613 525 88 9488 8277 1211 CONSULTANTS 301865 299643 2222 WEB DEVELOPMENT EXPENSE 52164 51743 421 DUES 40337 40337 TELEPHONE AND COMMUNICA 12922 11070 1852 28662 26636 2026 1647940 1477102 170838 0 109523 182180 1658630 1671001 31070 1375 29027 18137 27334 25715 2232 1619 378111 373854 240161 298466 2565 7004 2451319 2553636 165267 84216 415113 200941 580380 285157 X 1870939 2268479 1870939 2268479 2451319 2553636 343004 54536 0 X X 0 1 X 1 0 0 1 0 11714 10095 1619 15620 15620 0 1619 VANGUARD TOTAL BOND MARKET 298466 F 298466 X 2038657 54536 54536 1984121 6823 6823 1990944 1641117 0 1641117 6823 6823 1647940 PART X, LINE 2: ACCOUNTING STANDARDS CODIFICATION (ASC) TOPIC 740, "INCOME TAXES" PROVIDES THAT THE ORGANIZATION MAY RECOGNIZE THE TAX BENEFIT FROM AN UNCERTAIN TAX POSITION ONLY IF IT IS MORE LIKELY THAN NOT THAT THE TAX POSITION WILL BE SUSTAINED BASED ON THE TECHNICAL MERITS OF THE POSITION UPON EXAMINATION BY THE TAXING AUTHORITIES. MANAGEMENT HAS DETERMINED ALL BENEFITS ASSOCIATED WITH POSITIONS TAKEN FOR TAX PURPOSES WOULD, MORE LIKELY THAN NOT, BE SUSTAINED UPON REVIEW BY THE TAXING AUTHORITIES, AND THEREFORE BELIEVES THE COUNCIL HAS NO UNCERTAIN TAX POSITIONS AS OF DECEMBER 31, 2023. NO INCOME TAX ASSOCIATED INTEREST OR PENALTIES WERE INCURRED IN 2023 AND 2022. THE FORMS 990, RETURN OF ORGANIZATION EXEMPT FROM INCOME TAX, OF THE COUNCIL, FOR THE YEARS ENDING 2020, 2021, AND 2022 ARE SUBJECT TO EXAMINATION BY THE INTERNAL REVENUE SERVICE, GENERALLY FOR THREE YEARS AFTER THEY WERE FILED. 1 THE LAGRANT FOUNDATION 600 WILSHIRE BLVD SUITE 1610 LOS ANGELES CA 90017 954657088 501C(3) 10000 0 SUPPORT PR PROFESSIONAL INDUSTRY ORGANIZATION IN SUPPORT OF MILESTONE FUNDRAISING PERIOD FOR ORGANIZATION DEVOTED TO DIVERSIFYING THE INDUSTRY 1 PART I, LINE 2: THE PR COUNCIL TYPICALLY MAKES DONATIONS OR ASSISTANCE TO INDUSTRY ORGANIZATIONS WHERE THE PRESIDENT HOLDS A POSITION ON THE BOARD, SO HAS DEEP KNOWLEDGE OF THE ORGANIZATION'S LEADERSHIP, GOALS, AND FINANCIALS. THE PR COUNCIL ALSO SUPPORTS MILESTONE FUNDRAISING PERIODS FOR ORGANIZATIONS DEVOTED TO DIVERSIFYING THE INDUSTRY. (THE DONATIONS TO THE LAGRANT FOUNDATION FALLS INTO THIS CATEGORY.) FINALLY, SPEAKERS OCCASIONALLY REQUEST THAT IN LIEU OF HONORARIUMS PAID TO THEM, DONATIONS ARE MADE TO ORGANIZATIONS THEY SUPPORT. (THIS WAS THE CASE FOR JOHNNY C. TAYLOR, CEO OF SHRM. HE REQUESTED A DONATION BE MADE TO STEP UP LEADERSHIP ACADEMY.) X 0 0 0 KIM SAMPLE PRESIDENT & EX. COMM 468735 0 0 0 26265 0 0 0 16926 0 511926 0 0 0 ANDREA HUGHES SR VP, DIR OF COMMUNICATIO 152861 0 0 0 0 0 0 0 0 0 152861 0 0 0 FORM 990, PART VI, SECTION A, LINE 4 SIGNIFICANT CHANGES TO ORGANIZATION'S BYLAWS: -INCREASING MAXIMUM NUMBER OF DIRECTORS TO REPRESENT EACH TIER -RECOGNIZING DIVERSITY, EQUITY AND INCLUSION EXPERT AS ONGOING BOARD POSITION -INCREASING MAXIMUM NUMBER OF DIRECTORS FORM 990, PART VI, SECTION A, LINE 6 CLASSES OF THE MEMBERS: MEMBERS IN THE ASSOCIATION SHALL BE DIVIDED INTO FOUR CLASSES, KNOWN AS "TIERS": A) FIRST TIER MEMBERS: TIER 1 (MEMBERS WITH $60MM+ EST. REVENUE): $50,000 DUES B) SECOND TIER MEMBERS: TIER 2A (MEMBERS WITH $20.1-$25MM EST. REVENUE): $16,500 DUES TIER 2B (MEMBERS WITH $25.1-$30MM EST. REVENUE): $19,250 DUES TIER 2C (MEMBERS WITH $30.1-$60MM EST. REVENUE): $27,000 DUES C) THIRD TIER MEMBERS: TIER 3A (MEMBERS WITH $9.1-$12MM EST. REVENUE): $ 8,500 DUES TIER 3B (MEMBERS WITH $12.1-$20MM EST. REVENUE): $11,250 DUES D) FOURTH TIER MEMBERS: TIER 4A (MEMBERS WITH $0-$5MM EST. REVENUE): $ 3,500 DUES TIER 4B (MEMBERS WITH $5.1-$9MM EST. REVENUE): $ 5,500 DUES RIGHTS OF MEMBERS IN THE ASSOCIATION: ALL MEMBERS SHALL HAVE THE RIGHT TO PARTICIPATE AND VOTE IN ALL MATTERS RELATING TO THE OVERALL DIRECTION OF THE ASSOCIATION AND OVERSIGHT OF THE BOARD OF DIRECTORS; SPECIFICALLY, MEMBERS SHALL HAVE THE RIGHT TO VOTE FOR DIRECTORS AND TO AMEND THE ARTICLES OF INCORPORATION AND THE BY LAWS OF THE ASSOCIATION. AT ANY MEETING OF THE MEMBERS OF THE ASSOCIATION, EACH MEMBER IN GOOD STANDING SHALL BE ENTITLED TO ONE VOTE. FORM 990, PART VI, SECTION A, LINE 7A PLEASE REFER TO EXPLANATION ATTACHED TO FORM 990, SECTION A, PART VI, LINE 6 . FORM 990, PART VI, SECTION A, LINE 8B EACH COMMITTEE CHAIRPERSON SHALL SEE THAT A RECORD OF THE COMMITTEE'S PROCEEDINGS IS KEPT AND SHALL REPORT THE SAME EITHER TO THE BOARD OF DIRECTORS AT ITS REGULAR OR SPECIAL MEETINGS OR TO THE ANNUAL MEETINGS OF THE MEMBERS, ACCORDING TO THE WISHES OF THE CHAIR AND THE BOARD OF DIRECTORS. FORM 990, PART VI, SECTION B, LINE 11B A COPY OF THE FORM 990 IS PROVIDED TO THE PRESIDENT AND TREASURER, DESIGNATED MEMBERS OF THE GOVERNING BODY, FOR REVIEW AND APPROVAL PRIOR TO FILING; A COPY OF FORM 990 IS PROVIDED TO THE BOARD OF DIRECTORS AFTER IT HAS BEEN FILED WITH THE INTERNAL REVENUE SERVICE. FORM 990, PART VI, SECTION B, LINE 15 COMPENSATION TO DIRECTORS : DIRECTORS SHALL SERVE WITHOUT FIXED SALARY FOR THEIR SERVICES. THE BOARD SHALL HAVE THE POWER, IN ITS SOLE DISCRETION, TO CONTRACT FOR AND TO PAY TO ANY DIRECTOR RENDERING UNUSUAL OR EXCEPTIONAL SERVICES TO THE ASSOCIATION SPECIAL COMPENSATION APPROPRIATE TO THE VALUE OF SUCH SERVICES, AND SHALL HAVE FURTHER POWER TO COMPENSATE ANY DIRECTOR WHO BECOMES AN EMPLOYEE OF THE ASSOCIATION. SALARIES TO OFFICERS: THE SALARIES, IF ANY, OF ALL OFFICERS SHALL BE FIXED BY THE BOARD AND SHALL BE REASONABLE IN AMOUNT. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, FINANCIAL STATEMENTS AND CONFLICT OF INTEREST POLICY AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART XII, LINE 2C THERE IS NO CHANGE IN THE PROCESS FROM THE PRIOR YEAR