2024-11-16T12:17:10-08:00 2023-12-31 223701952 HRONICH & COMPANY CPAs 505 Main Street 2 Fl Suite 2 Metuchen NJ 08840 990 2023-01-01 811396225 Metuchen Downtown Alliance A NJ Nonprofit Corporation METU 7325159660 10 Station Place 3 Metuchen NJ 08840 Dawn Mackey Executive Dir. 2024-11-05 true true Michael A Hronich CPA P00936212 7322050200 X 2023 2024-10-15 13:58:12Z Isaac D Kremer 915109 false X www.downtownmetuchen.org X 2016 NJ The Metuchen Downtown Alliance is a volunteer-based, non-profit downtown management corporation dedicated to the promotion and revitalization of the designated Metuchen business district. 12 12 1 142 0 636875 915097 0 12 0 636875 915109 0 0 88699 109509 0 0 741676 652838 830375 762347 -193500 152762 42072 199806 206497 211469 -164425 -11663 X The Metuchen Downtown Alliance is a volunteer-based, non-profit downtown management corporation dedicated to the promotion and revitalization of the designated Metuchen business district. false false 567188 The Corporation is organized and shall be operated to: (i) manage and leadin promoting the economic vitality of the District, (ii) promote Full Membergrowth and revitalization, (iii) enhance public awareness of the Full Memberbusinesses, (iv) facilitate cooperation among Full Members, Metuchen residents, Metuchen municipal government and other public institutions,and (v) foster good will between the Full Members and the general public.The Corporation shall be non-partisan and non-sectarian, and shall operateindependently of, but in cooperation with, other public and private entities. Marketing: Increased earned and unearned media coverage for the Downtown District and businesses. Digital media strategy resulted in growth on platforms between 34.7% and 87.7% year over year. Retail promotions attracted people downtown and made cash registers ring for businesses. These included: Buy Me Love, Food Pantry Takeover on the Plaza, Socially Distant NYE, Small Business Saturday, and Twas the Weekend Before Christmas. Placemaking: Improved streets, sidewalks and storefronts through providing design assistance and offering matching grants to businesses and owners for making improvements. Also, coordinated planting and maintenance for 50 downtown planters. Commissioned several public art projects. 567188 true false false false false false false false false false true false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false true 6 0 true 1 true false false false false false false false 0 false false false false false false false X 12 12 false false false false false false false false false false false false true true true false false false false false NJ X Taxpayer 7325159660 10 Station Place Suite 3 Main Street NJ 08840 X Dawn Mackey Exec. Director 40.00 0.00 100000 0 0 Daniel Cea Trustee 0.00 0.00 X 0 0 0 Sean Massey Trustee 0.00 0.00 X 0 0 0 Bobbie Theivakumaran Chairman 0.00 0.00 X X 0 0 0 Stuart Schooler Treasurer 0.00 0.00 X X 0 0 0 Jace C McColley Trustee 0.00 0.00 X 0 0 0 Angie Quinonez Trustee 0.00 0.00 X 0 0 0 Diana Callinan Trustee 0.00 0.00 X 0 0 0 Jason Delia Secretary 0.00 0.00 X X 0 0 0 Jay Muldoon Trustee 0.00 0.00 X 0 0 0 Amar Singh Trustee 0.00 0.00 X 0 0 0 Gary Tilbor Vice Chairman 0.00 0.00 X X 0 0 0 Jenny Lai Trustee 0.00 0.00 X 0 0 0 Meg Loftus Suchan Trustee 0.00 0.00 X 0 0 0 100000 0 false false false 0 772913 142184 915097 0 12 12 0 0 0 0 0 0 0 0 915109 12 X 0 0 0 0 100000 100000 0 0 0 0 9509 9509 0 0 13412 13412 0 0 0 466531 466531 100657 100657 8168 8168 0 0 10800 10800 17963 17963 0 0 18000 18000 0 799 799 5403 5403 Miscellaneous 5252 5252 Utilities 2501 2501 Volunteer training 1776 1776 Communications 1400 1400 176 176 762347 567188 195159 0 42072 199806 0 0 0 0 0 0 0 0 2803 2803 0 0 0 0 0 0 42072 199806 6497 20359 200000 191110 206497 211469 X -164425 -11663 -164425 -11663 42072 199806 152762 X false true X true false X 360128 1055081 350070 636875 772913 3175067 0 0 360128 1055081 350070 636875 772913 3175067 0 3175067 0 0 0 3175067 1.00000 1.00000 X 2803 2803 Form 990, Part III, Line 4d OTHER PROGRAM SERVICES 4: Other Services: Promote economic vitality of the District, business growth and revitalization, and cooperation among businesses, residents, and municipal government and other public institutions. Form 990, Part VI, Section B, Line 11b The Board reviewed the Form 990 for the accuracy and effectiveness of the form in conveying the organization's mission, activities, accomplishments, finances, compensation and business relationships and transactions. Board review helped to ensure that the Board is proactive, informed, and engaged in ensuring that the organization continues to be organized and operated exclusively for exempt purposes. Form 990, Part VI, Section C, Line 19 Minutes are kept for meetings of the Board of Trustees are available for public review. An Annual Report is prepared each year and released at our Annual Meeting in January of the following year. A 5-year strategic plan was developed and approved in August 2017. All of these documents are posted to our website and available for public review.