2024-11-15T16:36:07-06:00 2023-12-31 873231666 PKF O'CONNOR DAVIES ADVISORY LLC 245 PARK AVENUE 12TH FLOOR NEW YORK NY 10167 990 2023-01-01 130453230 ASSOCIATION OF NATIONAL ADVERTISERS INC ASSO 2126975950 155 EAST 44TH STREET NEW YORK NY 10017 CHRISTINE MANNA PRESIDENT & COO 2126975950 2024-11-14 1 1 EVA MRUK P00543254 2122862600 2024-11-14 2023 2024-10-15 13:58:12Z ANA ROBERT LIODICE 155 EAST 44TH STREET NEW YORK NY 10017 65645461 0 X ANA.NET X 1910 NY SEE SCHEDULE O.THE ASSOCIATION OF NATIONAL ADVERTISERS, INC. (ANA) WAS ORGANIZED IN 1910 EXCLUSIVELY TO SERVE CORPORATIONS THAT ADVERTISE REGIONALLY OR NATIONALLY. 37 36 202 44 1109442 0 0 0 59807816 64649497 326320 844830 813113 72731 60947249 65567058 25000 60000 0 0 27592311 30891797 0 0 0 33415063 33321658 61032374 64273455 -85125 1293603 78594903 78923580 70465890 68788750 8129013 10134830 X ANA'S MISSION IS TO DRIVE GROWTH THROUGH LEADERSHIP, INNOVATIVE PROGRAMS, AND REPRESENTATION WITH FEDERAL AND STATE GOVERNMENTS AND REGULATORY AGENCIES.EFFECTIVE BRANDING ENGAGED IN SHAPING THE FUTURE OF MARKETING BY SETTING THE PACE FOR GLOBAL GROWTH THAT IS BUILT ON BRAND INNOVATION, FUELED BY DATA, AND INSPIRED BY A POSITIVE FORCE FOR GOOD DRIVING SOCIAL CHANGE. 0 0 PROFESSIONAL DEVELOPMENT:ANA HOLDS CONFERENCES, TRAINING WORKSHOPS, AND WEBINARS TO KEEP MEMBERS AND NON-MEMBERS ON THE LEADING-EDGE OF MARKETING TRENDS AND BEST PRACTICES TO HELP MARKETERS BUILD THEIR BRANDS.ANA MAINTAINS MARKETING COMMITTEES FOR MEMBERS TO SHARE BEST PRACTICES, NETWORK WITH PEERS AND COLLEAGUES AND LEARN ABOUT NEW INDUSTRY DEVELOPMENTS. ANA PROVIDES AN ONLINE CONTENT PORTFOLIO THAT CONTAINS OVER 11,000 CASE STUDIES, RESEARCH REPORTS, WHITE PAPERS AND PLAYBOOKS. SEEHER:THE SEEHER PROGRAM FOCUSES ON THE ACCURATE PORTRAYAL OF WOMEN AND GIRLS IN MARKETING, ADVERTISING, MEDIA AND ENTERTAINMENT. ALLIANCE FOR INCLUSIVE & MULTICULTURAL MARKETING (AIMM)AIMM IS AN INDUSTRY-WIDE ALLIANCE FOCUSED ON EVOLVING AND ENHANCING THE RELEVANCE, EFFECTIVENESS, AND IMPACT OF MULTICULTURAL AND INCLUSIVE MARKETING TO LEGITIMIZE CONNECTIONS WITH CONSUMERS AND, IN TURN, MAXIMIZE BUSINESS GROWTH. AD-ID:ANA AND 4A'S (AMERICAN ASSOCIATION OF ADVERTISING AGENCIES) OWN A SYSTEM THAT PROVIDES THE MARKETING AND ADVERTISING INDUSTRY WITH A DIGITAL IDENTIFICATION STANDARD. THIS STANDARD IDENTIFIER HELPS DIFFERENTIATE ASSETS THROUGHOUT THE ADVERTISING SUPPLY CHAIN. 0 0 0 1 0 0 0 0 0 1 0 0 1 1 1 0 1 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 1 0 0 0 0 0 0 1 1 0 0 1 119 0 202 1 1 1 0 0 0 0 0 1 0 X 37 36 0 0 0 0 1 1 1 1 1 0 0 0 1 1 1 1 1 1 1 0 X X TOM O'HARA 2126975950 155 EAST 44TH STREET NEW YORK NY 10017 ROBERT D LIODICE CEO & DIRECTOR 35.00 2.75 X X 1400201 0 49087 MARC S PRITCHARD CHAIR 4.00 0.00 X X 0 0 0 EMILY CALLAHAN VICE CHAIR 2.00 0.00 X X 0 0 0 PAUL ALEXANDER TREASURER 4.00 0.00 X X 0 0 0 DEAN ARAGON DIRECTOR 2.00 0.00 X 0 0 0 LISA BECKETT DIRECTOR 2.00 0.00 X 0 0 0 DOUWE BERGSMA DIRECTOR 2.00 0.00 X 0 0 0 LINDA BOFF DIRECTOR 2.00 0.00 X 0 0 0 ESI EGGLESTON BRACEY DIRECTOR 2.00 0.00 X 0 0 0 CHRISTOPHER BRANDT DIRECTOR 2.00 0.00 X 0 0 0 FIONA CARTER DIRECTOR 2.00 0.00 X 0 0 0 FRANK COOPER III DIRECTOR 2.00 0.00 X 0 0 0 SUZY DEERING DIRECTOR THRU FEB 2023 2.00 0.00 X 0 0 0 NORMAN DE GREVE DIRECTOR THRU OCT 2023 2.00 0.00 X 0 0 0 MATHILDE DELHOUME DIRECTOR 2.00 0.00 X 0 0 0 ALICIA ENCISO DIRECTOR THRU OCT 2023 2.00 0.00 X 0 0 0 TONY EZELL DIRECTOR 2.00 0.00 X 0 0 0 MORGAN FLATLEY DIRECTOR 2.00 0.00 X 0 0 0 PAMELA FORBUS DIRECTOR THRU SEPT 2023 2.00 0.00 X 0 0 0 JULIA GOLDIN DIRECTOR 2.00 0.00 X 0 0 0 GERALD E JOHNSON II DIRECTOR 2.00 0.00 X 0 0 0 RAMON JONES DIRECTOR 2.00 0.00 X 0 0 0 SOYOUNG KANG DIRECTOR 2.00 0.00 X 0 0 0 KELLYN SMITH KENNY DIRECTOR 2.00 0.00 X 0 0 0 ALISON LEWIS DIRECTOR 2.00 0.00 X 0 0 0 GREG LYONS DIRECTOR 2.00 0.00 X 0 0 0 MARCEL MARCONDES DIRECTOR 2.00 0.00 X 0 0 0 KRISTIN MCHUGH DIRECTOR 2.00 0.00 X 0 0 0 LISA MCKNIGHT DIRECTOR 2.00 0.00 X 0 0 0 SHAKIR MOIN DIRECTOR 2.00 0.00 X 0 0 0 ANDREAS PANAYIOTOU DIRECTOR 2.00 0.00 X 0 0 0 MANOJ RAGHUNANDANAN DIRECTOR 2.00 0.00 X 0 0 0 RAJA RAJAMANNAR DIRECTOR 2.00 0.00 X 0 0 0 SHENAN REED DIRECTOR 2.00 0.00 X 0 0 0 MAYRA RIVERA DIRECTOR THRU OCT 2023 2.00 0.00 X 0 0 0 LISA ROATH DIRECTOR 2.00 0.00 X 0 0 0 ELIZABETH RUTLEDGE DIRECTOR 2.00 0.00 X 0 0 0 HEATHER STEWART DIRECTOR 2.00 0.00 X 0 0 0 DARA TRESEDER DIRECTOR 2.00 0.00 X 0 0 0 DAVID TYRIE DIRECTOR THRU OCT 2023 2.00 0.00 X 0 0 0 KAREN WALKER DIRECTOR THRU FEB 2023 2.00 0.00 X 0 0 0 JULIE WASHINGTON DIRECTOR 2.00 0.00 X 0 0 0 TONY WELLS DIRECTOR THRU JUN 2023 2.00 0.00 X 0 0 0 WILLIAM WHITE DIRECTOR 2.00 0.00 X 0 0 0 CARLA ZAKHEM-HASSAN DIRECTOR 2.00 0.00 X 0 0 0 CHRISTINE MANNA PRESIDENT & COO 35.00 2.20 X 757747 0 45276 JOHN BAZLEY II EXECUTIVE VICE PRESIDENT 35.00 0.00 X 343246 0 71384 KENNETH BEAULIEU EXECUTIVE VICE PRESIDENT 35.00 0.00 X 234746 0 30283 BRIAN DAVIDSON EXECUTIVE VICE PRESIDENT 35.00 0.00 X 263404 0 45962 MICHAEL R DONNELLY EXECUTIVE VICE PRESIDENT 35.00 0.00 X 374745 0 73817 WILLIAM C DUGGAN GROUP EXECUTIVE VICE PRESIDENT 35.00 0.00 X 484711 0 71620 STEPHANIE J FIERMAN EXECUTIVE VICE PRESIDENT 35.00 0.00 X 312476 0 21487 CHRISTINE M GUILFOYLE EXECUTIVE VICE PRESIDENT 35.00 0.00 X 393676 0 5632 ELLIOT A LUM EXECUTIVE VICE PRESIDENT 17.50 17.50 X 280513 0 52654 KRISTEN MCDONOUGH EXECUTIVE VICE PRESIDENT 35.00 0.00 X 249849 0 71989 ANITA H MCGORTY EXECUTIVE VICE PRESIDENT 2.00 35.00 X 347818 0 68737 CHRISTOPHER OSWALD EXECUTIVE VICE PRESIDENT 35.00 0.00 X 348452 0 19997 NICHOLAS PRIMOLA GROUP EXECUTIVE VICE PRESIDENT 35.00 0.00 X 310227 0 34608 ROBERT ROTHE GROUP EXECUTIVE VICE PRESIDENT 35.00 0.00 X 446440 0 68670 LATHA SARATHY EXECUTIVE VICE PRESIDENT 35.00 0.00 X 309560 0 6214 WILLIAM TUCKER GROUP EXECUTIVE VICE PRESIDENT 35.00 4.00 X 501208 0 52075 KIMBERLY A STEVENS SENIOR VICE PRESIDENT 35.00 0.00 X 253185 0 42851 XENIA BOONE SENIOR VICE PRESIDENT 35.00 0.00 X 246591 0 9253 DEIRDRE ALEXANDRA SALOMON SENIOR VICE PRESIDENT 35.00 0.00 X 231493 0 13357 WILLIAM C ZENGEL SENIOR VICE PRESIDENT 35.00 0.00 X 222167 0 26312 MARK A KALINE SENIOR VICE PRESIDENT 35.00 0.00 X 213815 0 31210 LOUIS A FANELLI RETIRED GROUP EXECUTIVE VICE PRESIDENT 0.00 0.00 X 115582 0 193 8641852 0 912668 102 1 1 0 DAVILA MULTICULTURAL INSIGHTS 16101 VENTURA BLVD ENCINO CA 91436 MARKETING SERVICES 3098501 REED SMITH LLP 599 LEXINGTON AVENUE NEW YORK NY 10022 LEGAL SERVICES 2631352 EVENT DESIGNS NEW YORK INC 204 EAST 83RD STREET NEW YORK NY 10028 AUDIO VISUAL SERVICES 2354698 ROSEN SHINGLE CREEK 9939 UNIVERSAL BLVD ORLANDO FL 32819 CONFERENCE SERVICES 2265171 RED ROCK CASINO RESORT SPA 11011 WEST CHARLSTON BOULEVARD LAS VEGAS NV 89135 CONFERENCE SERVICES 410867 44 MEMBERSHIP DUES 900099 30567614 30567614 SPONSORSHIP 900099 10151920 10151920 TRAINING & CONFERENCES 900099 6710001 5635759 1074242 SEEHER PROGRAM 900099 5085662 5055662 30000 ALLIANCE FOR INCLUSIVE & MULTICUL 900099 4567338 4567338 7566962 7561762 5200 64649497 834767 834767 72731 72731 88466 78403 10063 10063 10063 65567058 63540055 1109442 917561 60000 7981925 18361331 295654 2405129 1847758 3040475 123000 559304 36722 6145291 619991 329885 1030200 4586841 476745 10232023 452114 187285 BAD DEBT 3841922 LEADERSHIP INITIATIVES 661348 COMPLIANCE PROGRAMS 376918 AFFILIATION PARTICIP. 193214 428380 64273455 5842982 6203168 9183653 12541911 4875348 4326968 449591 490544 4592231 3089888 1697766 1502343 12492183 13304684 410000 429590 43643380 40124372 78594903 78923580 5003134 5900606 17510044 18190157 47952712 44697987 70465890 68788750 X 2131618 2711905 5997395 7422925 8129013 10134830 78594903 78923580 1293603 712214 0 X X 0 1 X 1 0 0 0 0 30567614 1805971 1805971 2139733 -333762 1056733 462169 594564 3535498 2627719 907779 1502343 DUE FROM RELATED ENTITIES 250977 SECURITY DEPOSITS 572277 RIGHT OF USE ASSETS 39301118 40124372 OPERATING LEASE LIABILITY 44697987 44697987 X 69595676 712214 817600 4170726 5700540 63895136 36722 1635200 1671922 65567058 67446862 817600 4027729 4845329 62601533 36722 1635200 1671922 64273455 PART X, LINE 2: THE ORGANIZATION FOLLOWS THE US GAAP ACCOUNTING GUIDANCE FOR UNCERTAINTY IN INCOME TAXES, WHICH PROVIDES A RECOGNITION THRESHOLD AND MEASUREMENT ATTRIBUTE FOR THE FINANCIAL STATEMENT RECOGNITION AND MEASUREMENT OF A TAX POSITION TAKEN OR EXPECTED TO BE TAKEN IN A TAX RETURN. USING THIS GUIDANCE, AN ENTITY MAY RECOGNIZE THE TAX BENEFIT FROM AN UNCERTAIN TAX POSITION IN ITS FINANCIAL STATEMENTS ONLY IF IT IS MORE LIKELY-THAN-NOT (I.E. A LIKELIHOOD OF MORE THAN 50%) THAT THE TAX POSITION WILL BE SUSTAINED ON EXAMINATION BY THE TAXING AUTHORITIES, BASED ON THE TECHNICAL MERITS OF THE POSITION. MANAGEMENT HAS EVALUATED THE ORGANIZATIONS TAX POSITIONS AND BELIEVES THERE ARE NO UNCERTAIN POSITIONS THAT QUALIFY FOR EITHER RECOGNITION OR DISCLOSURE IN THE CONSOLIDATED FINANCIAL STATEMENTS AS OF DECEMBER 31, 2023 AND 2022. THE ORGANIZATIONS TAX RETURNS FOR ALL YEARS SINCE 2020 REMAIN OPEN TO EXAMINATION BY THE RESPECTIVE TAXING AUTHORITIES. THERE ARE CURRENTLY NO TAX EXAMINATIONS IN PROGRESS. PART XI, LINE 2D - OTHER ADJUSTMENTS: REVENUE ATTRIBUTED TO RELATED ORGANIZATIONS 4,170,726. PART XI, LINE 4B - OTHER ADJUSTMENTS: REVENUE ATTRIBUTED TO ELIMINATIONS 1,635,200. PART XII, LINE 2D - OTHER ADJUSTMENTS: EXPENSES ATTRIBUTED TO RELATED ORGANIZATION 4,027,729. PART XII, LINE 4B - OTHER ADJUSTMENTS: EXPENSES ATTRIBUTED TO ELIMINATIONS 1,635,200. 1 THE ADVERTISING COUNCIL INC 815 2ND AVE 9 FL NEW YORK NY 10017 130417693 501(C)3 50000 0 ADVERTISING INDUSTRY PROGRAM AND INITIATIVES BBB NATIONAL PROGRAMS INC 1676 INTERNATIONAL DR STE 550 MCLEAN VA 22102 833302514 501(C)6 10000 0 ADVERTISING INDUSTRY PROGRAM AND INITIATIVES 1 1 PART I, LINE 2: GRANT RECIPIENT HAVE MET THE ELIGIBILITY REQUIREMENTS TO RECEIVE THE GRANT. CONTRIBUTION PROVIDED TO THE ENTITIES ARE FOR GENERAL SUPPORT PURPOSE. X X 0 0 0 ROBERT D LIODICE CEO & DIRECTOR 824369 0 570000 0 5832 0 3218 0 45869 0 1449288 0 0 0 CHRISTINE MANNA PRESIDENT & COO 555425 0 200000 0 2322 0 5159 0 40117 0 803023 0 0 0 WILLIAM C DUGGAN GROUP EXECUTIVE VICE PRESIDENT 399520 0 81000 0 4191 0 7083 0 64537 0 556331 0 0 0 WILLIAM TUCKER GROUP EXECUTIVE VICE PRESIDENT 388644 0 109000 0 3564 0 8097 0 43978 0 553283 0 0 0 ROBERT ROTHE GROUP EXECUTIVE VICE PRESIDENT 353721 0 90397 0 2322 0 6230 0 62440 0 515110 0 0 0 MICHAEL R DONNELLY EXECUTIVE VICE PRESIDENT 309636 0 62787 0 2322 0 8327 0 65490 0 448562 0 0 0 ANITA H MCGORTY EXECUTIVE VICE PRESIDENT 291826 0 54750 0 1242 0 3593 0 65144 0 416555 0 0 0 JOHN BAZLEY II EXECUTIVE VICE PRESIDENT 318997 0 23007 0 1242 0 9000 0 62384 0 414630 0 0 0 CHRISTINE M GUILFOYLE EXECUTIVE VICE PRESIDENT 348654 0 42700 0 2322 0 5632 0 0 0 399308 0 0 0 CHRISTOPHER OSWALD EXECUTIVE VICE PRESIDENT 293010 0 54200 0 1242 0 8815 0 11182 0 368449 0 0 0 NICHOLAS PRIMOLA GROUP EXECUTIVE VICE PRESIDENT 264985 0 44000 0 1242 0 8014 0 26594 0 344835 0 0 0 STEPHANIE J FIERMAN EXECUTIVE VICE PRESIDENT 273459 0 36695 0 2322 0 1075 0 20412 0 333963 0 0 0 ELLIOT A LUM EXECUTIVE VICE PRESIDENT 234707 0 44996 0 810 0 6785 0 45869 0 333167 0 0 0 KRISTEN MCDONOUGH EXECUTIVE VICE PRESIDENT 208668 0 40371 0 810 0 6630 0 65359 0 321838 0 0 0 LATHA SARATHY EXECUTIVE VICE PRESIDENT 258796 0 47200 0 3564 0 6214 0 0 0 315774 0 0 0 BRIAN DAVIDSON EXECUTIVE VICE PRESIDENT 218849 0 43313 0 1242 0 6810 0 39152 0 309366 0 0 0 KIMBERLY A STEVENS SENIOR VICE PRESIDENT 220844 0 31531 0 810 0 6781 0 36070 0 296036 0 0 0 KENNETH BEAULIEU EXECUTIVE VICE PRESIDENT 207689 0 23493 0 3564 0 5834 0 24449 0 265029 0 0 0 XENIA BOONE SENIOR VICE PRESIDENT 224149 0 20120 0 2322 0 6749 0 2504 0 255844 0 0 0 WILLIAM C ZENGEL SENIOR VICE PRESIDENT 192835 0 22474 0 6858 0 3696 0 22616 0 248479 0 0 0 MARK A KALINE SENIOR VICE PRESIDENT 188459 0 21414 0 3942 0 0 0 31210 0 245025 0 0 0 DEIRDRE ALEXANDRA SALOMON SENIOR VICE PRESIDENT 229171 0 0 0 2322 0 4881 0 8476 0 244850 0 0 0 LOUIS A FANELLI RETIRED GROUP EXECUTIVE VICE PRESIDENT 6442 0 108876 0 264 0 193 0 0 0 115775 0 0 0 SEE PART V SEE PART V 126508 SEE PART V 0 FORM 990, SCHEDULE L, PART IV: NAME OF INTERESTED PERSON: THOMAS J. LIODICERELATIONSHIP BETWEEN THE INTERESTED PERSON AND ORGANIZATION: FAMILY MEMBER OF ROBERT LIODICE, CEO & DIRECTORDESCRIPTION OF TRANSACTION: EMPLOYMENT FORM 990, PART VI, SECTION A, LINE 6 ANA HAS ONE CLASS OF MEMBERSHIP: MEMBER CONCERNS, WHICH ARE VOTING MEMBERS. ANA'S MEMBERSHIP CONSISTS OF NEARLY 1,000 DOMESTIC AND INTERNATIONAL COMPANIES, INCLUDING CLIENT-SIDE MARKETERS. COLLECTIVELY, ANA MEMBER COMPANIES REPRESENT 20,000 BRANDS, ENGAGE 50,000 INDUSTRY PROFESSIONALS, AND INVEST MORE THAN $400 BILLION IN MARKETING AND ADVERTISING ANNUALLY. FORM 990, PART VI, SECTION A, LINE 7A MEMBER CONCERNS APPOINT THE GOVERNING BODY OF ANA. FORM 990, PART VI, SECTION A, LINE 7B KEY GOVERNANCE DECISIONS ARE SUBJECT TO APPROVAL BY MEMBER CONCERNS, WHICH INCLUDE AMENDMENTS TO THE BY-LAWS AND CERTIFICATE OF INCORPORATION. FORM 990, PART VI, SECTION B, LINE 11B ANA HAS ITS FORM 990 PREPARED BY AN OUTSIDE ACCOUNTING FIRM AND HAS ESTABLISHED THE FOLLOWING REVIEW PROCESS TO ENSURE THAT THE INFORMATION REPORTED IS COMPLETE AND ACCURATE. THE SECRETARY/PRESIDENT/COO REVIEWS THE FORM 990 AFTER THE RETURN IS PREPARED. ONCE APPROVED BY MANAGEMENT, A COPY OF THE FORM 990 IS DISTRIBUTED TO THE FINANCE COMMITTEE ELECTRONICALLY FOR THEIR REVIEW PRIOR TO FILING WITH THE IRS. FORM 990, PART VI, SECTION B, LINE 12C ANA CURRENTLY HAS IN PLACE A CONFLICT OF INTEREST POLICY THAT APPLIES TO ALL DIRECTORS, OFFICERS, AND KEY EMPLOYEES. INDIVIDUALS ARE REQUIRED TO DISCLOSE ANY ACTUAL OR POSSIBLE CONFLICT OF INTEREST WITH THE GOVERNING BOARD WHO IS RESPONSIBLE FOR MAKING DETERMINATIONS OF WHETHER CONFLICTS OF INTEREST EXIST AND REVIEWING CONFLICTS ONCE DETERMINED. AFTER DISCLOSURE, THE INDIVIDUAL IN QUESTION MUST RECUSE THEMSELVES FROM VOTING ON THE MATTER. SUCH MATTERS INVOLVING THE EXISTENCE OF CONFLICTS OF INTEREST ARE TO BE DOCUMENTED IN THE MINUTES OF THE GOVERNING BOARD. ON AN ANNUAL BASIS, EACH INDIVIDUAL IS REQUIRED TO SIGN A STATEMENT WHICH AFFIRMS THAT THEY RECEIVED A COPY OF THE CONFLICT OF INTEREST POLICY. FORM 990, PART VI, SECTION B, LINE 15 THE COMPENSATION OF THE ORGANIZATION'S CEO AND OTHER OFFICERS WAS DETERMINED AND APPROVED BY THE BOARD OF DIRECTORS USING COMPENSATION DATA FROM SIMILARLY SITUATED NON-PROFIT ORGANIZATIONS. CONTEMPORANEOUS DOCUMENTATION WITH RESPECT TO THE DELIBERATION AND VOTE IS RETAINED IN THE MINUTES OF THE GOVERNING BOARD. THIS PROCESS WAS LAST UNDERTAKEN IN 2023. FORM 990, PART VI, SECTION C, LINE 19 ANA'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART XII, LINE 2C: THE ORGANIZATION HAS A FINANCE AND AUDIT COMMITTEE THAT ASSUMES RESPONSIBILITY FOR OVERSIGHT OF THE ANNUAL AUDIT OF ITS FINANCIAL STATEMENTS AND SELECTION OF AN INDEPENDENT ACCOUNTANT. THE PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR. 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