2024-11-15T10:41:58-06:00 2023-12-31 474526160 EFPR GROUP CPAS PLLC 6390 MAIN STREET SUITE 200 WILLIAMSVILLE NY 14221 990 2023-01-01 131996451 MEDIA RATING COUNCIL INC MEDI 2129720300 420 LEXINGTON AVENUE 343 NEW YORK NY 10170 GEORGE W IVIE CEO & EXECUTIVE DIRECTOR 2129720300 2024-11-14 1 0 DAVID A URBAN CPA P00630018 7166340700 2024-11-14 2023 2024-10-15 13:58:12Z GEORGE W IVIE 420 LEXINGTON AVENUE 343 NEW YORK NY 10170 3210723 0 X MEDIARATINGCOUNCIL.ORG X 1963 DE SECURE FOR THE MEDIA INDUSTRY AND RELATED USERS MEASUREMENT SERVICES THAT ARE VALID, RELIABLE, AND EFFECTIVE; TO EVOLVE AND DETERMINE MINIMUM DISCLOSURE AND ETHICAL CRITERIA FOR MEDIA AUDIENCE MEASUREMENT SERVICES; AND TO PROVIDE AND ADMINISTER AN AUDIT. 185 185 7 0 0 0 0 0 2969488 3092255 12558 118468 191190 0 3173236 3210723 0 0 0 0 2517518 2483602 0 0 0 627679 746620 3145197 3230222 28039 -19499 2933862 2654665 1908639 1648941 1025223 1005724 X SECURE FOR THE MEDIA INDUSTRY AND RELATED USERS MEASUREMENT SERVICES THAT ARE VALID, RELIABLE, AND EFFECTIVE; TO EVOLVE AND DETERMINE MINIMUM DISCLOSURE AND ETHICAL CRITERIA FOR MEASUREMENT SERVICES; TO PROVIDE AND ADMINISTER AN AUDIT SYSTEM DESIGNED TO INFORM USERS AS TO WHETHER SUCH MEASUREMENTS ARE CONDUCTED IN CONFORMANCE WITH THE CRITERIA AND PROCEDURES DEVELOPED. 0 0 3230222 3092255 DETERMINE CRITERIA FOR AUDIENCE MEASUREMENT SERVICES, ADMINISTER SYSTEM OF ACCREDITATION FOR THESE SERVICES AND AN AUDIT SYSTEM TO ENSURE USERS THAT AUDIENCE MEASUREMENTS ARE CONDUCTED IN CONFORMITY WITH THE CRITERIA. 3230222 0 0 0 0 0 0 0 0 0 1 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 6 0 1 7 1 0 0 0 0 0 0 0 0 X 185 185 0 0 0 0 1 1 0 1 1 0 0 0 0 0 0 1 1 0 X GEORGE W IVIE 2129720300 420 LEXINGTON AVENUE 343 NEW YORK NY 10170 ABCARIAN KELLY BOARD MEMBER (TO 11/14/23) 1.00 X 0 0 0 ADAMS KERRI L BOARD MEMBER 1.00 X 0 0 0 ALMARAZ FRIDA BOARD MEMBER (TO 12/18/23) 1.00 X 0 0 0 ANEKSTEIN SCOTT BOARD MEMBER 1.00 X 0 0 0 ARNOLD JOANNE BOARD MEMBER 1.00 X 0 0 0 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34594 PINELLI RONALD SVP, DIGITAL RESEARCH AND STANDARDS 40.00 X 405079 0 48408 TORRIERI ANTHONY SVP, ASSOCIATE DIRECTOR 40.00 X 353168 0 21382 GUNZERATH DAVID SVP, ASSOCIATE DIRECTOR 40.00 X 135552 0 34594 OLIVERI LARIS MEDIA RESEARCH AUDIT PROJECTS DIRECTOR 40.00 X 323518 0 16985 1797517 0 155963 5 0 1 0 WAKE ASPEN LLC 433 FOREST TRAIL BROOKFIELD CT 06804 MEDIA RESEARCH CONSULTING SERVICES 214000 1 MEMBERSHIP DUES 900099 3092255 3092255 3092255 118468 118468 3210723 3092255 0 118468 1338413 804821 57965 179523 102880 24290 110145 236065 24230 12637 216116 13675 383 3000 92881 DUES & SUBSCRIPTIONS 9737 MEALS 1402 MISCELLANEOUS 1043 SECRETARY OF STATE OF D 557 459 3230222 152756 294052 2657694 2230189 2800 2800 146842 89850 49980 56992 70632 70632 2933862 2654665 41801 41801 1040829 1067271 826009 539869 1908639 1648941 X 1025223 1005724 1025223 1005724 2933862 2654665 -19499 0 X 0 0 0 146842 89850 56992 56992 DEFERRED RENT 69429 DUE TO AUDITORS - AUDIENCE MEASUREMENT AUDITING SERVICES 470440 539869 X X X 0 0 0 IVIE GEORGE CEO, EXECUTIVE DIRECTOR 580200 0 0 0 0 0 0 0 34594 0 614794 0 0 0 PINELLI RONALD SVP, DIGITAL RESEARCH AND STANDARDS 405079 0 0 0 0 0 0 0 48408 0 453487 0 0 0 TORRIERI ANTHONY SVP, ASSOCIATE DIRECTOR 353168 0 0 0 0 0 0 0 21382 0 374550 0 0 0 OLIVERI LARIS MEDIA RESEARCH AUDIT PROJECTS DIRECT 323518 0 0 0 0 0 0 0 16985 0 340503 0 0 0 GUNZERATH DAVID SVP, ASSOCIATE DIRECTOR 135552 0 0 0 0 0 0 0 34594 0 170146 0 0 0 FORM 990, PART VI, SECTION A, LINE 6 THE ORGANIZATION HAS THREE KINDS OF MEMBERS: ACTIVE, SMALL BUSINESS, AND ASSOCIATE NON-VOTING. FORM 990, PART VI, SECTION A, LINE 7A THE ORGANIZATION CONSISTS OF THREE KINDS OF MEMBERS: ACTIVE, SMALL BUSINESS, AND ASSOCIATE NONVOTING. EACH ACTIVE OR SMALL BUSINESS MEMBER, UPON PAYMENT OF ALL REQUIRED DUES, SHALL BE ENTITLED,AT EVERY MEETING OF MEMBERS, TO ONE VOTE. EACH MEMBER SHALL HAVE THE RIGHT TO APPOINT ONE DIRECTOR TO THE BOARD OF DIRECTORS AND TO ELECT FROM THE OPERATING COMMITTEE TO WHICH IT IS ASSIGNED. ASSOCIATE NON-VOTING MEMBERS SHALL HAVE ONLY NON-VOTING RIGHTS AND PRIVILEGES AS MAY BE PRESCRIBED FROM TIME TO TIME BY THE BOARD OF DIRECTORS. FORM 990, PART VI, SECTION B, LINE 11B MEDIA RATING COUNCIL, INC.'S ("MRC") EXECUTIVE COMMITTEE IS RESPONSIBLE FOR CONDUCTING A DETAILED REVIEW OF MRC'S FINANCIALS AND AS SUCH HAS ACCESS TO THE FORM 990. THE FORM 990 IS ALSO AVAILABLE TO MRC BOARD MEMBERS UPON REQUEST. FORM 990, PART VI, SECTION B, LINE 15 LINE 15A: MRC HAS AN EXECUTIVE COMMITTEE (EC), WHICH MEETS AT THE END OF THE YEAR, TO DISCUSS BUDGETS AND COMPENSATION FOR THE CEO & EXECUTIVE DIRECTOR. THE EC CONSISTS OF THE CEO & EXECUTIVE DIRECTOR, THE CHAIRPERSON OF THE BOARD OF DIRECTORS, AND THE CHAIRPERSON OF EACH OPERATING COMMITTEE ESTABLISHED BY THE BOARD OF DIRECTORS. THE CEO & EXECUTIVE DIRECTOR RECUSES HIMSELF FROM ALL DISCUSSIONS RELATING TO HIS COMPENSATION. THE EC TAKES INTO ACCOUNT COMPARABILITY DATA FROM SIMILAR ORGANIZATIONS WHEN CONSIDERING HIS COMPENSATION. CONTEMPORANEOUS SUBSTANTIATION OF THE COMPENSATION DISCUSSIONS AND DETERMINATION REGARDING THE COMPENSATION ARRANGEMENT IS DOCUMENTED IN THE BOARD MINUTES. LINE 15B: THE EC REVIEWS AND APPROVES COMPENSATION MATTERS FOR THE OFFICERS OF MRC. OFFICERS ARE NOT PRESENT AT MEETINGS WHEN THEIR COMPENSATION IS UNDER DISCUSSION. CONTEMPORANEOUS SUBSTANTIATION OF THE COMPENSATION DISCUSSIONS AND DETERMINATION REGARDING THE COMPENSATION ARRANGEMENT IS DOCUMENTED IN THE BOARD MINUTES. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION DOES NOT MAKE ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY OR FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC.