2024-07-12T10:38:49-05:00 2023-09-30 593070669 MSL PA 255 S ORANGE AVENUE SUITE 600 ORLANDO FL 32801 990 2022-10-01 471634269 OSCEOLA CONVENTION AND VISITORS BUREAU I D/B/A EXPERIENCE KISSIMMEE OSCE 4075694800 215 CELEBRATION PLACE KISSIMMEE FL 34747 DT MINICH PRESIDENT/CEO 4075694800 2024-07-12 1 DT MINICH 999009999 0 HARRY E HARP CPA P00176471 4077405400 3 AAL1 IAL1 2022 2023-04-26 12:10:37Z DT MINICH 215 CELEBRATION PLACE STE 200 KISSIMMEE FL 34747 38029221 0 X WWW.EXPERIENCEKISSIMMEE.COM X 2014 FL THE MISSION OF EXPERIENCE KISSIMMEE IS TO CREATE ECONOMIC OPPORTUNITY FOR OUR COMMUNITY BY DRIVING VISITATION TO THE DESTINATION. 35 35 57 35 209046 0 23090477 37462509 0 0 -103891 295082 1035607 242299 24022193 37999890 1146191 2102961 0 0 5286265 6385802 0 0 0 14849178 19306580 21281634 27795343 2740559 10204547 16593730 28728548 3709780 5640051 12883950 23088497 X THE OSCEOLA CONVENTION & VISITORS BUREAU, INC., D/B/A EXPERIENCE KISSIMMEE, IS A FULL SERVICE TOURISM SALES, MARKETING, PUBLICITY, AND PROMOTIONAL ORGANIZATION RESPONSIBLE FOR CREATING ECONOMIC OPPORTUNITY FOR OSCEOLA COUNTY BY DRIVING VISITATION TO THE DESTINATION. IN ITS ROLE, EXPERIENCE KISSIMMEE FULFILLS ITS CONTRACT WITH OSCEOLA COUNTY BY COLLABORATING WITH THE LOCAL TOURISM INDUSTRY TO DEVELOP THE PROGRAMS AND ACTIVITIES THAT INSPIRE MORE THAN 8 MILLION OVERNIGHT VISITORS ANNUALLY AMONG LEISURE, BUSINESS AND SPORTS TRAVELERS FROM AROUND THE WORLD. 0 0 25428017 2102961 3922 THE EXPERIENCE KISSIMMEE TOURISM PROMOTIONAL OUTREACH TO THE DOMESTIC TRAVEL BASE WAS DRIVEN BY THREE PRIMARY OBJECTIVES. 1)MAKE KISSIMMEE MORE RECOGNIZABLE AND RESPECTED AMONG CONSUMERS. 2)INCREASE VISITATION TO KISSIMMEE. 3)STIMULATE BOOKINGS FOR KISSIMMEE AREA ACCOMMODATIONS. DOMESTIC LEISURE MARKETING PROGRAMS AND ACTIVITIES THROUGHOUT THE YEAR INTEGRATED THE NECESSARY MIX OF ADVERTISING, SOCIAL MEDIA AND PUBLICITY EFFORTS TO CONNECT WITH NEW AND REPEAT VISITORS, INTRODUCING THEM TO NEW AND WELL-KNOWN AREA ACTIVITIES AND VARIED REASONS TO PLAN AND BOOK TRAVEL TO THE DESTINATION. KEYS TO SUCCESS FOR THIS YEAR WERE ENHANCING PROGRAMS AND ACTIVITIES THAT ACHIEVED A HIGH LEVEL OF SUCCESS, YET REMAINING OPPORTUNISTIC AND ATTENTIVE TO NEW POSSIBILITIES TO TELL THE DESTINATION'S STORY. ACROSS VARIED PLATFORMS, THE CONSUMER MESSAGING HIGHLIGHTED THE DESTINATION'S IMPRESSIVE THEME PARK AND ATTRACTIONS AS WELL AS ITS DIVERSE LODGING CHOICES, ESPECIALLY THE VACATION HOME PRODUCT. CONSUMER AND TRAVEL TRADE ADVERTISING CAMPAIGNS IN CANADA, UNITED KINGDOM, NORTHERN EUROPE, BRAZIL, MEXICO, COLOMBIA, CHILE, INDIA AND CHINA INCLUDED OUT OF HOME, DIGITAL, RICH MEDIA, AND PRINT ELEMENTS. WEBSITE LANDING PAGES FEATURED STRONG OFFERS FROM INDUSTRY PARTNERS ENCOURAGING CONSUMERS TO BOOK TRAVEL TO KISSIMMEE. PARTNERSHIPS WITH BRAND USA EXTENDED OUR ADVERTISING REACH. CO-OP PARTNERSHIPS WERE A KEY STRATEGY IN EXPERIENCE KISSIMMEE'S TARGETED INTERNATIONAL MARKETS. OVER THE COURSE OF THE YEAR, WE ENGAGED IN CO-OPS, ALL OF WHICH WERE SUPPORTED BY MATCHING FUNDS FROM BRAND USA. EK'S MEETING SALES AND SPORTS SALES EFFORTS CONTINUE TO BE DRIVEN BY INCENTIVE AND/OR SPONSORSHIP PROGRAMS. THESE PROGRAMS OFFSET EVENT AND TOURNAMENT COSTS AND HAVE PROVEN TO BE A VALUABLE TOOL TO SECURING BUSINESS FOR THE DESTINATION. 25428017 0 0 0 0 0 0 0 0 0 1 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 72 0 1 57 1 1 1 0 0 0 0 0 0 0 X 35 35 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 0 0 1 1 0 FL X ROBIN POCHE 4075694821 215 CELEBRATION PLACE SUITE 200 KISSIMMEE FL 34747 DT MINICH CEO/PRESIDENT 40.00 X 535505 0 13200 MISTY JOHANGTEN COO 40.00 X 316921 0 9049 CASEY LEPPANEN CMO 40.00 X 210579 0 8253 JASON HOLIC SENIOR VP OF BUSINESS ANALYTICS & TECHNOLOGY 40.00 X 209725 0 7326 JESSICA BEERS SENIOR DIRECTOR OF SPORTS DEVELOPMENT 40.00 X 150001 0 0 SHARON HARLEY CHAIR 1.00 X X 0 0 0 HECTOR LIZASUAIN CHAIR -ELECT 1.00 X X 0 0 0 RUSS KRAFT TREASURER 1.00 X X 0 0 0 THEARON SCURLOCK SECRETARY 1.00 X X 0 0 0 VICKI JARAMILLO PAST CHAIR 1.00 X X 0 0 0 CHOUDHRY DIRECTOR 1.00 X 0 0 0 ROBERT AGRUSA DIRECTOR 1.00 X 0 0 0 ANTONIO BAEZ DIRECTOR 1.00 X 0 0 0 FRANK BELZER DIRECTOR 1.00 X 0 0 0 ASHLEY BURELLA DIRECTOR 1.00 X 0 0 0 LAUREN CARELLI DIRECTOR 1.00 X 0 0 0 LEANN DAVIS DIRECTOR 1.00 X 0 0 0 JOANN DELGIN DIRECTOR 1.00 X 0 0 0 DON FISHER DIRECTOR 1.00 X 0 0 0 LUIS FLORES DIRECTOR 1.00 X 0 0 0 PATRICK GLASSBURN DIRECTOR 1.00 X 0 0 0 SAM HAUGHT DIRECTOR 1.00 X 0 0 0 DUSTY HOLLEY DIRECTOR 1.00 X 0 0 0 TIM JUSTYNSKI DIRECTOR 1.00 X 0 0 0 BARBARA KENNEY DIRECTOR 1.00 X 0 0 0 BETH KNIGHT DIRECTOR 1.00 X 0 0 0 JOHANN KRIEGER DIRECTOR 1.00 X 0 0 0 STEVE LACKEY DIRECTOR 1.00 X 0 0 0 ROBB LARSON DIRECTOR 1.00 X 0 0 0 MARK MCHUGH DIRECTOR 1.00 X 0 0 0 CHRISTINA MORRIS DIRECTOR 1.00 X 0 0 0 JOHN NEWSTREET DIRECTOR 1.00 X 0 0 0 MARC REICHER DIRECTOR 1.00 X 0 0 0 SCOTT ROBBINS DIRECTOR 1.00 X 0 0 0 TIM SWAN DIRECTOR 1.00 X 0 0 0 DIRK WEBB DIRECTOR 1.00 X 0 0 0 BRIAN WONG DIRECTOR 1.00 X 0 0 0 LINDA GOODWIN DIRECTOR 1.00 X 0 0 0 MARY ELLEN KERBER DIRECTOR 1.00 X 0 0 0 RAMBERT VONK DIRECTOR 1.00 X 0 0 0 1422731 0 37828 5 0 1 0 0 37115012 347497 37462509 324413 324413 29331 -29331 -29331 -29331 ADVERTISING REVENUE 541800 209046 209046 REWARDS/POINTS 900099 27480 27480 OTHER INCOME 900099 5773 5773 242299 37999890 3922 209046 324413 2102961 2102961 1422730 1074923 347807 4963072 3749774 1213298 28674 28674 73271 73271 59900 59900 16826 16826 17502437 17502437 714016 370518 343498 301143 227524 73619 364594 275464 89130 34810 5737 29073 9344 1540 7804 142062 107333 34729 SUPPLIES 59503 9806 49697 27795343 25428017 2367326 0 12613090 14165622 2290849 9821477 96983 82914 1340054 3050854 1397334 904721 160243 492613 92511 1115068 16593730 28728548 3575810 4225565 24450 36890 109520 1377596 3709780 5640051 X 12883950 23088497 12883950 23088497 16593730 28728548 10204547 0 X 0 1 X 1 0 36498 36498 0 1360836 868223 492613 492613 LEASE LIABILITIES 600326 CONTRACT LIABILITIES - LT 777270 1377596 X 41772807 3772917 3772917 37999890 0 37999890 31568260 3772917 3772917 27795343 0 27795343 PART X, LINE 2: EXPERIENCE KISSIMMEE IDENTIFIES AND EVALUATES UNCERTAIN TAX POSITIONS, IF ANY, AND RECOGNIZES THE IMPACT OF UNCERTAIN TAX POSITIONS FOR WHICH THERE IS A LESS THAN MORE-LIKELY-THAN-NOT PROBABILITY OF THE POSITION BEING UPHELD WHEN REVIEWED BY THE RELEVANT TAXING AUTHORITY. SUCH POSITIONS ARE DEEMED TO BE UNRECOGNIZED TAX BENEFITS AND A CORRESPONDING LIABILITY IS ESTABLISHED ON THE STATEMENT OF FINANCIAL POSITION. EXPERIENCE KISSIMMEE HAS NOT RECOGNIZED A LIABILITY FOR UNCERTAIN TAX POSITIONS. IF THERE WAS AN UNRECOGNIZED TAX BENEFIT, EXPERIENCE KISSIMMEE WOULD RECOGNIZE INTEREST ACCRUED RELATED TO UNRECOGNIZED TAX BENEFITS IN INTEREST EXPENSE AND PENALITIES IN OPERATING EXPENSES. EXPERIENCE KISSIMMEE'S TAX YEARS SUBJECT TO EXAMINATION BY THE INTERNAL REVENUE SERVICE GENERALLY REMAIN OPEN FOR THREE YEARS FROM DATE OF FILING. 1 CARRIBEAN & FLORIDIAN ASSOCIATION INC PO BOX H50786 KISSIMMEE FL 34743 593131979 501(C)(3) 20000 0 MARKETING CELEBRATION FOUNDATION 610 SYCAMORE STREET SUITE 110 CELEBRATION FL 34747 593370753 501(C)(3) 30000 0 MARKETING CITY OF KISSIMMEE 101 CHURCH ST KISSIMMEE FL 34741 596000348 501(C)(3) 23500 0 MARKETING CITY OF ST CLOUD 1300 NINTH STREET ST CLOUD FL 34769 596000421 501(C)(3) 30000 0 MARKETING TOWN OF CELEBRATION 52 RILEY RD 428 CELEBRATION FL 34747 462609888 501(C)(3) 15000 0 MARKETING GIVE KIDS THE WORLD INC 210 SOUTH BASS ROAD KISSIMMEE FL 34746 592654440 501(C)(3) 33000 0 MARKETING KISSIMMEEOSCEOLA C OF C 1425 EAST VINE STREET KISSIMMEE FL 34744 590319865 501(C)(3) 40000 0 MARKETING HEARTS OF REALITY 610 SYCAMORES ST STE 220 CELEBRATION FL 34747 834609830 501(C)(3) 37000 0 MARKETING OSCEOLA COUNTY HISTORICAL SOCIETY 750 N BASS ROAD KISSIMMEE FL 34746 592713072 501(C)(3) 15000 0 MARKETING SILVER SPURS CLUB 1875 SILVER SPUR LANE KISSIMMEE FL 34744 591111474 501(C)(3) 30000 0 MARKETING ST CLOUD CHAMBER OF COMMERCE 1200 NEW YORK AVENUE ST CLOUD FL 34769 590432372 501(C)(3) 13000 0 MARKETING ST CLOUD HERITAGE MUSEUM INC 1014 MASSACHUSETTS AVE ST CLOUD FL 34769 300472776 501(C)(3) 15000 0 MARKETING ST CLOUD MAIN STREET 903 PENNSYLVANIA AVENUE ST CLOUD FL 34769 593614025 501(C)(3) 5500 0 MARKETING ROTARY CLUB OF ST CLOUD INC PO BOX 702483 ST CLOUD FL 34770 592348477 501(C)(3) 10000 0 MARKETING 14 PART I, LINE 2: THE ORGANIZATION REQUIRES THE FOLLOWING REPORTS WITHIN 45 DAYS POST EVENT: ACTUAL BUDGET REPORT, VENDOR CATALOG, COPIES OF ALL INVOICES, ATTENDEE SURVEY SUMMARY AND MARKETING REPORT. ALL REPORTS ARE REVIEWED FOR FUND ALLOCATIONS. X X 0 0 0 DT MINICH CEO/PRESIDENT 416512 0 118993 0 0 0 13200 0 0 0 548705 0 0 0 MISTY JOHANGTEN COO 252527 0 64394 0 0 0 9049 0 0 0 325970 0 0 0 CASEY LEPPANEN CMO 179054 0 31525 0 0 0 8253 0 0 0 218832 0 0 0 JASON HOLIC SENIOR VP OF BUSINESS ANALYTICS & TE 174854 0 34871 0 0 0 7326 0 0 0 217051 0 0 0 JESSICA BEERS SENIOR DIRECTOR OF SPORTS DEVELOPMEN 150001 0 0 0 0 0 0 0 0 0 150001 0 0 0 FORM 990, PART VI, SECTION B, LINE 11B THE EXECUTIVE COMMITTEE OF THE ORGANIZATION REVIEWS THE 990 BEFORE IT IS FILED. FORM 990, PART VI, SECTION B, LINE 12C CONFLICT OF INTEREST POLICY IS OUTLINED IN OUR EMPLOYEE HANDBOOK AND DISCUSSED DURING ONBOARDING AND ORIENTATION. FORM 990, PART VI, SECTION B, LINE 15 COMPENSATION STUDY COMPLETED. THE CEO'S PERFORMANCE IS REVIEWED ANNUALLY BY THE EXECUTIVE COMMITTEE OF THE BOARD OF DIRECTORS. OTHER EXECUTIVE/OFFICERS ARE REVIEWED ANNUALLY BY THE CEO USING OUR PERFORMANCE EVALUATION PROCESS. FORM 990, PART VI, SECTION C, LINE 19 GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST.