2024-04-18T16:02:05-07:00 2023-12-31 990EZ 2023-01-01 872703808 HIDDEN WONDERS HIDD 6305066178 1591 Dana Avenue Palo Alto CA 94303 Kristina Lindsay Madriz Chief Operating Officer 6305066178 2024-04-15 Kristina Lindsay Madriz 999009999 1 1 11 1 AAL2 X 2023 2023-04-26 12:10:37Z X X https://hidden-wonders.org X X Non-Profit 23737 X 23737 0 0 0 0 0 0 0 0 0 0 0 0 0 0 23737 0 0 0 2055 0 0 36471 38526 -14789 65561 0 50772 65561 50772 0 0 0 0 65561 50772 0 0 65561 50772 Our Mission: To discover, describe and protect key insect species and other hidden wonders of nature and inspire the next generation to care for these crucial components of a healthy planet for the betterment of all. Our Purpose: Hidden Wonders aims to contribute to our understanding of the crucial role that insects play within a variety of ecosystems by discovering and explaining the behavior and interactions of insect species before they become extinct. By sharing the discoveries of new insect species and explaining their role in maintaining a healthy planet, we aim to inspire the protection of those species and their ecosystems into the future. Through collaborations with local communities, schools, and media outlets, Hidden Wonders share stories and interactive experiences in nature to build the next stewards of our planet. Programs (80% of budget): (30%) Insect lab & photo studio, (30%) Fieldwork & Collecting, (20%) Outreach. Overhead (20% of budget) divided evenly between Fundraising & Office Administration. We have documented through photography and illustration dozens of insect species for the contribution to scientific literature, books and magazines that reach general populations, and educational materials that reach children and youth. In the Insect Lab & Photo Studio there are discoveries made under the microscope. Over 100 species new to science have been found and are being described by the lead scientist/entomologist of Hidden Wonders. Insects have been collected and studied from various parts of the world. These findings have resulted in broadening the understanding of insect biodiversity and after studying and observing the behaviors, revealed the importance that insects play in their environments. Video calls with over a dozen classrooms of students from around the world have taken place from the lab and also from collecting sites in nature via satellite phone. Additionally, classroom visits and field trips with students have taken place in-person in multiple locations. Hidden Wonders helped to start a program called "Semillero" which brings children/families/community members into nature for intentional learning and connection with nature. This program continues in Patagonia, Chile (Instagram: @SemilleroForestSchool). At least 50 people have participated so far. Hidden Wonders is represented through social media channels, Instagram and LinkedIn. Hidden Wonders also has a website for everyone to visit and all they need is the internet (no accounts, unlike with social media). Fundraising is successful because of the personalized approach of meeting in-person with potential donors and giving presentations of the photography and work of Hidden Wonders. Follow up with donors includes through newsletters and emails, as well as postcards and in-person visits. Some donors also receive a framed photo of an insect taken by National Geographic Photographer and lead scientist of Hidden Wonders. These donor retention methods do not cost very much but have a huge impact on the maintenance of the relationships with donors. Small costs associated with admin/office include paying an accountant, website costs, social media manager, logo designer, and when necessary, legal aid. Other costs include covering basic office supplies and miscellaneous expenses. 0 34503 34503 Steve Colwell Treasurer 1 0 0 0 Ann Shulman Board Chair 1 0 0 0 Shawn Reifsteck Secretary 1 0 0 0 Isai Madriz Executive Director, Lead Entomologist 35 0 0 0 Kristina Lindsay Madriz Chief Operating Officer, Director of Development 35 0 0 0 Susan Lindsay Board Chair 1 0 0 0 Victor Rodriguez Media Director & Board Member 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Anneliese Scadden 1591 Dana Ave Palo Alto CA 94303 4086056460 0 0 0 0 0 0 0 0 0 0 0 NONE NONE 1 X 25 82353 23737 106115 0 0 25 82353 23737 106115 106115 0 0 25 82353 23737 106115 1 0 0 0 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED Form 990-EZ, Part I, Line 16 Lab equipment $10,978; outreach/networking $1439.93; other equipment $530.30; Other supplies $733.97; Field work travel $20,821.17; paypal fees $154.72; office expenses $809.20; postage $26.58; office supplies $976.74