2024-12-18T09:12:27-05:00 2024-08-31 383639675 WALKER FLUKE & SHELDON PLC 525 W APPLE STREET HASTINGS MI 49058 990 2023-09-01 381160980 WEST MICHIGAN TOURIST ASSOCIATION WEST 6162452217 721 KENMOOR AVENUE SE SUITE D GRAND RAPIDS MI 49546 DAN SIPPEL EXECUTIVE DIRECTOR 6162452217 2024-11-13 true false KATHERINE K SHELDON P00022438 2699459452 2024-11-13 2023 2024-10-15 13:58:12Z DAN SIPPEL 741 KENMOOR AVE GRAND RAPIDS MI 49456 722921 false X WWW.WMTA.ORG X 1917 MI TO PROMOTE VISITATION TO WEST MICHIGAN. WE ACCOMPLISH THIS GOAL THROUGH PRODUCING PUBLICATIONS AND DISTRIBUTING THEM THROUGH TRAVEL SHOWS, MEMBERS AND GENERATED INQUIRIES THROUGH THE WEBSITE. AT YEAR END WE HAD 768 MEMBERS. 17 17 0 491872 21563 224927 207925 99 9 596120 493424 821146 722921 0 0 0 0 0 794277 833001 794277 833001 26869 -110080 261001 153010 6097 8186 254904 144824 X TO PROMOTE VISITATION TO WEST MICHIGAN. WE ACCOMPLISH THIS GOAL THROUGH PRODUCING PUBLICATIONS AND DISTRIBUTING THEM THROUGH TRAVEL SHOWS, MEMBERS AND GENERATED INQUIRIES THROUGH THE WEBSITE. AT YEAR END WE HAD 768 MEMBERS. false false TO PROMOTE VISITATION TO WEST MICHIGAN. WE ACCOMPLISH THIS GOAL THROUGH PRODUCING PUBLICATIONS AND DISTRIBUTING THEM THROUGH TRAVEL SHOWS, MEMBERS AND GENERATED INQUIRIES THROUGH THE WEBSITE. AT YEAR END WE HAD 613 MEMBERS. TO PROMOTE VISITATION TO WEST MICHIGAN. WE ACCOMPLISH THIS GOAL THROUGH PRODUCING PUBLICATIONS AND DISTRIBUTING THEM THROUGH TRAVEL SHOWS, MEMBERS AND GENERATED INQUIRIES THROUGH THE WEBSITE. AT THE END OF THE YEAR WE HAD 613 MEMBERS. false false false true false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false true X 3 0 0 true true false false false false false false false X 17 17 false false false false false false false true true false false true false false false false false false X JESSICA HERREMA 6162452217 721 KENMOOR AVENUE SE STE D GRAND RAPIDS MI 49546 X JODIE BISSONETTE BOARD MEMBER 2.00 X 0 0 0 KIRSTEN BORGSTROM BOARD MEMBER 2.00 X 0 0 0 LINDA FREYBLER BOARD MEMBER 2.00 X 0 0 0 TIM HYGH 2ND VICE PRE 2.00 X X 0 0 0 ARAH JOHNSON BOARD MEMBER 2.00 X 0 0 0 DAVE LORENZ BOARD MEMBER 2.00 X 0 0 0 SAMMIE LUKASKIEWICZ BOARD MEMBER 2.00 X 0 0 0 BOB LUKENS BOARD MEMBER 2.00 X 0 0 0 NICK NERBONNE BOARD MEMBER 2.00 X 0 0 0 KYLE ORR BOARD MEMBER 2.00 X 0 0 0 CHRIS ROWLEY BOARD MEMBER 2.00 X 0 0 0 DAVE SERINO BOARD MEMBER 2.00 X 0 0 0 JENNIFER SISTRUNK TREASURER 2.00 X X 0 0 0 DIANNA STAMPFLER BOARD MEMBER 2.00 X 0 0 0 JEFF SWANSON PRESIDENT 2.00 X X 0 0 0 DIANE THOMPSON 1ST VICE PRE 2.00 X X 0 0 0 LARRY WOZNIAK BOARD MEMBER 2.00 X 0 0 0 false false false 21563 21563 PROGRAM SERVICE REVENUE 207925 207925 207925 9 9 TRAVEL GUIDES/MAPS 541800 491872 491872 OTHER REVENUE 1552 1552 493424 722921 207925 491872 1561 X 10278 9182 1096 7426 7426 3211 214 2997 21709 20594 1115 52059 48588 3471 13942 11466 2476 45133 41252 3881 5176 3623 1553 4959 3471 1488 PEO EXPENSE 369504 369504 PEO EXPENSE 79008 48668 30340 TRAVEL GUIDE PAPER 72022 72022 READERSHIP COSTS 42298 42298 106276 97135 9141 833001 775443 57558 0 222184 117840 27267 12818 11550 1650 20702 261001 153010 6097 8186 6097 8186 X 254904 144824 254904 144824 261001 153010 -110080 X true X false true false false false false FORM 990 - ORGANIZATION'S MISSION TO PROMOTE VISITATION TO WEST MICHIGAN. WE ACCOMPLISH THIS GOAL THROUGH PRODUCING PUBLICATIONS AND DISTRIBUTING THEM THROUGH TRAVEL SHOWS, MEMBERS AND GENERATED INQUIRIES THROUGH THE WEBSITE. AT YEAR END WE HAD 768 MEMBERS. FORM 990, PAGE 2, PART III, LINE 4D TO PROMOTE VISITATION TO WEST MICHIGAN. WE ACCOMPLISH THIS GOAL THROUGH PRODUCING PUBLICATIONS AND DISTRIBUTING THEM THROUGH TRAVEL SHOWS, MEMBERS AND GENERATED INQUIRIES THROUGH THE WEBSITE. AT THE END OF THE YEAR WE HAD 613 MEMBERS. FORM 990, PART V WEST MICHIGAN TOURIST ASSOCIATION UTILIZES A PROFESSIONAL EMPLOYER ORGANIZATION (PEO) AND THEREFORE DOES NOT REPORT EXPENSES FOR SALARIES, PAYROLL TAXES AND BENEFITS. ALL PEO EXPENSES ARE REPORTED AS OTHER EXPENSES. FORM 990, PAGE 6, PART VI, LINE 11B THE FORM 990 IS REVIEWED BY THE EXECUTIVE DIRECTOR BEFORE BEING SIGNED AND SENT IN. A COPY IS THEN KEPT ON FILE IN THE ACCOUNTING OFFICE ALONG WITH PRIOR YEARS; RETURNS. A COPY IS THEN PROVIDED TO EACH MEMBER OF THE EXECUTIVE COMMITTEE CONSISTING OF THE PRESIDENT, 1ST VP, 2ND VP, TREASURER AND MOST RECENT PAST PRESIDENT FOR THEIR REVIEW AT THE NEXT BOARD OF DIRECTORS MEETING. FORM 990, PAGE 6, PART VI, LINE 19 THE OFFICE IS OPEN TO THE PUBLIC AT ALL TIMES DURING REGULAR BUSINESS HOURS AND FINANCIAL STATEMENTS CAN BE VIEWED AT ANY TIME DURING THOSE HOURS. FORM 990, PART IX, LINE 24E POSTAGE 20,825 0 0 INTERNET AD EXPENSE 17,353 0 0 LIGHT HOUSE MAP PRINTING 11,860 0 0 TAXES 10,971 0 0 TRAVEL SHOW EXPENSES 7,175 0 0 CELLULAR 5,682 678 0 BAD DEBT 0 5,450 0 SERVICE CHARGE EXPENSE 3,631 1,319 0 TRAVEL SHOW EXPENSES 4,784 0 0 BOARD PLAQUES & AWARDS 3,742 949 0 BOARD COMMITTEE EXPENSE 4,208 0 0 DUES & SUBSCRIPTION 2,312 426 0 MISCELLANEOUS 1,150 137 0 DUES & SUBSCRIPTIONS 1,259 0 0 MARKETING PLAN EXPENSES 1,070 0 0 SALES SUPPLIES 660 0 0 EQUIPMENT RENTAL 453 182 0 TOTAL 97,135 9,141 0