2024-12-16T13:31:35-06:00 2024-06-30 473535842 DAVIS FARR LLP 18201 VON KARMAN AVE SUITE 1100 IRVINE CA 92612 990 2023-07-01 330702738 CARLSBAD CONVENTION & VISITORS BUREAU CARL 7602488478 POBOX - 2086 CARLSBAD CA 92018 KIM SIDORIAK PRESIDENT & CEO 7602488478 2024-12-16 1 1 TRITIA FOSTER P02164134 9494742020 2023 2024-10-15 13:58:12Z KIM SIDORIAK POBOX - 2086 CARLSBAD CA 92018 14887369 0 X WWW.VISITCARLSBAD.COM X 1997 CA PROMOTE CARLSBAD, CALIFORNIA AS A TRAVEL DESTINATION TO GENERATE OVERNIGHT STAYS. 7 7 7 7 0 0 4169701 14816331 0 0 0 71038 149000 0 4318701 14887369 0 0 0 0 890856 1041353 0 0 0 3409975 5875846 4300831 6917199 17870 7970170 1459979 9374820 1405091 1349762 54888 8025058 VISIT CARLSBAD PROMOTES AND ELEVATES THE PERCEPTION OF CARLSBAD THROUGH INNOVATIVE PROGRAMS THAT ENHANCE THE VISITOR ECONOMY WHILE PRESERVING THE EXCEPTIONAL QUALITY OF LIFE. 0 0 GENERATED EARNED MEDIA PLACEMENTS TOTALING 625 MILLION IMPRESSIONS. SUPPORTED 90 CONFERENCE GROUPS BOOKING CARLSBAD WITH GROUP INCENTIVE PROGRAM, GENERATING OVER 56,000 GROUP ROOM NIGHTS AND $18.6 MILLION IN GROUP ROOM REVENUE. EXECUTED TWO MAJOR NEED PERIOD ADVERTISING CAMPAIGNS, WHICH GENERATED 187,000 INCREMENTAL ROOM NIGHTS AND $155 MILLION IN INCREMENTAL TOURISM REVENUE. TOURISM IN CARLSBAD GENERATED $33 MILLION OF TRANSIENT OCCUPANCY TAX REVENUES INTO THE CITY OF CARLSBAD'S GENERAL FUND IN FISCAL YEAR 2024. ESTABLISHED ORGANIZATION'S VALUES, EARNED GREEN BUSINESS CERTIFICATION AND RECOGNIZED IN CARLSBAD CHAMBER OF COMMERCE'S CBAD AWARDS FOR BEST PLACE TO WORK (SMALL BUSINESS). 0 0 0 0 0 0 0 0 0 1 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 27 0 7 1 0 0 0 0 0 0 0 0 X 7 7 0 0 1 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 0 0 X KIM SIDORIAK 7602488478 POBOX 2086 CARLSBAD CA 92018 ROB STIRLING VICE CHAIRPERSON 1.00 X X 0 0 0 MICHELLE ZWIREK SECRETARY/TREASURER 1.00 X X 0 0 0 NICOLE BUCZEK DIRECTOR 1.00 X 0 0 0 YOLANDA HARTLEY DIRECTOR 1.00 X 0 0 0 TIM STRIPE CHAIRPERSON 1.00 X X 0 0 0 KURT STOCKS DIRECTOR 1.00 X 0 0 0 BRYAN HART DIRECTOR 1.00 X 0 0 0 KIMBERLY SIDORIAK PRESIDENT & CEO 40.00 X 236263 0 34202 MARK RUDYK VP MARKETING & COMMUNICATIONS 40.00 X 141797 0 21791 JED ARROGANTE BUSINESS DEVELOPMENT MANAGER 40.00 X 106172 0 17073 484232 0 73066 3 0 1 0 62ABOVE 5345 TOWNE SQ DR 170 PLANO TX 75024 PAID ADVERTISING & CAMPAIGN MEDIA PLANNI 1231500 CIRCUIT TRANSIT INC 501 E LAS OLAS BLVD STE 300 FORT LAUDERDALE FL 33301 TRANSPORTATION SERVICES PILOT PROGRAM 265644 BRAND USA 1725 EYE ST NW 8TH FL WASHINGTON DC DC 20006 GLOBAL MARKETING PROGRAMS 260000 DIGITAL EDGE 2705 DOUGHERTY FERRY STE 201 ST LOUIS MO 63109 MEETINGS MARKETING PROGRAM 164500 DATAFY LLC 5974 FASHION POINT DR STE 200 SOUTH OGDEN UT 84403 DATA DASHBOARD AND PAID ADVERTISING 136000 5 14092948 723383 14816331 71038 71038 14887369 0 0 71038 X 462570 422890 13882 86808 55203 27402 2208671 16366 70560 99445 3719 21380 PUBLIC RELATIONS AND EV 789390 TRANSPORTATION GRANT 769664 GROUP INCENTIVE PROGRAM 570550 BUSINESS DEVELOPMENT 456720 841979 6917199 1092285 3058419 4057416 1804939 72742 218598 18595 4959 17355 13636 277597 221812 1459979 9374820 233591 503489 944463 619982 227037 226291 1405091 1349762 X 54888 8025058 54888 8025058 1459979 9374820 7970170 0 X X 0 1 X 1 0 18595 4959 13636 13636 LEASE LIABILITY 226291 226291 14887369 0 14887369 0 14887369 6917199 0 6917199 0 6917199 X X X 0 0 0 KIMBERLY SIDORIAK PRESIDENT & CEO 205513 0 30750 0 0 0 9072 0 25130 0 270465 0 0 0 MARK RUDYK VP MARKETING & COMMUNICATIONS 129447 0 12350 0 0 0 5774 0 16017 0 163588 0 0 0 FORM 990, PART VI, SECTION A, LINE 4 AMENDED AND RESTATED BYLAWS WERE ADOPTED ON JULY 24, 2023 AND ARE AVAILABLE ON REQUEST. FORM 990, PART VI, SECTION B, LINE 11B THE RETURN IS REVIEWED BY THE PRESIDENT/CEO AND DIRECTOR OF FINANCE AND ADMINISTRATION, THEN GIVEN TO THE FULL BOARD FOR REVIEW. FORM 990, PART VI, SECTION B, LINE 12C ALL INTERESTED PERSONS (DIRECTOR, OFFICER, OR MEMBER OF A COMMITTEE WITH BOARD DELEGATED POWERS) REVIEW THE POLICY AND SIGN ANNUAL CONFLICT OF INTEREST STATEMENT. FORM 990, PART VI, SECTION B, LINE 15A THE COMPENSATION OF THE CEO IS DETERMINED THROUGH A SEARCH COMMITTEE CONSISTING OF SELECT MEMBERS OF BOARD OF CCVB AND A 3RD PARTY FIRM. FOR VP, THE PRESIDENT/CEO OBTAINED SALARY INFORMATION FOR OTHER SOUTHERN CALIFORNIA DMOS & SIMILAR MANAGEMENT POSITIONS. FORM 990, PART VI, SECTION C, LINE 19 ALL DOCUMENTS ARE AVAILABLE UPON REQUEST FROM THE PUBLIC. FORM 990, PART IX, LINE 24E CREATIVE PRODUCTION 415,462. MARKET RESEARCH 255,579. EVENT GRANTS 170,938. FORM 990 PART XII LINE 2C THE PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.