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        <PersonNm>SONDRA CORBITT</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
        <AverageHoursPerWeekRt>1.00</AverageHoursPerWeekRt>
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        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>STACY BROWN</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>RICKY PATEL</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
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        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>STEPHEN HIGHTOWER</PersonNm>
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        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>WALT LEGER</PersonNm>
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      <Form990PartVIISectionAGrp>
        <PersonNm>KYLE EDMISTON</PersonNm>
        <TitleTxt>IMMEDIATE PAST CHAIR</TitleTxt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>ALANA COOPER</PersonNm>
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      <Form990PartVIISectionAGrp>
        <PersonNm>RALPH NEY</PersonNm>
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      <Form990PartVIISectionAGrp>
        <PersonNm>DONNA O'DANIELS</PersonNm>
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        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>NELSON GUMM</PersonNm>
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        <OfficerInd>X</OfficerInd>
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        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
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      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>CHRIS LANDRY</PersonNm>
        <TitleTxt>PRESIDENT/CEO</TitleTxt>
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      </Form990PartVIISectionAGrp>
      <Form990PartVIISectionAGrp>
        <PersonNm>JILL KIDDER</PersonNm>
        <TitleTxt>PRESIDENT/CEO (THRU 6/2023)</TitleTxt>
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        <OfficerInd>X</OfficerInd>
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        <ReportableCompFromRltdOrgAmt>0</ReportableCompFromRltdOrgAmt>
        <OtherCompensationAmt>0</OtherCompensationAmt>
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      <TotalReportableCompFromOrgAmt>79617</TotalReportableCompFromOrgAmt>
      <TotReportableCompRltdOrgAmt>0</TotReportableCompRltdOrgAmt>
      <TotalOtherCompensationAmt>2427</TotalOtherCompensationAmt>
      <IndivRcvdGreaterThan100KCnt>0</IndivRcvdGreaterThan100KCnt>
      <FormerOfcrEmployeesListedInd>0</FormerOfcrEmployeesListedInd>
      <TotalCompGreaterThan150KInd>0</TotalCompGreaterThan150KInd>
      <CompensationFromOtherSrcsInd>0</CompensationFromOtherSrcsInd>
      <CntrctRcvdGreaterThan100KCnt>0</CntrctRcvdGreaterThan100KCnt>
      <ProgramServiceRevenueGrp>
        <Desc>PRINTING AND DIGITAL</Desc>
        <BusinessCd>541800</BusinessCd>
        <TotalRevenueColumnAmt>1346125</TotalRevenueColumnAmt>
        <UnrelatedBusinessRevenueAmt>1346125</UnrelatedBusinessRevenueAmt>
      </ProgramServiceRevenueGrp>
      <ProgramServiceRevenueGrp>
        <Desc>EDUCATION AND MARKETING CAMPAIGN</Desc>
        <BusinessCd>900099</BusinessCd>
        <TotalRevenueColumnAmt>1205514</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>1205514</RelatedOrExemptFuncIncomeAmt>
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      <ProgramServiceRevenueGrp>
        <Desc>MEMBERSHIP DUES</Desc>
        <BusinessCd>900099</BusinessCd>
        <TotalRevenueColumnAmt>257505</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>257505</RelatedOrExemptFuncIncomeAmt>
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      <TotalProgramServiceRevenueAmt>2809144</TotalProgramServiceRevenueAmt>
      <InvestmentIncomeGrp>
        <TotalRevenueColumnAmt>9375</TotalRevenueColumnAmt>
        <ExclusionAmt>9375</ExclusionAmt>
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      <GrossAmountSalesAssetsGrp>
        <SecuritiesAmt>654857</SecuritiesAmt>
      </GrossAmountSalesAssetsGrp>
      <LessCostOthBasisSalesExpnssGrp>
        <SecuritiesAmt>645006</SecuritiesAmt>
      </LessCostOthBasisSalesExpnssGrp>
      <GainOrLossGrp>
        <SecuritiesAmt>9851</SecuritiesAmt>
      </GainOrLossGrp>
      <NetGainOrLossInvestmentsGrp>
        <TotalRevenueColumnAmt>9851</TotalRevenueColumnAmt>
        <ExclusionAmt>9851</ExclusionAmt>
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      <OtherRevenueMiscGrp>
        <Desc>ADMINISTRATION INCOME</Desc>
        <BusinessCd>900099</BusinessCd>
        <TotalRevenueColumnAmt>103565</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>103565</RelatedOrExemptFuncIncomeAmt>
      </OtherRevenueMiscGrp>
      <OtherRevenueMiscGrp>
        <Desc>GOVERNMENTAL ACTION</Desc>
        <BusinessCd>900099</BusinessCd>
        <TotalRevenueColumnAmt>80445</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>80445</RelatedOrExemptFuncIncomeAmt>
      </OtherRevenueMiscGrp>
      <OtherRevenueTotalAmt>184010</OtherRevenueTotalAmt>
      <TotalRevenueGrp>
        <TotalRevenueColumnAmt>3012380</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>1647029</RelatedOrExemptFuncIncomeAmt>
        <UnrelatedBusinessRevenueAmt>1346125</UnrelatedBusinessRevenueAmt>
        <ExclusionAmt>19226</ExclusionAmt>
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      <CompCurrentOfcrDirectorsGrp>
        <TotalAmt>82044</TotalAmt>
      </CompCurrentOfcrDirectorsGrp>
      <OtherSalariesAndWagesGrp>
        <TotalAmt>612567</TotalAmt>
      </OtherSalariesAndWagesGrp>
      <PensionPlanContributionsGrp>
        <TotalAmt>9288</TotalAmt>
      </PensionPlanContributionsGrp>
      <OtherEmployeeBenefitsGrp>
        <TotalAmt>69757</TotalAmt>
      </OtherEmployeeBenefitsGrp>
      <PayrollTaxesGrp>
        <TotalAmt>46262</TotalAmt>
      </PayrollTaxesGrp>
      <FeesForServicesLegalGrp>
        <TotalAmt>7780</TotalAmt>
      </FeesForServicesLegalGrp>
      <FeesForServicesAccountingGrp>
        <TotalAmt>35625</TotalAmt>
      </FeesForServicesAccountingGrp>
      <FeesForSrvcInvstMgmntFeesGrp>
        <TotalAmt>8473</TotalAmt>
      </FeesForSrvcInvstMgmntFeesGrp>
      <FeesForServicesOtherGrp>
        <TotalAmt>7551</TotalAmt>
      </FeesForServicesOtherGrp>
      <AdvertisingGrp>
        <TotalAmt>1173784</TotalAmt>
      </AdvertisingGrp>
      <OfficeExpensesGrp>
        <TotalAmt>449273</TotalAmt>
      </OfficeExpensesGrp>
      <InformationTechnologyGrp>
        <TotalAmt>43451</TotalAmt>
      </InformationTechnologyGrp>
      <OccupancyGrp>
        <TotalAmt>48171</TotalAmt>
      </OccupancyGrp>
      <TravelGrp>
        <TotalAmt>227501</TotalAmt>
      </TravelGrp>
      <ConferencesMeetingsGrp>
        <TotalAmt>30308</TotalAmt>
      </ConferencesMeetingsGrp>
      <InterestGrp>
        <TotalAmt>739</TotalAmt>
      </InterestGrp>
      <DepreciationDepletionGrp>
        <TotalAmt>5808</TotalAmt>
      </DepreciationDepletionGrp>
      <InsuranceGrp>
        <TotalAmt>11346</TotalAmt>
      </InsuranceGrp>
      <OtherExpensesGrp>
        <Desc>GOVERNMENTAL ACTION</Desc>
        <TotalAmt>33675</TotalAmt>
      </OtherExpensesGrp>
      <OtherExpensesGrp>
        <Desc>PROXY TAX</Desc>
        <TotalAmt>17366</TotalAmt>
      </OtherExpensesGrp>
      <OtherExpensesGrp>
        <Desc>EQUIPMENT RENTALS</Desc>
        <TotalAmt>13948</TotalAmt>
      </OtherExpensesGrp>
      <OtherExpensesGrp>
        <Desc>MISCELLANEOUS EXPENSE</Desc>
        <TotalAmt>10937</TotalAmt>
      </OtherExpensesGrp>
      <TotalFunctionalExpensesGrp>
        <TotalAmt>2945654</TotalAmt>
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      <CashNonInterestBearingGrp>
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        <EOYAmt>203936</EOYAmt>
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      <AccountsReceivableGrp>
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        <EOYAmt>229652</EOYAmt>
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      <PrepaidExpensesDefrdChargesGrp>
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        <EOYAmt>3610</EOYAmt>
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      <LandBldgEquipAccumDeprecAmt>64051</LandBldgEquipAccumDeprecAmt>
      <LandBldgEquipBasisNetGrp>
        <BOYAmt>9537</BOYAmt>
        <EOYAmt>14594</EOYAmt>
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      <InvestmentsOtherSecuritiesGrp>
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        <EOYAmt>552647</EOYAmt>
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        <EOYAmt>201147</EOYAmt>
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      <TotalAssetsGrp>
        <BOYAmt>1000321</BOYAmt>
        <EOYAmt>1205586</EOYAmt>
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      <AccountsPayableAccrExpnssGrp>
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        <EOYAmt>195094</EOYAmt>
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      <DeferredRevenueGrp>
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        <EOYAmt>255220</EOYAmt>
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      <OtherLiabilitiesGrp>
        <BOYAmt>54648</BOYAmt>
        <EOYAmt>201148</EOYAmt>
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      <TotalLiabilitiesGrp>
        <BOYAmt>590791</BOYAmt>
        <EOYAmt>651462</EOYAmt>
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      <OrganizationFollowsFASB117Ind>X</OrganizationFollowsFASB117Ind>
      <NoDonorRestrictionNetAssetsGrp>
        <BOYAmt>409530</BOYAmt>
        <EOYAmt>554124</EOYAmt>
      </NoDonorRestrictionNetAssetsGrp>
      <TotalNetAssetsFundBalanceGrp>
        <BOYAmt>409530</BOYAmt>
        <EOYAmt>554124</EOYAmt>
      </TotalNetAssetsFundBalanceGrp>
      <TotLiabNetAssetsFundBalanceGrp>
        <BOYAmt>1000321</BOYAmt>
        <EOYAmt>1205586</EOYAmt>
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      <ReconcilationRevenueExpnssAmt>66726</ReconcilationRevenueExpnssAmt>
      <NetUnrlzdGainsLossesInvstAmt>77868</NetUnrlzdGainsLossesInvstAmt>
      <OtherChangesInNetAssetsAmt>0</OtherChangesInNetAssetsAmt>
      <MethodOfAccountingAccrualInd>X</MethodOfAccountingAccrualInd>
      <AccountantCompileOrReviewInd>1</AccountantCompileOrReviewInd>
      <AcctCompileOrReviewBasisGrp>
        <SeparateBasisFinclStmtInd>X</SeparateBasisFinclStmtInd>
      </AcctCompileOrReviewBasisGrp>
      <FSAuditedInd>0</FSAuditedInd>
      <AuditCommitteeInd>0</AuditCommitteeInd>
      <FederalGrantAuditRequiredInd>0</FederalGrantAuditRequiredInd>
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    <IRS990ScheduleC documentId="RetDoc1039700001">
      <SubstantiallyAllDuesNondedInd>0</SubstantiallyAllDuesNondedInd>
      <OnlyInHouseLobbyingInd>0</OnlyInHouseLobbyingInd>
      <AgreeCarryoverPriorYearInd>0</AgreeCarryoverPriorYearInd>
      <DuesAssessmentsAmt>257505</DuesAssessmentsAmt>
      <NonDeductibleLbbyngPltclCYAmt>33675</NonDeductibleLbbyngPltclCYAmt>
      <NonDeductibleLbbyngPltclTotAmt>33675</NonDeductibleLbbyngPltclTotAmt>
      <TaxableAmt>33675</TaxableAmt>
    </IRS990ScheduleC>
    <IRS990ScheduleD documentId="RetDoc1040000001">
      <OtherLandBuildingsGrp>
        <OtherCostOrOtherBasisAmt>78645</OtherCostOrOtherBasisAmt>
        <DepreciationAmt>64051</DepreciationAmt>
        <BookValueAmt>14594</BookValueAmt>
      </OtherLandBuildingsGrp>
      <TotalBookValueLandBuildingsAmt>14594</TotalBookValueLandBuildingsAmt>
      <OtherSecuritiesGrp>
        <Desc>INVESTMENTS</Desc>
        <BookValueAmt>552647</BookValueAmt>
        <MethodValuationCd>C</MethodValuationCd>
      </OtherSecuritiesGrp>
      <TotalBookValueSecuritiesAmt>552647</TotalBookValueSecuritiesAmt>
      <OtherAssetsOrgGrp>
        <Desc>RIGHT OF USE ASSETS</Desc>
        <BookValueAmt>201147</BookValueAmt>
      </OtherAssetsOrgGrp>
      <TotalBookValueOtherAssetsAmt>201147</TotalBookValueOtherAssetsAmt>
      <OtherLiabilitiesOrgGrp>
        <Desc>LEASE LIABILITY</Desc>
        <Amt>201148</Amt>
      </OtherLiabilitiesOrgGrp>
      <TotalLiabilityAmt>201148</TotalLiabilityAmt>
      <FootnoteTextInd>X</FootnoteTextInd>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART X, LINE 2:</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ASSOCIATION IS A NON-PROFIT ORGANIZATION AND IS EXEMPT FROM INCOME TAXES UNDER INTERNAL REVENUE CODE SECTION 501(C)(6); HOWEVER, CERTAIN ADVERTISING OR MARKETING PRODUCTS OFFERED BY THE ASSOCIATION ARE NOT CONSIDERED TAX EXEMPT AND ARE SUBJECT TO TAXATION AS UNRELATED BUSINESS INCOME. THE ACCRUAL BASIS OF ACCOUNTING IS USED FOR TAX PURPOSES, WITH OVERHEAD BEING ALLOCATED BASED UPON A PERCENTAGE OF TOTAL REVENUES. DEFERRED INCOME TAX ASSETS AND LIABILITIES ARE COMPUTED ANNUALLY FOR TEMPORARY DIFFERENCES BETWEEN THE FINANCIAL STATEMENTS AND TAX BASIS OF ASSETS AND LIABILITIES THAT WILL RESULT IN TAXABLE OR DEDUCTIBLE AMOUNTS IN THE FUTURE BASED ON ENACTED TAX LAWS AND RATES APPLICABLE TO THE PERIODS IN WHICH TEMPORARY DIFFERENCES ARE EXPECTED TO AFFECT TAXABLE INCOME. VALUATION ALLOWANCES ARE ESTABLISHED WHEN NECESSARY TO REDUCE DEFERRED TAX ASSETS TO THE AMOUNT EXPECTED TO BE REALIZED. THE ASSOCIATION HAS EVALUATED ITS POSITION REGARDING THE ACCOUNTING FOR UNCERTAIN INCOME TAX POSITIONS AND DOES NOT BELIEVE THAT IT HAS ANY MATERIAL UNCERTAIN TAX POSITIONS.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleD>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION A, LINE 3</FormAndLineReferenceDesc>
        <ExplanationTxt>LOUISIANA TRAVEL PROMOTION ASSOCIATION CONTRACTED TWO PEOPLE TO DELEGATE CONTROL.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION A, LINE 6</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ORGANIZATION HAS VOTING MEMBERS.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION A, LINE 7A</FormAndLineReferenceDesc>
        <ExplanationTxt>MEMBERS SELECT AND VOTE FOR GOVERNING BODY.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 11B</FormAndLineReferenceDesc>
        <ExplanationTxt>THE FINANCE DIRECTOR RECEIVES THE TAX RETURN AND REVIEWS IT, THEN PASSES IT TO THE PRESIDENT/CEO WHO REVIEWS IT AND SIGNS IT.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 12C</FormAndLineReferenceDesc>
        <ExplanationTxt>BYLAWS OUTLINE A PROCESS THROUGH THE MONTHLY BUDGET AND FINANICAL MEETING THAT PROVIDE FOR MONTHLY REPORTING TO EXECUTIVE COMMITTEE WITH FINAL APPROVAL AT QUARTERLY BOARD MEETINGS.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION C, LINE 19</FormAndLineReferenceDesc>
        <ExplanationTxt>LOUISIANA TRAVEL PROMOTION ASSOCIATION MAKES ITS FORM 1023, 990 AND 990T AVAILABLE UPON REQUEST.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
  </ReturnData>
</Return>