2024-11-15T10:42:17-06:00 2022-12-31 474526160 EFPR GROUP CPAS PLLC 6390 MAIN STREET SUITE 200 WILLIAMSVILLE NY 14221 990 2022-01-01 131996451 MEDIA RATING COUNCIL INC MEDI 2129720300 420 LEXINGTON AVENUE 343 NEW YORK NY 10170 GEORGE W IVIE CEO & EXECUTIVE DIRECTOR 2129720300 2024-11-14 1 0 DAVID A URBAN CPA P00630018 7166340700 2024-11-14 2022 2024-10-15 13:58:12Z GEORGE W IVIE 420 LEXINGTON AVENUE 343 NEW YORK NY 10170 3173236 0 X MEDIARATINGCOUNCIL.ORG X 1963 DE SECURE FOR THE MEDIA INDUSTRY AND RELATED USERS MEASUREMENT SERVICES THAT ARE VALID, RELIABLE, AND EFFECTIVE; TO EVOLVE AND DETERMINE MINIMUM DISCLOSURE AND ETHICAL CRITERIA FOR MEDIA AUDIENCE MEASUREMENT SERVICES; AND TO PROVIDE AND ADMINISTER AN AUDIT. 164 164 7 0 0 0 0 0 2576653 2969488 1282 12558 7050 191190 2584985 3173236 0 0 0 0 2372174 2517518 0 0 0 608958 627679 2981132 3145197 -396147 28039 4139238 2933862 3142054 1908639 997184 1025223 X TO SECURE FOR THE MEDIA INDUSTRY AND RELATED USERS MEASUREMENT SERVICES THAT ARE VALID, RELIABLE AND EFFECTIVE; TO EVOLVE AND DETERMINE MINIMUM DISCLOSURE AND ETHICAL CRITERIA FOR MEASUREMENT SERVICES; TO PROVIDE AND ADMINISTER AN AUDIT SYSTEM DESIGNED TO INFORM USERS AS TO WHETHER SUCH MEASUREMENTS ARE CONDUCTED IN CONFORMANCE WITH THE CRITERIA AND PROCEDURES DEVELOPED. 0 0 3145197 2969488 DETERMINE CRITERIA FOR AUDIENCE MEASUREMENT SERVICES, ADMINISTER SYSTEM OF ACCREDITATION FOR THESE SERVICES AND AN AUDIT SYSTEM TO ENSURE USERS THAT AUDIENCE MEASUREMENTS ARE CONDUCTED IN CONFORMITY WITH THE CRITERIA. 3145197 0 0 0 0 0 0 0 0 0 1 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 3 0 1 7 1 0 0 0 0 0 0 0 0 X 164 164 0 0 0 0 1 1 0 1 1 0 0 0 0 0 0 1 1 0 X GEORGE W IVIE 2129720300 420 LEXINGTON AVENUE 343 NEW YORK NY 10170 ABCARIAN KELLY BOARD MEMBER 1.00 X 0 0 0 ADAMS KERRI L BOARD MEMBER 1.00 X 0 0 0 ALMARAZ FRIDA BOARD MEMBER 1.00 X 0 0 0 ANEKSTEIN SCOTT BOARD MEMBER 1.00 X 0 0 0 ARNOLD JOANNE BOARD MEMBER (AS OF 12/7/22) 1.00 X 0 0 0 ATIENZA 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0 0 YOUGER KAREN BOARD MEMBER 1.00 X 0 0 0 YU YIYAN BOARD MEMBER 1.00 X 0 0 0 ZAYAS MITCH BOARD MEMBER 1.00 X 0 0 0 HELLER DR GARY ASSISTANT TREASURER & BOARD MEMBER 1.00 X X 0 0 0 IVIE GEORGE CEO, EXECUTIVE DIRECTOR 40.00 X 546500 0 32842 GUNZERATH DAVID SVP, ASSOCIATE DIRECTOR 40.00 X 277077 0 32842 PINELLI RONALD SVP, DIGITAL RESEARCH AND STANDARDS 40.00 X 399826 0 45999 TORRIERI ANTHONY SVP, ASSOCIATE DIRECTOR 40.00 X 327216 0 0 OLIVERI LARIS MEDIA RESEARCH AUDIT PROJECTS DIRECTOR 40.00 X 290592 0 16140 1841211 0 127823 5 0 1 0 WAKE ASPEN LLC 433 FOREST TRAIL BROOKFIELD CT 06804 MEDIA RESEARCH CONSULTING SERVICES 205660 1 MEMBERSHIP DUES 900099 2969488 2969488 2969488 12558 12558 PPP LOAN FORGIVENESS 900099 191190 191190 191190 3173236 2969488 0 203748 1550619 622809 54894 180949 108247 95879 205660 23639 14855 767 161450 13326 1238 36 3000 93774 DUES & SUBSCRIPTIONS 11956 MISCELLANEOUS 1136 SECRETARY OF STATE OF D 458 CREDIT CARD FEES 282 223 3145197 248293 152756 3764261 2657694 2800 2800 136830 86850 52980 49980 1746 69158 70632 4139238 2933862 232991 41801 1073448 1040829 1835615 826009 3142054 1908639 X 997184 1025223 997184 1025223 4139238 2933862 28039 0 X 0 0 0 136830 86850 49980 49980 DEFERRED RENT 69429 DUE TO AUDITORS - AUDIENCE MEASUREMENT AUDITING SERVICES 756580 826009 X X X 0 0 0 IVIE GEORGE CEO, EXECUTIVE DIRECTOR 546500 0 0 0 0 0 0 0 32842 0 579342 0 0 0 PINELLI RONALD SVP, DIGITAL RESEARCH AND STANDARDS 399826 0 0 0 0 0 0 0 45999 0 445825 0 0 0 TORRIERI ANTHONY SVP, ASSOCIATE DIRECTOR 327216 0 0 0 0 0 0 0 0 0 327216 0 0 0 GUNZERATH DAVID SVP, ASSOCIATE DIRECTOR 277077 0 0 0 0 0 0 0 32842 0 309919 0 0 0 OLIVERI LARIS MEDIA RESEARCH AUDIT PROJECTS DIRECT 290592 0 0 0 0 0 0 0 16140 0 306732 0 0 0 FORM 990, PART VI, SECTION A, LINE 6 THE ORGANIZATION HAS THREE KINDS OF MEMBERS: ACTIVE, SMALL BUSINESS, AND ASSOCIATE NON-VOTING. FORM 990, PART VI, SECTION A, LINE 7A THE ORGANIZATION CONSISTS OF THREE KINDS OF MEMBERS: ACTIVE, SMALL BUSINESS, AND ASSOCIATE NONVOTING. EACH ACTIVE OR SMALL BUSINESS MEMBER, UPON PAYMENT OF ALL REQUIRED DUES, SHALL BE ENTITLED,AT EVERY MEETING OF MEMBERS, TO ONE VOTE. EACH MEMBER SHALL HAVE THE RIGHT TO APPOINT ONE DIRECTOR TO THE BOARD OF DIRECTORS AND TO ELECT FROM THE OPERATING COMMITTEE TO WHICH IT IS ASSIGNED. ASSOCIATE NON-VOTING MEMBERS SHALL HAVE ONLY NON-VOTING RIGHTS AND PRIVILEGES AS MAY BE PRESCRIBED FROM TIME TO TIME BY THE BOARD OF DIRECTORS. FORM 990, PART VI, SECTION B, LINE 11B MEDIA RATING COUNCIL, INC.'S ("MRC") EXECUTIVE COMMITTEE IS RESPONSIBLE FOR CONDUCTING A DETAILED REVIEW OF MRC'S FINANCIALS AND AS SUCH HAS ACCESS TO THE FORM 990. THE FORM 990 IS ALSO AVAILABLE TO MRC BOARD MEMBERS UPON REQUEST. FORM 990, PART VI, SECTION B, LINE 15 LINE 15A: MRC HAS AN EXECUTIVE COMMITTEE (EC), WHICH MEETS AT THE END OF THE YEAR, TO DISCUSS BUDGETS AND COMPENSATION FOR THE CEO & EXECUTIVE DIRECTOR. THE EC CONSISTS OF THE CEO & EXECUTIVE DIRECTOR, THE CHAIRPERSON OF THE BOARD OF DIRECTORS, AND THE CHAIRPERSON OF EACH OPERATING COMMITTEE ESTABLISHED BY THE BOARD OF DIRECTORS. THE CEO & EXECUTIVE DIRECTOR RECUSES HIMSELF FROM ALL DISCUSSIONS RELATING TO HIS COMPENSATION. THE EC TAKES INTO ACCOUNT COMPARABILITY DATA FROM SIMILAR ORGANIZATIONS WHEN CONSIDERING HIS COMPENSATION. CONTEMPORANEOUS SUBSTANTIATION OF THE COMPENSATION DISCUSSIONS AND DETERMINATION REGARDING THE COMPENSATION ARRANGEMENT IS DOCUMENTED IN THE BOARD MINUTES. LINE 15B: THE EC REVIEWS AND APPROVES COMPENSATION MATTERS FOR THE OFFICERS OF MRC. OFFICERS ARE NOT PRESENT AT MEETINGS WHEN THEIR COMPENSATION IS UNDER DISCUSSION. CONTEMPORANEOUS SUBSTANTIATION OF THE COMPENSATION DISCUSSIONS AND DETERMINATION REGARDING THE COMPENSATION ARRANGEMENT IS DOCUMENTED IN THE BOARD MINUTES. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION DOES NOT MAKE ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY OR FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC.