2024-11-14T16:23:29-06:00 2024-06-30 410746749 CLIFTONLARSONALLEN LLP 1525 VALLEY CENTER PARKWAY STE 300 BETHLEHEM PA 180172285 990 2023-07-01 232327944 LEHIGH VALLEY CONVENTION AND VISITORS BUREAU INC DBA DISCOVER LEHIGH VALLEY LEHI 6108829200 1250 SIMON BLVD K102 EASTON PA 18042 ALEX MICHAELS PRESIDENT 6108829200 2024-11-13 1 0 CARY J GIACALONE II CPA P01799465 6104335501 2024-11-05 2023 2024-10-15 13:58:12Z ALEX MICHAELS 1250 SIMON BLVD K102 EASTON PA 18042 4841034 0 X WWW.DISCOVERLEHIGHVALLEY.COM X 1984 PA TO PROMOTE AND DEVELOP LEHIGH VALLEY AS A LEISURE AND BUSINESS TRAVEL DESTINATION. 20 20 9 20 0 0 0 4792893 4755522 24390 19090 22751 3188 1000 4777800 4841034 0 0 0 0 924190 954856 0 0 0 3953857 3917660 4878047 4872516 -100247 -31482 5224245 5124275 935243 866755 4289002 4257520 X TO LEAD MARKETING AND SALES EFFORT DIRECTED TOWARD INCREASING VISITORS IN THE GROUP TOUR, SPORTS, MEETINGS, CONVENTIONS AND LEISURE MARKETS AND WORKS ACTIVELY WITHIN LEHIGH VALLEY TO ASSIST IN THE DEVELOPMENT, IMPROVEMENT, AND EXPANSION OF VISITOR RELATED FACILITIES, ATTRACTIONS AND EVENTS. 0 0 2414828 25390 DISCOVER LEHIGH VALLEY BUILDS THE REGION'S ECONOMY AND IMAGE THROUGH DESTINATION MARKETING THAT INCREASES THE NUMBER OF LEISURE AND BUSINESS VISITORS, THE NUMBER OF NIGHTS THEY STAY, AND THE NUMBER OF THINGS THEY DO IN THE TWO-COUNTY AREA OF LEHIGH AND NORTHAMPTON COUNTIES. THE MISSION OF THE ORGANIZATION IS TO STRENGTHEN LEHIGH VALLEY'S ECONOMY THROUGH TOURISM WHILE ENHANCING QUALITY OF LIFE AND REGIONAL PRIDE. IN FISCAL YEAR 23/24, OVER 16 MILLION PEOPLE VISITED THE REGION, CONTRIBUTING MORE THAN $1 BILLION IN ECONOMIC IMPACT. THIS SUCCESS REFLECTS OUR COMPREHENSIVE MARKETING, PUBLIC RELATIONS, SOCIAL MEDIA, AND SALES EFFORTS TO PROMOTE THE AREA'S ATTRACTIONS. OUR WEBSITE SAW A REMARKABLE 41% INCREASE, WITH 2.4 MILLION NEW VISITORS, WHILE SOCIAL MEDIA ENGAGEMENT SURGED BY 92%, REACHING OVER 300,000 FOLLOWERS. HOTEL OCCUPANCY REACHED 64%, AND THE AVERAGE DAILY RATE (ADR) INCREASED TO $117. 2414828 0 1 0 1 0 0 0 0 0 1 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 19 0 1 9 0 0 0 0 0 0 0 0 0 X 20 20 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 PA X X X ALEX MICHAELS PRESIDENT 6108829200 1250 SIMON BLVD K102 EASTON PA 18042 ALEX MICHAELS PRESIDENT 45.00 X X 207387 0 33754 BREE NIDDS COO 40.00 X 125000 0 16923 JODIE STETZ CHAIR 1.00 X X 0 0 0 DAVID FULTON VICE CHAIR 1.00 X X 0 0 0 DEBORAH RICE TREASURER 1.00 X X 0 0 0 GUNNAR FOX SECRETARY 1.00 X X 0 0 0 DARREN BETTERS IMMEDIATE PAST CHAIR 1.00 X X 0 0 0 DON CUNNINGHAM DIRECTOR 1.00 X 0 0 0 CHARLENE DONCHEZ-MOWERS DIRECTOR 1.00 X 0 0 0 FRANK FACCHIANO DIRECTOR 1.00 X 0 0 0 KASSIE HILGERT DIRECTOR 1.00 X 0 0 0 FRANK KANE DIRECTOR 1.00 X 0 0 0 KEITH KOEPKE DIRECTOR 1.00 X 0 0 0 ERIN LUDWIG DIRECTOR 1.00 X 0 0 0 DENISE MAIATICO DIRECTOR 1.00 X 0 0 0 JILL MEYERS DIRECTOR 1.00 X 0 0 0 CLAIRE SADLER DIRECTOR 1.00 X 0 0 0 DAVID SCHWEIGER DIRECTOR 1.00 X 0 0 0 MIKE SLIVKA DIRECTOR 1.00 X 0 0 0 TINA SMITH DIRECTOR 1.00 X 0 0 0 ANDREA C WEISMILLER DIRECTOR 1.00 X 0 0 0 332387 0 50677 2 0 1 0 0 4792893 4792893 ADVERTISING AND PROMOT 541800 15150 15150 PARTNERSHIP DUES 900099 9240 9240 24390 22751 22751 MISCELLANEOUS 900099 1000 1000 1000 4841034 25390 0 22751 403569 412119 17487 66198 55483 4213 55851 28135 1658483 12432 295573 71004 19626 17192 6608 HOTEL TAX 1744613 STAFF DEVELOPMENT 3930 4872516 3231645 3103056 757475 772641 1010527 872876 25868 104210 248187 115572 39807 132615 158923 138877 5224245 5124275 773843 723863 161400 142892 935243 866755 X 4289002 4257520 4289002 4257520 5224245 5124275 -31482 0 X X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 1 1 0 1927 1927 0 246260 113645 132615 132615 OPERATING LEASE 142892 142892 X 3096421 -1744613 -1744613 4841034 0 4841034 3127903 0 3127903 1744613 1744613 4872516 PART X, LINE 2: THE ORGANIZATION IS EXEMPT FROM INCOME TAXES UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE. HOWEVER, INCOME FROM CERTAIN ACTIVITIES NOT DIRECTLY RELATED TO THE ORGANIZATION'S TAX-EXEMPT PURPOSE IS SUBJECT TO TAXATION AS UNRELATED BUSINESS INCOME. THE ORGANIZATION COMPLIES WITH THE GUIDANCE FOR UNCERTAINTY IN INCOME TAXES USING THE PROVISIONS OF FASB ASC 740, INCOME TAXES. USING THAT GUIDANCE, TAX POSITIONS INITIALLY NEEDED TO BE RECOGNIZED IN THE FINANCIAL STATEMENTS WHEN IT IS MORE-LIKELY-THAN-NOT THE POSITION WILL BE SUSTAINED UPON EXAMINATION BY TAX AUTHORITIES. AS OF JUNE 30, 2024 AND 2023, THE ORGANIZATION HAD NO UNCERTAIN TAX POSITIONS THAT QUALIFY FOR EITHER RECOGNITION OR DISCLOSURE IN THE FINANCIAL STATEMENTS. PART XI, LINE 2D - OTHER ADJUSTMENTS: ROOM TAX PROCEEDS PAID TO LVEDC NETTED ON FINANCIAL STATEMENTS -1,744,613. PART XII, LINE 4B - OTHER ADJUSTMENTS: ROOM TAX PROCEEDS PAID TO LVEDC NETTED ON FINANCIAL STATEMENTS 1,744,613. X X 0 0 0 ALEX MICHAELS PRESIDENT 207387 0 0 0 0 0 10660 0 23094 0 241141 0 0 0 BREE NIDDS COO 125000 0 0 0 0 0 6250 0 10673 0 141923 0 0 0 FORM 990, PART VI, SECTION B, LINE 11B THE ORGANIZATION'S 990 IS REVIEWED AND APPROVED BY THE FINANCE COMMITTEE. IT IS THEN DISTRIBUTED AMONGST THE ENTIRE BOARD FOR COMMENT/FINAL REVIEW AND APPROVAL PRIOR TO FILING. FORM 990, PART VI, SECTION B, LINE 12C THE ORGANIZATION'S BOARD MEMBERS ARE REQUIRED TO SIGN A CONFLICT OF INTEREST POLICY. FORM 990, PART VI, SECTION B, LINE 15 THE ORGANIZATION DETERMINES OFFICER COMPENSATION THROUGH COMPARABILITY DATA, SUBSTANTIATION AND DELIBERATION AND A REVIEW OF THE COMPENSATION BY INDEPENDENT PERSONS. FORM 990, PART VI, SECTION C, LINE 18 THE ORGANIZATION MAKES AVAILABLE COPIES OF IRS FORM 990 ON ITS WEBSITE AND PROVIDES PRINTED COPIES OF THE FORM 990 UPON REQUEST. THE ORGANIZATION FILED ITS FORM 1023 BEFORE JULY 1987 AND IS EXEMPT FROM THE IRS REQUIREMENT OF SUPPLYING OR SHOWING ITS FORM 1023 TO ANYONE REQUESTING THIS DOCUMENT. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION DOES NOT MAKE THESE DOCUMENTS AVAILABLE TO THE PUBLIC. FORM 990 PART XI LINE 2C THE ORGANIZATION'S BOARD OF DIRECTORS SELECTS THE INDEPENDENT AUDITOR AND THE COMPENSATION OF THE AUDITOR.