2024-11-13T20:21:12-06:00 2023-12-31 133628255 CONDON O'MEARA MCGINTY & DONNELLY LLP ONE BATTERY PARK PLAZA 7TH FL NEW YORK NY 10004 990 2023-01-01 133900517 INTERACTIVE ADVERTISING BUREAU INC INTE 2123804701 116 EAST 27TH ST 7TH FL NEW YORK NY 10016 DAVID COHEN CHIEF EXECUTIVE OFFICER 2123804701 2024-10-23 1 0 ALEXANDER LAZZARUOLO P01775353 2126617777 2023 2024-10-15 13:58:12Z DAVID COHEN 116 EAST 27TH ST 7TH FL NEW YORK NY 10016 36384806 0 X WWW.IAB.COM X 1996 DE TO PROMOTE ADVERTISING ON THE INTERNET OR ON OTHER INTERACTIVE TECHNOLOGIES. 39 39 114 39 34321 30321 3331130 1600000 29883486 32067425 168018 321100 0 46672 33382634 34035197 0 0 0 0 16805495 17694655 0 0 0 15937899 15406678 32743394 33101333 639240 933864 46231548 46217276 37378682 36205166 8852866 10012110 X SEE SCHEDULE O 0 0 TAX EXEMPT ASSOCIATION ACTIVITIES. 0 1 0 1 0 0 0 0 0 1 0 0 1 1 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 105 0 1 114 1 1 1 0 0 0 0 0 0 0 X 39 39 0 0 0 0 1 1 1 1 1 0 0 0 1 1 1 1 1 1 1 0 X X JEANMARIE CARSTENSEN IAB SENIOR VP OF FINANCE AND OPERATIONS 2123804701 116 EAST 27TH ST 7TH FL NEW YORK NY 10016 ALYSIA BORSA IAB BOARD CHAIR 3.00 X X 0 0 0 JOHN HALLEY IAB VICE CHAIR 3.00 X X 0 0 0 JOHN TOOHEY TREASURER 3.00 X X 0 0 0 AARON SOBOL DIRECTOR 3.00 X 0 0 0 AJAY KAPOOR DIRECTOR 3.00 X 0 0 0 ALAN MOSS DIRECTOR 3.00 X 0 0 0 ALISON LEVIN DIRECTOR 3.00 X 0 0 0 ALVIN BOWLES DIRECTOR 3.00 X 0 0 0 CHRISTY COOPER DIRECTOR 3.00 X 0 0 0 CRAIG KOSTELIC DIRECTOR 3.00 X 0 0 0 DAVID MOORE DIRECTOR 3.00 X 0 0 0 DAVID SPECTOR DIRECTOR 3.00 X 0 0 0 EILEEN KIERNAN DIRECTOR 3.00 X 0 0 0 ELIZABETH HERBST-BRADY DIRECTOR 3.00 X 0 0 0 ERIC DANETZ DIRECTOR 3.00 X 0 0 0 GINA GARRUBBO DIRECTOR 3.00 X 0 0 0 HELEN LIN DIRECTOR 3.00 X 0 0 0 JERRY DISCHLER DIRECTOR 3.00 X 0 0 0 JIA HYUN DIRECTOR 3.00 X 0 0 0 JOE ZAWADZKI DIRECTOR 3.00 X 0 0 0 JOHN TRIMBLE DIRECTOR 3.00 X 0 0 0 JOY ROBINS DIRECTOR 3.00 X 0 0 0 KIRK MCDONALD DIRECTOR 3.00 X 0 0 0 KRISHAN BHATIA DIRECTOR 3.00 X 0 0 0 KYA SAINSBURY-CARTER DIRECTOR 3.00 X 0 0 0 LISA HOWARD DIRECTOR 3.00 X 0 0 0 LISA VALENTINO DIRECTOR 3.00 X 0 0 0 MARIAN PITTMAN DIRECTOR 3.00 X 0 0 0 MIRANDA DIMOPOULOS DIRECTOR 3.00 X 0 0 0 NICOLLE PANGIS DIRECTOR 3.00 X 0 0 0 NORMAN JOHNSTON DIRECTOR 3.00 X 0 0 0 PETER NAYLOR DIRECTOR 3.00 X 0 0 0 RAJEEV GOEL DIRECTOR 3.00 X 0 0 0 RANDALL ROTHENBERG DIRECTOR 3.00 X 0 0 0 RICHARD LEFURGY DIRECTOR 3.00 X 0 0 0 ROB WILK DIRECTOR 3.00 X 0 0 0 SCOTT HOWE DIRECTOR 3.00 X 0 0 0 SHENAN REED DIRECTOR 3.00 X 0 0 0 SHERI BACHSTEIN DIRECTOR 3.00 X 0 0 0 TOM FOCHETTA DIRECTOR 3.00 X 0 0 0 TOWNSEND FEEHAN DIRECTOR 3.00 X 0 0 0 DAVID COHEN IAB PRESIDENT 40.00 3.00 X 1365752 0 47703 MICHAEL HAHN EVP GENERAL COUNSEL 40.00 40.00 X 232858 222147 36769 SHERYL GOLDSTEIN EVP MEMBER ENGAGEMENT & DEVELOPMENT 40.00 3.00 X 868475 0 40561 LARTEASE TIFFITH EVP PUBLIC POLICY 40.00 X 563589 0 44321 CARRYL PIERRE-DREWS EVP CHIEF MARKETING OFFICER 40.00 X 455734 0 33429 JEANMARIE CARSTENSEN SVP FINANCE & OPERATIONS 40.00 X 429382 0 26755 RICHARD BERGER VP MEMBERSHIP INVESTMENT & RELATIONS 40.00 X 375718 0 45915 CONOR HEALY VP OPERATIONS 40.00 X 341939 0 21605 CRAIG COLEMAN SVP EVENT 40.00 X 321241 0 10187 JACK KOCH SVP RESARCH AND INSIGHTS 40.00 X 316778 0 20851 PAM ZUCKER CHIEF STRATEGY OFFICER 40.00 X 305970 0 34137 AMBER MURAT VP PEOPLE 40.00 X 239017 0 39077 ENG ANGELINA VP MEASUREMENT & ATTRIBUTION 40.00 X 315185 0 45112 NICOLE ROSS SR. DIR. MEMBER ENGAGEMENT & DEVELOPMENT 40.00 X 292029 0 30358 JOHN GRIFFERTY SR. DIR. MEMBER ENGAGEMENT & DEVELOPMENT 40.00 X 272965 0 36607 ERIC JOHN VP MEDIA CENTER 40.00 X 271541 0 22644 ZOE SOON VP EXPERIENCE CENTER 40.00 X 271438 0 22374 7239611 222147 558405 20 0 1 0 THE EVENT PRODUCTION NETWORK LLC 625 W 55TH ST 6 NEW YORK NY 10019 PROMOTION/MARKETING SERVICES 1403336 OMEGA GIRL INTERNATIONAL INC 1880 CENTURY PARK E LOS ANGELES CA 900671600 PROMOTION/MARKETING SERVICES 119965 2 1600000 1600000 MEMBERSHIP DUES 900099 21278038 21278038 MEETINGS & EVENTS 900099 8752943 8752943 SHARED SERVICES 900099 1089117 1089117 INDUSTRY PRODUCTS REVENUE 900099 586327 552006 34321 FUNDED RESEARCH PROGRAM 900099 361000 361000 32067425 317860 317860 2352849 2349609 3240 3240 3240 OTHER 900099 46672 46672 46672 34035197 32079776 34321 321100 6212669 8968243 376490 1168342 968911 555413 34200 7541 1187017 2733326 1665784 1499384 321626 136997 UNRELATED BUS. INC. TAX 50300 EVENTS OPERATIONS 5526098 IAB RESEARCH 764935 MARKETING 453539 470518 33101333 9614524 6917234 211177 1128267 16744776 16311634 2272796 2836027 1438769 646619 841617 792150 7188564 9779866 9358094 8452098 46231548 46217276 3803335 3069249 24326918 25258155 9248429 7877762 37378682 36205166 X 8852866 10012110 8852866 10012110 46231548 46217276 933864 225380 0 X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 0 0 21278038 225825 -562186 -336361 425561 -761922 1013944 499298 514646 424825 147321 277504 792150 SECURITY DEPOSITS 56375 DUE FROM IAB TECH. LABORATORY 526617 DUE FROM IAB PRIVACY, INC 147 DEFERRED COMP. PLAN ASSETS 539271 ROU ASSET OPERATING LEASES 7329688 8452098 DEFERRED COMP. PLANS LIABILITY 265000 OPERATING LEASE LIABILITIES 1160986 OPERATING LEASE OBLIGATION 6451776 7877762 X 1 1 X 0 1 0 DAVID COHEN IAB PRESIDENT 1029752 0 336000 0 0 0 16500 0 31203 0 1413455 0 0 0 SHERYL GOLDSTEIN EVP MEMBER ENGAGEMENT & DEVELOPMENT 595875 0 66000 0 206600 0 16500 0 24061 0 909036 0 0 0 LARTEASE TIFFITH EVP PUBLIC POLICY 448839 0 114750 0 0 0 14683 0 29638 0 607910 0 0 0 MICHAEL HAHN EVP GENERAL COUNSEL 176830 166119 56028 56028 0 0 1568 4683 30109 409 264535 227239 0 0 CARRYL PIERRE-DREWS EVP CHIEF MARKETING OFFICER 338882 0 116852 0 0 0 12536 0 20893 0 489163 0 0 0 JEANMARIE CARSTENSEN SVP FINANCE & OPERATIONS 319679 0 109703 0 0 0 15782 0 10973 0 456137 0 0 0 RICHARD BERGER VP MEMBERSHIP INVESTMENT & RELATIONS 247348 0 23580 0 104790 0 15028 0 30887 0 421633 0 0 0 CONOR HEALY VP OPERATIONS 268270 0 73669 0 0 0 16500 0 5105 0 363544 0 0 0 ENG ANGELINA VP MEASUREMENT & ATTRIBUTION 247205 0 67980 0 0 0 14400 0 30712 0 360297 0 0 0 PAM ZUCKER CHIEF STRATEGY OFFICER 305970 0 0 0 0 0 13099 0 21038 0 340107 0 0 0 JACK KOCH SVP RESARCH AND INSIGHTS 301778 0 15000 0 0 0 10357 0 10494 0 337629 0 0 0 CRAIG COLEMAN SVP EVENT 243064 0 78177 0 0 0 9400 0 787 0 331428 0 0 0 NICOLE ROSS SR. DIR. MEMBER ENGAGEMENT & DEVELOP 185147 0 18423 0 88459 0 7363 0 22995 0 322387 0 0 0 JOHN GRIFFERTY SR. DIR. MEMBER ENGAGEMENT & DEVELOP 174923 0 32413 0 65629 0 6373 0 30234 0 309572 0 0 0 ERIC JOHN VP MEDIA CENTER 202765 0 68776 0 0 0 13837 0 8807 0 294185 0 0 0 ZOE SOON VP EXPERIENCE CENTER 217880 0 53558 0 0 0 11770 0 10604 0 293812 0 0 0 AMBER MURAT VP PEOPLE 211173 0 27844 0 0 0 8908 0 30169 0 278094 0 0 0 PART I, LINE 3 THE INTERACTIVE ADVERTISING BUREAU, INC. OFFERS A DEFERRED COMPENSATION PLAN FOR KEY MANAGEMENT EMPLOYEES. DAVID COHEN, CEO, SHERYL GOLDSTEIN, EVP CHIEF INDUSTRY GROWTH OFFICER, MICHEAL HANN, EVP GENERAL COUNSEL, & LARTEASE TIFFITH, EVP PUBLIC POLICY ALL PARTICIPATE IN THE DEFERRED COMPENSATION PLAN. PART III - LINE 1 THE INTERACTIVE ADVERTISING BUREAU (IAB) EMPOWERS THE MEDIA AND MARKETING INDUSTRIES TO THRIVE IN THE DIGITAL ECONOMY. ITS MEMBERSHIP COMPRISES MORE THAN 650 LEADING MEDIA COMPANIES, BRANDS, AND THE TECHNOLOGY FIRMS RESPONSIBLE FOR SELLING, DELIVERING, AND OPTIMIZING DIGITAL AD MARKETING CAMPAIGNS. THE TRADE GROUP FIELDS CRITICAL RESEARCH ON INTERACTIVE ADVERTISING, WHILE ALSO EDUCATING BRANDS, AGENCIES, AND THE WIDER BUSINESS COMMUNITY ON THE IMPORTANCE OF DIGITAL MARKETING. IN AFFILIATION WITH THE IAB TECH LAB, IAB DEVELOPS TECHNICAL STANDARDS AND SOLUTIONS. IAB IS COMMITTED TO PROFESSIONAL DEVELOPMENT AND ELEVATING THE KNOWLEDGE, SKILLS, EXPERTISE, AND DIVERSITY OF THE WORKFORCE ACROSS THE INDUSTRY. THROUGH THE WORK OF ITS PUBLIC POLICY OFFICE IN WASHINGTON, D.C., THE TRADE ASSOCIATION ADVOCATES FOR ITS MEMBERS AND PROMOTES THE VALUE OF THE INTERACTIVE ADVERTISING INDUSTRY TO LEGISLATORS AND POLICYMAKERS. FOUNDED IN 1996, IAB IS HEADQUARTERED IN NEW YORK CITY. THE IAB GLOBAL NETWORK BRINGS TOGETHER 45 NATIONAL IABS AND THREE REGIONAL IABS TO SHARE CHALLENGES, DEVELOP GLOBAL SOLUTIONS AND ADVANCE THE DIGITAL ADVERTISING INDUSTRY WORLDWIDE. IABS ARE LOCATED IN NORTH AMERICA, SOUTH AMERICA, AFRICA, ASIA, ASIA PACIFIC AND EUROPE. EACH ASSOCIATION IS INDEPENDENTLY OWNED AND OPERATED, FUNCTIONING UNDER BYLAWS CONSONANT WITH LOCAL MARKET NEEDS. FORM 990, PART VI, SECTION A, LINE 6 THE INTERACTIVE ADVERTISING BUREAU, INC. WAS INCORPORATED AS A MEMBERSHIP ORGANIZATION. FORM 990, PART VI, SECTION A, LINE 7A THE MEMBERSHIP ELECTS THE BOARD OF DIRECTORS UPON EXPIRATION OF THE DIRECTORS' TERMS. FORM 990, PART VI, SECTION A, LINE 7B MEMBERS HAVE THE RIGHT TO VOTE ON AMENDMENTS TO THE BY-LAWS, AS WELL AS ANY MOTION OR RESOLUTION PROPERLY PUT BEFORE THE BOARD. FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS REVIEWED BY THE SENIOR VICE PRESIDENT, FINANCE AND OPERATIONS PRIOR TO FILING. FORM 990, PART VI, SECTION B, LINE 12C DIRECTORS, OFFICERS AND KEY EMPLOYEES ARE REQUIRED TO NOTIFY THE IAB OF ANY ACTIVITIES AND/OR ASSOCIATIONS THAT COULD BE REASONABLY CONSIDERED AS VIOLATIONS OF THE IAB CONFLICT OF INTEREST POLICY. THE EXECUTIVE COMMITTEE OF THE IAB REVIEWS ANY/ALL POTENTIAL VIOLATIONS AND MAKES FINAL DETERMINATION AS TO THE EXISTENCE OF A CONFLICT OF INTEREST AND APPROPRIATE DISPOSITION/REMEDY. FORM 990, PART VI, SECTION B, LINE 15 THE PROCESS OF DETERMINING COMPENSATION BY THE ORGANIZATION IS DONE BY A REVIEW BY THE EXECUTIVE COMMITTEE. FORM 990, PART VI, SECTION C, LINE 19 THE IAB DOES NOT MAKE ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, OR FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC. 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