2024-11-13T00:02:03-06:00 2024-06-30 952772601 GLENN BURDETTE INC 1150 PALM STREET SAN LUIS OBISPO CA 93401 990 2023-07-01 770221126 SAN LUIS OBISPO COUNTY VISITORS AND CONFERENCE BUREAU SANL 8055418000 81 HIGUERA STREET 220 SAN LUIS OBISPO CA 93401 ANNIE BRAUNSCHWEIG CFO 8055418000 2024-11-07 1 1 MICAL W BOVEE CPA P01023187 8055441441 2023 2024-10-15 13:58:12Z VIST SLO CAL ANNIE BRAUNSCHWEIG 81 HIGUERA STREET 220 SAN LUIS OBISPO CA 93401 9035990 0 X WWW.SLOCAL.COM X 1986 CA TO INSPIRE TRAVEL AND FOSTER OUR UNIQUE EXPERIENCES TO CREATE LIFE-LONG AMBASSADORS AND ECONOMIC GROWTH FOR SAN LUIS OBISPO COUNTY. 15 15 36 15 0 0 0 0 9064493 8834309 -54408 882 462168 195802 9472253 9030993 0 0 0 0 2321930 2806421 0 0 0 8128529 7278484 10450459 10084905 -978206 -1053912 8101365 7091652 2481422 2387767 5619943 4703885 X INSPIRE TRAVEL AND FOSTER OUR UNIQUE EXPERIENCES TO CREATE LIFE-LONG AMBASSADORS AND ECONOMIC GROWTH FOR SAN LUIS OBISPO COUNTY. 0 0 DURING FY 24, THE SLO CAL REGION CONTINUED TO FLOURISH AS A LEADER IN TOURISM, SETTING NEW RECORDS AND CONTRIBUTING OVER $2.32 BILLION TO OUR LOCAL ECONOMY. THIS IMPRESSIVE MILESTONE IS A TESTAMENT TO THE APPEAL OF OUR REGION AND THE COLLECTIVE EFFORTS OF ALL OUR SLO CAL COMMUNITIES, INVESTORS, PARTNERS AND STAKEHOLDERS. OUR SUCCESS WAS DRIVEN BY TEAMWORK AND RADICAL COLLABORATION. WE WORKED TOGETHER TO ELEVATE THE SLO CAL BRAND THROUGH STRATEGIC INITIATIVES AND MEANINGFUL PARTNERSHIPS. THE HOUSE OF BRANDS MARKETING STRATEGY YIELDED OUTSTANDING RESULTS, WITH 97% OF TRAVELERS IN KEY MARKETS EXPRESSING FAVORABLE VIEWS OF OUR CAMPAIGN. THIS SUCCESS LAID THE FOUNDATION FOR A SUBSTANTIAL $3.3 MILLION ADVERTISING BUY AIMED AT INCREASING VISITATION AND HIGHLIGHTING OUR REGION'S UNIQUE OFFERINGS. TO REINFORCE OUR COMMITMENT TO STEWARDSHIP, WE CONDUCTED A RESIDENT SENTIMENT STUDY, WHICH EXPLORED COMMUNITY MEMBERS' ATTITUDES AND PERCEPTIONS REGARDING LOCAL TOURISM AND RESIDENT QUALITY OF LIFE. THE FINDINGS DEMONSTRATED STRONG SUPPORT FOR TOURISM, WITH NEARLY 75% OF RESIDENTS RECOGNIZING ITS IMPORTANCE TO SLO CAL'S FUTURE. ADDITIONALLY, 66.2% OF RESIDENTS BELIEVE THAT TOURISM ENHANCES THEIR COMMUNITY, A SENTIMENT THAT SURPASSES THE STATE-LEVEL AVERAGE OF 46.7% FOR THE INDUSTRY. IN COLLABORATION WITH SAN LUIS OBISPO COUNTY REGIONAL AIRPORT (SBP), WE INTRODUCED A REFRESHED LOGO AND BRAND GUIDELINES FOR THE AIRPORT, MARKING A NEW ERA OF IDENTITY. TOGETHER, WE CELEBRATED A RECORD NUMBER OF ARRIVALS, DRIVEN BY THE LAUNCH OF NEW SEASONAL SERVICE TO LAS VEGAS AND THE EXPANSION OF SECOND DAILY FLIGHTS TO DALLAS, LOS ANGELES AND SAN DIEGO. TO INCREASE LOCAL ADOPTION OF THE SLO CAL NOMENCLATURE, WE LAUNCHED THE "MY SLO CAL" CAMPAIGN. THE COLORFUL CAMPAIGN FEATURES THE GENUINE VOICES OF LOCAL RESIDENTS SHARING THEIR DEEP LOVE FOR THE REGION. DESIGNED TO STRENGTHEN COMMUNITY BONDS AND PROMOTE THE USE OF "SLO CAL" AS THE REGION'S IDENTITY, IT WAS WIDELY DISTRIBUTED ACROSS LOCAL MEDIA CHANNELS, WITH THE GOAL OF UNITING THE COMMUNITY UNDER THIS SHARED MONIKER. 0 0 0 0 0 0 0 0 0 1 0 0 1 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 5 0 1 36 1 0 0 0 0 0 0 0 0 X 15 15 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 CA X ANNIE BRAUNSCHWEIG 8055418000 81 HIGUERA STREET 220 SAN LUIS OBISPO CA 93401 MARK EADS CHAIR 2.00 X X 0 0 0 AARON GRAVES FORMER CHAIR 2.00 X X 0 0 0 AMAR SOHI VICE CHAIR 2.00 X X 0 0 0 CLINT PEARCE SECRETARY 2.00 X X 0 0 0 HEMANT PATEL TREASURER 2.00 X X 0 0 0 JEDIDIAH BICKEL DIRECTOR 1.00 X 0 0 0 BRYAN BONELLI DIRECTOR 1.00 X 0 0 0 JIM HAMILTON DIRECTOR 1.00 X 0 0 0 TONI LEGRAS-PRICE DIRECTOR 1.00 X 0 0 0 HAMISH MARSHALL DIRECTOR 1.00 X 0 0 0 AMIT PATEL DIRECTOR 1.00 X 0 0 0 NIPOOL PATEL DIRECTOR 1.00 X 0 0 0 PRAGNA PATEL DIRECTOR 1.00 X 0 0 0 VICTOR POPP DIRECTOR 1.00 X 0 0 0 BRITTEN SHUFORD DIRECTOR 1.00 X 0 0 0 CHUCK DAVISON - PART YEAR PRESIDENT & CEO 40.00 X 324838 0 99889 CATHY CARTIER CHIEF MARKETING OFFICER 40.00 X 263954 0 23340 ANNIE BRAUNSCHWEIG VP OF ADMINISTRATION 40.00 X 170436 0 12802 759228 0 136031 4 0 1 0 THE SHIPYARD LLC 580 N 4TH STREET SUITE 500 COLUMBUS OH 43215 ADVERTISING 1156226 HEART & MIND STRATEGIES LLC 12355 SUNRISE VALLEY DRIVE SUITE 3 RESTON VA 20191 CONSULTING 179000 PENSARA GROUP LTD 10 MEWS LONDON UK CONSUTLTING & DESIGN 144149 MMGY NJF 7309 WEST 80TH STREET 400 OVERLAND PARK KS 66204 ADVERTISING 109341 4 MARKETING SERVICES 541800 8834309 8834309 8834309 5879 5879 4997 -4997 -4997 -4997 CO-OP REVENUE 541800 185446 185446 WEBSITE 541800 10356 10356 195802 9030993 9025114 0 5879 X 1155486 1314637 77757 104414 154127 71385 22600 1646581 3817248 54298 98075 319396 471717 56476 31580 PARTNER SERVICES 258546 STAFF EXPENSES 198024 WEBSITE 122238 DUES AND SUBSCRIPTIONS 75532 34788 10084905 1450887 323589 1919721 1450165 2065810 2026646 356696 200451 556107 134851 319135 421256 529333 1397463 1459783 1272082 8101365 7091652 963889 1032436 1517533 1355331 2481422 2387767 X 5619943 4703885 5619943 4703885 8101365 7091652 -1053912 137854 0 X 0 1 X 1 0 123285 9818 113467 329851 84213 245638 102971 40820 62151 421256 TRADEMARK 15750 ROU ASSET 1256332 1272082 OPERATING LEASE LIABILITY 1355331 1355331 9173845 137854 137854 9035991 -4998 -4998 9030993 10089903 4998 4998 10084905 0 10084905 PART XI, LINE 4B - OTHER ADJUSTMENTS: LOSS ON DISPOSAL OF FIXED ASSETS -4,998. PART XII, LINE 2D - OTHER ADJUSTMENTS: LOSS ON DISPOSAL OF FIXED ASSETS 4,998. X X X X 0 0 0 CHUCK DAVISON - PART YEAR PRESIDENT & CEO 262646 0 62192 0 0 0 37313 0 62576 0 424727 0 0 0 CATHY CARTIER CHIEF MARKETING OFFICER 222025 0 41929 0 0 0 10492 0 12848 0 287294 0 0 0 ANNIE BRAUNSCHWEIG VP OF ADMINISTRATION 154583 0 15853 0 0 0 8497 0 4305 0 183238 0 0 0 FORM 990, PART VI, SECTION B, LINE 11B A COPY OF THE DRAFT TAX RETURN IS BROUGHT TO A BOARD MEETING TO SHARE AND IS THEN APPROVED BY THE BOARD. FORM 990, PART VI, SECTION B, LINE 12C DIRECTORS ARE REQUIRED TO COMPLETE A CONFLICT OF INTEREST QUESTIONNAIRE AT LEAST ANNUALLY AND POTENTIAL CONFLICTS ARE REQUIRED TO BE DISCLOSED AS THEY SHOULD ARISE TO BE DEALT WITH IMMEDIATELY BY THE BOARD. FORM 990, PART VI, SECTION B, LINE 15 FOR THE PRESIDENT & CEO POSITION, THE ORGANIZATION GATHERED COMPENSATION INFORMATION FOR SIMILAR SIZED DESTINATION ORGANIZATIONS THROUGH A THIRD-PARTY RECRUITMENT SERVICE THAT PRIMARILY DOES BUSINESS IN THE TOURISM INDUSTRY, AND WORKS WITH SIMILAR ORGANIZATIONS ACROSS THE COUNTRY. THIS COMPENSATION ANALYSIS IS THEN PROVIDED TO THE EXECUTIVE COMMITTEE FOR REVIEW BEFORE THEY APPROVE THE TERMS OF THE CONTRACT. FOR THE CHIEF MARKETING OFFICER, THE SALARY AMOUNT WAS REVIEWED AND APPROVED BY THE EXECUTIVE COMMITTEE. FORM 990, PART VI, SECTION C, LINE 19 INFORMATION IS AVAILABLE UPON REQUEST FORM 990, PART IX, LINE 11G CONTRACT SERVICES 1,646,581.