2024-11-08T14:51:42-08:00 2023-12-31 203652116 Brush Bernard 101 W North St Healdsburg CA 95448 990EZ 2023-01-01 814802007 NORCAL HOP GROWERS ALLIANCE NORC 7076963559 5972 PETALUMA HILL RD SANTA ROSA CA 95404 ERIN SHEA President 2024-11-08 true true Kevin Hallinan EA P00360253 7074338800 2023 2024-10-15 13:58:12Z X X N/A X X 279 X 172 0 0 0 107 319 -212 -40 470 38 1655 2163 -2203 8231 6028 X 7613 4998 618 1030 8231 6028 8231 6028 NorCal Hop Growers Alliance is made up of several members who have a rich family history of farming in Sonoma County. We are botanists, ecologists, permaculture specialists, chemists, craft brewers, entrepreneurs, educators, and farmers. The purpose of our organization is to share research, knowledge, resources, and equipment, and provide marketing and networking opportunities for our members. Research and Knowledge (33%): We have teamed up with the University of California Cooperative Extension to provide ongoing research-based education and resources for the hop growing community. We develop relationships with leaders in the craft brewing industry in order to create a unique market where craft beer also means craft ingredients. One of our members, Warm Spring Wind Farm, offers courses on growing hops and provides over-the-phone and onsite consulting services to which our farmer members have free access. All members are given access to an online forum where we can pose questions and discuss creative solutions. We strive to assist hop growers to provide quality ingredients for quality beer. We believe that local hops can provide flavors and aromas unique to Northern California. Alpha and beta acid levels are important for batch consistency and we have been developing a relationship with Sonoma State University's Chemistry Department to create a program for analyzing local hops and providing growers and brewers with specific data on relative quality. Farmer members will have the opportunity to have their hops analyzed locally and receive comparative data from other member farms. With Sonoma and Napa Counties' deep appreciation for wine, we believe the average local craft beer consumer is primed for the next level of craft beer appreciation. Several breweries have begun to grow their own hops and grain, and others have begun sourcing ingredients from single hop yards within a given growing region. We are working with local breweries to build a new dimension of beer tasting. The idea that we can taste where a beer comes from, based on the ingredients, can help the local craft beer industry continue its proliferative growth. Resources and Equipment (33%): Efficiency is key in small-scale farming success. Many of the infrastructure start-up costs of building a hop yard can be reduced by group purchasing of bulk items or sharing in the investment in expensive equipment. The biggest challenge in efficiency for small scale hop growing is harvest. Hand labor is cost-prohibitive and affects the freshness of the product. We have purchased a hop harvester that will reside at a centralized location and be available to farmer members during harvest season. We are working on building a tool library that will be available to farmer members to borrow to make it easier to build new trellises, maintain hop yards, and help with harvest. Marketing and Networking (33%): By joining our organization, members gain access to potential clients and sharing in a brand that we are building. We are building a network of relationships between growers and brewers. Many of our members grow the ingredients that go into their own craft beer. Many members have been working in the beer industry for several decades. By joining our organization, members get access to several potential clients and sharing in the brand that we are building. Together, farmers have the ability to fulfill larger or unique orders for hops, and brewers have preferred access to fresh hops at harvest time ERIN SHEA President 2.00 0 AUDRIANNA BASURTO SECRETARY 2.00 0 PAUL HAWLEY Treasurer 2.00 0 false false false false false false false 0 0 0 0 0 false CA PAUL HAWLEY 1305 CLEVELAND AVE SUITE A SANTA ROSA CA 95401 7076963559 false false false false false false false false NONE NONE Other Expenses.1009 Depreciation $618 Other Expenses.1 EVENT EXPENSES $430 Other Expenses.2 WEBSITE $368 Other Expenses.3 PO BOX $194 Other Expenses.4 MERCHANT FEES $45 Other Assets.1003 Machinery and Equipment - Beginning $618 Machinery and Equipment - Ending $0 Other Assets.1010 Inventories - Beginning $0 Inventories - Ending $1030