2024-08-14T13:30:24-04:00 2023-09-30 721379423 ROBERT HALL & ASSOCIATES PC 2866Y DAUPHIN ST MOBILE AL 36606 990 2022-10-01 823457106 MOBILE AREA LODGING CORPORATION MOBI 64 S WATER ST MOBILE AL 36602 KENT BLACKINTON CHAIR / PRESIDENT 2514153075 2024-08-14 true false ROBERT P HALL II CPA CVA P00605705 2514713267 2024-08-14 2022 2024-08-08 14:25:15Z KENT BLACKINTON 64 SOUTH WATER STREET MOBILE AL 36602 1110611 false X WWW.MOBILEAREALODGINGCORPORATION.COM X 2017 AL THE PURPOSE OF THE CORPORATION IS TO PROMOTE COMMON INTERESTS OF AND IMPROVE THE BUSINESS CONDITIONS FOR MOBILE LODGING BUSINESSES BY SERVING AS THE DISTRICT MANAGEMENT CORPORATION FOR THE MOBILE TOURISM IMPROVEMENT DISTRICT AND OTHER PROGRAMS AND INITIATIVES. 9 9 0 0 0 1418113 1104049 130 6562 0 1418243 1110611 0 0 0 0 0 877972 1086458 877972 1086458 540271 24153 1004325 1028478 0 1004325 1028478 X THE PURPOSE OF THE CORPORATION IS TO PROMOTE COMMON INTERESTS OF AND IMPROVE THE BUSINESS CONDITIONS FOR MOBILE LODGING BUSINESSES BY SERVING AS THE DISTRICT MANAGEMENT CORPORATION FOR THE MOBILE TOURISM IMPROVEMENT DISTRICT AND OTHER PROGRAMS AND INITIATIVES. false false 1015304 1104049 THE MOBILE AREA LODGING CORPORATION (CORPORATION) COLLECTS ASSESSMENTS FROM HOTELS WITHIN ITS TOURISM IMPROVEMENT DISTRICT (DISTRICT). ASSESSMENTS FUNDED MARKETING AND COMMUNICATIONS INITIATIVES THAT PROMOTE TOURISM, FOCUSING ON INCREASING OVERNIGHT STAYS IN THE CITY OF MOBILE. THESE INITIATIVES INCLUDE SEARCH ENGINE MARKETING (SEM), DIGITAL DISPLAY BANNER ADVERTISING, ONLINE TRAVEL AGENCY (OTA) ADVERTISING, SOCIAL MEDIA ADVERTISING, MEDIA PRINT ADVERTISING, AND SPONSORED A PUBLIC RELATIONS PRESS TRIP. IN ADDITION, EIGHTEEN DISTRICT HOTELS RECEIVED VIRTUAL TOUR PHOTOGRAPHY, AND A NEW BRANDING VIDEO TO INCREASE TOURISM INTO THE CITY MOBILE WAS CREATED. FINALLY, THE CORPORATION CONTRACTED RESEARCHERS TO PERFORM DESTINATION RESEARCH OF VISITOR ARRIVALS INTO THE CITY, ENABLING MORE STRATEGIC USAGE OF MARKETING AND ADVERTISING FUNDS IN THE FUTURE. THE FOLLOWING HIGHLIGHTS SOME OF THE RESULTS OF THESE INITIATIVES: -SEM EFFORTS CREATED 114,436 IMPRESSIONS, 9,951 CLICKS, AND 2,383 CONVERSIONS. -DIGITAL DISPLAY BANNER ADS CREATED 6.5 M IN REVENUE SPENT IN MOBILE. -OTA ADS CREATED 6.7 M IN HOTEL BOOKINGS. -SOCIAL MEDIA ADS CREATED 3.1M IMPRESSIONS AND 497,004 LINK CLICKS. AN ADDITIONAL 5M IMPRESSIONS AND 638,325 LINK CLICKS WERE CREATED DURING THE AVELO AIRLINES CAMPAIGN. -DESTINATION RESEARCH TRACKED 860K VISITORS TRIPS TO MOBILE. OF THESE TRIPS 509K WERE OVERNIGHT STAYS. -VIRTUAL TOUR PHOTOGRAPHY RECEIVED 705K GOOGLE VIEWS OF THE 20 PARTICIPATING HOTELS AND THE MOBILE CONVENTION CENTER. 1015304 false false false false false false false false false false false false false false false true false false false false false false false false false false false false false false false false false false false false false false false false false false false true 7 0 0 false false false false false false false false X 9 9 false false false false false true false true true false false false true true true false false false false false X ROBERT HALL & ASSOCIATES PC 2514713267 2866 Y DAUPHIN STREET MOBILE AL 36606 X KENT BLACKINTON CHAIR / PRES X X 0 0 0 RAJ DESAI DIRECTOR X 0 0 0 MARGO GILBERT VICE-CHAIR X X 0 0 0 JUDI GULLEDGE DIRECTOR X 0 0 0 DUNCAN MILLER SECRETARY X X 0 0 0 HUNTER OMAINSKY DIRECTOR X 0 0 0 KEN PATEL DIRECTOR X 0 0 0 PINAL PATEL TREASURER X X 0 0 0 AARON WATZ DIRECTOR X 0 0 0 false false false ASSESMENTS 1104049 1104049 1104049 6562 6562 1110611 1110611 53065 53065 1299 1299 14195 14195 882429 882429 2595 2595 AFRICATOWN HERITAGE HOUSE 66700 66700 VISITOR KIOSKS 53575 53575 SECURITY 12600 12600 1086458 1015304 71154 0 574233 295326 430092 733152 1004325 1028478 0 0 X 1004325 1028478 1004325 1028478 1004325 1028478 24153 X false true X true false 1110611 1110611 1110611 1086458 1086458 1086458 FORM 990 - ORGANIZATION'S MISSION THE PURPOSE OF THE CORPORATION IS TO PROMOTE COMMON INTERESTS OF AND IMPROVE THE BUSINESS CONDITIONS FOR MOBILE LODGING BUSINESSES BY SERVING AS THE DISTRICT MANAGEMENT CORPORATION FOR THE MOBILE TOURISM IMPROVEMENT DISTRICT AND OTHER PROGRAMS AND INITIATIVES. FORM 990, PAGE 2, PART III, LINE 4A THE MOBILE AREA LODGING CORPORATION (CORPORATION) COLLECTS ASSESSMENTS FROM HOTELS WITHIN ITS TOURISM IMPROVEMENT DISTRICT (DISTRICT). ASSESSMENTS FUNDED MARKETING AND COMMUNICATIONS INITIATIVES THAT PROMOTE TOURISM, FOCUSING ON INCREASING OVERNIGHT STAYS IN THE CITY OF MOBILE. THESE INITIATIVES INCLUDE SEARCH ENGINE MARKETING (SEM), DIGITAL DISPLAY BANNER ADVERTISING, ONLINE TRAVEL AGENCY (OTA) ADVERTISING, SOCIAL MEDIA ADVERTISING, MEDIA PRINT ADVERTISING, AND SPONSORED A PUBLIC RELATIONS PRESS TRIP. IN ADDITION, EIGHTEEN DISTRICT HOTELS RECEIVED VIRTUAL TOUR PHOTOGRAPHY, AND A NEW BRANDING VIDEO TO INCREASE TOURISM INTO THE CITY MOBILE WAS CREATED. FINALLY, THE CORPORATION CONTRACTED RESEARCHERS TO PERFORM DESTINATION RESEARCH OF VISITOR ARRIVALS INTO THE CITY, ENABLING MORE STRATEGIC USAGE OF MARKETING AND ADVERTISING FUNDS IN THE FUTURE. THE FOLLOWING HIGHLIGHTS SOME OF THE RESULTS OF THESE INITIATIVES: -SEM EFFORTS CREATED 114,436 IMPRESSIONS, 9,951 CLICKS, AND 2,383 CONVERSIONS. -DIGITAL DISPLAY BANNER ADS CREATED 6.5 M IN REVENUE SPENT IN MOBILE. -OTA ADS CREATED 6.7 M IN HOTEL BOOKINGS. -SOCIAL MEDIA ADS CREATED 3.1M IMPRESSIONS AND 497,004 LINK CLICKS. AN ADDITIONAL 5M IMPRESSIONS AND 638,325 LINK CLICKS WERE CREATED DURING THE AVELO AIRLINES CAMPAIGN. -DESTINATION RESEARCH TRACKED 860K VISITORS TRIPS TO MOBILE. OF THESE TRIPS 509K WERE OVERNIGHT STAYS. -VIRTUAL TOUR PHOTOGRAPHY RECEIVED 705K GOOGLE VIEWS OF THE 20 PARTICIPATING HOTELS AND THE MOBILE CONVENTION CENTER. FORM 990, PAGE 6, PART VI, LINE 7A MEMBERS ELECT THE GOVERNING BODY. FORM 990, PAGE 6, PART VI, LINE 11B 990 IS REVIEWED BY BOARD OF DIRECTORS. FORM 990, PAGE 6, PART VI, LINE 12C BOARD MEMBERS ARE ASKED TO DISCLOSE BUSINESS INTERESTS ANNUALLY. IF ANY TRANSACTIONS WITH ENTITIES RELATED TO BOARD MEMBERS WERE DESIRED A MOTION TO APPROVE SUCH TRANSACTIONS WOULD REQUIRE A VOTE OF THE BOARD. FORM 990, PAGE 6, PART VI, LINE 19 GOVERNING DOCUMENTS ARE AVAILABLE UPON REQUEST.