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          <USAddress>
            <AddressLine1Txt>550 W HERSHEYPARK DRIVE</AddressLine1Txt>
            <CityNm>HERSHEY</CityNm>
            <StateAbbreviationCd>PA</StateAbbreviationCd>
            <ZIPCd>17033</ZIPCd>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>FACILITY PROVIDER FOR SHOW</ServicesDesc>
        <CompensationAmt>537445</CompensationAmt>
      </ContractorCompensationGrp>
      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>NEW DIMENSIONS ADVERTISING</BusinessNameLine1Txt>
          </BusinessName>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>PO BOX 562</AddressLine1Txt>
            <CityNm>MECHANICSBURG</CityNm>
            <StateAbbreviationCd>PA</StateAbbreviationCd>
            <ZIPCd>17055</ZIPCd>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>TS ADV/MKT EXP</ServicesDesc>
        <CompensationAmt>344370</CompensationAmt>
      </ContractorCompensationGrp>
      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>LAMAR TEXAS LIMITED PARTNERSHIP</BusinessNameLine1Txt>
          </BusinessName>
        </ContractorName>
        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>PO BOX 746966</AddressLine1Txt>
            <CityNm>ATLANTA</CityNm>
            <StateAbbreviationCd>GA</StateAbbreviationCd>
            <ZIPCd>303746966</ZIPCd>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>ADVERTISING SERVICES</ServicesDesc>
        <CompensationAmt>176223</CompensationAmt>
      </ContractorCompensationGrp>
      <CntrctRcvdGreaterThan100KCnt>3</CntrctRcvdGreaterThan100KCnt>
      <ProgramServiceRevenueGrp>
        <Desc>ANNUAL TRADE SHOW</Desc>
        <BusinessCd>711300</BusinessCd>
        <TotalRevenueColumnAmt>3616082</TotalRevenueColumnAmt>
        <ExclusionAmt>3616082</ExclusionAmt>
      </ProgramServiceRevenueGrp>
      <ProgramServiceRevenueGrp>
        <Desc>MEMBER DUES</Desc>
        <BusinessCd>711300</BusinessCd>
        <TotalRevenueColumnAmt>107900</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>107900</RelatedOrExemptFuncIncomeAmt>
      </ProgramServiceRevenueGrp>
      <ProgramServiceRevenueGrp>
        <Desc>DIRECTORY/NEWSLETTERS</Desc>
        <BusinessCd>541800</BusinessCd>
        <TotalRevenueColumnAmt>37972</TotalRevenueColumnAmt>
        <UnrelatedBusinessRevenueAmt>37972</UnrelatedBusinessRevenueAmt>
      </ProgramServiceRevenueGrp>
      <ProgramServiceRevenueGrp>
        <Desc>EDUCATION SEMINARS/MISC</Desc>
        <BusinessCd>711300</BusinessCd>
        <TotalRevenueColumnAmt>7233</TotalRevenueColumnAmt>
        <ExclusionAmt>7233</ExclusionAmt>
      </ProgramServiceRevenueGrp>
      <TotalProgramServiceRevenueAmt>3769187</TotalProgramServiceRevenueAmt>
      <InvestmentIncomeGrp>
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        <ExclusionAmt>695480</ExclusionAmt>
      </InvestmentIncomeGrp>
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        <TotalRevenueColumnAmt>4464667</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>107900</RelatedOrExemptFuncIncomeAmt>
        <UnrelatedBusinessRevenueAmt>37972</UnrelatedBusinessRevenueAmt>
        <ExclusionAmt>4318795</ExclusionAmt>
      </TotalRevenueGrp>
      <OtherSalariesAndWagesGrp>
        <TotalAmt>596248</TotalAmt>
      </OtherSalariesAndWagesGrp>
      <PensionPlanContributionsGrp>
        <TotalAmt>11475</TotalAmt>
      </PensionPlanContributionsGrp>
      <OtherEmployeeBenefitsGrp>
        <TotalAmt>108310</TotalAmt>
      </OtherEmployeeBenefitsGrp>
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        <TotalAmt>55623</TotalAmt>
      </PayrollTaxesGrp>
      <FeesForServicesLegalGrp>
        <TotalAmt>53083</TotalAmt>
      </FeesForServicesLegalGrp>
      <FeesForServicesAccountingGrp>
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      </FeesForServicesAccountingGrp>
      <FeesForServicesLobbyingGrp>
        <TotalAmt>11460</TotalAmt>
      </FeesForServicesLobbyingGrp>
      <FeesForServicesOtherGrp>
        <TotalAmt>34522</TotalAmt>
      </FeesForServicesOtherGrp>
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        <TotalAmt>154784</TotalAmt>
      </AdvertisingGrp>
      <OfficeExpensesGrp>
        <TotalAmt>54982</TotalAmt>
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      <TravelGrp>
        <TotalAmt>5133</TotalAmt>
      </TravelGrp>
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      </TotalFunctionalExpensesGrp>
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      <LandBldgEquipAccumDeprecAmt>601855</LandBldgEquipAccumDeprecAmt>
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      <InvestmentsPubTradedSecGrp>
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        <EOYAmt>1713576</EOYAmt>
      </InvestmentsPubTradedSecGrp>
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        <EOYAmt>22570871</EOYAmt>
      </TotalAssetsGrp>
      <AccountsPayableAccrExpnssGrp>
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        <EOYAmt>27552</EOYAmt>
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      <DeferredRevenueGrp>
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        <EOYAmt>179770</EOYAmt>
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        <EOYAmt>207322</EOYAmt>
      </TotalLiabilitiesGrp>
      <OrganizationFollowsFASB117Ind>X</OrganizationFollowsFASB117Ind>
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        <EOYAmt>22363549</EOYAmt>
      </NoDonorRestrictionNetAssetsGrp>
      <TotalNetAssetsFundBalanceGrp>
        <BOYAmt>20350686</BOYAmt>
        <EOYAmt>22363549</EOYAmt>
      </TotalNetAssetsFundBalanceGrp>
      <TotLiabNetAssetsFundBalanceGrp>
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        <EOYAmt>22570871</EOYAmt>
      </TotLiabNetAssetsFundBalanceGrp>
      <ReconcilationRevenueExpnssAmt>1816632</ReconcilationRevenueExpnssAmt>
      <NetUnrlzdGainsLossesInvstAmt>196231</NetUnrlzdGainsLossesInvstAmt>
      <OtherChangesInNetAssetsAmt>0</OtherChangesInNetAssetsAmt>
      <MethodOfAccountingAccrualInd>X</MethodOfAccountingAccrualInd>
      <AccountantCompileOrReviewInd>0</AccountantCompileOrReviewInd>
      <FSAuditedInd>1</FSAuditedInd>
      <FSAuditedBasisGrp>
        <SeparateBasisFinclStmtInd>X</SeparateBasisFinclStmtInd>
      </FSAuditedBasisGrp>
      <AuditCommitteeInd>1</AuditCommitteeInd>
      <FederalGrantAuditRequiredInd>0</FederalGrantAuditRequiredInd>
    </IRS990>
    <IRS990ScheduleC documentId="RetDoc1039700001">
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      <OnlyInHouseLobbyingInd>0</OnlyInHouseLobbyingInd>
      <AgreeCarryoverPriorYearInd>0</AgreeCarryoverPriorYearInd>
      <DuesAssessmentsAmt>107900</DuesAssessmentsAmt>
      <NonDeductibleLbbyngPltclCYAmt>11460</NonDeductibleLbbyngPltclCYAmt>
      <NonDeductibleLbbyngPltclTotAmt>11460</NonDeductibleLbbyngPltclTotAmt>
      <TaxableAmt>11460</TaxableAmt>
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        <OtherCostOrOtherBasisAmt>20000</OtherCostOrOtherBasisAmt>
        <BookValueAmt>20000</BookValueAmt>
      </LandGrp>
      <BuildingsGrp>
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        <DepreciationAmt>477762</DepreciationAmt>
        <BookValueAmt>52144</BookValueAmt>
      </BuildingsGrp>
      <EquipmentGrp>
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        <DepreciationAmt>124093</DepreciationAmt>
        <BookValueAmt>8601</BookValueAmt>
      </EquipmentGrp>
      <TotalBookValueLandBuildingsAmt>80745</TotalBookValueLandBuildingsAmt>
      <TotalRevEtcAuditedFinclStmtAmt>4660898</TotalRevEtcAuditedFinclStmtAmt>
      <NetUnrealizedGainsInvstAmt>196231</NetUnrealizedGainsInvstAmt>
      <RevenueNotReportedAmt>196231</RevenueNotReportedAmt>
      <RevenueSubtotalAmt>4464667</RevenueSubtotalAmt>
      <RevenueNotReportedFinclStmtAmt>0</RevenueNotReportedFinclStmtAmt>
      <TotalRevenuePerForm990Amt>4464667</TotalRevenuePerForm990Amt>
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      <ExpensesNotReportedAmt>0</ExpensesNotReportedAmt>
      <ExpensesSubtotalAmt>2648035</ExpensesSubtotalAmt>
      <ExpensesNotRptFinclStmtAmt>0</ExpensesNotRptFinclStmtAmt>
      <TotalExpensesPerForm990Amt>2648035</TotalExpensesPerForm990Amt>
    </IRS990ScheduleD>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION A, LINE 7B</FormAndLineReferenceDesc>
        <ExplanationTxt>FORM 990, PART VI, LINE 7B - DECISIONS SUBJECT TO APPROVAL OF MEMBERS CERTAIN MAJOR DECISIONS ARE APPROVED BY THE TOTAL MEMBERSHIP</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 11B</FormAndLineReferenceDesc>
        <ExplanationTxt>ORGANIZATION'S PROCESS TO REVIEW FORM 990 FORM 990 IS REVIEWED BY THE EXECUTIVE VICE PRESIDENT AND ACCOUNTING STAFF PRIOR TO FILING WITH THE TREASURER &amp; OTHER INTERESTED BOARD MEMBERS REVIEWING EITHER PRIOR OR SUBSEQUENT TO FILING WITH IRS.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 12C</FormAndLineReferenceDesc>
        <ExplanationTxt>ENFORCEMENT OF CONFLICTS POLICY ANNUAL DISCLOSURE FORMS FROM EACH BOARD MEMBER</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 15</FormAndLineReferenceDesc>
        <ExplanationTxt>COMPENSATION PROCESS FOR TOP OFFICIAL REVIEW BY INDEPENDENT THIRD PARTY SOURCE WHO USED COMPARABILITY DATA OBTAINED FROM SIMILIAR ORGANIZATIONS BASED ON JOB DESCRIPTIONS FORM 990, PART VI, LINE 15B - COMPENSATION PROCESS FOR OFFICERS REVIEW BY INDEPENDENT THIRD PARTY SOURCE WHO USED COMPARABILITY DATA OBTAINED FROM SIMILAR ORGANIZATIONS BASED ON JOB DESCRIPTIONS</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION C, LINE 19</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ORGANIZATION'S BYLAWS AND OTHER GOVERNING DOCUMENTS ARE PROVIDED TO EACH NEW MEMBER UPON JOINING THE ASSOCIATION. OTHER ITEMS UPON REQUEST.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
  </ReturnData>
</Return>
